Every Element in Your Presentation Has a Single Purpose…

…to make a change happen.

A presentation is a precious opportunity. It’s a powerful arrangement…one speaker, an attentive audience, all in their seats, all paying attention (at least at first).   – Seth Godin

Don’t waste it.

courtesy of Justin S. Campbell

courtesy of Justin S. Campbell

The purpose of a presentation is to change minds.

  • If all you’re hoping to do is survive the ordeal because of lack of preparation, you’re wasting people’s time.
  • If all you’re hoping to do is amuse and delight the crowd, you’re simply an entertainer.
  • If all you’re hoping to do is pass along information, put it in a document and email it to your audience.

But if you really want to make a change, to move from informing someone to influencing them, ask yourself these two questions:

  • Who will be changed by this presentation?
  • What is the change I seek?

The answers can range from simple to subtle to dramatic.

Once you have the answers, though, dive into it with all you’ve got.

Every element of your presentation – the room, the attendees, the length, the tone, any visual elements, the technology – exists for just one reason: to make it more likely that you will achieve the change you seek. If an element doesn’t do that, replace it with something that does, or throw it out.

If you fail to make a change, you’ve failed. If you do make change, you’ve opened the possibility you’ll be responsible for a bad decision or part of a project that doesn’t work. No wonder it’s frightening and far easier to just do a lousy presentation.   – Seth Godin

A presentation isn’t an obligation – it’s a privilege.

inspired by Seth Godin, Bert Decker, Garr Reynolds, Nancy Duarte, and Andy Stanley

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