Tag Archives: presentation

Every Element in Your Presentation Has a Single Purpose…

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…to make a change happen.

A presentation is a precious opportunity. It’s a powerful arrangement…one speaker, an attentive audience, all in their seats, all paying attention (at least at first).   – Seth Godin

Don’t waste it.

courtesy of Justin S. Campbell

courtesy of Justin S. Campbell

The purpose of a presentation is to change minds.

  • If all you’re hoping to do is survive the ordeal because of lack of preparation, you’re wasting people’s time.
  • If all you’re hoping to do is amuse and delight the crowd, you’re simply an entertainer.
  • If all you’re hoping to do is pass along information, put it in a document and email it to your audience.

But if you really want to make a change, to move from informing someone to influencing them, ask yourself these two questions:

  • Who will be changed by this presentation?
  • What is the change I seek?

The answers can range from simple to subtle to dramatic.

Once you have the answers, though, dive into it with all you’ve got.

Every element of your presentation – the room, the attendees, the length, the tone, any visual elements, the technology – exists for just one reason: to make it more likely that you will achieve the change you seek. If an element doesn’t do that, replace it with something that does, or throw it out.

If you fail to make a change, you’ve failed. If you do make change, you’ve opened the possibility you’ll be responsible for a bad decision or part of a project that doesn’t work. No wonder it’s frightening and far easier to just do a lousy presentation.   – Seth Godin

A presentation isn’t an obligation – it’s a privilege.

inspired by Seth Godin, Bert Decker, Garr Reynolds, Nancy Duarte, and Andy Stanley

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Impact – Measure and Increase Your Presentation’s Impact on Your Audience

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We are competing for relevance.    – Brian Solis

Award-winning author and presentation expert Nancy Duarte has a new book out: HBR Guide to Persuasive Presentations. This is the final part of a series outlining of each of the book’s sections as well as zeroing in on a specific topic.

Section 7: Impact

  • Build relationships through social media – engage with users so they’ll engage fully and fairly with your ideas
  • Spread your ideas with social media – facilitate the online conversation
  • Gauge whether you’ve connected with people – gather feedback in real-time and after your talk
  • Follow up after your talk – make it easier for people to put your ideas into action

As a visual learner, I have images and objects around my office that help me keep things top of mind. One very prominent image is a diagram from Bert Decker’s book You’ve Got to Be Believed to Be Heard. It shows a presenter’s journey from information (focusing on education) to influence (focusing on motivation). If you are not urging your audience to do something, to take action, you should have just sent a memo.

The final section of Duarte’s book challenges you to do just that. All the ideas above are great, but here’s a little more about one that many presenters would run from:

Spread Your Ideas with Social Media

Use social media content the way you use stories, visuals, and sound bites: to reinforce and spread your message.

Social media activity usually spikes during a presentation, with moderate chatter beforehand and afterward. Facilitate the conversation at its peak by:

  • Streaming your presentation – post a live video stream of your talk so people can attend remotely
  • Time-releasing message and slides – use technology to automatically push key messages out at key moments during the presentation
  • Select a moderator – enlist a colleague to keep the social media thread constructive
  • Repeating audience sentiment – use the moderator to repeat and validate what live audience members are saying
  • Post photos of your talk – enlist someone to photograph your presentation and post online
  • Encourage blogging – invite bloggers, journalists, and social media specialists to attend and cover your presentation

If it’s worth speaking about the first time, it’s worth doing all you can to keep people talking about it.

This is the final part of a series looking at Nancy Duarte’s new book HBR Guide to Persuasive Presentations, highly recommended for all leaders.

When audiences see that you’ve prepared – that you care about their needs and value your time – they’ll want to connect with you and support you. You’ll get people to adopt your ideas, and you’ll win the resources to carry them out.

Leaders speak.

Part 1

Part 2

Part 3

Part 4

Part 5

Part 6

Part 7

Delivery – Deliver Your Presentation Authentically

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Never deliver a presentation you wouldn’t want to sit through.    – Duarte, Inc. Golden Rule

Award-winning author and presentation expert Nancy Duarte has a new book out: HBR Guide to Persuasive Presentations. This is a continuation of a series outlining of each of the book’s sections as well as zeroing in on a specific topic.

