How to Use the Power of Story to Influence Others

Are you having a hard time inspiring your team to be more productive?

Individuals may represent much of the accomplishment of ministries at your church, but the real work of ministry is often done through teams. Whether a staff team comprised of full and part-time employees or a volunteer team comprised of various degrees of dedicated members, teams are the backbone of church ministry. And yet, most leaders at one time or another are frustrated by the lack of progress of the team toward accomplishing their assigned task.

To inspire and encourage the teams you lead to get the job done, tell stories.

THE QUICK SUMMARY – The Orange Revolution, by Adrian Gostick and Chester Elton

The Orange Revolution is a groundbreaking guide to building high-performance teams. Research by the authors shows that breakthrough success is guided by a particular breed of high-performing team that generates its own momentum—an engaged group of colleagues in the trenches, working passionately together to pursue a shared vision. Their research also shows that only 20 percent of teams are working anywhere near this optimal capacity. How can your team become one of them?

The authors have determined a key set of characteristics displayed by members of breakthrough teams, and have identified a set of rules great teams live by, which generate a culture of positive teamwork and lead to extraordinary results.

The Orange Revolution provides a simple and powerful step-by-step guide to taking your team to the breakthrough level, igniting the passion and vision to bring about an Orange Revolution.

A SIMPLE SOLUTION

Authors Adrian Gostick and Chester Elton have created a framework for developing breakthrough teams called “The Orange Revolution.” The Orange Revolution is depicted as a journey to breakthrough result, a journey that places the relationships among team members as a critical component. As these relationships evolve over time, it’s only natural that momentum slows down and the productiveness of the team begins to wane

The people on your teams are overwhelmed with information, and in your attempt to help motivate them to move forward, you may be inadvertently contributing to the slowdown. Already confused and overloaded, they assume that your added request will only make thing worse.

Enter the story.

Stories are the most powerful delivery tool for information – more powerful and enduring than any other art form. In the land of complex reality, story is king. Story makes sense of chaos and gives people a plot. Stories can help people who are stuck become unstuck.

There are no guarantees that using story to motivate your team will come out the way you want. But story, on the average, works much better than telling your team “this is the way it’s going to be.”

Story is like a computer app you load into someone’s mind so they can play it using their own input. The best stories play over and over and create the outcomes that fit your goals and ensure that your team keeps moving forward.

Great leaders use story to express their passion and illustrate, illuminate, and inspire their team to greatness itself.

When you want to influence others, there is no tool more powerful than story.

Teams that are focused on wow results have a charming habit of telling stories that exemplify what they are trying to achieve.

Great teams create a narrative. As teams succeed, they tell their stories again and again. They are partly their history, but they also explain to others who they are and what they do.

Breakthrough teams tell stories frequently and with passion. It is a secret ingredient of their success. The power of their stories is in the specificity and vividness, which are the very elements that make them memorable. They get repeated – typically with the same enthusiasm in which they are told.

Stories are vital in helping individuals understand how world-class results are achieved and in making the possibility of doing so believable. Such tales have a way of perpetuating success. The listener retells the story, and more important, internalizes its message and becomes part of the story.

Adrian Gostick and Chester Elton, The Orange Revolution

A NEXT STEP

As you use stories with your teams, you will be using a mixture of credibility, evidence and data, and emotional appeal. You cannot persuade through logic alone, or even logic supported by your credibility. You must persuade your team through the use of emotional appeals.

Look back to a recent story you told your team. Categorize the story into the three areas mentioned above: credibility, logic, and emotional appeal. How does the ratio of emotional appeal stack up to the rest of the story? If it is not at least twice as great as the next component, you need to rethink your content.

The next time you want to encourage your team to be more productive, weave a personal story from your own background into your conversation. The ability to tell a personal story is an essential trait of authentic leadership – people who inspire uncommon effort. By inviting your team on a personal journey, they will want to join you in your success.

Excerpt taken from SUMS Remix 2-3, published November 2015


Part of a weekly series on 27gen, entitled Wednesday Weekly Reader

Regular daily reading of books is an important part of my life. It even extends to my vocation, where as Vision Room Curator for Auxano I am responsible for publishing SUMS Remix, a biweekly book “summary” for church leaders. I’m going to peruse back issues of both SUMS and SUMS Remix and publish excerpts each Wednesday.

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Is It Time for an “Orange Revolution” in Your Organization?

