Category Archives: BookNotes

The Marks of a Mentor

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The simplest definition of a mentor is a person committed to two things: helping you grow and keeping you growing, and helping you realize your life goals.

Okay, but what does a mentor look like?

Howard and Bill Hendricks’ book “As Iron Sharpens Iron” has been a great reference for my understanding and development of the concept of mentoring. Their intentional strategies and practical suggestions are a gold mine for anyone looking for a mentor, or to be a mentor. A great place to start? The 10 Marks of a Mentor:

A Mentor Seems to Have What You Personally Need

Whatever your mentoring objectives are, the only person who can help you achieve them is the one who has already developed those capacities himself. It’s a basic principle of spiritual nurturing: you cannot impart what you do not possess. So, look for a mentor who actually has the goods, not just one who looks good.

A Mentor Cultivates Relationships

An effective mentor has to be willing to give of himself to another human being. He must be capable of establishing an maintaining a relationship. Otherwise, he will have difficulty attracting anybody, despite the considerable value of what he may have to offer.

A Mentor is Willing to Take a Chance on You

A mentor is going to make a certain investment in you – an investment of time, energy, emotion, trust, and other resources. Investments always involve a measure of risk. This is as true in mentoring as anywhere else, because there are no guaranteed outcomes to the mentoring process. As you seek an “investor,” you have to ask yourself: Is this person willing to run the risk with me? Or is he so risk-averse that he’ll never give me a chance?

A Mentor is Respected by Other Christians

A mentor should be respected by other effective Christians. Among the qualifications for church leaders are that a man be “above reproach” and “respectable” (1 Timothy 3:2). As you consider a potential mentor, you need to conduct something of a background check on the prospect, particularly if you do not know him personally or have not known him for very long. Ask other people’s opinions, particularly those of mature believers, to indicate whether he is worth the risk.

A Mentor has a Network of Resources

The more extensive a network your mentor has, the better. Mentors can help you reach your life goals because of who they know and what they know. This knowledge base gives them tremendous power to promote your welfare. Your mentor can help you with your needs and objectives by introducing you to people, books, seminars, programs, and other resources that can encourage you in your development. The better the network, the more help he will be.

A Mentor is Consulted by Others

One of the best indicators that a man would serve well as a guide is if he is already serving as a guide to others. The prime candidates are the ones who already have a reputation as mentors. This ability to offer counsel is crucial. It is not wisdom alone that qualifies a person to coach another person, but his ability to communicate effectively and apply his wisdom to the other person’s need.

A Mentor Both Talks and Listens

The issue is communication. Most people think of communication as being all about speaking. But the truth of the matter is that you become an effective communicator by becoming an effective listener. Without question, communication is a two-way street, involving both speaking and listening. But of the two, listening is by far the harder to learn. A good mentor is a good listener. If you bring him a problem, a question, a comment, an idea, he will more than likely help you figure it out and run with it, rather than regale you with his own polished presentation. Mentoring is not about your mentor displaying his brilliance; it is about you as a protégé learning to step up to the next level, so that you can develop your competencies.

A Mentor is Consistent in His Lifestyle

What your mentor does and how he lives will have a far greater impact on you than anything he says. In fact, you may forget 90 percent of what he says, but you’ll never forget how he lived. There is no substitute for a person of consistent Christ-like character. He doesn’t have to try to snow you with words – his life is the most eloquent sermon there is. You want a person who is progressing toward maturity. That means a person who is authentic – as honest about his failures and weaknesses as he is realistic about the things he has going for him.

A Mentor is Able to Diagnose Your Needs

All of us have blind spots, areas of which we are unaware. That’s why we need people who can diagnose our developmental and spiritual needs. When you’re out of your depth, you need a competent person who not only can see that something is wrong, but can figure out what it is and how to fix it. A good mentor has the analytical ability to distinguish between nagging symptoms and underlying diseases.

A Mentor is Concerned with Your Interests

Looking for a mentor requires a moderate dose of healthy self-interest. We’re talking about your life and your development. Therefore, you are looking for someone who will champion your best interests. Ideally you want a person whose greatest joy is to see you succeed. If you succeed, he succeeds, and if you fail…well, he’s there to pick you up, dust you off, and get you back on your horse.

As you evaluate people according to these ten marks of a mentor, be realistic: you are going to find that almost every person falls short in some way. In other words, you will never find the perfect mentor. The point of this list is not to disqualify as many people as possible, but the urge you to aim high. A mentor can have a profound influence on you life, so it’s worth finding the most qualified person you can.

