Leadership Lessons from Visionaries, Part Four: Steve Jobs

January 1, 2020.

It was the beginning of a new year, and most would say, a new decade.

Many people, and certainly most leaders, look at the beginning of a new year to look ahead to what might be – to dream.

Since it was a new year, many of those dreams might even be worded as “resolutions” – or goals – for 2020.

Of course, looking back to January 2020 from the vantage point of early 2021, no one on earth could have predicted what the year was going to turn out like.

In spite of that, no, even BECAUSE of the way the year went, the team at Auxano would like you to focus instead on clarity.

Clarity isn’t everything, but it changes everything.

To help you understand clarity from a different perspective, this issue of SUMS Remix departs from our usual format of a common problem statement, with solutions from three books and accompanying action steps.

Instead, we invite you to take a brief look into the lives of two of the most brilliant, creative, and clarity-practicing geniuses: Walt Disney and Steve Jobs.

Though born in different generations, and living vastly different lives, Disney and Jobs have influenced millions of people through the respective outputs of the companies they founded, the Walt Disney Company and Apple.

The first installment was a look at Walt Disney. The second installment of the four-part series is a brief excerpt from a select biography of Steve Jobs, giving you background on his excellent of use of “vision” and “communication.” The third installment, along with this one, will give you a brief excerpt from other books that illustrate these two concepts from each man, each with action steps to help you do the same.

As you look at some specific events of their lives through the lens of “vision” and “communication,” it is my hope that you will be inspired to live and lead 2021 with clarity.

THE QUICK SUMMARY – The Presentation Secrets of Steve Jobs by Carmine Gallo

Former Apple CEO Steve Jobs’ wildly popular presentations have set a new global gold standard―and now this step-by-step guide shows you exactly how to use his crowd-pleasing techniques in your own presentations.

The Presentation Secrets of Steve Jobs is as close as you’ll ever get to having the master presenter himself speak directly in your ear. Communications expert Carmine Gallo has studied and analyzed the very best of Jobs’ performances, offering point-by-point examples, tried-and-true techniques, and proven presentation secrets in 18 “scenes.”

With this revolutionary approach, you’ll be surprised at how easy it is to sell your ideas, share your enthusiasm, and wow your audience the Steve Jobs way.


A SIMPLE SOLUTION

According to author Carmine Gallo, if you want to utilize the techniques he writes about that Steve Jobs used so successfully, you must also understand and practice another quality of Jobs: a profound sense of mission.

If you are passionate about your topic, you’re 80 percent closer to developing the magnetism that Jobs had. Steve Jobs didn’t just lead a company to develop and build computers, music players, phones, and pads – he fell in love with the vision of how personal computing would change society, education, and entertainment.

He then translated that vision with a passion that was contagious, infecting everyone in his presence.  It was that passion that comes across in every presentation, and can serve as a model for you.

The most inspiring communicators share the ability to create something meaningful out of something esoteric or everyday products.

In keeping with Jobs’ metaphor of a presentation as a classic story, here are three acts, along with the respective “scenes” that flesh the acts out.

Act One: Create the Story. These seven scenes will give you practical tools to craft an exciting story behind your brand. A strong story will give you the confidence and ability to win over your audience.

  1. Plan in Analog – Visualize, plan, and create ideas before you open the presentation program.
  2. Answer the One Question that Matters Most – Why should I care?
  3. Develop a Messianic Sense of Purpose – What is the foundation of your charisma?
  4. Create Twitter-like Headlines – Be persuasive in fewer words.
  5. Draw a Road Map – The rule of three.
  6. Introduce the Antagonist – What is the common villain of your audience?
  7. Reveal the Conquering Hero – Who will offer your audience a better way?

Act Two: Deliver the Experience. In these six scenes, you will lean practical tips to turn your presentations into visually appealing and “must-have” experience.

  1. Channel Their Inner Zen – Be simple, visual, and engaging.
  2. Dress Up Your Numbers – Data is meaningless without context.
  3. Use “Amazingly Zippy” Words – Discover and use words that work.
  4. Share the Stage – Treat your presentations as a symphony.
  5. Stage Your Presentation with Props – Deliver demonstrations with pizzazz.
  6. Reveal a “Holy Cow” Moment – Plan surprises for maximum impact.

Act Three: Refine and Rehearse. The remaining five scenes will take topics such as body language, verbal delivery, and making “scripted” presentations sound natural and conversational.

  1. Master Stage Presence – Understand and utilize body language.
  2. Make It Look Effortless – Perfect practice makes perfect.
  3. Wear the Appropriate Costume – Know your audience and dress accordingly.
  4. Toss the Script – Talk to the audience with strong eye contact.
  5. Have Fun – Even when things don’t go according to plans.

Carmine Gallo, The Presentation Secrets of Steve Jobs

A NEXT STEP

If you haven’t already, check out samples of Steve Job’s product presentation events listed below. Even if you have already viewed them, rewatch them with the 18 “scenes” above handy for reference.

Watch videos of Steve Jobs conducting select product launches:

How can you improve your presentations with these guidelines?

Excerpt taken from SUMS Remix 135, released January 2020.