Section 6: Delivery

  • Rehearse your material well – roll with the unexpected and fully engage with the audience
  • Know the venue and schedule – control them when you can
  • Anticipate technology glitches – odds of malfunction are high
  • Manage your stage fright – exercises to calm your nerves
  • Set the right tone for your talk – you never get a second chance to make a first impression
  • Be yourself – authenticity connects you to others
  • Communicate with your body – physical expression is a powerful tool
  • Communicate with your voice – create contrast and emphasis
  • Make your stories come to life – re-experience them in the telling
  • Get the most out of your Q&A – plan, plan, and plan some more
  • Build trust with a remote audience – get past technology’s barriers
  • Keep remote listeners interested – you’re fighting for the attention of multitaskers
  • Keep your remote presentation running smoothly – use a checklist to minimize annoyances

These are all great ideas, and I honestly couldn’t pull out a favorite – they’re all that good! Suffice it to say that delivery is critical to the success of your presentation. You may have the best content and message in the world, but if you fail at delivery, what good is it?

Next: Impact

This is Part 7 of a series looking at Nancy Duarte’s new book HBR Guide to Persuasive Presentations, highly recommended for all leaders.

Part 1

Part 2

Part 3

Part 4 

Part 5

Part 6

 

Slides – Conceptualize and Simplify the Display of Information

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At our studio we don’t write our stories, we draw them.    – Walt Disney

Award-winning author and presentation expert Nancy Duarte has a new book out: HBR Guide to Persuasive Presentations. This is a continuation of a series outlining of each of the book’s sections as well as zeroing in on a specific topic.

Section 5: Slides

  • Think like a designer – visuals should convey meaning
  • Create slides people can “get” in 3 seconds – do they pass the glance test
  • Chose the right type of slide – bullets aren’t the only tool
  • Storyboard one idea per slide – plan before you create
  • Avoid visual clichés – make your slides stand out
  • Arrange slide elements with care – make your visuals easier to process
  • Clarify the data – emphasize what’s important, remove the rest
  • Turn words into diagrams – use shapes to show relationships
  • Use the right number of slides – size up your situation before building your deck
  • Know when to animate – and when it’s overkill

Create Slides People Can “Get” in Three Seconds

Audiences can only process one stream of information at a time. They’ll either listen to you speak or read your slides – they won’t do both simultaneously.

Make sure they can quickly comprehend your visuals and then turn their attention back to what you’re saying.

Think of your slides as billboards on the highway: when people are driving by, they only briefly take their eyes off the main focus – the road – to process billboard information. Similarly, your audience should focus on what you’re saying, looking only briefly at your slides when you display them.

To create slides that pass the glance test:

  • Start with a clean surface – start with a blank slide
  • Limit your text – keep it short, easy to skim, and large enough to be visible from the back of the room
  • Coordinate visual elements – Use one typeface for the entire deck, use a consistent color palette, and use photos of a similar style
  • Arrange elements with care – align graphics and text blocks, and size all objects appropriately

Streamlined text and simple visual elements help your audience process the information much more quickly.

Next: Delivery

This is Part 6 of a series looking at Nancy Duarte’s new book HBR Guide to Persuasive Presentations, highly recommended for all leaders.

Part 1

Part 2

Part 3

Part 4

Part 5

 

 

Media – Identify the Best Modes for Presenting Your Message

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People who know what they’re talking about don’t need PowerPoint   – Steve Jobs

Award-winning author and presentation expert Nancy Duarte has a new book out: HBR Guide to Persuasive Presentations. Over the next few days, I will be posting an outline of each of the book’s sections as well as zeroing in on a specific topic.

Section 4: Media

  • Chose the right vehicle for your message – slide decks aren’t always the answer
  • Make the most of slide software – it’s not just for slides
  • Determine the right length for your presentation – keep your audience engaged by budgeting your time
  • Persuade beyond the stage – communicate before, during, and after your presentation
  • Share the stage – mixing in experts and media holds interest

Determining the Right Length for Your Presentation

What do all great presentations have in common?

They’re short.

It’s no secret that people value their time. People in your audience won’t scold you for ending early, but they will for ending late. Out of consideration for them and the day’s agenda, stick to the assigned time slot and treat it as sacred.

Doing that, however, is not so easy. It will cost you time to save the audience time. It’s relatively easy to ramble on for an hour or so; it’s really difficult to craft a tight, succinct 20-minute presentation.

Here are five ways to tighten your talk and keep your audience engaged:

  1. Plan content for 60% of your time slot – that will leave time for Q&A or some other form of discussion
  2. Trim your slide deck – put all the trimmed slides at the end of your presentation where they are available is needed on the fly
  3. Practice with a clock counting up – if you go over, you need to know how much you’re over
  4. Practice with a timer counting down – having set time marks at different places in your presentation gives you a running gauge throughout your talk
  5. Have two natural ending points – if you’re running long, you can drop the second ending and still get your message across

Next: Slides

This is Part 5 of a series looking at Nancy Duarte’s new book HBR Guide to Persuasive Presentations, highly recommended for all leaders.

