How To Communicate Clearly Through Vivid Thinking

Most church leaders, especially the senior pastor or teaching pastor, rightfully view their skills as a communicator to be one of the most important aspects of their position. From the weekly sermon to regular leadership meetings to training and development presentations to special, one off events, the spoken word is of paramount importance to church leaders.

But what if you realized that, by communicating only through words, you are effectively ignoring one of the richest methods of communication that draws on the most powerful part of your brain – your visual sense?

To be the most effective communicators we can be, leaders must learn to use the simplicity and immediacy of images to help clarify our ideas for both ourselves and others.

 

THE QUICK SUMMARY – Blah Blah Blah: What to do When Words Don’t Work by Dan Roam

Ever been to so many meetings that you couldn’t get your work done? Ever fallen asleep during a bullet point presentation? Ever watched the news and ended up knowing less? Welcome to the land of Blah-Blah-Blah.

The Problem: We talk so much that we don’t think very well. Powerful as words are, we fool ourselves when we think our words alone can detect, describe, and defuse the multifaceted problems of today. They can’t – and that’s bad, because words have become our default thinking tool.

The Solution: This book offers a way out of blah-blah-blah. It’s called “Vivid Thinking.”

In Dan Roam’s first acclaimed book, The Back of the Napkin, he taught readers how to solve problems and sell ideas by drawing simple pictures. Now he proves that Vivid Thinking is even more powerful. This technique combines our verbal and visual minds so that we can think and learn more quickly, teach and inspire our colleagues, and enjoy and share ideas in a whole new way.

The Destination: No more blah-blah-blah. Through Vivid Thinking, we can make the most complicated subjects suddenly crystal clear. Whether trying to understand a Harvard Business School class, or what went down in the Conan versus Leno battle for late-night TV, or what Einstein thought about relativity, Vivid Thinking provides a way to clarify anything.

Through dozens of guided examples, Roam proves that anyone can apply this systematic approach, from left-brain types who hate to draw to right-brainers who hate to write. This isn’t just a book about improving communications, presentations, and ideation; it’s about removing the blah-blah-blah from your life for good.

A SIMPLE SOLUTION

According to author Dan Roam, our default method of communication is words. Even when verbalizing a thought, we attempt to string words together in meaningful ways, because it’s the best way to share an idea. We also believe that the ability to speak well is the primary cornerstone of intelligence.

In reality, defaulting to using only words quickly leads us down the path of blah-blah- blah.

Roam defines blah-blah-blah as:

  • Complexity – which kills our ability to think.
  • Misunderstanding – which kills our ability to lead.
  • Boredom – which kills our ability to care.

Blah-blah-blah is the overuse, misuse, and abuse of language – anything we say that interferes with our ability to convey ideas.

The reason we are talking more and saying less, hearing more and listening less, learning more and knowing less is simple: We’ve moved off the center of balance between focusing on details and seeing the big picture.

The reason for all the blah-blah-blah is that we’ve simply forgotten how to use both of our minds. As we’ve become increasingly enamored of and reliant upon words, our verbal minds have become heavier and heavier, while our visual minds have gotten lighter and lighter. Now that we are facing some of the most difficult challenges of all time, we suddenly realize that we’ve lost half our minds.

Getting our balance back on center is simple: All we have to do is take a half-step back from our unshakable belief in the power of words and at the same time give our visual mind a kick in the pants. That’s what Vivid Thinking does.

Vivid Thinking stands for visual verbal interdependent thinking, which means actively forcing our visual and verbal minds to work together when we are thinking, leading, teaching, and selling.

It’s so simple to get our verbal and visual minds working together again that Vivid Thinking really has only three rules.

Vivid Thinking Rule No. 1: When we say a word, we should draw a picture (and vice versa).

Vivid Thinking Rule No. 2: If we don’t know which picture to draw, we look to vivid grammar to show us the way.

Vivid Thinking Rule No. 3: To make any idea more vivid, we turn to the Seven Vivid Essentials.