Part of a weekly series on 27gen, entitled Wednesday Weekly Reader

Regular daily reading of books is an important part of my life. It even extends to my vocation, where as Vision Room Curator for Auxano I am responsible for publishing SUMS Remix, a biweekly book “excerpt” for church leaders. Each Wednesday on 27gen I will be taking a look back at previous issues of SUMS Remix and publishing an excerpt.

>>Purchase SUMS Remix here<<

>> Purchase prior issues of SUMS Remix here<<

Revisiting the Worlds of Star Wars

I’m one of the original Star Wars fans (as in, I saw the first movie as soon as it showed up in Nashville, TN in early June 1977). It was the summer break after my freshman year of college, and I was working the factory line at Aladdin Industries, making Thermos bottles. My first “real” job, according to my father (after working at our family-owned gas station since age 6). Working the second shift, I was able to catch a late showing the day it came out.

The first time I saw it, I knew it was a game changer in so many ways. The next day, I came back and “watched” it with my eyes closed, just to listen to the music. A long-time lover of classical music, I was building a classical record library courtesy of a Columbia Music classical record subscription (remember those?). 

Then I watched it five more times in the next week. And saw it again in theaters over the years. And bought it on VHS – then DVD, finally on Blu Ray. And I’ve watched it a bunch (cue eye roll by the wife) on Disney+ since November 2019.

The love of Star Wars runs deep in my family, from me to my children to my grandchildren. I have a 10-year old granddaughter I would put up against anyone in Star Wars trivia.

Oddly enough, though, I’ve only read two books with Star Wars stories. Those happened to be the first two, “Star Wars” and “Splinter of the Mind’s Eye,” both written by Alan Dean Foster (even though the first had George Lucas’ name on the cover), which I bought when they came out. And in the 44 years since…

Nada.

Of the hundreds of books available in the Star Wars universe, I’ve really only read those two. Which, given my family fandom, love of movies in general, and Star Wars fascination, is unusual.

To say nothing of my love of reading in general.

That changed this week, with the book “Light of the Jedi.” I preordered it for my Star Wars-loving, book-collecting son when it came out January 5. At the time, I told him I was also putting it on reserve at my library, and would read it when it came in so we could talk about it.

Which it did yesterday.

And which I’m now reading…

Leadership Lessons from Visionaries, Part Three: Walt Disney

January 1, 2020.

It was the beginning of a new year, and most would say, a new decade.

Many people, and certainly most leaders, look at the beginning of a new year to look ahead to what might be – to dream.

Since it was a new year, many of those dreams might even be worded as “resolutions” – or goals – for 2020.

Of course, looking back to January 2020 from the vantage point of early 2021, no one on earth could have predicted what the year was going to turn out like.

In spite of that, no, even BECAUSE of the way the year went, the team at Auxano would like you to focus instead on clarity.

Clarity isn’t everything, but it changes everything.

To help you understand clarity from a different perspective, this issue of SUMS Remix departs from our usual format of a common problem statement, with solutions from three books and accompanying action steps.

Instead, we invite you to take a brief look into the lives of two of the most brilliant, creative, and clarity-practicing geniuses: Walt Disney and Steve Jobs.

Though born in different generations, and living vastly different lives, Disney and Jobs have influenced millions of people through the respective outputs of the companies they founded, the Walt Disney Company and Apple.

The first installment was a look at Walt Disney. The second installment of the four-part series is a brief excerpt from a select biography of Steve Jobs, giving you background on his excellent of use of “vision” and “communication.” The third and fourth installments will give you a brief excerpt from other books that illustrate these two concepts from each man, each with action steps to help you do the same.

As you look at some specific events of their lives through the lens of “vision” and “communication,” it is my hope that you will be inspired to live and lead 2021 with clarity.

When we think of Imagineering, we think of Disney theme parks. But Imagineering is a creative process that can be used for nearly any project, once you know how it works. Lou Prosperi distills years of research into a practical how-to guide for budding “Imagineers” everywhere.

The Imagineering Process is a revolutionary creative methodology that anyone can use in their daily lives, whether at home or on the job. Prosperi will teach you first how Disney uses the Imagineering Process to build theme parks and theme park attractions, and then he’ll show you how to apply it to your own projects, “beyond the berm.”

You’ll learn how to begin as the Imagineers begin, with an evaluation of needs, requirements, and constraints, and then you’ll delve into the six stages of the Imagineering Process: blue sky, concept development, design, construction, models, and the “epilogue,” where you hold your “grand opening” and assess the effectiveness of what you’ve built.

From there you’ll see the process in action through a selection of interesting case studies drawn from game design, instructional design, and managerial leadership.

At the end of your master class, you may not be a bona-fide Imagineer, but you’ll be thinking like one.

VISION APPLICATION

Before the launch of the Disney+ streaming service, the inner workings of the Imagineers of the Walt Disney Company were considered industry secrets, guarded closely, with only glimpses available from the occasional book by a retired Imagineer.