Use Storytelling Principles and Structure to Engage Your Audience

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Stories are the currency of human contact.  – Robert McKee

Award-winning author and presentation expert Nancy Duarte has a new book out: HBR Guide to Persuasive Presentations. Over the next few days, I will be posting an outline of each of the book’s sections as well as zeroing in on a specific topic.

Section 3: Story

  • Apply Storytelling Principles – make your presentation stick
  • Create a Solid Structure – storytelling principles provide a framework
  • Craft the Beginning – Establish the gap between what is and what could be
  • Develop the Middle – build tension between what is and what could be
  • Make the Ending Powerful – describe the new bliss
  • Add Emotional Texture – decisions are not made by facts alone
  • Use Metaphors as Your Guide – memorable themes help rally an audience
  • Create Something They’ll Always Remember – drive your big idea home

Create Something They’ll Always Remember

According to Duarte, placing a climactic S.T.A.R. moment in your presentation will drive your big idea home. That moment is what the audience will tweet or chat about after your talk. Use it to make people uncomfortable with what is or to draw them toward what could be.

Here are four ways to create a S.T.A.R. moment that captivates your audience and generates buzz:

  • Shocking statistics – if statistics are shocking, don’t glide over them, amplify them
  • Evocative visuals – audiences connect with emotionally potent visuals
  • Memorable dramatization – bring your message to life by dramatizing it
  • Emotive anecdote – use gripping personal stories

The presentations that are repeated have memorable moments in them. These moments don’t happen on their own; they are rehearsed and planned to have just the right amount of analytical and emotional appeal to engage both the hearts and minds of an audience.

Captivate your audience by planning a moment in your presentation that gives them something they’ll always remember.

Next: Media

 

This is Part 4 of a series looking at Nancy Duarte’s new book HBR Guide to Persuasive Presentations, highly recommended for all leaders.

Part 1

Part 2

Part 3

Develop Persuasive Content in Your Message

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Are ideas born interesting or made interesting? Chip and Dan Heath, authors of Switch: How To Change Things When Change is Hard

Award-winning author and presentation expert Nancy Duarte has a new book out: HBR Guide to Persuasive Presentations. Over the next few days, I will be posting an outline of each of the book’s sections as well as zeroing in on a specific topic.

Section 2: Message

  • Define Your Big Idea – clearly state your point of view
  • Generate Content to Support the Big Idea – when you’re brainstorming, more is more
  • Anticipate Resistance – think through opposing perspectives
  • Amplify Your Message Through Contrasts – create and resolve tension
  • Build an Effective Call to Action – get things done
  • Choose Your Best Ideas – sort and filter
  • Organize Your Thoughts – outline your presentation by writing clear, active slide titles that hang together
  • Balance Analytical and Emotional Appeal – stay credible while you reel people in
  • Lose the Jargon – is your language clear enough to pass the “grandmother test”

Build an Effective Call to Action

Presentations should move people to act – but only if you explicitly state what actions you want them to take, and when.

Are you asking them to be doers, suppliers, influencers, or innovators?

Doers instigate activities. They are the worker bees. Once they know what needs to be done, they’ll take on the tasks. They also recruit and motivate others to complete important activities.

Suppliers get resources. They are the people with resources – financial, human, or material. They have the means to get what you need to move forward.

Influencers change perceptions. They can sway individuals or groups, large or small, mobilizing them to adopt and evangelize your idea.

Innovators generate ideas. They think outside the box for new ways to add value to and spread your idea. They create strategies, perspectives, and products.

(Duarte, p 39)

Whether your audience is corporate, political, scientific, academic, or religious, the people you’re addressing should fall into one of these categories.

Be explicit in your request – and about how it will benefit your audience.

Next: Story

This is Part 3 of a series looking at Nancy Duarte’s new book HBR Guide to Persuasive Presentations, highly recommended for all leaders.

Part 1

Part 2

Know Your Audience and Build Empathy

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Designing a presentation without an audience in mind is like writing a love letter and addressing it “to whom it may concern.”  Ken Haemer, Presentation Research Manager, AT&T

Award-winning author and presentation expert Nancy Duarte has a new book out: HBR Guide to Persuasive Presentations. Over the next few days, I will be posting an outline of the book’s 7 sections as well as zeroing in on a specific topic each day.

