How Environmental Immersion Leads to Creative Inspiration

One can be inspired by research as well as immersed in it for inspiration.  Rhonda Counts, Show Producer, Walt Disney Imagineering Florida

How you do research is dependent upon where you are in the process. Disney’s Imagineers value the story’s intent and the importance of being surrounded with or immersed in the story’s environment.

Here’s an example from one of my projects:

As you can see, there’s a definite pirate’s theme going on in part of my office. It’s both from previous work and work in process. I’ve used the theme of the “Pirates of the Caribbean” storyline – both the attraction and the movies – to develop training resources and presentations in the area of Guest Experiences.

Specifically, I created a tool – the Guest Experience Compass. And how better to demonstrate it, than using Jack Sparrow’s compass? I also created the Guest Experience Code – and based it on the storyline of the Pirates Code. Of course, both of these tools had to be introduced and used by a pirate – the Navigator – in a fully immersive learning environment. The result?

As a result of my pirate “adventure,” I created a blog series which you can read about here.

And it doesn’t stop with pirates.

There’s the Disney wall in my office…

 

It’s continually changing as I acquire new books and other “resources” that help my inspiration.

It’s no secret that I am a Disney fanatic of the first degree! I had an early start in the 60s, both from watching “The Wonderful World of Disney” and benefiting from my father, who as a Gulf gasoline dealer received many promotional tie-ins from Disney movies.

Anchored by a Disney library of over 400 books (and growing!), I am literally immersed in all things Disney. As I research and work on various projects – especially Guest Experiences – I find great inspiration through the many resources at hand. My immersion is not limited to the visual and tactile – at any given time, the soundtrack of a Disney movie, or the background music from one of Disney’s theme parks is playing in the background.

Here’s how Disney Imagineers recommend immersion into an environment:

Select a project that you want to immerse yourself in. Make a list of all the elements of the project and find samples (the larger the better) that represent these elements. Find a place in your surroundings to display the samples so you can immerse yourself in them.

For example, if you wanted to fix up a vintage car, surround yourself with large detailed pictures of its original interior and exterior, very large color samples for its seat cushions, dashboard, etc., and exterior paint job, pictures of various locations you would drive to, and of course, spray the space with new car scent.

Research leads to inspiration.


part of a series of ideas to help shape and tone your creative muscles

Inspired and adapted from The Imagineering Workout

written by The Disney Imagineers

Mulan – Reimagined

When Disney’s animated musical action adventure film Mulan came out in 1998, our daughter Amy was 10 years old. I’m not sure what exactly it was in the movie that captivated her, but Mulan became (and remains) her favorite Disney character. I’m pretty sure we wore out at least one VHS tape, and various pieces of artwork and figurines that she has collected over the years can be found all over her house.

So it was no surprise that when Disney announced in 2015 that a live-action version of Mulan was in the works, Amy was both excited – and a little skeptical. After all, since Disney began producing live-action remakes of their animated classics in 1994, it’s been a pretty hit-or-miss proposition. Some have been pretty good, some have been so-so.

And the 2020 version of Mulan?

ABSOLUTELY. STUNNING.

 

Wait a minute – it’s not coming out till Friday, September 4 on Disney+ Premier Access, you say.

You’re right – but I saw Mulan in a theater on March 11!

I can say that because Amy and I are among the few hundred people who have actually seen Mulan – before it’s scheduled premier on March 27 – and subsequent reschedulings – were all derailed by the COVID-19 pandemic.

Here’s how it happened…

On March 11, I took a quick trip to Raleigh, NC, where I met Amy for an afternoon movie – the first public showing of Mulan, a preview for Gold members of D23, Disney’s fan club. It was shown following the annual meeting of the Walt Disney Company’s stockholders.

I had been looking forward to the movie’s release on March 27 (I already had tickets), and had intentionally not read or watched a lot about it online. So, my expectations were neutral, reserving judgment until I had a chance to see it in person.

When the VP of D23 introduced the movie, I think it was his words that set the tone and pretty much sum up the approach that made this so successful.