The Imagineering Story, a six-part “behind-the-scenes” series produced by Leslie Iwerks, the granddaughter of Walt Disney’s first partner and creative genius Ub Iwerks, leads the viewer on a journey behind the curtains of Walt Disney Imagineering, the little-known design and development center of The Walt Disney Company, to discover what it takes to create, design, and build the magic of Disney around the world.

For leaders who might have seen this series, or even just heard about it, there are additional resources that help apply the principles of the Imagineers to real-world challenges found in organizations just like yours.

I think for many of us the challenge lies in finding the right model of how creativity and the creative process work so we can apply it in our own fields.

There are seven pieces or stages in the Imagineering process. Five stages form the core of the process, while the other two serve as its Prologue and Epilogue.

Prologue: The goal of the Prologue is to define your overall objective, including what you can do, can’t do, and must do when developing and building your project.

Blue Sky: The goal of the Blue Sky stage is to create a vision with enough detail to be able to explain, present, and sell it to others.

Concept Development: The goal of the Concept Development stage is to develop and flesh-out your vision with enough additional detail to explain what needs to be designed and built.

Design: The goal of the Design stage is develop the plans and documents that describe and explain how your vision will be brought to life.

Construction: The goal of the Construction stage is to build the actual project, based on the design developed in the previous stages.

Models: The goal of creating models and prototypes is test and validate your design at each stage to help solve and/or prevent problems that may arise during the design and construction process.

Epilogue: The goal of the Epilogue is to present your project to your audience, allow them to experience it, and evaluate its success and effectiveness over time.

Louis J. Prosperi, The Imagineering Process

A NEXT STEP

Author Louis Prosperi has provided an Imagineering Process Checklist for leaders to use as a guide in applying the principles listed above in their organizations. Listed below are a few examples for you to consider.

Prologue: Does your team really know what they need to create?

Blue Sky: How can you help your team define their story (vision) and creative intent?

Concept Development: What don’t you and your teams know about your project yet?

Design: Are team members collaborating and communicating as they work on separate parts of the project?

Construction: How can you help your team as they “build” the pieces and components of the project?

Models: How can you help test your team’s design?

Epilogue: How will you evaluate the success of your project?

Using these examples as a guide, continue to develop a checklist to guide the development and implementation of your project.

Excerpt taken from SUMS Remix 135, released January 2020.


Part of a weekly series on 27gen, entitled Wednesday Weekly Reader

Regular daily reading of books is an important part of my life. It even extends to my vocation, where as Vision Room Curator for Auxano I am responsible for publishing SUMS Remix, a biweekly book “excerpt” for church leaders. Each Wednesday on 27gen I will be taking a look back at previous issues of SUMS Remix and publishing an excerpt.

>>Purchase SUMS Remix here<<

>> Purchase prior issues of SUMS Remix here<<

Ask These Questions to Discover Your Community Context

The community does not exist primarily for the church but the church for the community.

Gaines S. Dobbins

This quote by Gaines S. Dobbins in “Building Better Churches” underscores the importance of understanding the context of the “place” a church finds itself in. Here is a sampling of some questions church leaders ought to be asking on a regular basis:

  • Has the church a plan for studying and knowing its territory?
  • Has the church a map or maps of its territory and outlying districts?
  • Has the church accurate information as to population statistics such as age, race, and occupation?
  • Is the church reasonably informed as to economic conditions in the community?
  • Has the church ever made a study of community health conditions?
  • Has the church any plan of active cooperation with the schools in the community?
  • Does the church take an active interest in providing or encouraging better cultural advantage?
  • Is the church aware of and making any contribution toward the solution of the problem of delinquency?
  • Has the church any program for the improvement of family life?
  • Is the church building wholesome community consciousness and developing civic pride?
  • Is the church promoting good citizenship?
  • Is the church promoting neighborliness?

Sounds like questions taken from the latest writings on leadership and vision, right?

Wrong – they were written in 1947, near the end of Dobbins’ career as a professor of Christian education. For over 25 years Dr. Dobbins used knowledge like this to train young pastors as they prepared to begin serving in churches across the world.

We would do well today to remember his teachings.

Listen to One Person During Conversations

Communication skills – of all types and to all sizes of groups – are one of the leaders’ most important skill sets.

Successful leaders are able to constructively communicate with others.

However, some situations give even veteran leaders pause:

  • Nervousness when speaking to groups
  • Dominating (unintentionally) conversations
  • Arguments and disagreements

When it comes to these situations, leaders must be the “one” to make improvements.

THE QUICK SUMMARY – Think on Your Feet by Jen Oleniczak Brown

Most people react to the unexpected with anxiety and unease. We get rattled, stumble over our words, and overthink the situation. Others, though, handle it with self-assurance and aplomb. They gain a sense of empowerment and energy when the pressure is on.

Like great improv actors, they’re able to think on their feet.

The great thing is, improv isn’t about winging it or flying by the seat of your pants; improv at its core is about listening and responding. It’s based on rules and techniques, and it taps directly into your soft communication skills. By incorporating it into your prep work for professional situations, you’ll learn how to retrain your brain for the unexpected and get out of your own way in those unexpected―and expected―professional situations. Practicing improv isn’t about being funny. Instead, it’s about developing the mental agility to spin any surprise in your favor and to communicate with confidence.