Section 1: Audience

  • Understand the Audience’s Power – your idea’s fate is in their hands
  • Segment the Audience – Focus on who matters most
  • Present Clearly and Concisely to Senior Executives – help them make big decisions on a tight schedule
  • Get to Know Your Audience – it’s easier to convince someone you know
  • Define How You’ll Change the Audience – what do you want people to believe? How do you want them to behave?
  • Find Common Ground – resonate through empathy

Get to Know Your Audience

Knowing people – really knowing them – makes it easier to influence them.

You are trying to influence them, right? If you’re not, forget the speech and just send a memo.

But if you’re really trying to influence them, you’ve got to connect with them. To connect with them, you’ve got to know something about them.

  • What are they like?
  • Why are they here?
  • What keeps them up at night?
  • What gets them up in the morning?
  • How can you solve their problems?
  • What do you want them to do?
  • How might they resist?
  • How can you best reach them?

When you know you are doing a presentation – whether a weekly sermon, new initiative, or a committee report, do your people homework before you begin preparing your words. Only when you know WHO can you began to think about the WHAT.

People don’t fall asleep during conversations, but they often do during presentations – and that’s because many presentations don’t feel conversational.

When you really know your audience, you are engaging them in a conversation even if it seems one-sided. Knowing your audience well helps you feel warmly toward the people in the room, speak sincerely to them and help them want to listen to you.

Next: Message

This is Part 2 of a series looking at Nancy Duarte’s new book HBR Guide to Persuasive Presentations

Part 1

 

 

 

 

Engage Your Audience, Sell Your Ideas, and Inspire People to Act

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If I am to speak for ten minutes, I need a week for preparation; if fifteen minutes, three days; if half an hour, two days; if an hour, I am ready now. – Woodrow T. Wilson

There are typically very few – if any – leadership positions in which the leader is a lone ranger with no teams to work with or report to, no organizational support, and no larger group to speak to on occasions.

On the other end of the spectrum, there are few leadership positions where the leader is constantly working with teams of all sizes, being supported by a few – or a few dozen – individuals, and is regularly speaking to a larger group.

One of those positions is a pastor.

When a pastor steps to the pulpit – in a 100 member church or a 10,000 member church, and everywhere in between – it would be easy to feel as if he were in a position of power. After all, he is up in front of the crowd, maybe even elevated on a stage, and people have come to hear him speak. The speaker is the star of the show, right?

Wrong. The audience is.

I would pause just to say that God is our ultimate audience, and everything we do as a believer is first to an audience of One. That, to me, is a given.

The speaker is not the star of the presentation – the audience is, because they will determine whether your idea spreads or dies, simply by embracing or rejecting it. You need them more than they need you. They have the control, and the speaker needs to be humble in his approach to speaking to them.

How, then, do you become an excellent presenter?

Nancy Duarte is CEO of Duarte, Inc. She teaches workshops on the art of presenting and is the author of two award-winning books: Slide:ology and Resonate. Wait a minute – better make that three!

Harvard Business Review has just published Duarte’s newest book, HBR Guide to Persuasive Presentations, and once again she has delivered a valuable tool for speakers everywhere – but especially pastors who stand up every week and deliver a presentation – a sermon – to their congregations.

Duarte’s Guide is broken into 7 sections as follows:

We live and work in a first-draft culture. Type a text or email – send. Write a blog entry – post. Throw some images together – speak.

According to Duarte, though, it’s in crafting and recrafting, in iteration and rehearsal that excellence emerges.

But, you say, I have so many other things to do and I can’t worry about becoming an excellent communicator. Guess what? Becoming an excellent communicator will help you get those things done.

Ready to start?

Next: Audience: Know your audience and build empathy

Want to read more by Nancy Duarte? Click here to read her “10 Steps in Preparing a Powerful Presentation” and also download a free summary of her book Resonate.

Stories Convey Meaning

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Stories are the most powerful delivery tool for information; more powerful and enduring than any other art form.

People love stories because life is full of adventure and we’re hardwired to learn lessons from observing change in others. Life is messy, so we empathize with characters who have real-life challenges similar to the ones we face. When we listen to a story, the chemicals in our body change, and our mind becomes transfixed.

Stories link one person’s heart to another. Values, beliefs, and norms become intertwined. When this happens, your idea can more readily manifest as reality in their minds.

Tell the story.

Adapted from Resonate, by Nancy Duarte