You’ve got a checklist in hand – now where do you find a mentor?

(from a prior series on Mentoring, while I am away on vacation)

Stories Convey Meaning

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Stories are the most powerful delivery tool for information; more powerful and enduring than any other art form.

People love stories because life is full of adventure and we’re hardwired to learn lessons from observing change in others. Life is messy, so we empathize with characters who have real-life challenges similar to the ones we face. When we listen to a story, the chemicals in our body change, and our mind becomes transfixed.

Stories link one person’s heart to another. Values, beliefs, and norms become intertwined. When this happens, your idea can more readily manifest as reality in their minds.

Tell the story.

Adapted from Resonate, by Nancy Duarte

Change is…

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Healthy.

Organizations are not alive in a literal sense – but they have to change and adapt in order to stay alive.

Nancy Duarte, writing in “Resonate,” talks about the life cycle of organizations – start-up, growth, maturity, and eventually decline. But it doesn’t have to be that way.

An organization should make continual shifts and improvements to stay healthy.

In order to do that well, leaders must excel at persuasion.

Movements are started, products are purchased, philosophies are adopted, subject matter is mastered – all with the help of persuasive presentations.

Presentations create a catalyst for meaningful change by using human contact in a way that no other medium can.

Go ahead – change the world.

The Guest Perspective

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Along with Network Navigator Jeff Harris, I am onsite this weekend in Houston, TX, conducting Guest Perspective Evaluations for two clients. Jeff and I spent time Saturday cruising the communities around the two churches, conducting a “windshield survey” of the areas.  Even though we have also spent time in the digital world of Google Maps, it’s always great to see and experience first-hand the neighborhoods of the churches we are working with.

On my flight out from Charlotte early Saturday morning, I continued reading Andy Stanley’s newest book Deep and Wide. It’s a great book for a bunch of reasons, but I’m going to pull a few quotes out here for their relevance to what Jeff and I are doing today.

Every Sunday people walk onto your campus and determine whether or not they will return the following week before your preacher opens his mouth. And that’s not fair. But it’s true. The moral of the story: Environment matters.

Environments are the messages before the message. The messages your environments communicate have the potential to trump your primary message.

By the time I (Andy Stanley) stand up to deliver what is traditionally considered the message, everybody in our audience has already received a dozen or more messages.

The quality, consistency, and personal impact of your ministry environments define your church. To put it another way, your environments determine what comes to mind when people think about your church.

I think we should determine the messages our environments communicate. We should choose the messages before the message. It’s our responsibility to shape the way people view our local churches.

The moment a church, or even a group of leaders within a church, catches a vision for capturing the hearts and imaginations of those who consider themselves unchurched or dechurched, environments take on new significance.

The longer you’ve served where you are and the longer you’ve done what you are currently doing, the more difficult it will be for you to see your environments with the objectivity needed to make the changes that need to be made. The shorter version: Time in erodes awareness of.

Every one of your ministry environments is being evaluated every week. Based on that evaluation, some people choose not to return. Additionally, every volunteer and staff member is evaluating the success of his or her particular environment against some standard. If you don’t define what excellence looks like for your staff and volunteers, they will define it for themselves. And when you don’t like what you see, you will only have yourself to blame.

Stanley’s words are a powerful reminder of just how important your Guest Experience is.

I’ve got my talking points for the Guest Perspective Evaluation with the Executive Team:

Environment matters.

Time in erodes awareness of.

Those phrases, with several hundred images and about 5-7 minutes of video, will make for a very interesting time come Monday morning.

Mickey’s Ten Command-ments for the Setting

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In yesterday’s post the concept of the “setting” at Disney was introduced. Going a little deeper, from the excellent guest services book Be Our Guest, Disney vice chairman Marty Sklar gave the following list of setting design principles:

  • Know your audience – before creating a setting, obtain a firm understanding of who will be using it
  • Wear your guest’s shoes – never forget the human factor; evaluate your setting from the guest’s perspective by experiencing it as a guest
  • Organize the flow of people and ideas – think of your setting as a story; tell that story in an organized, sequenced way
  • Create a visual magnet – a landmark used to orient and attract guests
  • Communicate with visual literacy – use the common languages of color, shape, and form to communicate through setting
  • Avoid overload – do not bombard guests with information; let them chose the information they want when they want it
  • Tell one story at a time – mixing multiple stories in a singe setting is confusing; create one setting for each big idea
  • Avoid contradictions – every detail and every setting should support and further your organizational identity and mission
  • For every ounce of treatment provide a ton of treat – give your guests the highest value by building an interactive setting that gives them the opportunity to exercise all of their senses
  • Keep it up – never get complacent and always maintain your setting

Around the Disney organization, these principles were known as “Mickey’s Ten Commandments for the Setting.” Whether it was a movie, a book, or a theme park, the Imagineers at Disney know the importance of setting as they told their stories.

