Engage Your Audience, Sell Your Ideas, and Inspire People to Act

If I am to speak for ten minutes, I need a week for preparation; if fifteen minutes, three days; if half an hour, two days; if an hour, I am ready now. – Woodrow T. Wilson

There are typically very few – if any – leadership positions in which the leader is a lone ranger with no teams to work with or report to, no organizational support, and no larger group to speak to on occasions.

On the other end of the spectrum, there are few leadership positions where the leader is constantly working with teams of all sizes, being supported by a few – or a few dozen – individuals, and is regularly speaking to a larger group.

One of those positions is a pastor.

When a pastor steps to the pulpit – in a 100 member church or a 10,000 member church, and everywhere in between – it would be easy to feel as if he were in a position of power. After all, he is up in front of the crowd, maybe even elevated on a stage, and people have come to hear him speak. The speaker is the star of the show, right?

Wrong. The audience is.

I would pause just to say that God is our ultimate audience, and everything we do as a believer is first to an audience of One. That, to me, is a given.

The speaker is not the star of the presentation – the audience is, because they will determine whether your idea spreads or dies, simply by embracing or rejecting it. You need them more than they need you. They have the control, and the speaker needs to be humble in his approach to speaking to them.

How, then, do you become an excellent presenter?

Nancy Duarte is CEO of Duarte, Inc. She teaches workshops on the art of presenting and is the author of two award-winning books: Slide:ology and Resonate. Wait a minute – better make that three!

Harvard Business Review has just published Duarte’s newest book, HBR Guide to Persuasive Presentations, and once again she has delivered a valuable tool for speakers everywhere – but especially pastors who stand up every week and deliver a presentation – a sermon – to their congregations.

Duarte’s Guide is broken into 7 sections as follows:

We live and work in a first-draft culture. Type a text or email – send. Write a blog entry – post. Throw some images together – speak.

According to Duarte, though, it’s in crafting and recrafting, in iteration and rehearsal that excellence emerges.

But, you say, I have so many other things to do and I can’t worry about becoming an excellent communicator. Guess what? Becoming an excellent communicator will help you get those things done.

Ready to start?

Next: Audience: Know your audience and build empathy

Want to read more by Nancy Duarte? Click here to read her “10 Steps in Preparing a Powerful Presentation” and also download a free summary of her book Resonate.

One Button: The Official Symbol of Simplicity

…a single iconic image can be the most powerful form of communication.

– Ken Segall, Insanely Simple

Ken Segall was the creative director at several ad agencies, working for big-name tech companies like IBM, Intel, and Dell. However, it was his work with Apple over a period of years that gives him a unique perspective of the stark contrast of Apple’s ways that made Segall appreciate the power of Simplicity.

The obsession with Simplicity is what separates Apple from other technology companies. Led by Steve Jobs’ uncompromising ways, you can see Simplicity in everything Apple does: the way it’s structured, the way it innovates, and the way it speaks to its customers.

Like this:

Or even this:

Apple branded itself using iconic images and two words that perfectly described the spirit of the company. Every Apple produce sold contributed to the brand image; every product became a manifestation of the brand.

There’s one more example:

One is the simplest number ever invented. It’s so simple, a child can understand it. The further you get away from one, the more complicated things get.

That’s why Steve Jobs insisted on iPhone having only one button, rejecting many models before arriving at the final version. You don’t even have to use an iPhone to get that it’s simple. In fact, one could say that the single button has become an icon of Apple’s devotion to Simplicity.

Simplicity requires little effort.

If Apple had it’s way, all of its products would feature a single button. Now that the iPhone has Siri, the voice-controlled assistant, you might want to prepare yourself for Apple products with zero buttons.

After all, zero is the only number that’s simpler than one.

I’ve really enjoyed reading Insanely Simple and its true insider’s perspective on Apple’s obsession with Simplicity. Ken Segall has really brought the concepts of Simplicity home.

As a leader, are you practicing Simplicity?

12 Best Books of 2012

Making a “Best of” list is always hard – it’s a very subjective process, driven by my personal tastes, professional needs, and plain curiosity.

