Nehemiah’s Blueprint: A Biblical Model for Problem Solving

Short deadlines.

Not enough staff.

Tight budgets.

Personal attacks.

External opposition.

Internal conflicts.

A huge task.

Sound like your organization?

Hopefully not, but that was the situation that Nehemiah faced as he stood at the broken down walls of Jerusalem and wept. Fortunately, Nehemiah had a unique ability to solve the complex problems that faced him. His methods illustrate two powerful elements of systems thinking that every leader should possess. As you begin to understand these elements, they will help you solve the problems you face as a leader.

Nehemiah’s ability to solve complex problems grew out of his manner of seeing the problems – as a systems thinker. Peter Senge, one of the early proponents of systems thinking, said “Systems thinking is a discipline for seeing wholes. It is a framework for seeing interrelationships rather than things, for seeing patterns of change rather than static ‘snapshots’ “.

Two elements of systems thinking made a difference for Nehemiah. He saw what Senge labeled “the subtle interconnectedness that gives living systems their unique character,” and he saw the ‘structures’ that underlie complex situations”.

The result? He was so successful in his work that, when people saw it, “they realized that this work had been done with the help of God” (Nehemiah 6:16). Each step of the way, Nehemiah had sought the Lord for direction. God answered those prayers by providing favor, strength, and wisdom.

How will you use systems thinking to “rebuild the walls” you encounter?

Nehemiah’s approach to rebuilding the walls of Jerusalem serves as a prime example of problem-solving in the Bible. 

He grasped the problem’s scope by carefully considering the report he received, understanding its importance in shaping subsequent actions. This involved not just hearing the report but also probing the messengers for additional details.

He empathized with the suffering of his people, feeling deeply for them and for the honor of God. This compassionate stance underpinned his entire plan.

Nehemiah turned to prayer, petitioning the “God of heaven” fervently and humbly. His prayer was marked by reverence, confession, and a plea for divine favor, recognizing the need for God’s intervention in his interactions with King Artaxerxes.

He waited for the right moment to approach the king, having spent months in prayerful preparation. Even when the opportunity arose, Nehemiah continued to seek God’s guidance through prayer.

Upon reaching Jerusalem, Nehemiah quietly assessed the situation, taking time to understand the condition of the wall before revealing his plan. This thoughtful approach mirrored that of a skilled physician diagnosing a patient’s ailment.

Nehemiah involved the community in the solution, recognizing that the problem was a collective concern. With a rallying cry, he gathered support for the rebuilding effort, instilling confidence in the people by reminding them of God’s favor.

Nehemiah’s example highlights the importance of prayer, empathy, careful planning, and community involvement in problem-solving. Leaders can glean valuable insights from his actions by studying this narrative closely.


Learn How to Use the Power of Mise-en-place in Your Place

Despite how it may feel, competition for the spiritual attention and Sunday attendance of today’s family is not with the growing church down the road. Church leadership must redirect energy from being “bigger and better” than other churches, and instead see those places that provide “WOW! Experiences” as the real points of comparison among first time guests.

While that may seem impossible to achieve, this present reality can also be turned into a positive. Churches must start LEARNING from those top-notch places and their leaders.

Eating out at one-of-a-kind experiences has never been more popular or accessible. Celebrity chefs and buzz-creating restaurants are literally popping up in cities across the country, large and small. In the world of hospitality, the culinary segment has unique applications to the Guest Experience ministries of a church. The dining experience at a four-star restaurant provides excellent lessons for welcoming ministries in your church.

With input from one son who began making pizzas in high school working his way up to general manager and regional trainer of a national fast casual franchise location and another with a culinary and food service degree who is now an events planner at a university, today’s post explores what leaders can learn from the food industry.

Develop the art of mise-en-place.

THE QUICK SUMMARYWork Clean, by Dan Charnas

The first organizational book inspired by the culinary world, taking mise-en-place outside the kitchen.

