Disney doesn’t have visitors, or customers – they have Guests.
One word, powerful difference.
It’s always capitalized and treated as a formal noun.
What’s the difference between treating someone like a visitor, and treating someone like a Guest?
The obvious reason is in our mindset: we do things differently when we bring Guests into our homes. We clean up, fix up, and straighten up our house. We clean up and dress up. We prepare something special to eat – something we know our Guests will like. We host them. We take care of their real needs.
According to J. Jeff Kober, former Disney Institute instructor, Guests have five underlying needs:
- Be Heard and Understood
- Belong and Contribute
- Feel Stable and In Control
- Feel Significant and Special
- Grow and Reach Potential
I’ll break these down in future posts – now it’s time to head out to Disney’s Hollywood Studios and be treated like a Guest!
By the way – how are you going to treat those coming your way for worship this weekend? Like Guests?