What’s Shaping the Minds of This Year’s Freshman Class, the Class of 2021

Each August since 1998, Beloit College has released the Beloit College Mindset List, providing a look at the cultural touchstones that shape the lives of students entering college this fall.

Today, the Mindset List of the Class of 2021 was released.

The creation of Beloit’s former Public Affairs Director Ron Nief and Keefer Professor of the Humanities Tom McBride, authors of The Mindset Lists of American History: From Typewriters to Text Messages, What Ten Generations of Americans Think Is Normal, it was originally created as a reminder to faculty to be aware of dated references. It quickly became an internationally monitored catalog of the changing worldview of each new college generation.

Leaders – of all ages – need to understand what has shaped the lives of today’s entering college freshman class, those 18 year olds who:

  • Are the last class to be born in the 1900s, making them the last of the Millennials.
  • Are the first generation for whom a “phone” has been primarily a video game, direction finder, electronic telegraph, or a research library.
  • Have always had emojis to cheer them up.

For those who cannot comprehend that it has been 18 years since this year’s entering college students were born, they should recognize that the next four years will go even faster, confirming the authors’ belief that “generation gaps have always needed glue.”

Here are a few nuggets from this year’s Mindset Class for the Class of 2021. You must read the entire list here!

  • They are the first generation to grow up with Watson outperforming Sherlock.
  • Amazon has always invited consumers to follow the arrow from A to Z.
  • They have always been searching for Pokemon.
  • By the time they entered school, laptops were outselling desktops.
  • Whatever the subject, there’s always been a blog for it.
  • Ketchup has always come in green.
  • The BBC has always had a network in the U.S. where they speak American.
  • Family Guy is the successor to the Father Knows Best they never knew.

You can find the rest of the list here.

Read it now.

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What’s On the Mind of the Class of 2020?

It’s mid-August, and school is back in session for most students.

That means it’s time for my annual encouragement for leaders to take a look at the mindset of this year’s entering college freshmen, the class of 2020 – courtesy of Beloit College.

Classof2020

Each August since 1998, Beloit College has released the Beloit College Mindset List, providing a look at the cultural touchstones that shape the lives of students entering college this fall.

Prepared by Beloit’s director of public affairs emeritus Ron Nief, professor of English emeritus Tom McBride, and Associate Dean of the College Charles Westerberg, the list was originally created as a reminder to faculty to be aware of dated references. It quickly became an internationally monitored catalog of the changing worldview of each new college generation.

Leaders – of all ages – need to understand what has shaped the lives of today’s entering college freshman class.

We have had the NOW generation…get ready for the RIGHT NOW generation, entering college this fall. This fall’s entering college students, the class of 2020, were born in 1998 and cannot remember a time when they had to wait for anything. They also can’t recall a time when the United States was not at war, or when someone named Bush or Clinton was not running for office.

And although they think of themselves as a powerful generation—Sanders voters, consumers—they are faced with the prospect of student loan debt and of robots and foreigners taking their jobs making them feel anxious and weak. “They know that they’re going to have to wait for that first breakthrough job and getting their school loans paid off.” said Tom McBride, one of the List’s authors. “They’re an impatient generation learning how to be patient.”

You need to read the whole list here, but these are my Top Ten:

  • There has always been a digital swap meet called eBay.
  • There have always been Cadillac Escalades, but they just don’t seem to be all that into cars.
  • The Sandy Hook tragedy is their Columbine.
  • The United States has always been at war.
  • Serena Williams has always been winning Grand Slam singles titles.
  • They have never had to watch or listen to programs at a scheduled time.
  • Each year they’ve been alive the U.S. population has grown by more than one million Latinos.
  • If you want to reach them, you’d better send a text—emails are oft ignored.
  • Robots have always been surgical partners in the O.R.
  • Michael J. Fox has always spoken publicly about having Parkinson’s disease.

Here’s a slideshow version introducing the class of 2020.