Every day, chefs across the globe churn out enormous amounts of high-quality work with efficiency using a system called mise-en-place―a French culinary term that means “putting in place” and signifies an entire lifestyle of readiness and engagement. In “Work Clean,” Dan Charnas reveals how to apply mise-en-place outside the kitchen, in any kind of work.

Culled from dozens of interviews with culinary professionals and executives, including world-renowned chefs like Thomas Keller and Alfred Portale, this essential guide offers a simple system to focus your actions and accomplish your work. Charnas spells out the 10 major principles of mise-en-place for chefs and non chefs alike: (1) planning is prime; (2) arranging spaces and perfecting movements; (3) cleaning as you go; (4) making first moves; (5) finishing actions; (6) slowing down to speed up; (7) call and callback; (8) open ears and eyes; (9) inspect and correct; (10) total utilization.

This journey into the world of chefs and cooks shows you how each principle works in the kitchen, office, home, and virtually any other setting.

A SIMPLE SOLUTION

Every day, chefs across the globe put out enormous amounts of high quality work with efficiency using a system called mise-en-place – a French culinary term that means “putting in place” and signifies an entire lifestyle of readiness and engagement.

For the culinary student, it is usually the beginning point of their career. But it is a beginning point that is repeated every day of their career – it’s the first thing they will do at the start of each day’s work.

Mise-en-place means far more than simply assembling all the ingredients, pots and pans, plates, and serving pieces needed for a particular period. Mise-en-place is also a state of mind. Someone who has truly grasped the concept is able to keep many tasks in mind simultaneously, weighing and assigning each its proper value and priority. This assures that the chef has anticipated and prepared for every situation that could logically occur during a service period.

Mise-en-place as a simple guide to focusing your actions and accomplishing your work is a necessary first step on the way to an exceptional guest experience.

Mise-en-place comprises three central values: preparation, process, and presence. When practiced by great chefs, these three mundane words become profound. The byproduct of these values may be wealth or productivity, but the true goal is excellence.

Preparation Chefs commit to a life where preparation is central, not an add-on or an afterthought. To become a chef is to accept the fact that you will always have to think ahead, and to be a chef means that thinking and preparation are as integral to the job as cooking. For the chef, cooking comes second. Cooking can’t happen without prep coming first. Embracing preparation also means jettisoning the notion that prep work is somehow menial, beneath us. Your preparation – and its intellectual cousin, planning – thus becomes a kind of spiritual practice: humble, tireless, and nonnegotiable.

Process Preparation and planning along are not enough to create excellence. Chefs must also execute that prepared plan in an excellent way. S they ensure excellent execution by tenacious pursuit of the bet process to do just about everything. A commitment to process doesn’t mean following tedious procedures and guidelines for their own sake. It’s not about turning humans into hyper-efficient robots. Process is, quite the contrary, about becoming a high-functioning human being and being happier for it. Excellence arises from refining good process – how can I do this better or easier, or with less waste? It’s a job, like preparation, that never ends.

Presence Chefs commit to being present in ways from the mundane to the sublime. After months and years of repeated prep and process, the cook acquires a deeper kind of presence – becoming one with the work, and the work becoming kind of meditation. “Kitchen awareness” demands that one not only be “with” the work, but also “with” your comrades and their work at the same time. This kind of awareness isn’t scatteredness. It is, quite the contrary, something closer to what the Eastern traditions call mindfulness. Presence in all its forms – getting there, staying there, being focused, being open, and cultivating boundaries – helps us adjust our preparation and process as the circumstances shift around us.

Dan Charnas, Work Clean – What Great Chefs Can Teach Us About Organization

A NEXT STEP

The three values listed above – preparation, process, and presence– aren’t ideals to admire and applaud. They must be practiced – and can be, by anyone, anywhere.

To apply the values listed above to your hospitality ministry, begin by creating three chart tablets, writing the values above, one word per page.

Read the descriptions listed for each value.