I’ve always been a voracious reader – a cherished habit passed down to me by my late father. In the past year, though, I’ve been able to ramp it up considerably because of my role as Vision Room Curator.

It’s not only a pleasure to read, it’s part of my job description – how cool is that?

Even so, it’s also hard to narrow it a “Best of” list down: in 2012, my reading included:

  • 127 books checked out from my local library
  • 68 print books purchased
  • 31 books received for review
  • 75 digital books on my Kindle

I also perused dozens of bookstores on my travels, writing down 63 titles for future review and/or acquisition. There are also a lot of late releases just coming out that I don’t have time to take a look at – yet. Be that as it may, here is my list of my 12 favorite books published in 2012.

Outside In

  Outside In

Guest Experiences for ChurchWorld is my passion, and this book by Harley Manning and Kerry Bodine will provide churches a “go-to” manual for years to come

 

Deep and Wide

Deep and Wide

Andy Stanley and Northpoint Ministries have a solid model that all churches would do well to study – not to duplicate, but to understand how to impact your community for Christ.

 

Center Church

Center Church

Tim Keller delivers a textbook for doing church; possibly the most important church theology/leadership/practical book in a decade

 

The Advantage

   The Advantage

Patrick Lencioni captures the concept of clarity (he uses the phrase “organizational health”) like no business thinker today

 

The Icarus Deception

   The Icarus Deception

Seth Godin’s most recent book is probably the most challenging personal one I’ve read – and that’s saying a lot!

 

The Lego Principle

   The LEGO Principle

Joey Bonifacio writes in a simple, profound way about the importance of “connecting” in relationships that lead to discipleship

 

Missional Moves

   Missional Moves

Rob Wegner and Jack Magruder in a quiet, unassuming way, illustrate how Granger Community Church is transforming into a community of believers reaching their community – and the world.

 

Lead with a Story

Lead with a Story

Paul Smith delivers a powerful tool to enhance the leader’s skill in storytelling.

 

Design Like Apple

Design Like Apple

John Edson delivers a stunningly designed book that challenges the reader to understand and utilize Apple’s principles of design

 

 

Better Together

   Better Together

Church mergers (and closings) are going to be a huge event in the next decade; Jim Tomberlin and Warren Bird give an excellent resource on how to survive and thrive throughout the process.

 

Quiet

   Quiet

Susan Cain writes the book I’ve been waiting for over 30 years – because I am an introvert leader.

 

 

Midnight Lunch

   Midnight Lunch

Sarah Miller Caldicott delivers a powerful primer for collaborative teamwork.

 

 

HBR Guide to Persuasive Presentations

   HBR Guide to Persuasive Presentations

Nancy Duarte is not just a great writer – she knows how to deliver a great presentation from the first idea to the final applause.

 

 

Okay, it’s not 12 – but it is a baker’s dozen!

Let’s see – there’s still over 2 weeks left in 2012 – plenty of time to find a good book – what do you recommend?

When You Find a Leader, You Find a Reader

Dr. Al Mohler is one of the most brilliant men I have ever met. He was a PhD student at the Southern Baptist Theological Seminary while I was pursing my Master’s degree there in the early 1980’s. Within a decade, he had returned to Southern as President, celebrating his 20th anniversary next year.

Dr. Mohler released a book this year entitled The Conviction to Lead. It contains 25 principles for leadership that matters. One of those principles is that “Leaders are Readers.”

The following is a compilation of the powerful truths of that statement, as taken from his book. I thought they were an appropriate inclusion in Reading Week 2012.

When you find a leader, you have found a reader. The reason for this is simple—there is no substitute for effective reading when it comes to developing and maintaining the intelligence necessary to lead. In all likelihood, your desk has a stack of books, magazines, and journals waiting to be read, and your briefcase is filled with reading materials. Leadership requires a constant flow of intelligence, ideas, and information. There is no way to gain the basics of leadership without reading.