“We’re so excited to unveil Walt Disney’s reimagining of the animated classic.”

Not a remake.

The following comments may contain slight spoilers, so read at your own risk.

  • If you really liked the musical aspect of the 1994 version, you won’t find any of the songs that garnered significant praise and won several industry awards in the new movie.
  • If you liked Mushu, the ancestor’s guardian wonderfully voiced by Eddie Murphy, you won’t find  the character anywhere in the new movie.
  • If you liked the character of Li Shang and the developing romance and implied marriage with Mulan, you won’t find it happening in the new movie.

There’s more, but I think you get the point.

The 2020 version of Mulan is not a remake of the 1998 version of Mulan – and that’s what makes it a marvelous movie; in Disney terms, a reimagining.

  • There’s no songs, but there are musical themes from those songs, along with dialog references.
  • There’s no Mushu, but there is a delightful surprise “guardian” introduced early on who makes regular, timely appearances.
  • There’s no Li Shang, but a couple of different characters more than make up for his absence.

I could go on, but I won’t. I’m not a critic (thank goodness), but I know a good movie when I see one.

One that has a vibrant story, identifiable characters you want to root for (and against), emotional twists, action-packed choreography, and amazing production design.

The soon-to-be-released live action Mulan is all that, and more.

 

 

I pre-ordered a multi-year subscription for Disney+ when it was first announced last year. I have added the Premier Access to Mulan, and will be watching it with my wife on Friday September 4.

Yeah, it will be coming to Disney+ in December as a part of the regular programming.

Doesn’t matter.

The reimagining of Mulan is worth it.

Dreamers Live Beyond Themselves in Order to Make Dreams Come True

Even for those of you that don’t follow the Walt Disney Company regularly, the news coming out of Anaheim, CA from the biannual gathering of Disney fans called D23 has been nonstop since last Friday. Even though the event ended Sunday night, recaps, opinions, and second-guessing continues today – and probably will throughout this week and beyond.

With intellectual properties like Disney Studios, theme parks and resorts, and the studios of Pixar, Star Wars, Marvel, and now most of Fox, the entertainment giant is continuing to grow beyond expectations.

D23 was three days of seemingly nonstop announcements about the upcoming movies from all the studios mentioned above, new attractions at theme parks world-wide, new partnerships, and the unveiling of Disney+, the streaming service that will launch November 12. Artists, actors, and people normally behind-the-scenes were onstage everywhere at the Anaheim Convention Center, each presentation seeming to outshine the previous one.

I’m not even going to attempt to unpack everything that happened at D23 – there are much better sources for that.

Instead, I want to leave you with a couple of images – courtesy of Disney – and a quote by Walt Disney:

If you don’t know what these represent:

  • The top image is a representation of four “neighborhoods” coming to Epcot – a transformation of the park in every sense of the word.
  • The image on the lower right is a new statue of Walt Disney what will occupy “Dreamer’s Point,” a transition from Spaceship earth to the rest of the reimagined Epcot.
  • The quote in the lower left is from Walt Disney, part of a longer statement about Epcot he made in October 1966 – only two months before his death.

Think about that.

While Walt Disney was totally immersed in the building of Disneyland in California, and led in the acquisition of the thousands of acres that would become Walt Disney World in Florida, he never saw the first shovel of dirt turned, much less the completion of any part of Walt Disney World.

The EPCOT he dreamed of was not the Epcot Center that opened in 1982; all of the work done in major upgrades since then – and including this projected “transformation” – are not going to make that happen.

But the dream did not die with the dreamer.

His vision of ‘a new Disney world’ outside of Orlando, Florida, especially his concept of Epcot, was so strongly a personal, life-summing statement that many believed the dream might die with Walt. Not so. For in addition to the fantasy empire Walt had created, he had also built a unique organization.

– Richard Beard, Walt Disney’s EPCOT

Led by Walt’s older brother Roy, who postponed his retirement, the talents of the entire Disney organization went ahead with the Florida project.