In a discussion with your team, walk through your Guest Experience from beginning to end, and list each action on the appropriate page. If it fits on more than one page, put it on the page it makes most sense, or is strongest.

Review the lists with your team.

  • What’s missing? Write it in, and assign it to a leader, along with a timeline, for development.
  • What needs to be made stronger? Write it in, and assign it to a leader, along with a timeline, for strengthening.
  • What’s unnecessary? Remove it from the list, and your regular activities.

A Field Guide to Methodist Fresh Expressions

Jesus is Lord of Neighborhoods and Networks

We need vintage forms of church to engage our neighborhoods and fresh forms of church to engage the networks all around us. Further, one professional clergy person growing his or her flock is a bankrupt concept. The new missional frontier requires the whole people of God, the “priesthood of all believers.” Every Christian may invite others in their relational sphere to live under the Lordship of Jesus.

Michael Adam Beck and Jorge Acevedo

As consultants who work nationwide and as innovative pastors, authors Michael Adam Beck and Jorge Acevedo awaken congregational leaders and ministry teams to a distinctive Wesleyan approach for the Fresh Expressions movement. In A Field Guide to Methodist Fresh Expressions, they show congregations how to cultivate and customize fresh expressions that fit their local context. They motivate ministry teams to take risks, experiment, and when necessary, fail well.

According to authors Beck and Acevedo, in the emerging Industrial Revolution of the eighteenth century, John Wesley was leveraging the power of first, second, and third places (home, work, and public places). Not only did he understand the importance of embodying the gospel in the places where people lived, he also had the contextual intelligence to adapt to the rhythms of their lives.

Through relationships with real people in the “nodes” (physical places) we spread the Christian faith like a good virus in the entry points that spreads through the “flows” (digital channels of connectivity).

The authors encourage us to prayerfully seek what and where the Spirit is leading us. Ask what the Spirit is up to in the places where people do life. What are the rhythms of people’s lives in our contexts? How are we engaging the neighborhoods of our communities? How are we engaging the complex system of networks? In what ways are we utilizing the flow that connect people across geographies?

Fresh Expressions epitomize a form of church suited to our evolving culture:

1. Missional: Inspired by the Spirit to reach those who aren’t yet part of the Christian community.

2. Contextual: Tailored to fit the needs and characteristics of the local community.

3. Formational: Centered on the formation of disciples.

4. Ecclesial: A complete expression of “church” rather than a transitional phase leading to an established congregation.

There’s no idealized past to return to. The existing system falls short in reaching the majority of people. We’ve transitioned beyond the information age into an era of globalization, where interconnectedness prevails. For individuals under 30, online communities are integral to daily life, blurring the lines between virtual and physical reality. Shared interests, not geographic proximity, unite people. The prevalent wound of our time is isolation.

The Fresh Expressions movement mirrors the early Methodist reliance on the Holy Spirit’s guidance. To adapt to the new reality, we must be missional in engaging people in their spaces—be it home, work, school, or communal settings like cafes, pubs, or parks. Traditional methods like door-to-door evangelism are ineffective. Instead, we should gather with others in places where they naturally congregate, identifying potential “Holy Spirit Hot Spots.”

Disruption isn’t about creating a product but a process aimed at reaching marginalized segments of society. Examples from companies like Netflix and Amazon illustrate this approach. Failure is to be anticipated, and a bold vision is necessary to engage those who wouldn’t typically step foot in a church. The church must transition from passive observers in seats to active participants in the streets.

People bond over shared interests and activities. Establishing new expressions of the church within these communities can transform practices profoundly. It goes beyond merely mimicking church rituals in trendy locations; God’s grace works through these interactions with non-Christians.

The Methodist Revival, spearheaded by John Wesley, arose amidst immense societal challenges, including high child mortality rates and rampant exploitation in cities like London. Wesley deliberately engaged with the marginalized and suffering, claiming to experience God’s presence amid their struggles.