The List was compiled to identify both the common ground that teachers and students share, and the mine fields of misunderstanding that seem to grow wider with every forgotten reference to the Berlin Wall or Monica Lewinsky.

Enjoy!

Ready or Not, the Class of 2018 is Here!

It’s August, and most kids are back in school.

At our house, our youngest (of four) is a senior at Johnson and Wales University, where he will finish classwork a semester early. When he graduates next spring, it will be the culmination of a lot of years of school – our oldest started kindergarten in 1986. With four kids, born four years apart, that’s 29 straight years of some form of education: elementary, middle, and high school; undergraduate and graduate school.

Wow – have things changed a lot in those 29 years!

Which brings me to one of my favorite days – and topics – of the year: the release of Beloit College’s Mindset List for this year’s incoming college freshman class, the graduating class of 2018.

courtesy of warningsignshirts.com

courtesy of warningsignshirts.com

Each August since 1998, Beloit College has released the Beloit College Mindset List, providing a look at the cultural touchstones that shape the lives of students entering college this fall. The creation of Beloit’s former Public Affairs Director Ron Nief and Keefer Professor of the Humanities Tom McBride, it was originally created as a reminder to faculty to be aware of dated references, and quickly became a catalog of the rapidly changing worldview of each new generation.

Mindset List websites at Beloit College, themindsetlist.com, and their Facebook page receive more than a million hits annually.

Leaders – of all ages – need to understand what has shaped the lives of today’s entering college freshman class, those 18 year olds who:

arrive on campuses in the coming weeks, coming with a view of the world quite distinct from their mentors.  Most born in 1996, they have always had The Daily Show to set them straight, always been able to secure immediate approval and endorsement for their ideas through “likes” on their Facebook pages, and have rarely heard the term “bi-partisan agreement.

Please read the whole list here, but these are my Top Ten:

  1. During their initial weeks of kindergarten, they were upset by endlessly repeated images of planes blasting into the World Trade Center.
  2. Since they binge-watch their favorite TV shows, they might like to binge-watch the video portions of their courses too.
  3. “Press pound” on the phone is now translated as “hit hashtag.”
  4. Celebrity “selfies” are far cooler than autographs.
  5. FOX News and MSNBC have always been duking it out for the hearts and minds of American viewers.
  6. There has always been “TV” designed to be watched exclusively on the web.
  7. While the number of Americans living with HIV has always been going up, American deaths from AIDS have always been going down.
  8. Two-term presidents are routine, but none of them ever won in a landslide.
  9. “Good feedback” means getting 30 likes on your last Facebook post in a single afternoon.
  10. Since Toys R Us created a toy registry for kids, visits to Santa are just a formality.

Behind the light humor of the Mindset List there are always some serious issues about the future of the class and their role in the future of the nation,” notes the List’s editors Ron Nief and Tom McBride. “The digital technology that affords them privacy from their parents robs them of their privacy amid the “big data” of the NSA and Google. How will the absence of instant online approval impact their performance in the classroom and work-place?

If you’re more visually-minded, here is a brief interview with the authors.

Enjoy!

 

What’s Shaped the Mindset of Today’s College Freshmen?

It’s August, and school is back in session for most students.

That means it’s time for my annual encouragement for leaders to take a look at the mindset of this year’s entering college freshmen, the class of 2017 – courtesy of Beloit College.

courtesy of warningsignshirts.com

courtesy of warningsignshirts.com

Each August since 1998, Beloit College has released the Beloit College Mindset List, providing a look at the cultural touchstones that shape the lives of students entering college this fall.

Prepared by Beloit’s former Public Affairs Director Ron Nief and Keefer Professor of the Humanities Tom McBride, the list was originally created as a reminder to faculty to be aware of dated references. It quickly became an internationally monitored catalog of the changing worldview of each new college generation.