Dan Roam, Blah Blah Blah: What to do When Words Don’t Work

A NEXT STEP

To help you learn to practice Vivid Thinking, use the techniques below developed by author Dan Roam.

Rule 1

This is at the same time one of the easiest to understand and most difficult to practice. The next time you have an idea, instead of just talking about it, draw it out.

If you say, “ball,” draw a ball.

Learn to actively engage your visual mind each time your use your verbal mind.

Rule 2

“Grammar” may be a dreaded word to many people, bringing back early childhood memories. Yet the fact you are reading this sentence means it worked!

Grammar helps us use words to form sentences, then paragraphs, then pages, which can become a one-page article or a 500-page book. In the same way, Vivid Grammar is the set of rules used to compose a visual idea from a small set of pictorial elements. Learning to use this tool means that when you say a word, you will know which picture to draw to accompany the word.

  • When you hear a noun, draw a portrait.
  • When you hear an adjective of quantity, draw a chart.
  • When you hear a preposition, draw a map.
  • When you hear tense, draw a timeline.
  • When you hear a complex verb, draw a flowchart.
  • When you hear a complex sentence, draw a multi-variable plot.

Rule 3

Words are abstractions – the ultimate mental shorthand. When you know what they mean, words instantly call to mind ideas, images, feelings, and memories. However, we know that the words we use are distinct from the things they represent, and if we are unclear about what they mean, our audience certainly will be.

Roam suggests that you walk your idea through the Vivid Forest:

  • F – Your idea has Form.
  • O – Your idea can be expressed with Only the Essentials.
  • R – Your idea is Recognizable.
  • E – Your idea Evolves.
  • S – Your idea Spans Differences.
  • T – Your idea is Targeted.

Part of a weekly series on 27gen, entitled Wednesday Weekly Reader

Regular daily reading of books is an important part of my life. It even extends to my vocation, where as Vision Room Curator for Auxano I am responsible for publishing SUMS Remix, a biweekly book “excerpt” for church leaders. Each Wednesday on 27gen I will be taking a look back at previous issues of SUMS Remix and publishing an excerpt.

>>Purchase SUMS Remix here<<

>> Purchase prior issues of SUMS Remix here<<

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Plan Your Presentation with an Intentional Structure

There is really no situation much worse than finding yourself caught in a presentation or conference where the person speaking has something important to share, but remains clearly unable to share it. Those moments are a great reminder that, in order to reach someone with the message of the gospel, we first must be able to capture his or her attention.

As a church leader, you may be confident and used to speaking in front of audiences of all sizes. However, truly connecting with people requires more than confidence and experience. Great communicators have a plan for developing their message to present it in a compelling and engaging way.

THE QUICK SUMMARY – Show and Tell, by Dan Roam

For the vast majority of us, giving a presentation is an extremely difficult and nerve-racking process, whether we’re in a one-on-one meeting, a conference room with a dozen strangers, or a lecture hall in front of thousands.

But according to Dan Roam, the visual communications expert and acclaimed author of The Back of the Napkin, it doesn’t have to be so hard. We struggle when we forget the basic steps we learned in kindergarten: show and tell.

In this short but powerful book, Roam intro­duces a new set of tools for making extraordinary presentations in any setting. He also draws on ideas he’s been honing for more than two decades, as an award-winning presenter who has brought his whiteboard everywhere from Fortune 500 companies to tiny start-ups to the White House.

Even if you’re already a good speaker, you’ll learn more about understanding your audience, organizing your content, building a clear story line, creating effective visuals, and channeling your fear into fun. And you’ll master three fundamental rules:

  • When we tell the truth, we connect with our audience, we become passionate, and we find self-confidence.
  • When we tell a story, we make complex concepts clear, we make ideas unforgettable, and we include everyone.
  • When we use pictures, people see exactly what we mean, we captivate our audience’s mind, and we banish boredom.

From nailing the opening to leaving a lasting impression, you’ll soon be able to give the perfor­mance of a lifetime—time after time.