Filled with engaging improv activities, this interactive guide will ensure you never come away from a tough moment pondering the woulda, coulda, shoulda! again. You’ll learn how to nurture your personal style for communicating in every professional situation. From effective listening in the office, giving presentations, and leading meetings to negotiating a raise, acing an interview, and more, you’ll start communicating with confidence and stop letting the unexpected hold you back. Take your workplace communication―and your career―to the next level by mastering the art of Thinking on Your Feet.

A SIMPLE SOLUTION

Many leaders are either too busy to listen or are more interested in speaking. As a result, listening intently, regularly, and respectfully to team members separates the great leader from the good one.

According to author Jen Oleniczak Brown, everyday personal conversations are the hardest form of communication. After all, when you are preparing a sermon or presentation, you usually have a structure to follow, and most times, you are going to be rehearsing it prior to delivery.

Interpersonal communication, on the other hand, is all improvisation. You can plan and plan and plan, and you’ll still have no clue how the person you’re talking to will respond to anything you’re saying.

While interpersonal communication is one of the most unexpected parts of professional communication, it can be the most rewarding. It’s not every day you give a massive presentation or lead group meetings. Chances are, it is every day you talk to people in your office. That makes it something you can almost immediately work on and improve, with just a little nudge.

There are ways to practice and prep for this type of communication, especially when you spend time on active listening.

If you haven’t tapped into a basic foundation element like listening, you can’t get into the back and forth of exchanging information, giving feedback, or asking questions.

To improve our interpersonal communication, we need to understand how we listen. Taking note of the ways you show your active listening forces you to pay closer attention to how well you listen.

There are many different ways to listen, and the most common types of listening in professional communication are information listening (listening to learn), critical listening (listening to evaluate and analyze), and therapeutic or empathetic listening (listening to understand feeling and emotion).

Informational listening is what we might do in a meeting that we don’t really care about. We’re just attending to the information, taking it in and often taking notes we might look at later.

Critical listening involves thinking about what the person is trying to say – you’re thinking beyond just the words you’re hearing. You’re digesting the information and digging into it, whether with verbal reflection or internal thought.

Empathetic listening happens more in our home and personal life. You’re thinking about feelings and emotions. Empathetic listening should be used to understand how the speaker might feel or the circumstances around what they are saying.

Jen Oleniczak Brown, Think on Your Feet

A NEXT STEP

Author Oleniczak Brown suggests the following exercises to help you begin to identify and improve your active listening skills in the three areas mentioned above.

First, how do you show you’re listening? Take a moment and think about a recent conversation. If you can’t remember one, immediately following your next conversation, show that you’re listening. Maybe it’s smiling or nodding – or maybe it’s another way. Jot a few physical and mental actions down before you forget – and don’t spend so much time paying attention to yourself that you forget to listen.

Next, turn on the TV, a podcast, or a video. First, listen for the three different types of listening skills, and write them down as you hear them.

Now listen to learn for two minutes, and then listen to evaluate and analyze for another two, and if appropriate, listen to understand feeling for another two minutes. Write down a few similarities and differences for each type.

Excerpt taken from SUMS Remix 137, released January 2020.


Part of a weekly series on 27gen, entitled Wednesday Weekly Reader

Regular daily reading of books is an important part of my life. It even extends to my vocation, where as Vision Room Curator for Auxano I am responsible for publishing SUMS Remix, a biweekly book “excerpt” for church leaders. Each Wednesday on 27gen I will be taking a look back at previous issues of SUMS Remix and publishing an excerpt.

>>Purchase SUMS Remix here<<

>> Purchase prior issues of SUMS Remix here<<

Do You Ever Feel Like You’re Living Out the Movie “Groundhog Day” at Your Church?

Groundhog Day is a celebration of an old tradition – Candlemas Day – where clergy blessed and distributed candles for winter, representing how long and cold winter would be.

Groundhog Day is also a 1993 movie starring Bill Murray that popularized the usage of “groundhog day” to mean something that is repeated over and over.

Many churches find themselves in their own version of groundhog day, living out a dream and vision that was once relevant, but now is long in the past. Unwilling or unable to face reality, they are simply repeating the past over and over.

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Church leaders who find themselves in this situation have an excellent resource in Cracking Your Church’s Culture Code by Sam Chand.

“Cracking Your Church’s Culture Code” offers a practical resource for discovering the deficits in an existing church’s culture and includes steps needed to assess, correct, and change culture from lackluster to vibrant and inspirational so that it truly meets the needs of the congregation.Cracking Your Church's Culture Code

The book includes descriptions of five categories of church culture (Inspiring, Accepting, Stagnant, Discouraging, and Toxic) as well as diagnostic methods (including a free online assessment) that church leaders can use to identify the particular strengths and needs of their church.