To engage non-Christians, the unaffiliated, or those disenchanted with organized religion, questions about scripture can serve as entry points for meaningful conversations. Objects with symbolic significance within the church can also spark dialogue with those outside the faith.


inspired and adapted from A Field Guide to Methodist Fresh Expressions, by Michael Adam Beck and Jorge Acevedo

Your Hospitality Personality

How to Confidently Create Connection and Community

You have a hospitality personality, and it impacts how you approach hosting.

Morgan Tyree

Does the thought of hosting a dinner send you into spasms of delight or spirals of dismay? Do you love opening your home to others? Or do you dread even the planning it takes to get a group of friends to arrive at the same restaurant at the same time?

We each have our own unique hospitality personality. And when you tap into yours, you’ll find a lot more blessing with a lot less stressing.

With personal assessments, encouraging stories, and plenty of practical ideas, in Your Hospitality Personality, author Morgan Tyree shows you how to identify and embrace your hospitality personality so you can stop worrying and start enjoying yourself and your guests. She helps you understand your hospitality habits, hurdles, and hang-ups, then offers real-life solutions that fit you.

According to author Morgan Tyree, you have a unique and God-given way of interacting with others; don’t fight against your tendencies. If you do, you’ll only be limiting your potential reach, and wouldn’t that be a disservice?

Tyree also believes that you were specifically and individually created to effectively impact your circles of influence. Press into this truth. Seek out all the possibilities around you, and make sure to let your hospitality personality shine!

Do not waste any moment wishing for a different wiring. The world eagerly awaits your unique and invaluable gifts of hospitality.

Embrace your distinct, God-given manner of engaging with others; don’t resist your inclinations. Suppressing them would only curtail your potential impact, which would be a disservice, wouldn’t it?

You were meticulously crafted to make a significant difference within your spheres of influence. Embrace this reality. Explore the myriad opportunities around you and allow your hospitable nature to radiate!

Understanding your identity and aligning your actions with your hospitality traits will enable you to thrive as a host. Whether in your home or elsewhere, adhere to healthy hospitality practices. Commit to discerning which hospitality habits to retain and which to refine. Approach each aspect of hosting thoughtfully and tactfully, considering the who, what, where, when, and why. Design hosting experiences that alleviate any reservations you may have by purposefully arranging details in a manner that puts you most at ease. Make it your goal to enhance blessings while reducing stress.

Author Tyree outlines four primary hospitality personalities in her book:

  • Leaders: “The Director”
  • Entertainers: “The Socializer”
  • Includers: “The Supporter”
  • Organizers: “The Planner”

Regardless of your type, embrace the people placed in your life by God. Each of your circles craves your presence and attention – they need YOU. Plan your hospitality endeavors, and remember to sprinkle in spontaneous acts of kindness – it’s rewarding!

In her book Daring to Be Yourself, Alexandra Stoddard wisely states, “When you give your presence, you are giving the most. Ultimately, time is all you have. When you pay attention to someone else, you honor that person and the other person can honor you. You act not out of duty, but because you want to.”

Remember – your hospitality personality is a giftthe present of being present. Make sure to give it away!


inspired & adapted from Your Hospitality Personality: How to Confidently Create Connection and Community by Morgan Tyree


Pursue Clarity in Your Daily Life

God crafted you with unparalleled potential and positioned you on this planet for a distinct purpose. Amidst the hustle and bustle of everyday life, you may have yet to unearth your unique calling in a manner that provides profound clarity.

This dilemma is common; akin to a faint echo, the prospect of a vision-driven existence often remains elusive, overshadowed by the demands of daily existence.

However, your divine blueprint – God’s intended plan for your life – is more accessible than you might imagine. You are a masterpiece crafted by God in Christ Jesus to undertake good deeds, which He has already laid out in advance for you to fulfill (Ephesians 2:10).

Equipped with the appropriate tools, you can uncover your life’s vision and synchronize it with your vocational path. It is both feasible and imperative to grasp your God-given identity and the dreams instilled by Him within you. Most significantly, you can discern and map out the practical steps needed to reach these aspirations.