A SIMPLE SOLUTION

The foundation of every presentation is its content. Your accompanying visual imagery may be stunning, but if you say nothing, you will achieve nothing. You are standing before you audience for a reason – you are trying to communicate with them. The content of your message is what you want your audience to remember and act on.

You audience comes into the room with their own preconceived notions about your topic. They are also bringing with them any and everything that’s on their minds. Many of them are probably looking ahead to the next thing on their schedules.

How can anyone hope to grab the listener’s attention given those parameters?

It begins with the end result: “After I’ve finished presenting, how do I want my audience to be different from when I started?”

How you answer that question tells you which storyline to use.

Clear storylines are our best defense against confusion. They force complexity into submission long enough to be tamed.

Here are the four essential types of storylines.

The Report brings data to life. With a report, we change our audience’s information. A good report delivers the facts. A great report makes the facts insightful and memorable.

The Explanation shows us how. With an explanation, we change our audience’s knowledge or ability. A good explanation takes our audience to a new level. A great explanation makes it effortless.

The Pitch gets us over the hurdle. With a pitch, we change our audience’s actions. A good pitch gives our audience a solution to a problem. A great pitch makes that solution undeniable.

The Drama breaks our heart, then mends it. With a drama, we change our audience’s beliefs. A good drama makes us feel someone’s struggle. A great drama makes us feel the struggle is our own.

Every storyline is different, but they have two things in common:

  1. They have a beginning and an end. One reason many presentations fail is because they don’t go anywhere. Good presentations always move along.
  2. The end point is always higher than the beginning point. Another reason presentations fail is because they don’t trigger any change. Good presentations always move up.

In other words, an extraordinary presentation begins with knowing how far and how high we want to take our audience.

Dan Roam, Show and Tell

A NEXT STEP

Select three top ideas that your team is considering for future action – ideas that have not been done before. Together with your team, identify the most important actors or stakeholders for each idea. Think about their role and influence on the success of the idea and list your thoughts on a chart tablet.

Define the moments when each stakeholder will get to know an idea, accept it, use it, or decline it. Create a “stakeholder’s diary” for each person chosen, and write down these moments in the diary.

Example of a stakeholder – members who want to know more about discipling in everyday lives. Moment – several members have reacted positively to a recent sermon series on disciplemaking, and want to know how they can begin to practice disciplemaking in their workplace. What will you tell them? Prepare the diary according to the specific moments and give it to the stakeholder.

Build a story to support your stakeholder diary, using one of the four types of storylines outlined above. Make sure your story is descriptive and helps bring the idea to life.

Do the same with the other two ideas and reflect on the answers the stakeholders have filled in their diaries to help you choose the idea and move forward with it.

Reviewing and understanding the answers and insights into their acceptance of ideas at different moments will help you craft the stories needed to move forward with the idea.

– Adapted from “75 Tools for Creative Thinking” by Booreiland Design

Excerpt taken from SUMS Remix #52, October 2016

 


 

Part of a weekly series on 27gen, entitled Wednesday Weekly Reader

Regular daily reading of books is an important part of my life. It even extends to my vocation, where as Vision Room Curator for Auxano I am responsible for publishing SUMS Remix, a biweekly book “summary” for church leaders. Each Wednesday I will be taking a look back at previous issues of SUMS Remix and publishing an excerpt here.

What Color is Your Pen?

According to author Dan Roam (The Napkin Academy) there are three kinds of visual thinkers:

  • people who can’t wait to start drawing (the Black Pen people)
  • those who are happy to add to someone else’s work (the Yellow Pen people)
  • those who question it all – right up to the moment they pick up the Red Pen and redraw it all.

Which are you?

Hand me the pen! Black pen people show no hesitation in putting the first marks on an empty page. They come across as immediate believers in the power of pictures as a problem-solving tool, and have little concern about their drawing skills – regardless of how primitive their illustrations may turn out to be. They jump at the chance to approach the whiteboard and draw images to describe what they’re thinking. They enjoy visual metaphors and analogies for their ideas, and show great confidence in drawing simple images, both to summarize their ideas and then help work through those ideas.