One particularly useful section of the book deals with the seven keys of CULTURE:

  • Control – it isn’t a dirty word; delegating responsibility and maintaining accountability are essential for any organization to be effective
  • Understanding – every person on a team needs to have a clear grasp of the vision, his or her role, the gifts of the team members, and the way the team functions
  • Leadership – healthy teams are pipelines of leadership development, consistently discovering, developing, and deploying leaders
  • Trust – mutual trust up, down, and across the organizational structure is the glue that makes everything good possible
  • Unafraid – healthy teams foster the perspective that failure isn’t a tragedy and conflict isn’t the end of the world
  • Responsive – teams with healthy cultures are alert to open doors and ones that are closing; they have a sensitive spirit and a workable system to make sure things don’t fall through the cracks
  • Execution – executing decisions is a function of clarity, roles and responsibilities, and a system of accountability

Understanding your church’s culture is not an easy task. Cracking Your Church’s Culture Code is a very helpful resource for the leader who wants to delve below the surface of church as usual and lead it to greater impact.

Old School Thinking – Translating New Testament Principles into Present Day Practices

It’s been awhile since I’ve had the opportunity to browse through used bookstores – a regular pre-pandemic practice, not only in the Charlotte region where I live but also a regular part of business trips. The second step of my business trip planning – after securing a flight, rental, and hotel – would be to search the area for used bookstores. The third step – looking for local, one-of-a-kind restaurants – I’ll save for another day!

In lieu of bookstore visits, over the past year I have upped my game in online searches as well as going back to my shelves to revisit books I haven’t read in some time.

I can’t imagine someone really enjoying a book and reading it only once.

C.S. Lewis

I was recently rereading the treasure of a book, “Building Better Churches” by Gaines S. Dobbins, prominent Southern Baptist educator from the 1920s-1950s.

He asks some great questions:

  • What sort of church would it be that undertook intelligently and fearlessly to fashion itself according to the basic principles of the New Testament?
  • On what vital functions would it major?
  • What would be revealed to be its strengths and weaknesses?
  • What would it give up as encumbrances inherited from a traditional past but clearly of doubtful value in the living present?

His answers? He thought the church should be a:

  • Regenerate body – an inward change growing out of a personal experience in which the shift of life’s center has been from self to Christ
  • Beloved community – sacrifice for the common good is the essence of true community; love cannot flourish in an atmosphere where some assume an attitude of superiority over others as their inferiors
  • Company of worshippers – the object of worship is the God of the Lord Jesus Christ made real through the presence of the Holy Spirit. The practice of worship is in spirit and truth; the purpose of worship is to maintain vital unity between the worshiper and God through the mediator, Jesus Christ, and the illuminator the Holy Spirit. A church may do much else besides worship, but it will do little else of consequence without worship
  • Winner of believers – the process of intelligent persuasion began with Christ’s invitation to “come and see.” It continued throughout His ministry and Paul expanded it. There is no mistaking the proposal of the New Testament that believers be won to saving faith through persuasion
  • Teacher of disciples – preaching and teaching are indispensable means of leading toward Christ, to Christ, and into the service and likeness of Christ. A church is essentially a school with Christ as the Great Teacher; the Holy Spirit as His interpreter; the Bible the chief textbook; the minister the chief officer of the school with other leaders gathered around him as teachers and staff; every believer an enrolled student; and all others who can be reached are sought as learners to be led toward Christ
  • Server of humanity – the early Christians caught the spirit of Christ and like Him, “went about doing good.” It must send regenerate men and women out into an immoral society to transform evil into good, wrong into right, injustice into justice, not so much by political measures as by the leavening process of Christian influence
  • Agency of the Kingdom – the Kingdom of God is a present and future reality. It is not an organization to be promoted, nor a movement to be advanced, nor a social ideal to be realized, but a relationship to be entered and a spiritual order into which others are to be brought through persuasive witnessing

Dobbins, after a lifetime of service to the church, but writing this in 1947, had this final thought which I leave for you to consider:

courtesy the Southern Baptist Theological Seminary

Christianity is a religion of change. Jesus’ call in Mark 1:15 (the kingdom of God is at hand) was a call to change – change of mind and heart, of conduct and character, of self and society. By its very nature Christianity is a religion for a changing world and has always had its greatest opportunity during times of upheaval.

The Christian leader has no option; he must face a changing world. If the leader is to render maximum service, he must both adjust himself to the phenomena of change and address himself passionately to the business of producing and guiding change. 

Ours is an age of revolution. Inevitably the churches are undergoing change. Why not seize on this opportunity to make changes back to the New Testament rather than farther away from it?

Even though this was written almost 75 years ago, it is so relevant today.

Leaders of churches – your church is changing whether or not you “want” it to. Will you lead changes back to the New Testament rather than farther away from it?

Leadership Lessons from Visionaries, Part Two: Steve Jobs

January 1, 2020.

It was the beginning of a new year, and most would say, a new decade.

Many people, and certainly most leaders, look at the beginning of a new year to look ahead to what might be – to dream.

Since it was a new year, many of those dreams might even be worded as “resolutions” – or goals – for 2020.

Of course, looking back to January 2020 from the vantage point of early 2021, no one on earth could have predicted what the year was going to turn out like.

In spite of that, no, even BECAUSE of the way the year went, the team at Auxano would like you to focus instead on clarity.

Clarity isn’t everything, but it changes everything.