Everybody ends up somewhere in life.

Wouldn’t you like to end up somewhere on purpose?

  • What breaks your heart?
  • What keeps you up at night?
  • What could be that should be?

Andy Stanley believes these questions are breadcrumbs that lead to the discovery of personal vision. With down-to-earth practicality, Stanley extracts principles from the story of Nehemiah to help you discover your purpose in life.

Visioneering includes helpful exercises and time-tested ideas for visionary decision-making, personal growth, and leadership at home and at work. Catch a glimpse of God’s incredible vision for your life, relationships, and business—and discover the passion to follow it.

What is clarity really about? How can pursuing clarity help us discover our purpose in life?

The concept of clarity means being free from anything that obscures, blocks, pollutes, or darkens. If you have clarity, you see things simply in an understandable and precise way.

Clarity will help you make your life direction unquestionable.

Honoring God involves discovering His picture or vision of what our lives could and should be. Glorifying God involves discovering what we could and should accomplish.

We were created and re-created with his purposes in mind. And until we discover his purpose – and follow through – there will always be a hole in our soul.

As Christians, we do not have the right to take our talents, abilities, experiences, opportunities, and education and run off in any direction we please. We lost that right at Calvary. But then, why would we dream of such a thing? God has a vision for your life. What could possibly be more fulfilling than that?

At the same time, we have no right to live visionless lives either. If God – think about it – if God has a vision for what you are to do with your allotment of years, you had better get on with it. What a tragedy to miss it. Missing out on God’s plan for our lives must be the greatest tragedy this side of eternity.

Your uniqueness and individuality will reach its pinnacle in the context of your pursuit of God’s plan for your life. Manmade visions all begin to look alike after a while. Unless you discover God’s unique vision for your future, your life may very well be a rerun.

– Andy Stanley, Visioneering

Andy Stanley, in Visioneering, says that “Vision gives significance to the otherwise meaningless details of our lives.” To further develop this thought, he wants you to realize how vision weaves four things into the fabric of our daily lives.

Reflect on each of the areas below:

Passion – vision is always accompanied by strong emotion; the clearer the vision, the stronger the emotion. How is your vision being expressed in powerful and compelling emotions?

Motivation – vision provides motivation. In what areas of your life is vision providing motivation on a regular basis?

Direction – vision sets a direction for our lives. How is your vision prioritizing your values and providing direction to your life?

Purpose – vision gives you a reason to get up and show up. How is your vision providing purpose in your daily life?

Connect with 2-3 colleagues or friends, and ask them these questions around their calling and process together how God might call you into greater collaboration together to reach your potential and impact the world.


Discovering the Joy of Reading: Insights from “Why We Read”

Most weeks on Wednesday you’ll find posts about books here, part of an ongoing series entitled Wednesday Weekly Reader.

I often post about books on Instagram, and from time to time I will write on the topic of books about reading and books. For example:

Here’s a view of my “books about books” bookshelf:

You are probably getting the picture that books and reading are not just pastimes for me – they are my passion.

Today’s post is about a book that beautifully captures the passion of reading.

We read to escape, to learn, to find love, to feel seen. We read to encounter new worlds, to discover new recipes, to find connection across difference, or simply to pass a rainy afternoon. No matter the reason, books have the power to keep us safe, to challenge us, and perhaps most importantly, to make us more fully human.

Shannon Reed, a longtime teacher, lifelong reader, and New Yorker contributor, gets it. With one simple goal in mind, she makes the case that we should read for pleasure above all else.

In this whip-smart, laugh-out-loud-funny collection entitled Why We Read, Reed shares surprising stories from her life as a reader and the poignant ways in which books have impacted her students. From the varied novels she cherishes (Gone GirlTheir Eyes Were Watching God) to the ones she didn’t (Tess of the d’Urbervilles), Reed takes us on a rollicking tour through the comforting world of literature, celebrating the books we love, the readers who love them, and the ways in which literature can transform us for the better.

