The Class of 2023 is Headed to a College Campus Near You

The Mindset List® has delighted millions for over a decade about what has “always” or “never” been true for entering college students. It was created at Beloit College in 1998 to reflect the world view of entering first year students, and started with the members of the class of 2002, born in 1980.

What started as a witty way of saying to faculty colleagues “watch your references,” has turned into a globally reported and utilized guide to the intelligent if unprepared adolescent consciousness. It is requested by thousands of readers, reprinted in hundreds of print and electronic publications, and used for a wide variety of purposes. It immediately caught the imagination of the public, and in the ensuing years, has drawn responses from around the world. This site now gets more than a million hits a year.

The Mindset List®, an annual compilation of what has always and never been true for new college freshmen, has changed hands from founder Beloit College to Marist College.

Recently, the Mindset List of the Class of 2023 was released.

This fall’s college class of 2023, now arriving on campuses, learned of the attack on New York’s Twin Towers from parents and grandparents once they were old enough to handle it. Born in 2001, they have lived in a world in which shedding shoes at airport security; capturing news from crawling headlines on the TV screen; flying Jet Blue; and recognizing that blackboards, pens, and watches are sometimes smarter than we are have all been routine occurrences.

The creation of Beloit’s former Public Affairs Director Ron Nief and Emeritus Professor of English Tom McBride, authors of The Mindset Lists of American History: From Typewriters to Text Messages, What Ten Generations of Americans Think Is Normal, it was originally created as a reminder to faculty to be aware of dated references. It quickly became an internationally monitored catalog of the changing worldview of each new college generation.

Nief and co-editor Tom McBride, and list co-author Beloit Professor of Sociology Charles Westerberg have been working with Marist during the transition. “This annual list is a cultural touchstone,” noted Marist’s Executive Vice President Geoffrey Brackett. “Every year Ron, Tom, and Charles have done the remarkable work of encapsulating a changing world into a cohesive list. The list has served as a reminder to the wider community of colleges and universities of the importance of understanding the constantly altering landscape outside of higher education. Marist hopes to continue that service by taking on The Mindset List and strategically expanding its capabilities and reach.”

Leaders – of all ages – need to understand what has shaped the lives of today’s entering college freshman class, those 18 year olds characterized by the following:

  • Like Pearl Harbor for their grandparents, and the Kennedy assassination for their parents, 9/11 is an historical event.
  • The primary use of a phone has always been to take pictures.
  • YouTube has become the video version of Wikipedia.

According to Westerberg,

With half of this generation composed of people of color, they are among the most demographically significant cohorts in American history. American politics today is hard to comprehend without taking account of this major trend since, within a year, their generation will represent 25% of the U.S. population.

Here’s a few more characteristics to whet your appetite:

  • They have grown up with Big Data and ubiquitous algorithms that know what they want before they do.
  • Apple iPods have always been nostalgic.
  • Most of them will rent, not buy, their textbooks.
  • The Tech Big Four – Apple, Facebook, Amazon, and Google – are to them what the Big Three automakers were to their grandparents.

You can read the whole list here.

“The Mindset List helps put into context the growing interest high school and college students have in social issues,” noted Martin Shaffer, Dean of Marist’s School of Liberal Arts. “We’re seeing a more engaged, more deeply involved student body on campus.”

Even if you’re not a college professor, you need to read the whole list here.

With contributions from parents and academics around the world, the List has tracked cultural change, stimulated intergenerational conversation, and just made older people feel even older.

– Tom McBride and Charles Westerberg

Indeed.

Welcoming the Class of 2022 to a Campus Near You

Each August since 1998, Beloit College has released the Beloit College Mindset List, providing a look at the cultural touchstones that shape the lives of students entering college this fall.

Recently, the Mindset List of the Class of 2022 was released.

 

The creation of Beloit’s former Public Affairs Director Ron Nief and Keefer Professor of the Humanities Tom McBride, authors of The Mindset Lists of American History: From Typewriters to Text Messages, What Ten Generations of Americans Think Is Normal, it was originally created as a reminder to faculty to be aware of dated references. It quickly became an internationally monitored catalog of the changing worldview of each new college generation.

Leaders – of all ages – need to understand what has shaped the lives of today’s entering college freshman class, those 18 year olds characterized by the following:

  • They are the first class born in the new millennium, escaping the dreaded label of “Millennial,” though their new designation—iGen, GenZ, etc. — has not yet been agreed upon by them.
  • People loudly conversing with themselves in public are no longer thought to be talking to imaginary friends.
  • The Prius has always been on the road in the U.S.

According to McBride,

Students come to college with particular assumptions based on the horizons of their lived experience. All teachers need to monitor their references, while students need to appreciate that without a sound education they will never get beyond the cave of their own limited personal experiences.

Here’s a few more characteristics to whet your appetite:

  • Films have always been distributed on the Internet.
  • Donny and Marie who?
  • Oprah has always been a magazine.
  • A visit to a bank has been a rare event.

You can read the whole list here.

The original authors have moved on to new projects in their retirement but will continue their battle against “hardening of the references” at their website, themindsetlist.com.

Even if you’re not a college professor, you need to read the whole list here.

With contributions from parents and academics around the world, the List has tracked cultural change, stimulated intergenerational conversation, and just made older people feel even older.

– Tom McBride and Charles Westerberg

Indeed.

What’s On the Mind of the Class of 2020?

It’s mid-August, and school is back in session for most students.

That means it’s time for my annual encouragement for leaders to take a look at the mindset of this year’s entering college freshmen, the class of 2020 – courtesy of Beloit College.

Classof2020

Each August since 1998, Beloit College has released the Beloit College Mindset List, providing a look at the cultural touchstones that shape the lives of students entering college this fall.

Prepared by Beloit’s director of public affairs emeritus Ron Nief, professor of English emeritus Tom McBride, and Associate Dean of the College Charles Westerberg, the list was originally created as a reminder to faculty to be aware of dated references. It quickly became an internationally monitored catalog of the changing worldview of each new college generation.

Leaders – of all ages – need to understand what has shaped the lives of today’s entering college freshman class.

We have had the NOW generation…get ready for the RIGHT NOW generation, entering college this fall. This fall’s entering college students, the class of 2020, were born in 1998 and cannot remember a time when they had to wait for anything. They also can’t recall a time when the United States was not at war, or when someone named Bush or Clinton was not running for office.

And although they think of themselves as a powerful generation—Sanders voters, consumers—they are faced with the prospect of student loan debt and of robots and foreigners taking their jobs making them feel anxious and weak. “They know that they’re going to have to wait for that first breakthrough job and getting their school loans paid off.” said Tom McBride, one of the List’s authors. “They’re an impatient generation learning how to be patient.”

You need to read the whole list here, but these are my Top Ten:

  • There has always been a digital swap meet called eBay.
  • There have always been Cadillac Escalades, but they just don’t seem to be all that into cars.
  • The Sandy Hook tragedy is their Columbine.
  • The United States has always been at war.
  • Serena Williams has always been winning Grand Slam singles titles.
  • They have never had to watch or listen to programs at a scheduled time.
  • Each year they’ve been alive the U.S. population has grown by more than one million Latinos.
  • If you want to reach them, you’d better send a text—emails are oft ignored.
  • Robots have always been surgical partners in the O.R.
  • Michael J. Fox has always spoken publicly about having Parkinson’s disease.

Here’s a slideshow version introducing the class of 2020.

The List was compiled to identify both the common ground that teachers and students share, and the mine fields of misunderstanding that seem to grow wider with every forgotten reference to the Berlin Wall or Monica Lewinsky.

Enjoy!