To help you understand clarity from a different perspective, this issue of SUMS Remix departs from our usual format of a common problem statement, with solutions from three books and accompanying action steps.

Instead, we invite you to take a brief look into the lives of two of the most brilliant, creative, and clarity-practicing geniuses: Walt Disney and Steve Jobs.

Though born in different generations, and living vastly different lives, Disney and Jobs have influenced millions of people through the respective outputs of the companies they founded, the Walt Disney Company and Apple.

The first installment was a look at Walt Disney. The second installment of the four-part series is a brief excerpt from a select biography of Steve Jobs, giving you background on his excellent of use of “vision” and “communication.” The third and fourth installments will give you a brief excerpt from other books that illustrate these two concepts, each with action steps to help you do the same.

As you look at some specific events of their lives through the lens of “vision” and “communication,” it is my hope that you will be inspired to live and lead 2021 with clarity.

THE QUICK SUMMARY – Steve Jobs by Walter Isaacson

Based on more than forty interviews with Jobs conducted over two years – as well as interviews with more than a hundred family members, friends, adversaries, competitors, and colleagues – Walter Isaacson has written a riveting story of the roller-coaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing.

At a time when America is seeking ways to sustain its innovative edge, and when societies around the world are trying to build digital-age economies, Jobs stands as the ultimate icon of inventiveness and applied imagination. He knew that the best way to create value in the twenty-first century was to connect creativity with technology. He built a company where leaps of the imagination were combined with remarkable feats of engineering.  

Although Jobs cooperated with the publication of Steve Jobs, he asked for no control over what was written nor even the right to read it before it was published. He put nothing off-limits. He encouraged the people he knew to speak honestly. And Jobs speaks candidly, sometimes brutally so, about the people he worked with and competed against. His friends, foes, and colleagues provide an unvarnished view of the passions, perfectionism, obsessions, artistry, devilry, and compulsion for control that shaped his approach to business and the innovative products that resulted.

Driven by demons, Jobs could drive those around him to fury and despair. But his personality and products were interrelated, just as Apple’s hardware and software tended to be, as if part of an integrated system. His tale is instructive and cautionary, filled with lessons about innovation, character, leadership, and values.


VISION COMMUNICATION ILLUSTRATION

While Apple co-founder Steve Jobs is remembered in many ways for the successful innovations he led Apple to accomplish, undoubtedly his most memorable public moments were the product introductions he unveiled over the years.

An Apple product unveiling by Steve Jobs was not a dry, technical recitation. Instead, Jobs electrified his audiences with his incomparable style and showmanship. He didn’t just convey information in his presentations; he told stories, painted pictures in the listener’s minds, and above all, shared a vision of what could be.

A presentation by Steve Jobs was a transformative experience that his audience found unique, inspiring, and unforgettable.

Every once in a while a revolutionary product comes along that changes everything. Today we’re introducing three revolutionary products of this class. The first one is a widescreen iPod with touch controls. The second is a revolutionary mobile phone. And the third is a breakthrough Internet communications device. Are you getting it? These are not three separate devices, this is one device, and we are calling it iPhone.              

Steve Jobs

The Apple II Launch Event – April 1977

It is important to “impute” your greatness by making a memorable impression on people, especially when launching a new product. That was reflected in the care that Jobs took with Apple’s display area. Other exhibitors had card tables and poster board signs. Apple had a counter draped in black velvet and a large pane of backlit Plexiglas with Apple’s new logo. They put on display the only three Apple IIs that had been finished, but empty boxes were piled up to give the impression that there were many more on hand.

The Macintosh Launch Event – January 1984

The lights dimmed as Jobs reappeared onstage and launched into a dramatic version of the battle cry he had delivered earlier during the Macintosh’s development.

“It is 1958. IBM passes up a chance to buy a young fledgling company that has invented a new technology called xerography. Two years later, Xerox was born, and IBM has been kicking themselves ever since.”

“It is now 1984. It appears that IBM wants it all. Apple is perceived to be the only hope to offer IBM a run for its money. Dealers, after initially welcoming IBM with open arms, now fear an IBM-dominated and –controlled future and are turning back to Apple as the only force who can ensure their future freedom. IBM wants it all, and is aiming its guns at its last obstacle to industry control, Apple. Will Big Blue dominate the entire computer industry? The entire information age? Was George Orwell right?”

As he built to the climax, the audience went from murmuring to applauding to a frenzy of cheering and chanting. But before they could answer the Orwell question, the auditorium went black and the “1984” commercial appeared on the screen. When it was over, the entire audience was on its feet cheering.

With a flair for the dramatic, Jobs walked across the dark stage to a small table with a cloth bag on it. “Now I’d like to show you Macintosh in person,” he said. He took out the computer, keyboard, and mouse, hooked them together deftly, then pulled one of the new 3½-inch floppies from his shirt pocket.

The theme from Chariots of Fire began to play, the word “MACINTOSH” scrolled horizontally onscreen, then underneath it the words “Insanely great” appeared in script, as if being slowly written by hand. Not used to such beautiful graphic displays, the audience quieted for a moment. Wild cheering and shrieks erupted from the audience, followed by a five-minute standing ovation.