Listen to Reed’s passion for reading:

I have never lost my affection for and dependency on books. This is where I pull away from the pack of fellow bookworms, I sense. Much as I like videos and reels and whatever new thing has been invented by the time this goes to print, I’m always reaching back to the OG form, the book, looking for what I can read to help me understand.

Reading a book is quiet, clear, and organized. It’s not hard.

It waits until I am ready, pauses when I need a break, and is still happy to repeat. Reading absolutely never says “Just forget it” when I need clarification. It doesn’t care how I pronounce the words in my head (or aloud, for that matter). It never makes me feel worse and rarely makes me feel lonely.

Reading gives me the world.

And that, friends, is why I read.

If you are fortunate to be inspired to buy and read Shannon’s book, you will enjoy the closing chapter as she pays homage to the amazing literary journey she is on. I won’t spoil your reading pleasure by quoting any of it – except the last two sentences:

Without ever really experiencing any of it, I know it all.

Because books taught me.


Part of a regular series on 27gen, entitled Wednesday Weekly Reader.

During my elementary school years one of the things I looked forward to the most was the delivery of “My Weekly Reader,” a weekly educational magazine designed for children and containing news-based, current events.

It became a regular part of my love for reading, and helped develop my curiosity about the world around us.

Sidewalks in the Kingdom

New Urbanism and the Christian Faith

The virtue of neighborliness is not only something I want for my neighborhood, but is something I want deeply for every residential area. I can practice neighborliness in my context while advocating for a return to neighborliness in every context.

Eric O. Jacobsen

Christians often talk about claiming our cities for Christ and the need to address urban concerns. But according to Eric Jacobsen, this discussion has remained far too abstract. Sidewalks in the Kingdom challenges Christians to gain an informed vision for the physical layout and structure of the city.

Jacobsen emphasizes the need to preserve the nourishing characteristics of traditional city life, including shared public spaces, thriving neighborhoods, and a well-supported local economy. He explains how urban settings create unexpected and natural opportunities to initiate friendship and share faith in Christ.

Helpful features include a glossary, a bibliography, and a description of New Urbanism. Pastors, city-dwellers, and those interested in urban ministry and development will be encouraged by Sidewalks in the Kingdom.

According to author Eric O. Jacobsen, the most meaningful way to define a city he has found is to say that you tend to know when you are in one. While it may sound like a cop-out, this is one area where our intuition might really be our most reliable guide.

To be more specific, there are six general features that would indicate to a visitor that he or she is in a city. These features can be understood as six distinct markers of the city.

  • Public spaces
  • Mixed-use zoning
  • Local economy
  • Beauty and quality in the built environment
  • Critical Mass
  • Presence of strangers

Jacobsen believes that a familiarity with these makers gives us handles upon which to hang our impressions of the communities in which we live, whether or not they qualify as cities. They also help focus and clarify our discussion about the merits of city life.


inspired by & adapted from Sidewalks in the Kingdom, by Eric O. Jacobsen


How Questions Lead to Understanding

The way to avoid a misunderstanding is to have an understanding.

I heard those words from my father years ago, and they have come to be an important part of an ongoing learning curve involving that most difficult of social skills – communication.

Communication between individuals or groups of people is never easy. Some people think that all we have to do is to listen. Others think we just need to hear them out. However, there is a great difference between hearing and listening. Hearing refers to the physical dimension of the sound waves striking the ear and the brain processing them into meaningful information. Listening, however, involves far more than the hearing process. It incorporates paying attention and focusing with the intention of understanding and responding appropriately.

One of the most basic of all human needs is the need to understand and to be understood. The best way to understand people is to listen to them. Not only that but when people feel that you have really listened to them, you will gain their respect and they will value and give you the credibility to speak.