If you asked who invented incandescent electric light, and you answered Thomas Edison, you’d be right – and you’d be wrong.Edison lightbulb

On October 22, 1879, the remarkable bulb dreamed up by Edison, drawn by lead experimenter Charles Batchelor, mathematically proved by Francs Upton, built by craftsmen John Kruesi and Ludwig Boehm, and tested by experimenters John Lawson, Martin Force, and Francis Jehl, burned for thirteen and a half hours.

Darkness had been illuminated forever.

The revolution that Thomas Edison wrought was the product of a team, in spite of how history books tell the story. We love the idea of a lone genius, the mastermind, the hero. We’re indoctrinated from an early age with the single-achiever ideal in school. For a fifth-grader, it’s easy to say Edison = light bulbs.

The reality is very different; geniuses build great teams.

Edison – one of the most brilliant minds in the world – accepted that he alone did not possess all the answers; but together, his team usually did.

What would you do to have a high-performing team that generates its own momentum – an engaged group of colleagues in the trenches, working passionately together to pursue a shared vision?

How about starting a revolution?

orange revolution 1For centuries the color Orange has been connected with revolutionary events. Most recent are the election events in the Ukraine, but there have also been Orange uprising in Ireland, China, England, and the Netherlands.

These revolutions signaled a transition – a spirited quest driven by people to improve the world around them.

Why shouldn’t your organization possess that same passion when it comes to creating, strengthening, and enlarging the teams that serve?

You can begin an Orange Revolution in the hearts of your team members and leaders focusing on conquering barriers, expectations, and stagnation.

Welcome to the revolution.

I will be leading The Orange Revolution at WFX in Dallas October 2-4. For an overview of WFX, go here. To learn more about the education and training available, go here.

Stay tuned for more on The Orange Revolution coming soon!

What’s In Your Leadership Garden?

The planting season is in full bloom across the Carolinas.

What do you think about carrots for your garden?

In this case, it’s not the orange root vegetable long-rumored to help your eyesight. And it’s not a plot of freshly turned dirt in your backyard.

The “carrot” in this case is from the carrot and stick idiom, the origins of which involve dangling a carrot from a stick in front of a work animal to keep him moving forward.

Actually, a much nicer picture is that advanced by recognition consultants Adrian Gostick and Chester Elton in their best-selling series of Carrot books.

Carrot Principle Accelerator

How about this:

  • Seed – Set clear goals

  • Plant – Communicate openly

  • Nurture – Build trust

  • Weed – Hold everyone accountable

  • Harvest – Recognition that leads to acceleration of team performance and engagement

I don’t have a green thumb, but I do believe Gostick and Elton have hit “pay dirt” with this concept…

An ongoing series exploring the power of teamwork

Inspired by:

Midnight Lunch, written by Sarah Miller Caldicott

The Orange Revolution, written by Adrian Gostick & Chester Elton

Creating We, written by Judith Glaser

Thomas Edison Didn’t Invent the Light Bulb

If you asked who invented incandescent electric light, and you answered Thomas Edison, you’d be right – and you’d be wrong.

The revolution that Edison wrought was the product of a team.

When we call Thomas Edison to mind, our first thought is of a brilliant inventor and innovator whose creations transformed modern life. We often think of him toiling away in a laboratory all by himself, long into the wee hours of the morning.

Tempting as it is to sustain this image of Edison, it is inaccurate.

We love the idea of a lone genius, the mastermind, the hero. From an early age, we’re indoctrinated with the single-achiever idea in school. Our textbooks boil things down to their simplest form, and for a fifth-grader, it’s easy to say that Edison created the light bulb.

The reality is very different. Here’s what geniuses do:

They build great teams.

Thomas Edison, one of the most brilliant minds in the world, accepted that he alone did not possess all the answers, but together, his team usually did.

Never intimidated by other great minds, Edison actively sought out men with a broad base of knowledge, a passion for learning, impeccable character, and a commitment to excellence.

Thomas Edison viewed collaboration as the beating heart of his laboratories, a sustaining resource that fueled the knowledge assets of his sprawling innovation empire.

Maybe it’s time our organizations rediscovered the truths of teamwork and collaboration that Edison used so powerfully.

An ongoing series exploring the power of teamwork

Inspired by:

Midnight Lunch, written by Sarah Miller Caldicott

The Orange Revolution, written by Adrian Gostick & Chester Elton

Creating We, written by Judith Glaser