The iPod – October 2001

When it came time to reveal the product, after he had described its technical capabilities, Jobs did not do his usual trick of walking over to a table and pulling off a velvet cloth. Instead he said, “I happen to have one right here in my pocket.” He reached into his jeans and pulled out the gleaming white device. “This amazing little device holds a thousand songs, and it goes right into my pocket.” He slipped it back in and ambled offstage to applause.

Walter Isaacson, Steve Jobs

A NEXT STEP

Set aside some time to view these launch events, and take notes on how you might adapt Jobs’ techniques to upcoming events in your organization.

Watch videos of Steve Jobs and select product launches by clicking on the links below:

Excerpt taken from SUMS Remix 135-3, released January 2019.


Part of a weekly series on 27gen, entitled Wednesday Weekly Reader

Regular daily reading of books is an important part of my life. It even extends to my vocation, where as Vision Room Curator for Auxano I am responsible for publishing SUMS Remix, a biweekly book “excerpt” for church leaders. Each Wednesday on 27gen I will be taking a look back at previous issues of SUMS Remix and publishing an excerpt.

>>Purchase SUMS Remix here<<

>> Purchase prior issues of SUMS Remix here<<

Saying Goodbye to the Greatest Generation

In the all-too brief period from December 11, 2020, to January 2, 2021, my mother-in-law Mary Grey Randolph went from living at home with a full-time caregiver to the hospital for surgery back to home for recovery, and then back to the hospital briefly, before moving to hospice care for two days, before passing on 1/2/21.

We shared a birthdate, and she often joked and wondered if I would ever catch up with her – and oh, by the way, she was planning on living to be 100.

Though she didn’t quite make it to her 100th birthday, she was living in her 100th year, so she gets full credit for that!

Mimmie, as she was affectionally known to our family, was the last of her generation in our extended family. Her husband passed away in 2015.

They were the Greatest Generation.

Much more than the titles of the great books by Tom Brokaw, Doc and Mary Grey nevertheless were the Greatest Generation, the likes of one which we have not seen since, and are likely not to see again – at least for awhile.

Mary Grey’s long life was marked by devotion to her God and church; love and nourishing her family; and compassion for others.

Mary Grey and W.L. “Doc” Randolph were married in 1943, lived apart for most of the war years, and began their family life in Goodlettsville, TN following the end of WW II.

Her vocational career included office management and bookkeeping responsibilities in several companies for over five decades. After retirement, her full-time occupation was keeping Doc in line, and as beloved “Mimmie” to her grandchildren.

Mary Grey was a long-time member at her church, and was involved in many activities and responsibilities over the years.

She and Doc, along with four other couples, personified friendship, care, and affection through the Sunday Night Bunch, which gathered weekly for over six decades.

She was devoted to her large family, and always took joy in hosting family gatherings from a single grandchild to dozens of family members for all occasions.

To me, that’s a pretty good definition of “greatest.”

The G.I. Generation, born 1901-1924, developed a special and good-kid reputation as the beneficiaries of new playgrounds, scouting clubs, vitamins, and child-labor restrictions. They came of age with the sharpest rise in schooling ever recorded. As young adults, their uniformed corps patiently endured the depression and heroically conquered foreign enemies. In a mid-life subsidized by the G.I. Bill, the build gleaming suburbs, invented miracle vaccines, plugged missile gaps, and launched moon rockets. Their unprecedented grip on the presidency began with a New Frontier, a Great Society, and Model Cities, but wore down through Vietnam, Watergate, deficits, and problems with “the vision thing.” As senior citizens, they safeguarded their own “entitlements” but had little influence over culture and values. Representatives of this generation include John Kennedy, Ronald Reagan, Walt Disney, Judy Garland, John Wayne, and Walter Cronkite.

William Strauss and Neil Howe, Generations

The event that not only named my in-laws’ generation, but shaped their character as young adults, was World War II. As recounted by Tom Brokaw, “There may never be again be a time when all the layers of our complex society are so completely absorbed in a monumental challenge as they were during WW II.”

Everyone had a role; everyone understood that the successful outcome of the war was critical to the continuing evolution of political and personal freedom.

The nation was infused with a sense of purpose and patriotism. Political leaders, the popular culture, advertising, newspapers, and radio cheered on the war effort once the fighting began. For many young men and women, that call to duty and the constant reminders of its importance in their lives and to the whole country marked their lives during the war and long after.

As I have written about a great deal on this site, I believe that our generations revolve in cycles. Interestingly, the premier researchers in this field, William Strauss and Neil Howe, believed that the generation that will most closely mimic the Greatest Generation in life events and achievements, is the Millennial generation.

The Millennials, those born 1982-2004, are the new “Greatest Generation” – not in name but in deed?

We face a much different type of “battle” today; one not against a named nation or group of nations, but against ourselves.

This cartoon, taken from decades of display on Mimmie’s fridge door, reflects both her life and attitude.

When two different groups view our objectives with a short-sighted and selfish nature, no one will be happy and we will both become quickly frustrated. We will tug and strain, and ultimately fail.

