The Power of the Humble Napkin

Any problem can be made clearer with a picture, and any picture can be made using the same simple set of tools and rules. (The Back of the Napkin, Dan Roam)

When Herb Kelleher was brainstorming about how to beat the traditional hub-and-spoke airlines, he grabbed a bar napkin and a pen. Three dots to represent Dallas, Houston, and San Antonio. Three arrows to show direct flights.

Problem solved.

The napkin sketch made it easy to sell Southwest Airlines to investors and customers – and the rest is history.

Sitting in Hardees yesterday eating a late lunch, I couldn’t help but notice the napkin dispenser.

What will you create today?

Want to know more about visual thinking?

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Your Visual Thinking Toolkit

The Art of Visualization