Because that’s what dreamers do…

…they dream, and make sure there is a team who understands and lives the dream, and will keep it going.

So that’s what Epcot is: an experimental prototype community that will always be in a state of becoming. It will never cease to be a living blueprint of the future…

– Walt Disney

 

Will your dream live beyond you?

 

The Story of Disney’s Magical Connection to the Christmas Season

Disney magic is alway special, but at Christmas time, it seems to soar to even greater heights.

A new book by Jim Korkis, Disney Historian and an internationally acknowledged authority on Walt Disney, delivers over 30 stories about Disney’s connection to Christmas over the years. Each meticulously gives the background details and sources that bring the story to life.

The Vault of Walt: Christmas Edition is divided into four sections:

  • Walt Disney Stories
  • Animation and Television Stories
  • Disney Park Stories
  • Mouse-ce-llaneous Stories

Here is one paragraph of one story that perfectly captures the delightful depth and breadth of the book:

“It was that Christmas gift of a pair of boots that gave the world the Walt Disney we know today. It was that gift that helped a thirteen-year-old focus on what his future would be as a cartoonist and to work to make that dream come true. The right Christmas gift can transform a young person’s future as it did Walt Disney’s life.”

This absolutely fascinating teaser is just one example from an excellent book. If you are looking for the perfect gift for the Disney fan in your life, look no further than The Vault of Walt Christmas Edition by Jim Korkis.

Exploring the Continuing Leadership Influence of Walt Disney

J. Jeff Kober’s latest book, “Disney, Leadership, and You” is an excellent work that more than delivers on its title.

Drawing from an inquisitive mind and keen insight, Kober has nearly five decades experience with Walt Disney – from both within and without the company – which provide a very readable, practical, and thoroughly enjoyable leadership book that you will find yourself returning to time and again for just the right nugget to use.

I have “known” Jeff for years through his writing, and earlier this year was grateful to meet him and engage his services for an immersive park experience with a group I was leading. The warmth, wit, and sheer knowledge of Disney, coupled with his ability to instantly link it to practical applications of my group, was one of the highlights of our experience. That same experience has been translated into this book.

If you are a leader in any size or type of organization, the stories Jeff Kober has captured in “Disney, Leadership, and You” should be a valuable addition to your library, a source of personal encouragement, and a wealth of practical training for both you and your team.

The book is divided into four sections:

  1. Defining Leadership
  2. Leaders Attain Results
  3. Leaders Build Relationships
  4. Putting It All Together

In those four sections you will find 18 themed chapters, each chock full of leadership principles illustrated with stories of Disney leaders from all ranks. The principles are solid in themselves, but what makes them memorable is the stories of the Cast Members.

The stories and principles perfectly describe how Disney Cast Members create magic each day through their hard work and respect for Walt Disney’s original vision.

You organization is not Disney, but you can learn from their excellence. “Disney, Leadership, and You” is an extraordinary source of lessons and learning to help you make a dramatic impact on why you do, what you do, and how you do it.

 

 

Capturing the Vision Lesson Behind Snow White and the Seven Dwarfs

Frequent readers of this site know of my fondness (well, let’s call it what it is – extreme fanaticism) for the genius of Walt Disney and the amazing “kingdom” that bears his name. Recently, I’ve been researching the early history of animation at Disney through various sources, mostly first-person accounts of the animators from the 1930s.

When I had the opportunity, I also spent a few days in Anaheim, CA at Disneyland and Disney California Adventure. In a unique dining experience while talking with Cast Members, I was reminded again of the vision Walt Disney exercised to bring Snow White and the Seven Dwarfs to life.

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Tucked inside the entrance gates to Disney’s California Adventure is an iconic reproduction of the Carthay Circle Theater in Los Angeles. One of the most important theaters in the Golden Age of Movies during the Twenties and Thirties, it represents the premier of a tremendous achievement by Walt Disney – the first full length animated film, Snow White and the Seven Dwarfs.