But if we come together and reason, give of ourselves and give up our selfish motives, we will succeed beyond our wildest dreams.

May it be so with the Millennials (Mimmie’s grandchildren), as it was with her Greatest Generation.

Mary Grey Randolph, 1921-2021

How to Transform Your Communication Using Data Stories

Most church leaders, especially the senior pastor or teaching pastor, rightfully view their skills as a communicator to be one of the most important aspects of their position. From the weekly sermon to regular leadership meetings to training and development presentations to special, one off events, the spoken word is of paramount importance to church leaders.

With all the information in data form available to you, how do you communicate it?

To be the most effective communicators we can be, leaders must learn to use the data we need to communicate as a powerful narrative – a narrative that others will recall and retell.

 

THE QUICK SUMMARY – Data Story, by Nancy Duarte

Scientists have proven that stories make the brain light up in ways no other form of communication does. Using story frameworks as a communication device for data will help make your recommendations stick and be acted on.

Organizations use data to identify problems or opportunities. The actions others may need to take today from your insights in data could reverse or improve the trajectory of your future data. So, communicating data well drives very important outcomes.

Even though most roles depend on data, communicating well is the top skill gap in roles using data. The essential skill for today’s leaders (and aspiring leaders) is shaping data into narratives that make a clear recommendation and inspire others to act. 

Almost every role today uses data for decision-making. As you grow in your career, you can become a strategic advisor and ultimately a leader using data to shape a future where humanity and organizations flourish.

Duarte and her team have culled through thousands of data slides of her clients in technology, finance, healthcare, and consumer products, to decode how the highest performing brands communicate with data.

Data Story teaches you the most effective ways to turn your data into narratives that blend the power of language, numbers, and graphics. This book is not about visualizing data; there are plenty of books covering that. Instead, you’ll learn how to transform numbers into narratives to drive action.

  • It will help you communicate data in a way that creates outcomes both inside and outside your own organization.
  • It will help you earn a reputation as a trusted advisor, which will advance your career.
  • It will help your organization make faster decisions and inspire others to act on them!

Nancy Duarte is one of the preeminent storytellers in American business and the acclaimed author of Slide:ologyResonate, and the HBR Guide to Persuasive Presentations comes this book that will help you transform numbers into narratives.

A SIMPLE SOLUTION

Author Nancy Duarte poses this interesting question in her book, Data Story: “What if you sliced data and found a huge problem or opportunity?”

She goes on, saying, “Data did its job, but now it needs a storyteller. How insights are communicated could reverse or improve the trajectory of data. The actions you ask others to take today change your future data.”

The best communicators make data concise and clearly structured while telling a convincing and memorable story.

Data doesn’t speak for itself; it needs a storyteller.

With prolific digital devices and technological advancements, every person, place, thing, or idea can be measured and tracked in some way. But without identifying the story emerging from the data, it’s of little to no value. 

Why is storytelling so important? Because the human brain is wired to process stories. By transforming your data into vivid scenes and structuring your delivery in the shape of a story, you will make your audience care about what your data says.

Story is the primary method used to engage hearts and spur action. Storytelling makes the brain light up in a way no other form of communication does. Story has the ability to help the listener embrace how they may need to change, because the message transfers into their heart and mind.

Stories engage our senses

When we find ourselves hooked to a particular storyline, that resonance begins in our brains. This is the first trigger to enabling a physical and emotional response.

Stories bring us closer together

If you’ve ever felt a wave of emotion while listening to a story, that’s because our brains are naturally activated and eager to physically process the emotion associated with oral description.

Stories move us to feel

Giving your audience a vicarious thrill puts them at the center of your story, making them feel like they are the hero themselves.

Stories move us to act

Stories that capture our attention cause us toe emotionally connect with others and feel motivated to embark on a course of action.

Nancy Duarte, Data Story

A NEXT STEP 

Author Nancy Duarte suggests the following ideas to help transform numbers into narratives. Try these out the next time you have to communicate data to your audience.

Attach the data to something relatable. To help your audience understand the magnitude of the data, compare it to things that are familiar to them.

Develop a sense of scale. While data must always be precise, trying to help others understand it doesn’t have to be. Approximations help convey the scale of the number quickly.

Connect data to relatable size. Common measures of length, area, and volume can be compared to relatable objects in our lives.

Connect data to relatable time. Time and speed, because of their familiar use in our lives, are a good source of comparison.

Compare data to relatable things. Along with size, time, and speed to understand a number, compare various nouns to one another to comprehend quantity and scale.

Express how you feel about the data. Let your emotions about outcomes show.

Excerpt taken from SUMS Remix 133-2, December 2019.


Part of a weekly series on 27gen, entitled Wednesday Weekly Reader

Regular daily reading of books is an important part of my life. It even extends to my vocation, where as Vision Room Curator for Auxano I am responsible for publishing SUMS Remix, a biweekly book “excerpt” for church leaders. Each Wednesday on 27gen I will be taking a look back at previous issues of SUMS Remix and publishing an excerpt.

>>Purchase SUMS Remix here<<

>> Purchase prior issues of SUMS Remix here<<