What stories are your settings telling?

From Be Our Guest, by The Disney Institute

Everything Matters

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All organizations, knowingly or unknowingly, build messages to their customers (Guests) into the settings in which they operate.

Consider these pairs:

  • A luxury car dealership and a used car lot
  • A theme park and a traveling carnival
  • A designer clothing retailer and an outlet store

In each pair, people are buying a similar product – cars, entertainment, and apparel. But in each case, the setting in which they buy these products is communicating a great deal about the quality of the products and services customers can expect, not to mention the price they are willing to pay.

The simple fact is that everything, animate and inanimate, speaks to customers.

The above words come from “Be Our Guest,” the fantastic customer service book published by The Disney Institute. Talk to me very long about Guest Services, and you will hear me talk about Disney – probably several times!

Yesterday it was about Process; today, it’s all about Place.  When you think about a physical setting, it’s appropriate to start at Disney and understand what they call “the magic of setting.”

Setting is the environment in which service is delivered to customers, all of the objects within that environment, and the procedures used to enhance and maintain the service environment and objects.

Components include:

  • Architectural design
  • Landscaping
  • Lighting
  • Color
  • Signage
  • Directional designs on flooring and wall coverings
  • Texture of floor surfaces
  • Focal points and directional signs
  • Internal and external detail
  • Music and ambient noise
  • Smell
  • Touch and tactile experiences
  • Taste

Quite a list, right? Remember that when considering Guest Services…

Everything matters.

From Be Our Guest, by the Disney Institute

It All Began With a Mouse…

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The title of this post is actually a quote from Walt Disney himself, when asked to reflect upon the vast Disney empire shortly before his death in 1966. While Disneyland was successful, Disney World was 5 years from opening and EPCOT was just a few sketches on paper.

But Disney didn’t coin the term “Imagineer” for nothing.

The magic that Disney brought to the world was summed up in this phrase: “My business is making people, especially children, happy.” More than a statement, it was the basis for Disney’s mission as a business; it represented what the company stands for and why it exists. Changing just a little over the past 60 years, it is The Walt Disney Company’s service theme:

We create happiness by providing the finest in entertainment for people of all ages, everywhere

If you want to understand the “Process” of Guest Services, there is no better place to go than the Disney Company and look at their practical magic for creating the best known Guest experiences in the world.

Practical Magic

Disney has a simple definition for quality service – exceeding your guests’ expectations and paying attention to detail.

The Disney WOW! Factor is exceeding guests’ expectations

  • Paying close attention to every aspect of the guest experience
  • Analyzing that experience from the guest’s perspective
  • Understanding the needs and wants of the guest
  • Committing every element of the process to the creation of an exceptional experience

At Disney, the word Guest is always capitalized and treated as a formal noun.

Quality Service Cycle – the Practical Magic of Disney

  • Service theme – a simple statement, shared among all team members, that becomes the driving force of the service
  • Service standards – the criteria for actions that are necessary to accomplish the service theme
  • Service delivery systems – vehicles used to deliver service
  • Service integration – each element in the QSC combined to create a complete operating system

Sounds complicated, doesn’t it? It is, and should be – at least from your perspective. Spend a lot of time getting it right. Set up all the process you need to make it work. Implement your process. Evaluate it rigorously, and change it when necessary. Guestology, as Disney calls it, is both an art and a science.

But to the guest, it should all appear effortless.

The weekend’s coming – are you ready to welcome guests in your church?

From Be Our Guest, Revised Edition, by The Disney Institute

 

Puttin on The Ritz…

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When it comes to refined service and exquisite hospitality, one name stands high above the rest: The Ritz-Carlton Hotel Company. With ceaseless attention to every luxurious detail, the company has set the bar for creating memorable customer experiences in world-class setting.

With unprecedented access to the company’s executives and staff, best-selling author and business consultant Joseph Michelli obtained the leadership secrets behind the company’s extraordinary success. In “The New Gold Standard,” Michelli takes an exclusive tour behind the scenes of The Ritz-Carlton and comes away with great reference work for church Guest Services Teams who want to learn and apply principles of a WOW! Experience to their own practices.