Though we now view Snow White and the Seven Dwarfs as an animation classic, in the mid-1930’s the idea of a full-length “cartoon” was unheard of. Walt Disney took one of the biggest risks of his career, putting almost all of his resources – both business and personal – into the film. Called “Disney’s Folly” by most of Hollywood (and more than a few inside Disney Studios itself), the film opened to critical and financial success, paving the way for Disney to continue expanding his creative genius.

With critics becoming more vocal, Walt Disney knew he would have to inspire his team of artists and writers as never before.

The rest is history…

Ken Anderson, Art Director for Snow White, remembered it this way:

Walt approached a group of employees late one afternoon, gave each of them fifty cents, told them to grab dinner across the street and then return to the soundstage that evening. None had any idea of what Walt had in mind.

When they arrived and took their seats on wooden tiers at the back of the room, Walt was standing at the front lit by a single spotlight in the otherwise dark space.

Announcing that he was going to launch an animated feature, he told the story of Snow White, not just telling it but acting it out, assuming the character; mannerisms, putting on their voices, letting his audience visualize exactly what they would be seeing on the screen. 

He became Snow White and the wicked queen and the prince and each of the dwarfs.

Anderson said the performance took over three hours. One animator later claimed, “that one performance lasted us three years. Whenever we’d get stuck, we’d remember how Walt did it on that night.”

– Neal Gabler, “Walt Disney-The Triumph of the American Imagination

But there’s more to the story…

Along about the same time, Disney demonstrated his vision in another way. The new medium of television, though in its infancy, was growing.

According to Keith Gluck, writing for The Walt Disney Family Museum,

Before Walt Disney even understood the new medium of television, he still had the foresight to invest in it. Walt had learned from dealing with shady characters in the past to pay close attention to contracts. When his distribution deal with United Artists was coming to a close, he chose not to renew. UA was insisting on the television rights to all Disney cartoons. “I don’t know what television is, and I’m not going to sign away anything I don’t know about,” Walt said. He ended up signing with RKO Pictures in late 1935.

Snow White and the Seven Dwarfs premiered in 1937, distributed by RKO Pictures. It was a smashing success, and was later given an honorary Academy Award for its groundbreaking achievements. It was no typical Oscar, either – the award instead was one statuette with seven miniature statuettes!

There’s one more piece to this vision puzzle…

Over a decade later, Walt’s interest in television began to develop. In 1948 he spent a week in New York with the specific purpose of watching and learning more about television. By the time he returned to the Studio, he was convinced it was just the forum to help promote his work. He even told Studio Nurse Hazel George, “Television is the coming thing.” While other movie studios were trying to think of ways to thwart the coming of television, Walt was gearing up to embrace it. 

 – Keith Gluck, The Walt Disney Family Museum

By being the first studio producer to become involved with the fledgling medium of television, Disney was able to leverage that partnership into a financing arrangement that allowed him to bring another dream to reality – Disneyland.

Walt had a grander vision of what his shows could do on ABC, and how they could be used to promote Disneyland. Despite pressure from the other studios, Walt and Roy Disney signed a contact with Leonard Goldenson of ABC, in which the network put up $500,000 in cash, guarantee $4.5 million in loans, and receive one-third ownership in Disneyland (which it later sold back to Disney).

– J. Jeff Kober, Disney’s Hollywood Studios: From Show Biz to Your Biz

With the opening of Disneyland in 1955, Walt’s vision and imagination took on a reality that people could see, hear, and feel – an experience that changed entertainment forever.

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Walt Disney’s Vision Lesson for Leaders Today

Walt Disney’s unique vision, personalized in the telling of Snow White, demonstrated in the far-reaching aspects of a contract, and brought to life at Disneyland, can be a model for church leaders today.

When God wants change, He affects the heart of the leader first.

To help people see the invisible, the leader must first understand how to unlock the imagination. How does the leader influence the imagination? Through metaphors, blended with the art of storytelling and question asking.

If the leader has any hope of painting a memorable picture of the future, it will be with the vivid and compelling language of metaphor – living language – that penetrates the soul as much as it illumines the mind.