I can’t draw, but… Yellow Pen people (or highlighters) are often very good at identifying the most important or interesting aspects of what someone else has drawn. These are the people who are happy to watch someone else working at the whiteboard – and after a few minutes will begin to make insightful comments – but who need to be gently prodded to stand and approach the board in order to add to it. Once at the board and with pen tentatively in hand, they always begin by saying “I can’t draw, but…” and then proceed to create conceptual masterworks. These people tend to be more verbal, usually incorporate more words and labels into their sketches, and are more likely to make comparisons to ideas that require supporting verbal descriptions.

I’m not visual Red Pen people are those least comfortable with the use of pictures in a problem-solving context – at least at first. They tend to be quiet while others are sketching away, and when they can be coaxed to comment, most often initially suggest a minor corrections of something already there. Quite often, the Red Pens have the most detailed grasp of the problem at hand – they just need to be coaxed into sharing it. When many images and ideas have been captured on the whiteboard, the Red Pen people will finally take a deep breath, reluctantly pick up the pen, and move to the board – where they redraw everything, often coming up with the clearest picture of them all.

Roam’s conclusion of these different types of people?

Regardless of visual thinking confidence or pen-color preference, everybody already has good visual thinking skills, and everybody can easily improve those skills. Visual thinking is an extraordinarily powerful way to solve problems, and though it may appear to be something new, the fact is that we already know how to do it.

What color is your pen?

There’s Nothing Wrong with Words…

…what’s wrong is that they’re not enough.

I’m currently enrolled in, and taking online, The Napkin Academy from visual communicator Dan Roam.

Why?

  1. There is no more powerful way to discover a new idea than to draw a simple picture
  2. There is no faster way to develop and test an idea than to draw a simple picture
  3. There is no more effective way to share an idea with other people than to draw a simple picture

In a typical organization – including ChurchWorld – there is a whole gang of smart people so overwhelmed by verbal data that they’re hard pressed to know what to pay attention to.

The words and data are overwhelming.

That’s where pictures come in. Whether drawing them, looking at them, or talking about them, pictures add enormously to our ability to think, to remember, and most importantly, to do.

I’m really benefitting from being a part of The Napkin Academy – and you can too.

It’s time to put down the mouse and pick up a pen…

Your Visual Thinking Toolkit

Any problem can be made clearer with a picture, and any picture can be made using the same simple set of tools and rules.

–       Dan Roam, The Back of the Napkin

Author, consultant, and visual thinker Dan Roam (The Back of the Napkin, Unfolding the Napkin, and Blah, Blah, Blah) argues that everyone is born with a talent for visual thinking, even those who swear they can’t draw.

Here are the main concepts as covered in his first book The Back of the Napkin and expanded on in the next two books. Using these simply powerful tools, he shows anyone how to clarify a problem or sell an idea by visually breaking it down using a simple set of visual thinking tools.

3 Basic Visual Thinking Tools

  • Our eyes
  • Our mind’s eye
  • Our hand-eye coordination

4 Steps of the Visual Thinking Process

  • Look
  • See
  • Imagine
  • Show

5 Questions to Help Open Your Mind’s Eye

  • Simple or Elaborate
  • Qualitative or quantitative
  • Vision or execution
  • Individual or comparison
  • Change or status quo

6 Ways We See and Show

  • Who/what – portrait
  • How much – chart
  • Where – map
  • When – timeline
  • How – flowchart
  • Why – plot

The Back of the Napkin proves that thinking with pictures can help you discover and develop new ideas, solve problems in unexpected ways, and dramatically improve your ability to share your insights. You will literally begin to see the world in a new way. Ven though the book has been available for several years, if you haven’t got one I encourage you to pick up a copy as soon as possible to fully understand, and implement, these powerful communication tools.