Michelli develops “5 Leadership Principles for Creating a Legendary Customer Experience” that you can explore in the book. I’ll take a look at those principles in a later post. First, here’s a quick look behind the brass lion that symbolizes excellence at the Ritz:

The Credo

  • The Ritz-Carlton is a place where the genuine care and comfort of our guests is our highest mission
  • We pledge to provide the finest personal service and facilities for our guest who will always enjoy a warm, relaxed, yet refined ambiance
  • The Ritz-Carlton experience enlivens the senses, instills well-being, and fulfills even the unexpressed wished and needs of our guests

The Three Steps of Service

  • A warm and sincere greeting, using the guest’s name
  • Anticipation and fulfillment of each guest’s needs
  • A fond farewell, giving a warm goodbye, and using the guest’s name

Service Values of Ritz-Carlton Staff

  • I build strong relationships and create Ritz-Carlton guests for life
  • I am always responsive to the expressed and unexpressed wishes and needs of our guests
  • I am empowered to create unique, memorable, and personal experiences for our guests
  • I understand my role in achieving the Key Success Factors, embracing community footprints, and creating the Ritz-Carlton mystique
  • I continually seek opportunities to innovate and improve the Ritz-Carlton experience
  • I own and immediately resolve guest problems
  • I create a work environment of teamwork and lateral service so that the needs of our guests and each other are met
  • I have to opportunity to continuously learn and grow
  • I am involved in the planning of the work that affects me
  • I am proud of my professional appearance, language, and behavior
  • I protect the privacy and security of our guests, my fellow employees, and the company’s confidential information and assets
  • I am responsible for uncompromising levels of cleanliness and creating a safe and accident-free environment

Gold standard indeed! These are priceless nuggets of truth that you can mine and put into practice in your Guest Services team immediately…

Why not start this week?

The 7 Step Road Map to Being All In

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To have any hope of succeeding as a leader you need to get your team “all in.”

No matter the size of your team, few things will have a bigger impact on your performance than getting your people to buy into your ideas, your cause, and to believe what matters.

– All In, Adrian Gostick & Chester Elton

Best-selling authors of The Carrot Principle and The Orange Revolution, Adrian Gostick and Chester Elton’s new book All In answers one of the most overlooked leadership questions of the day: Why are some leaders able to get their employees to commit wholeheartedly to their culture and give that extra push that leads to outstanding results?

As with their previous works, a huge (in this case, 300,000 person) study led to a groundbreaking finding: leaders of the highest performing groups create a “culture of belief.” In these distinctive organizations, people believe in their leaders and in the organization’s vision, values, and goals. Team members are engaged, enabled, and energized (the authors use the term Three Es).

Based on the extensive interview process and combined with their years of experience, the authors created a seven-step road map for creating a culture of belief:

  • Define Your Burning Platform – define the mission with great clarity and instill a sense of urgency
  • Create a Customer Focus – focus on customers and mandate a pro-customer orientation
  • Develop Agility – learn to see the future and position your team to meet both seen and unseen challenges
  • Share Everything – create a culture that is a place of truth, has constant communication, and exhibits marked transparency
  • Partner with Your Talent – success is direct result of your teams’ unique ingenuity and talent
  • Root for Each Other – high levels of appreciation and camaraderie create a tangible esprit de corps
  • Establish Clear Accountability – teams must be held accountable for goals, but have the responsibility and tools to ensure their success, with appropriate rewards at completion

All In is a book about culture, but more than that it is the story of how great leaders create unique, inviting, and rewarding places to work – or serve.

What about you – are you ready to lead all in?

The 4 Principles of Guest Satisfaction

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…illustrated by parking cars…

…for a church…

…meeting in a rented facility.

Translate “customer” into Guest and you have a real opportunity for learning how to deliver WOW! Guest Services at your church.

A Perfect Product

Customers want defect-free products and services. You need to design your product or service so that it can be expected to function perfectly within foreseeable boundaries.

At Elevation Church’s Uptown campus, we meet in a rented theater – the former First Baptist Charlotte’s sanctuary, purchased by the city in the 70’s and turned into a performance venue. It’s a beautiful, intimate setting for our worship experiences – but it has no parking, other than a few spots along the street. Practically everyone attending drives from all over the city, so we have to provide parking to accommodate them. Our solution? We rent 2 adjacent lots for VIPs (our term for first time guests) and families with small children, a parking deck 1 1/2 blocks away for attendees, and a small lot about 3 blocks away for volunteers. All parking is free for people attending our services; we put up signage in a 1 block radius around the facility to direct traffic to the right place; we have friendly parking teams to provide the human touch; and our web site has a campus welcome page that includes video of where to park.