– Will Mancini, Church Unique

What vision is burning inside of you, a vision that can captivate your team, influence the influential, and be brought to life in your community?

From Storytelling to Storyboarding

 

Storytelling is probably the oldest form of communication. John Hench, Disney Legend and former Senior VP of Creative Development, used to insist that storytelling was ‘in our genes.’ – Tom Fitzgerald, The Imagineering Workout

Storytelling has played a vital role in our survival – allowing us to share information, knowledge, and values from generation to generation. Story is the medium through which we receive our early learning as to right and wrong, good versus evil, reward and punishment, social values, etc.

We respond to storytelling. It engages our attention; no matter how old we get, who doesn’t love a good story?

Understanding this, Walt Disney created a technique in the early days of his cartoon films that helped illustrate the flow and continuity of stories – the storyboard.

Donald Duck storyboard, circa 1937 - courtesy of Tom Simpson

Donald Duck storyboard, circa 1937 – courtesy of Tom Simpson

Storyboards are tools that allowed Walt and his artists to envision a film prior to production. It allowed his team to have a shared vision of the story they were telling and how it would unfold. As a bonus to driving the creative development, it also offered a cost-effective way to experiment with a film early on, so that when production began, costs could be minimized.

Decades later, the tradition of storyboards continues on, though it has long expanded past just films. At Walt Disney Imagineering, rides, shows, and films for Disney’s theme parks around the world are the objects of regular storyboarding.

Starting with brainstorm sessions, the Imagineer’s first thoughts, ideas, images, and feelings about the story they are creating are captured on note cards and quick sketches.

The storyboards are worked, re-worked, rearranged, and edited until the story is strong and clear. Only then will production proceed.

At Walt Disney Imagineering, everything they do revolves around the story – and storyboards have remained an essential tool in helping them tell the story.

What story are you trying to tell?

Let it start with words and images to single note cards pinned on wall. Step back and look at the story you are trying to tell. Rearrange, edit, and add to the cards. Work at it – hard – until the story is just like you want to tell it.

Now, it’s time to tell the story…

 

part of a series of ideas to help shape and tone your creative muscles

Inspired and adapted from The Imagineering Workout

 written by The Disney Imagineers

Imagineering logo

Practice the Process of Inspiration to Generate Ideas

An exceptional concept depends on good process as well as pure inspiration.

One of my favorite shows at Walt Disney World’s Magic Kingdom is Mickey’s PhilharMagic. In the image below, notice the music notes in the background circling around the showcases in the gift shop at the exit from the theater. They’re not random. If you hum them, you will get the opening to Paul Dukas’ The Sorcerer’s Apprentice – one of the most memorable sights and sounds from Disney’s Fantasia, and the core idea in Mickey’s PhilharMagic.

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That’s the magic that “Process Practice” can produce!

Being aware of the design process and knowing what phase the team and the idea are in is a big part of the show producer’s job. You probably aren’t a producer, but all leaders have a role in pulling various people and resources together in creating something – which is the role of a producer.

Inspiration generates ideas, and the process helps to shape efforts in a way to keep the team moving towards a fully developed idea.

It’s time for you to “get” it…

  • Get going. Toss a bunch of ideas out. Direction often comes from joyous chaos.
  • Get excited. Brainstorm. Dream. Take tangents. Notice where ideas go, what’s cool about them, and incorporate this into the design.
  • Get committed. Set up a regular project meeting time, discuss ideas, or just sit and stare at the wall. Ideas will come either way.
  • Get doughnuts or cookies and some toys. Brainstorming sessions go better when food or toys are around.
  • Get different opinions. Listen to someone else’s point of view and listen for things that improve the design.
  • Get confused. Ask yourself hard questions that you can’t answer.
  • Get unstuck. Try a different direction. Throw out an impossible action. Debating a wrong answer can help reveal the correct one.
  • Get your hands dirty. Build a rough model or stage a reading. You will learn more from this than from any debate, and you’ll learn it in time to fix things.
  • Get reactions. Show the idea to others. Listen to what they say, especially if it isn’t what you want to hear.
  • Get it on paper. Take everything you’ve learned and write a description of the goals and details of the design. If you write convincingly, you’ve probably got a good idea.