Leading by conviction demands an even deeper commitment to reading and the mental disciplines that effective reading establishes. Why? Because convictions require continual mental activity. The leader is constantly analyzing, considering, defining, and confirming the convictions that will rule his leadership.

Leaders know that reading is essential, as it is the most important means of developing and deepening understanding. That is why leaders learn to set aside a significant amount of time for reading. We simply cannot lead without a constant flow of intellectual activity in our minds, and there is no substitute for reading when it comes to producing this flow.

The careful reader is not reading merely to receive data. The leader learns to invest deeply in reading as a discipline for critical thinking.

How to Read 

You are already a reader, but how can you hone that skill to your greatest benefit? Reading is like any other skill—most people are satisfied to operate at a low-level. For some, the skill of reading seems to come naturally, while others have to work hard to develop it. The key is to keep improving over a lifetime.

Your first concern is to read for understanding. If you don’t, reading will add little to your life and leadership abilities. Before you start to read a book, ask certain questions about it:

  • What kind of book is it?
  • How dense is the content?
  • What do you need to know about the author?
  • What is the purpose and subject matter of the book?
  • How did it end up on your reading list?

Develop your own rules and habits for reading. I like to start with the book’s cover and table of contents. The cover of a book used to be mostly for its protection, but now it contains a significant amount of information, ranging from a short biography of the author to the identification of the publisher. The table of contents, if well constructed, is like a map of the book. Reading is much more effective if the reader knows where the book is headed.

You should read a book or article only for what it is worth. If you find that the book is not contributing to your life and leadership, set it aside. The world is filled with books and other reading material. Is the book making you think? Do you find that it is sparking new thoughts and reflections as you read? If so, read on. If not, set it down and move on.

Learn to read critically. Reading is not merely an exchange of information and ideas. It is a conversation between the author and the reader. Argue with the book and its author when necessary, and agree and elaborate when appropriate.

Treat the book as a notepad with printed words. In other words, write in your books. Make the book your own by marking points of agreement and disagreement, highlighting particularly important sections of text, and underlining and diagraming where helpful. The activity of marking your books adds tremendously to the value of your reading and to your retention of its contents and your thinking.

Reading critically also means evaluating the author’s credibility and clarity of thought. Does the author have the credentials and authority to make these arguments or to present this information? Do the arguments meet the tests of truthfulness, honesty, and relevance? Are claims backed up with credible evidence and argumentation? These are all crucial questions any reader should ask of a book. A couple more include: What is the author’s purpose in writing this book? What do I hope to get out of the experience of reading this book?

Keep reading and developing the skill of reading over your lifetime.

What to Read

Think of reading like you think of eating. In other words, pay attention to your diet.

For the Christian, the highest reading priority is the Word of God. Our spiritual maturity will never exceed our knowledge of the Bible, which is an especially urgent principle for Christian leaders.

In terms of other reading, Christian leaders should read serious Christian books—books that contain spiritual health and deep thought. The leader’s reading diet should include books covering a range of subjects, though most of us will invest first in those books that are most relevant to our work and mission.

Expanding from there, the leader should learn to consult book reviews and notices in major newspapers, magazines, and online sources. Of course, friends recommend many of the books that will mean most to us. When leaders gather, books are usually part of the conversation.

Should leaders read fiction? This is where many leaders admit uncertainty, but the answer is surely yes. Leaders need to read fiction for enjoyment, for learning, and for context. Fiction is important because it allows the reader to enter into the times, life, and mind of someone else.

Novels and short stories are powerful units of narrative, telling a story with compelling force. While enjoying the story, leaders are also learning how to improve their own narrative presentation and communicative ability.

Leaders are ravenous consumers of historical biographies. Their natural instinct is to learn about leaders of the past in order to embrace their strengths and avoid their weaknesses. But the wise leader will range across the waterfront of disciplines, from history and economics to current events and politics. Add to this the expanding number of business and management titles published each year. No leader can read all of these, of course, but the best of the lot should be on the leader’s reading list.

What about newspapers, magazines, and newsletters? The capable leader knows that these are important as well. Even as printed newspapers suffer from circulation losses, they remain extremely influential and informative.