Application: Design the product (in this case, a service system) to get people from point A to point B, foreseeing all that is foreseeable. It’s just parking, right? But when you’re averaging over 50 new guests every Sunday, along with 1,100 other attenders, all coming into the same 2 block area in a short amount of time, you’ve got to remove as many barriers as possible. We drove and walked through the process of getting to campus, and designed  systems to get people into the garage or lot, up the sidewalks, and into the theater. Once there, the rest of the amazing team of Guest Services (VIP team, Greeters, Ushers, and First Impressions) takes over – each with their own unique system of providing an audacious welcome to guests and attendees. It’s an ongoing process, reviewed constantly to adjust to lessons learned.

Delivered by Caring People

Your perfect product now requires caring, friendly people to deliver it.

At the Uptown Campus, parking is concentrated into 2 primary areas, with the majority of that being in one parking garage – with only 2 entrances/exits. That simplifies the Parking Team a little bit (one of our other campus locations is in a mixed use environment, and has 5 surface lots, each with multiple entrances – but that’s another story!). With an optimum team size of 5 people, it’s our job to smile and wave at each car entering the lot, personally greet everyone, be visible inside the deck on multiple levels, and take the validated ticket as the car leaves.

Application: An interaction with just a single, caring, friendly team member can make a guest feel good about being there in the first place, and sets the stage through a powerful first impression about what’s in store for the rest of the morning. We’re the first face of Elevation – we take that responsibility very seriously.

In a Timely Fashion

In this fast paced world of instant results, our customers (guests) decide what is and isn’t an appropriate timeline. A perfect product delivered late by friendly, caring people is the equivalent of a defective one. Ouch!

Application: Learn your own customer’s definition of “on time” – and structure the process to meet that definition, not your own. I don’t know about your church, but at Elevation’s Uptown campus the intensity and volume of traffic increases incrementally the closer the worship experience start time approaches. For the 9:30 start time, traffic trickles in beginning at 9, picks up the pace around 9:20, and by 9:30 it’s cars lined up the street waiting to get in. We move the cars through as fast as possible, and encourage those in a long line to drive around the block and use the other entrance. As we greet, we remind drivers of the second entrance. In between services, we open two exit lanes, allowing the deck to empty quicker. For the 11:15 worship experience, it’s more of the same, only worse – the rush comes from 11:15 – 11:25. Our team is always brainstorming ways to make it flow quicker and smoother. Valet parking? Nah, just kidding! Would it be easier for everyone if they came earlier and weren’t as rushed? Sure – but it’s not going to happen.

With the Support of an Effective Problem Resolution Process

Everything described so far is great – in theory. But like most things in life, there’s reality. Sometimes we are short-handed on our teams. Occasionally we have equipment malfunctions with the gates or ticket machines, or our validator in the lobby isn’t working right. An occasional Uptown event (a Panther’s or Bobcats game, the circus, a big convention) sometimes creates more traffic on a Sunday morning. We’ve even arrived to find the main entrance closed, along with the first floor of parking, due to maintenance that we weren’t notified about. When these unexpected surprises occur, effective problem resolution is measured not when we have restored the situation to the status quo, but when we have restored customer satisfaction.

Application: Because until a problem occurs, the customer doesn’t get to see us fully strut our service. It’s almost become a game among our parking team to brainstorm what could go wrong with the process, and then come up with a solution to use when it happens. Main entrance blocked? No problem – in 5 minutes we can shift all the signage and personnel to redirect traffic down the block, around the corner, and into the rear entrance. Ticket validated but not working? We have pre-validated tickets to get out guests out and on their way. Lost ticket? Ditto. Guest have a flat tire, potentially blocking the whole deck? Pull off our best impression of a NASCAR pit stop to get them on their way. A guest wants to grab a quick cup of coffee or meal? We have a map of nearby coffee shops and restaurants. Someone pulls up wanting to know when the Children’s library opens? Our team leader has the schedules of nearby venues to give information as requested. Here’s the real goal: Resolve a service problem effectively and your guest is more likely to become loyal than if they had never run into a problem in the first place.

Want to learn how to provide extraordinary, loyalty-building customer service to your guests? The first step, as outlined above, is to learn what makes them satisfied. Customer satisfaction is based on the four predictable factors above. I’ve used just one part of the Guest Services practices of Elevation Church to illustrate the principles. Take these four factors, apply them in the context of your own place, and watch amazing things happen.

Check out Exceptional Service, Exceptional Profit by Leonardo Inghilleri and Micah Solomon for more big ideas you can put to use as you build a five-star service organization.