If everyone is comfortable with the process, the team members have the freedom to generate the best ideas for their project.


part of a series of ideas to shape and tone your creative muscles

Inspired and adapted from The Imagineering Workout

Imagineering logo

The Disney Imagineers

Sue Bryan, Senior Show Producer

 

Inspiration Comes from Things That Are Infused with Life

The word inspire means “to breathe into or upon; to infuse with life by breathing.” When we say, “I am inspired,” it has a deeper significance than we think. We are “breathing in” the living environment of ideas, enthusiasm, and energy that comes with the creative process.

If we look in the Bible, we see the same idea. In Hebrew and Greek the words for “spirit” are the same as the words for “breath” and “wind.”

WheatWind

In fact even in English our word “spirit” comes from Latin word meaning breath. “Inspiration” and “respiration” have the same root. This is no mistake. From the earliest times people could see the connection between breath and active life. When a person’s body stops breathing, it also becomes inactive and dies. Breath is the outward manifestation of activity and life. This intimate connection between breath and active life is the reason why the same word is used for both “spirit” and “breath” in Hebrew (ruach) and in Greek (pneuma).

Inspiration comes from things that are infused with life.

In creating, Disney’s Imagineers always work from a basis of their training, exposure to others’ work, their research, and their life experience.  Working together, they are inspired by their collective histories, training, experience, predecessors, and mentors.

When we are inspired, ideas that are living inside us will find a way to be expressed.

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Here’s an exercise from the Imagineers: Select a creative challenge – painting, writing, inventing – anything that requires creativity. Now, make a list of creative souls that could inspire a solution: artists, scientists, inventors, musicians, writers. Select one or more people from the list, reflect on their talent, research their work, and let them breathe life into your thinking and imagination.

Now, find your own answers by letting your imagination soar with multiple solutions.


part of a series of ideas to shape and tone your creative muscles

Inspired and adapted from The Imagineering Workout

The Disney Imagineers

 Imagineering logo

Immerse Yourself in the Creativity of the Disney Imagineers

My admiration for the creative brilliance of Walt Disney and the amazing group of geniuses he gathered around him runs deep and long.

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As a boy growing up in the 60s, Walt Disney’s Wonderful World of Color television show was something I looked forward to every week. My father, an owner-operator of a Gulf gasoline station, was the recipient of various advertising tie-ins involving such Disney classics as 101 Dalmatians, The Jungle Book, and the amazing nature films. I was fortunate to be part of a high school band marching in Disney on Parade in 1975, just a few years after Walt Disney World opened.

Then marriage and four children came, just in time for the rejuvenation of Disney animation of the late 80s-early 90s. That meant endless viewings of The Little Mermaid, Beauty and the Beast, and the rest of the Disney library.

By the time the 2000s had rolled around, I was beginning to accumulate different types of books on the Disney organization – biographies, behind-the-scene details, first-person accounts, and various types of business-related books. I was beginning to use them in leadership and teaching positions I held.

In 2011, the fortunate circumstances of my daughter graduating from college in three years before beginning her master’s degree and her request for a much-talked-about-but-never-fulfilled Disney trip led to a week-long adventure in Walt Disney World with a 23-year old graduate student and her two early 50’s parents.

Before that, I knew about Disney. That week, I experienced Disney.

That may seem like a small thing, but in reality it is a HUGE difference.

In the last five years, I have been to Walt Disney World at least several days each year, with the last year being the highlight: by the time this fall rolls around, I will have been on Disney property 19 days.

The experience of Disney – primarily in the theme parks, but now expanded to other resorts, retail shops, and cruise ships – can be traced back to Walt Disney. His untimely death in 1966 could have left a void in the creativity of the Disney empire.

