12 Days of Christmas Guest Experiences

For all the Connection Pastors, Guest Services Directors, Guest Services team members, and everyone in your church who want to provide a WOW! Guest Experience…

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On the first day of Christmas Guest Experiences…

>> 1 Word that Says it All

On the second day of Christmas Guest Experiences…

>> 2 Feet that Matter in Guest Experiences

On the third day of Christmas Guest Experiences…

>> 3 Actions to Build a Guest Experience Organization with Clarity of Purpose

On the fourth day of Christmas Guest Experiences…

>> 4 Guest Experience Core Competencies

On the fifth day of Christmas Guest Experiences…

>> 5 Expectations of Disney Service

On the sixth day of Christmas Guest Experiences…

>> 6 Disciplines of Guest Experiences

On the seventh day of Christmas Guest Experiences…

>> 7 Guidelines for Guest Services from Disney

On the eighth day of Christmas Guest Experiences…

>> 8 Ways for the Introvert to Serve on a Guest Team

On the ninth day of Christmas Guest Experiences…

>> 9 Principles of Innovative Guest Experiences

On the tenth day of Christmas Guest Experiences…

>> 10 Commandments for Guest Services from Mickey Mouse

On the eleventh day of Christmas Guest Experiences…

>> 11 Reasons to Smile

On the twelfth day of Christmas Guest Experiences…

>> 12 Principles of Guest Experience Leadership

Tonight, Christmas Eve services are a tradition for many churches. Other churches had special worship services or musical events over the past week.

One of the common threads among all of the events is that churches had the opportunity to welcome Guests, regular attenders, members, and family and friends of all these categories.

Your actions and words have a chance to lower defenses to the Gospel, remove barriers to relationships, and establish an expectation that God is with us…

…make them count!

 

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3 Actions to Build a Guest Experience Organization with Clarity of Purpose

Clarity of purpose regarding customers and how to translate the mission operationally is usually very murky in most corporate organizations.

Jeanne Bliss, twenty-five year veteran of corporate customer focus and founder of CustomerBliss, a customer experience consulting firm, highlights this in her book Chief Customer Officer.

There is not a universal and clear understanding or belief that the customer experience is pivotal to the success of the organization. If there is, the clarity of what the experience should be, what the brand stands for, and the point of differentiation to customers has multiple interpretations throughout the corporate machine. 

Beyond the pie in the sky stuff, people around the building can’t consistently cite the true value the brand brings to customers, the one or two things delivered that clearly make that point and what keeps them on track with what they do.

In order to correct this, Bliss encourages organizations to act in 3 specific ways.

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On the third day of Christmas Guest Experiences, your Guest Experience peers give to you:

3 Actions to Build a Guest Experience Organization with Clarity of Purpose

  1. Establish your priority bookend customer experiences (and always be reliable in them)
  2. Get rid of legacy industry practices that make you look “vanilla”
  3. Hire “memory makers” not just functional experts

Poor alignment across the organization stems from lack of clarity on the customer mission and how that translates to accountability and actions. – Jeanne Bliss

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What are the Guest Experience bookends at your organization?

inspired by and adapted from Chief Customer Officer, by Jeanne Bliss

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