Leaders – of all ages – need to understand what has shaped the lives of today’s entering college freshman class, those 18 year olds who:

  • Use smart phones in class to indicate they are reading the assignment they should have read last night, or they may be recording every minute of their college experience…or they may be texting the person next to them.
  • Though they have never had the chicken pox, they are glad to have access to health insurance for a few more years.
  • Will search for the academic majors reported to lead to good-paying jobs, and most of them will take a few courses taught at a distant university by a professor they will never meet.

When the Class of 2017 arrives on campus this fall, these digital natives will already be well-connected to each other. They are more likely to have borrowed money for college than their Boomer parents were, and while their parents foresee four years of school, the students are pretty sure it will be longer than that.  If they are admirers of Steve Jobs and Bill Gates, they may wonder whether a college degree is all it’s cracked up to be, even as their dreams are tempered by the reality that tech geniuses come along about as often as Halley’s Comet, which they will not glimpse until they reach what we currently consider “retirement age.”

They will study hard, learn a good deal more, teach their professors quite a lot, and realize eventually that they will soon be in power. After all, by the time they hit their thirties, four out of ten voters will be of their generation. Whatever their employers may think of them, politicians will be paying close attention.

You need to read the whole list here, but these are my Top Ten:

  • They are the sharing generation, having shown tendencies to share everything, including possessions, no matter how personal.
  • Having a chat has seldom involved talking.
  • Their TV screens keep getting smaller as their parents’ screens grow ever larger.
  • With GPS, they have never needed directions to get someplace, just an address.
  • Their favorite feature films have always been largely, if not totally, computer generated.
  • Their parents’ car CD player is soooooo ancient and embarrassing.
  • They could always get rid of their outdated toys on eBay.
  • Plasma has never been just a bodily fluid.
  • Olympic fever has always erupted every two years.
  • They have known only two presidents.

The List was compiled to identify both the common ground that teachers and students share, and the mine fields of misunderstanding that seem to grow wider with every forgotten reference to the Berlin Wall or Monica Lewinsky.

Enjoy!

What Shapes the Mind of Today’s Freshman…the Beloit Mindset List of the Class of 2016 is Out

Each August since 1998, Beloit College has released the Beloit College Mindset List, providing a look at the cultural touchstones that shape the lives of students entering college this fall.

Today, the Mindset List of the Class of 2016 was released.

The creation of Beloit’s former Public Affairs Director Ron Nief and Keefer Professor of the Humanities Tom McBride, authors of The Mindset Lists of American History: From Typewriters to Text Messages, What Ten Generations of Americans Think Is Normal, it was originally created as a reminder to faculty to be aware of dated references. It quickly became an internationally monitored catalog of the changing worldview of each new college generation.

Leaders – of all ages – need to understand what has shaped the lives of today’s entering college freshman class, those 18 year olds who:

  • Were born into cyberspace and therefore measure their output in the fundamental particles of life: bits, bytes, and bauds
  • Came to political consciousness during a time of increasing doubts about America’s future
  • Have never needed an actual airline “ticket”
  • Are the most tribal generation in history, and they despise being separated from contact with their friends

For those who cannot comprehend that it has been 18 years since this year’s entering college students were born, they should recognize that the next four years will go even faster, confirming the authors’ belief that “generation gaps have always needed glue.”

Here are a few nuggets from this year’s Mindset Class for the Class of 2016. You must read the entire list here!

For this generation of entering college students, born in 1994, Kurt Cobain, Jacqueline Kennedy Onassis, Richard Nixon, and John Wayne Gacy have always been dead.

  • They should keep their eyes open for Justin Bieber or Dakota Fanning at freshman orientation.
  • They have always lived in cyberspace, addicted to a new generation of “electronic narcotics.”
  • Bill Clinton is a senior statesman of whose presidency they have little knowledge.
  • There has always been football in Jacksonville but never in Los Angeles.
  • A significant percentage of them will enter college already displaying some hearing loss.
  • Star Wars has always been just a film, not a defense strategy.
  • They were too young to enjoy the 1994 World Series, but then no one else got to enjoy it either.
  • They know many established film stars by their voices on computer-animated blockbusters.
  • History has always had its own channel.
  • Point and shoot cameras are sooooo last millennium.