Consider how you feel when you sense someone is really listening to what you have to say. You feel good, you feel understood, and more connected to the person who is listening. The fact that they are interested causes you to feel cared for.

True listening is a skill which needs to be learnt and practiced because the mind functions seven times more quickly than it is possible to speak. Therefore the mind needs to be slowed down and focused on what the person is saying, and not pay attention to other irrelevant thoughts or distractions.

One of the best ways to build up your listening skills is to ask a question, and then be quiet and listen to the answer. Questions will give you a greater understanding of the person, give them encouragement, and instill a sense of connectedness. Make sure that ask questions and listen more than you speak.

When you have the opportunity, use a question or questions and experience the power of creating understanding with others through the power of listening.

And in my experience, understanding is easier to find when you ask the right questions.

Of course, asking the right question is often a challenge. It’s easy to ask a question that triggers an argument, demands analysis, expects a defensive reply or begs for an explanation. These kinds of questions may be interesting, but they lack power.

Powerful questions are those that evoke a choice for accountability and commitment. They are questions that take us to requests, offers, declarations, forgiveness, confession, gratitude, and welcome: all of which are memorable and have a transformative power.

Questions create the space for something new to emerge.

What questions will you be asking today?


Words That Work: Unlocking the Science of Persuasion and Effective Communication

In the final post of a four-part mini-series revolving around books, there was a look at the history of the library, the role of books in both shaping conflict and being shaped by conflict, how book design impacts the reading experience, and now some closing thoughts on words themselves.

Almost everything we do involves words. Words are how we persuade, communicate, and connect. They’re how leaders lead, salespeople sell, and parents parent. They’re how teachers teach, policymakers govern, and doctors explain. Even our private thoughts rely on language.

But certain words are more impactful than others. They’re better at changing minds, engaging audiences, and driving action. What are these magic words, and how can we take advantage of their power?

In Magic Words, internationally bestselling author Jonah Berger gives you an inside look at the new science of language and how you can use it. Technological advances in machine learning, computational linguistics, and natural language processing, combined with the digitization of everything from cover letters to conversations, have yielded unprecedented insights.

Learn how salespeople convince clients, lawyers persuade juries, and storytellers captivate audiences; how teachers get kids to help and service representatives increase customer satisfaction; how startup founders secure funding, musicians make hits, and psychologists identified a Shakespearean manuscript without ever reading a play.

This book is designed for anyone who wants to increase their impact. It provides a powerful toolkit and actionable techniques that can lead to extraordinary results. Whether you’re trying to persuade a client, motivate a team, or get a whole organization to see things differently, this book will show you how to leverage the power of magic words.

Magic Words, authored by Jonah Berger, delves into the concealed mechanisms governing language and, more significantly, delineates strategies for employing it more persuasively, nurturing relationships, and achieving success in both personal and professional realms.

The book explores six categories of influential words, devoting a chapter to each of these areas:

Activating Identity and Agency: Words that delineate authority, responsibility, and engagement in actions. This chapter delves into the profound impact subtle alterations in language can have, such as the efficacy of using nouns over verbs in persuasion, mastering the art of refusing to advance towards goals, and adopting specific interrogative phrases to enhance creativity and problem-solving. Furthermore, it discusses how speaking in the third person can mitigate anxiety and enhance communication, along with the nuanced effects of pronouns like “you” on social interactions and empathy.

Conveying Confidence: Language not only communicates information but also conveys the speaker’s confidence, thereby influencing perceptions and sway. This chapter explores how eliminating certain words transformed an underperforming salesperson into a top achiever, the significance of linguistic style in legal discourse, and linguistic cues that enhance credibility and authority. It also delves into the allure of certainty and the strategic use of uncertainty in communication to foster trust and receptivity.

Asking the Right Questions: This chapter delves into the science behind effective questioning, revealing why seeking advice enhances perceived intelligence and increases the likelihood of securing subsequent dates. It elucidates the types and timing of questions for optimal outcomes, strategies for deflecting challenging inquiries, and techniques for fostering deeper social connections through inquiry.

