Know How to Use These 10 Words to Communicate Effectively

From Dr. Frank Luntz’s “Words That Work”; the abbreviated version:

  • Simplicity
  • Brevity
  • Credibility
  • Consistency
  • Novelty
  • Sound
  • Aspiration
  • Visualization
  • Questioning
  • Context

What matters is not what you say, but what people hear.

You can pick it up here.

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