You can find the rest of the list here.

Read it now.

Off to College: The Mindset List of the Class of 2015

My son enters Johnson & Wales University in about a week, so it was with great anticipation I awaited Beloit College’s annual mindset list and it was just released.

“This year’s entering college class of 2015 was born just as the Internet took everyone onto the information highway and as Amazon began its relentless flow of books and everything else into their lives.  Members of this year’s freshman class, most of them born in 1993, are the first generation to grow up taking the word “online” for granted and for whom crossing the digital divide has redefined research, original sources and access to information, changing the central experiences and methods in their lives. They have come of age as women assumed command of U.S. Navy ships, altar girls served routinely at Catholic Mass, and when everything from parents analyzing childhood maladies to their breaking up with boyfriends and girlfriends, sometimes quite publicly, have been accomplished on the Internet.”

Each August since 1998, Beloit College has released the Beloit College Mindset List, providing a look at the cultural touchstones that shape the lives of students entering college this fall. The creation of Beloit’s former Public Affairs Director Ron Nief and Keefer Professor of the Humanities Tom McBride, it was originally created as a reminder to faculty to be aware of dated references, and quickly became a catalog of the rapidly changing worldview of each new generation.

Mindset List websites at Beloit College and at mindsetmoment.com, the media site webcast and their Facebook page receive more than a million hits annually.

“As for the class of 2015, without any memory whatever of George Herbert Walker Bush as president, they came into existence as Bill Clinton came into the presidency. Their parents, frequently older than one might expect because women have always been able to get pregnant almost regardless of age, have hovered over them with extra care and have agreed with those states that mandated the wearing of bike helmets. Ferris Bueller could be their overly cautious dad, and Jimmy Carter is an elderly smiling public man who appears occasionally on television doing good works. “Dial-up,” Woolworths and the Sears “Big Book” are as antique to them as “talking machines” might have been to their grandparents. Meanwhile, as they’ve wondered why O.J. Simpson has always been suspected of something, they have all “been there, done that, gotten the T-shirt,” shortened boring conversations with “yadda, yadda, yadda,” and recognized LBJ as LeBron James.”

“For those who cannot comprehend that it has been 18 years since this year’s class was born, they will quickly confirm that the next four years will go even faster and, like the rest of us, they will continue to grow older at increasing speed.”

Here are a few items on the list:

  • There has always been an Internet ramp onto the information highway.
  • Ferris Bueller and Sloane Peterson could be their parents.
  • States and Velcro parents have always been requiring that they wear their bike helmets.
  • The only significant labor disputes in their lifetimes have been in major league sports.
  • There have always been at least two women on the Supreme Court, and women have always commanded U.S. Navy ships.
  • They “swipe” cards, not merchandise.
  • As they’ve grown up on websites and cell phones, adult experts have constantly fretted about their alleged deficits of empathy and concentration.
  • Their school’s “blackboards” have always been getting smarter.
  • “Don’t touch that dial!”….what dial?
  • American tax forms have always been available in Spanish.
  • More Americans have always traveled to Latin America than to Europe.
  • Amazon has never been just a river in South America.
  • Refer to LBJ, and they might assume you’re talking about LeBron James.
  • All their lives, Whitney Houston has always been declaring “I Will Always Love You.”
  • O.J. Simpson has always been looking for the killers of Nicole Simpson and Ronald Goldman.
  • Women have never been too old to have children.
  • Japan has always been importing rice.
  • Jim Carrey has always been bigger than a pet detective.
  • We have never asked, and they have never had to tell.
  • Life has always been like a box of chocolates.

For this year’s complete list and more about Beloit College, go here.