Leveraging Concreteness: Highlighting the potency of concrete language, this chapter reveals how specific words convey attentive listening and why emphasizing “fixing” rather than “solving” problems enhances customer satisfaction. It explores instances where abstract language may be advantageous, signaling authority and leadership, and discusses its role in fundraising for startups.

Employing Emotion: Exploring the emotive dimension of language, this chapter unveils how emotional language enhances engagement across various contexts. It narrates anecdotes, such as the success story of a young intern who built a podcasting empire by mastering storytelling principles. Additionally, it delves into the interplay between negative and positive emotions in enhancing enjoyment and boosting sales, offering insights into captivating audience attention and managing emotional responses.

Harnessing Similarity and Difference: This section explains the significance of linguistic similarity in interpersonal dynamics, explaining its impact on social connections, promotions, and friendships. It also explores scenarios where embracing difference proves advantageous, citing examples from music popularity trends and artificial intelligence research.

The book concludes by emphasizing the universal role of language in everyday communication, whether through written correspondence or oral discourse. It underscores the importance of mastering language for effective communication, persuasion, and relationship-building, positing that linguistic proficiency is a skill that can be learned and honed over time, empowering individuals to achieve their communication goals effectively.


Part of a regular series on 27gen, entitled Wednesday Weekly Reader.

During my elementary school years one of the things I looked forward to the most was the delivery of “My Weekly Reader,” a weekly educational magazine designed for children and containing news-based, current events.

It became a regular part of my love for reading, and helped develop my curiosity about the world around us.

Unlocking Understanding: The Art of Meaningful Conversation

If a person is a point of view, then to know them well you have to ask them how they see things.

David Brooks, How to Know a Person

It doesn’t work  to imagine what’s going on in people’s heads – you have to ask them.

You have to have a conversation.

A good conversation is an act of joint exploration. Somebody floats a half-formed idea. Somebody else seizes on the nub of the idea, plays with it, offers their personal perspective based on their memories, and floats it back so the other person can respond. A good conversation sparks you to have thoughts you never had before. A good conversation starts in one place and ends up in another.

Author David Brooks spent time talking with conversation experts and reading their books. He put together the following list of some of the nonobvious ways to become a better conversationalist.

  • Treat attention as an on/off switch, not a dimmer. If you’re in a conversation, you’re going to stop doing anything else and just pay attention to this.
  • Be a loud listener. When another person is talking, you want to be listening so actively that you’re practically burning calories. Active listening is an invitation to express.
  • Favor familiarity. People have trouble picturing and getting excited about the unfamiliar, but they love to talk about what they know.
  • Make them authors, not witnesses. Good conversationalists don’t only want to talk about what happened, they want to know how you experienced what happened.
  • Don’t fear the pause. Wait for the end of the other person’s comment, and then pause a few beats to consider how to respond to what’s been said.
  • Do the looping. Repeat what someone just said in order to make sure you accurately received what they were trying to project.
  • The midwife model. In conversation, a midwife is there not to lead with insights but to receive and build on the insights the other person is developing.
  • Keep the gem statement at the center. In the midst of many difficult conversations, there is a truth underneath the disagreement, something both parties can agree upon.
  • Find the disagreement under the disagreement. When you search for the disagreement under the disagreement, you are looking for the moral, philosophical roots of why you each believe what you do.
  • Don’t be a topper. When someone tells you about a situation,  don’t turn around and say, “I know exactly what you mean. Here’s what’s going on with me.”

The experience of being listened to all the way on something – until our meaning is completely clear to another human being – is extremely rare in life.

Mónica Guzmán

In the pursuit of meaningful, engaging conversations, it’s essential to develop a set of social skills and master the art of conversation. The ultimate goal is to make the experience of being actively listened to and truly understood a more common occurrence in our lives.


Inspired by, and adapted from, How to Know a Person by David Brooks