These tools have a new meaning to me as Vision Room Curator at Auxano. To help me better prepare for my new role, I’m starting school today: Dan Roam’s Napkin Academy, the first online school for visual thinking. I’ll be posting more about it later this week.

You should pick up a pen and join me!

The Unwritten Rules of Visual Thinking

We can solve our problems with pictures.

With that simple proposition, author and visual thinking consultant Dan Roam invites the reader to a four-day workshop on visual thinking in his book “Unfolding the Napkin.”

Central to his idea are the unwritten rules of visual thinking:

  1. Whoever is best able to describe the problem is the person most likely to solve it.
  2. We can’t solve a problem that overwhelms us. To understand what we’re seeing, we need to break it into bite-size pieces.
  3. Problems don’t get solved by the smartest or the fastest or the strongest; they get solved by the one who sees the possibilities.
  4. The more human your picture, the more human the response.

Sound too simplistic to be true? Maybe.

But I saw it begin to work last night in a client meeting involving a several million dollar project and a two-year brick wall.

I’m a believer.

Got problems? You need pictures!

The Power of the Humble Napkin

Any problem can be made clearer with a picture, and any picture can be made using the same simple set of tools and rules. (The Back of the Napkin, Dan Roam)

When Herb Kelleher was brainstorming about how to beat the traditional hub-and-spoke airlines, he grabbed a bar napkin and a pen. Three dots to represent Dallas, Houston, and San Antonio. Three arrows to show direct flights.

Problem solved.

The napkin sketch made it easy to sell Southwest Airlines to investors and customers – and the rest is history.

Sitting in Hardees yesterday eating a late lunch, I couldn’t help but notice the napkin dispenser.

What will you create today?

Want to know more about visual thinking?

Think Visual

Your Visual Thinking Toolkit

The Art of Visualization

Whiteboard For Skeptics

According to author Dan Roam (The Back of the Napkin, Unfolding the Napkin, and Blah, Blah, Blah), there are three kinds of visual thinkers: people who can’t wait to start drawing (the Black Pen people); those who are happy to add to someone else’s work (the Yellow Pen people); and those who question it all – right up to the moment they pick up the Red Pen and redraw it all.

Hand me the pen! Black pen people show no hesitation in putting the first marks on an empty page. They come across as immediate believers in the power of pictures as a problem-solving tool, and have little concern about their drawing skills – regardless of how primitive their illustrations may turn out to be. They jump at the chance to approach the whiteboard and draw images to describe what they’re thinking. They enjoy visual metaphors and analogies for their ideas, and show great confidence in drawing simple images, both to summarize their ideas and then help work through those ideas.

I can’t draw, but… Yellow Pen people (or highlighters) are often very good at identifying the most important or interesting aspects of what someone else has drawn. These are the people who are happy to watch someone else working at the whiteboard – and after a few minutes will begin to make insightful comments – but who need to be gently prodded to stand and approach the board in order to add to it. Once at the board and with pen tentatively in hand, they always begin by saying “I can’t draw, but…” and then proceed to create conceptual masterworks. These people tend to be more verbal, usually incorporate more words and labels into their sketches, and are more likely to make comparisons to ideas that require supporting verbal descriptions.

I’m not visual Red Pen people are those least comfortable with the use of pictures in a problem-solving context – at least at first. They tend to be quiet while others are sketching away, and when they can be coaxed to comment, most often initially suggest a minor corrections of something already there. Quite often, the Red Pens have the most detailed grasp of the problem at hand – they just need to be coaxed into sharing it. When many images and ideas have been captured on the whiteboard, the Red Pen people will finally take a deep breath, reluctantly pick up the pen, and move to the board – where they redraw everything, often coming up with the clearest picture of them all.
Roam’s conclusion of these different types of people?

Regardless of visual thinking confidence or pen-color preference, everybody already has good visual thinking skills, and everybody can easily improve those skills. Visual thinking is an extraordinarily powerful way to solve problems, and though it may appear to be something new, the fact is that we already know how to do it.

What color is your pen?