If newspapers represent the first level of report and analysis, then magazines, journals, and newsletters represent the second. The newsweeklies and major intellectual magazines are extremely influential in terms of popular culture.

In addition to keeping up with the news, leaders will also learn communication and writing skills from the best magazines and journals. The writing in these periodicals tends to be fresh and lively, intended to draw and keep the reader’s attention. That is the wise leader’s concern as well.

When to Read

There will never be enough time to read all that you want to read, or even all that you think you ought to read. Just keep reading. Set aside segments of time devoted to reading and grab every spare minute you can find. Keep reading materials with you at all times, or at least close at hand. Keep a stack of books ready for reading, and take a couple with you as you travel.

When possible, read when you can retain and think most productively. I have found it helpful to plan reading projects. Each year, I plan two or three of these, intending to pursue understanding on a specific issue or area of knowledge. Develop a short list of books in an area, and work your way through them. You will be amazed at how much you can cover in a year.

I also advise dividing your reading plan into three categories. First, books you must read. Second, books you should read. Third, books you want to read. Given a bit of honest thinking, you will have a good idea of how this breaks down for you. Once you have this structure in mind, you can plan the stewardship of your reading time accordingly.

Read With Discernment

Christian leaders learn to read with discernment drawn from our deepest convictions. Constant worldview analysis comes like a reflex as the leader develops the capacity and skill of spiritual discernment. Test everything you read by viewing it through the lens of biblical truth and your convictions. Know that your most faithful and productive thinking will often come as you are reading from an author with whom you disagree, even as you apply critical thinking and discernment. Those who would lead with conviction must read with conviction.

 

Next: My Favorite Books of 2012

Collaborative Innovation – Maybe Edison’s Best “Invention”

How do you define collaboration?

What made Thomas Edison so successful in creating collaborative innovation teams in his era? Sarah Miller Caldicott brings Edison’s collaboration approach to the 21st century in her new book Midnight Lunch.  Read step-by-step how Edison used collaboration to propel his teams to share their ideas in a uniquely collegial atmosphere, creating a competitive edge which became a hallmark of his laboratories.

Here’s a quick overview of the four-step process.

Step 1: Capacity

Build diverse teams of two to eight people.
What worked for Edison: To create the lightbulb, Edison’s team had to include chemists, mathematicians, and glassblowers.
Modern counterpart: Facebook’s small, collaborative coding teams.

Step 2: Context

After a mistake, step back and learn from it.
What worked for Edison: At age 22, he had his first flop–the electronic vote recorder, which legislators failed to adopt. From there, he changed his focus to the consumer.
Modern counterpart: At Microsoft, Bill Gates took intensive reading vacations each year.

Step 3: Coherence

When team members disagree, step in and make a decision.
What worked for Edison: Groundbreaking work in electricity isn’t easy to come by. Fights and frustration followed; overarching vision kept creation on track.
Modern counterpart: Whirlpool has “collaboration teams” to spark dialogue between departments.

Step 4: Complexity

When the market shifts, change your direction–or face the consequences.
What worked for Edison: It was the era of electricity. Inventors ignored that at their peril.
Modern counterpart: The implosion of Kodak, which failed to adapt to market changes.

What could your team learn from a “midnight lunch?”

Look at a Fast Company article here.

Get the book here.

Read more from Sara here.

Next: Part 1 of a 5-part series on Thomas Edison’s Five Competencies of Innovation. For an overview of the Five Competencies, go here.

Want to Provide Great Guest Experiences? Focus on Emotion

While researching Customer Experience best practices a few months ago, I came across Beyond Philosophy, a company that helps organizations create deliberate, emotionally engaging customer experiences that drive value, reduce costs, and build competitive advantage. Based in London with an office in Atlanta, Beyond Philosophy specializes in strategic consultancy services, custom research, training and education.

Steven Walden, Senior Head of Research and Consulting, was kind enough to engage me in a conversation via email and phone when I contacted the firm about my work in translating corporate Customer Experiences to ChurchWorld Guest Services.