But I believe his greatest act of genius had its origins in 1952, as he began to pull together veterans of film and animation work for a special project that came to be known as Disneyland.

That group of versatile animators and art directors was the foundation of a group that came to be called the Imagineers.

Out of this group, Disney historian Tim Hauser reflects, “came the theories, aesthetics, design, and engineering of Disneyland; the advancement of three-dimensional storytelling; the development of robotic techniques in Audio-Animatronics; and the perpetuation of an ‘architecture of reassurance’ as inspired by Walt Disney’s personal sense of optimistic futurism.”

Today Walt Disney Imagineering remains the design, development, and master-planning branch of company, with over 140 disciplines working toward the common goal of great stories and creating great places.

Walt Disney wanted Disneyland to be essentially a movie that allows you to walk in and join in the fun. Imagineers – many whom had worked with Walt Disney since the 1930s – literally brought those movies to life with their multiple disciplines. He knew from his filmmaking experience that story was everything to the audience. Disney knew he must immerse the theme park guest in living storytelling scenarios.

And for over 60 years, the Imagineers have delivered – time and time again. To date, the Imagineers have built eleven theme parks (with Shanghai Disney opening in just a few weeks); dozens of resort hotels; 4 cruise ships with two more under construction; 2 water parks; and ongoing development in existing parks.

The Imagineers deliver the experience of Disney.

Now I want to bring you full circle by highlighting the recent work of author Louis Prosperi in The Imagineering Pyramid.

Using existing material published by Disney plus conversations with Imagineers, Prosperi weaves together an interesting thought captured in the book’s subtitle: Using Disney Theme Park Principles to Develop and Promote Your Creative Ideas.

It’s a very compelling challenge: look at the existing body of work done by the Imagineers for Disney’s theme parks and translate those principles into a “pyramid” of 15 principles grouped into 5 tiers.

Here’s an outline for an appetizer:

Tier 1: Foundations of Imagineering

  • It All Begins with a Story – Using your subject matter to inform decisions about your project.
  • Creative Intent – Staying focused on your objective.
  • Attention to Detail – Paying attention to every detail.
  • Theming – Using appropriate details to strengthen your story and support your creative intent.
  • Long, Medium, and Close Shots – Organizing your message to lead your audience from the general to the specific.

Tier 2: Wayfinding

  • Wienies – Attracting your audience’s attention and capturing their interest.
  • Transitions – Making changes as smooth and seamless as possible.
  • Storyboards – Focusing on the big picture.
  • Pre-Shows and Post-Shows – Introducing and reinforcing you r story to help your audience get and stay engaged.

Tier 3: Visual Communication

  • Forced Perspective – Using the illusion of size to help communicate your message.
  • “Read”-ability – Simplifying complex subjects.
  • Kinetics – Keeping the experience dynamic and active.

Tier 4: Making It Memorable

  • The “it’s a small world” Effect – Using repetition and reinforcement to make your audience’s experience and your message memorable.
  • Hidden Mickey’s – Involving and engaging your audience.

Tier 5: Walt’s Cardinal Rule

  • Plussing – Consistently asking, “How do I make this better?”

But instead of building an object like an attraction, Prosperi challenges the reader to do something with the principles that may be even more daunting: be creative.

Even though I was familiar with most of the principles and their origins, I enjoyed reading how Prosperi linked the ideas together into a unified whole. Especially helpful were the questions at the end of each chapter, with a general focus as well as specialized applications for game design, instructional design, and management and leadership. The questions will help anyone have a better grasp of the concept and how to apply it an almost any field.

The Imagineering Pyramid was especially beneficial to me on a recently completed 3-day “field trip” to all four theme parks at Walt Disney World. As I walked through each park, the genius of the Imagineers inspired me to fill several pages of my Disney journal with new ideas for development as well as take over 1,000 photographs of design details – exactly what I believe Louis Prosperi had in mind when writing the book.

Leaders in any capacity will benefit from The Imagineering Pyramid as a helpful tool, providing a creative framework for solving problems.

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