The Unwritten Rules of Visual Thinking

We can solve our problems with pictures.

With that simple proposition, author and visual thinking consultant Dan Roam invites the reader to a four-day workshop on visual thinking in his book “Unfolding the Napkin.”

Central to his idea are the unwritten rules of visual thinking:

  1. Whoever is best able to describe the problem is the person most likely to solve it.
  2. We can’t solve a problem that overwhelms us. To understand what we’re seeing, we need to break it into bite-size pieces.
  3. Problems don’t get solved by the smartest or the fastest or the strongest; they get solved by the one who sees the possibilities.
  4. The more human your picture, the more human the response.

Sound too simplistic to be true? Maybe.

But I saw it begin to work last night in a client meeting involving a several million dollar project and a two-year brick wall.

I’m a believer.

Got problems? You need pictures!


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