After several conversations and a lot of great ideas, Steven recommended that I read Beyond Philosophy’s books – which I am currently doing.

I started with The DNA of Customer Experience: How Emotions Drive Value. I didn’t get far into the book when this statement jumped out at me:

Our research shows that over 50% of a Customer Experience is about emotions.

Though I skimmed through the rest of the book (a great book that’s going to be the source of future posts), I knew that to fully understand that comment, I would need to dig further into Beyond Philosophy’s research and prior work.

Which I am currently doing… 

In the meantime, as a ChurchWorld leader, how do you react to the statement above?  What part do you think emotions play in your church’s Guest Experience? 

 

This post is part of a journey translating Customer Experience learnings in the corporate world to Guest Experience in ChurchWorld

360 Degree Mentoring

Everyone needs to be a Paul, a Barnabas, and a Timothy at some point in their lives.

Look Around – Peer Mentoring: Barnabas spoke up for Paul when everyone else only saw the old Saul.

  1. He believed in Paul before anyone else did
  2. He endorsed Paul’s leadership to other leaders
  3. He empowered Paul to reach his potential

Who will you be a Barnabas to today?

Look Ahead – Classical Mentoring: Paul loved the church at Thessalonica like a parent loves a child. As Paul mentored his “children,” he developed a parental, coaching relationship with them. In 1 Thessalonians 2:7-12 he describes this relationship in these words:

  1. A gentle, nurturing mother
  2. Shared good news and his very life
  3. Worked hard not to be a burden
  4. Strove to be an example
  5. Dealt with them as a father deals with his children
  6. Encouraged them to live up to their potential as God’s children

Is there a “Paul” that you looking up to today?

Look Behind – Reverse Mentoring: Young leaders have a powerful message for older leaders – but are we willing to listen? One pastor was heard to say “every day I get a little more disconnected unless I intentionally work at staying connected. We live in a plug and play world, which poses a problem for many of my peers who are hard-wired. They need what only the next generation can give: connectedness.” Here’s the world that younger generation lives in:

  1. I love media, but I trust my friends
  2. I am aware of broadcasting, but I trust narrowcasting
  3. I spend money, but I trust art
  4. I respect excellence, but I trust authenticity
  5. I resist church, but I trust Jesus

Who is someone “reverse mentoring” you today?

(from a previous series on Mentoring, while I am away on vacation)

How to Find a Mentor

The where of finding a mentor is obvious: potential mentors are all around you – you just have to know how to look.

It would be easy to assume that a potential mentor would stand out like a polished gem among dull stones, but that is not often the case. We tend to assume that mentors have to be unusually successful, or prominent, or brilliant, or outstanding in some other way. But the truth of the matter is that many of the best mentors are not spectacular – just solid. They may not stand out in a crowd, but they are out there.

Howard and Bill Hendricks, writing in their book “As Iron Sharpens Iron,” give the following three practical suggestions for finding a mentor:

Pray for a Mentor

We may not take prayer seriously, but God does. As you pray for a mentor, you’ve got to trust God, even through you cannot see any prospects on the horizon. Searching for a mentor is one of those times when, as Scripture says, you have to walk by faith, not by sight (2 Corinthians 5:7).

Start Looking

Look around you – potential mentors are moving in and out of patterns of life all the time, but you’ve got to look for them. Open your eyes. Perk up your ears. Look and listen to what is happening around you. Understand the Marks of a Mentor, and make a list of who has those marks.

Make Contact

Once you have identified a potential mentor, connect with them. Ask them out to breakfast or lunch; talk with him; pray with him. See if the relationship takes hold; find out if there is a chemistry there. Mentoring develops out of that kind of initial contact. Here’s a pointer on stimulating some interaction: most of us respond to people who respond to us, particularly in the area of our expertise. We feel more comfortable talking about that. So starting there can help break the ice in a relationship. The point is not to try to manipulate someone into a relationship he doesn’t want, but rather to be informed about what matters to him.

If you want to find a mentor, think like a mentor.

(from a prior series on Mentoring, while I am away on vacation)