Tag Archives: book review

Speed Reading Week, Day 2

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The Power of foursquare, Carmine Gallo

Author Carmine Gallo has discovered seven big ideas that will help you CHECK IN to the power of foursquare to unlock your brand’s potential:

Connect Your Brand – Align your foursquare strategy with your brand’s value proposition and your brand story.

Harness New Fans – Use foursquare to attract new customers who otherwise might not know about your business or who don’t keep it top of mind.

Engage Your Followers – Add insights and information to keep your brand in front of your customers and fans wherever they are.

Create Rewards – Leverage foursquare’s powerful and free tools to learn more about your best customers and to create rewards for their loyalty.

Knock Out the Competition – Outsmart your competitors by being a leader in this new space and develop creative campaign. Don’t wait for case studies – be the case study.

Incentivize Your Customers – Give your customers a reason to check in, again and again.

Never Stop Entertaining – Foursquare is a playful platform. Always have fun.

If someone asked you what foursquare is, you would be entirely correct to use any of the following answers:

  • It’s a social, local, and mobile networking tool
  • It’s a location-based social network
  • It’s a geolocation app
  • It’s a game
  • It’s a communications tool
  • It’s a new social-media marketing platform

That’s the business world of foursquare – what about ChurchWorld?

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Speed Reading Week, Day 1

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Here’s the deal: a book a day, with a few nuggets pulled out for your consideration. Ready?

The End of Business as Usual, Brian Solis

Some of today’s biggest trends – the mobile web, social media, gamification, real-time – have forced us to rewire the way we think about and run our organizations. Consumers are creating a new digital culture, and as they connect with one another, a vast and efficient information network is taking shape and is beginning to steer experiences, decisions, and markets.

The End of Business as Usual will change the way you view the world of business, from sales and marketing to customer service and product development to leadership and culture. Its critical insights include:

  • Shared experiences are redefining brands in digital consumer landscapes, and astute brands can now also create and steer these experiences
  • Consumer influence is growing, and businesses can use this to their advantage
  • Connect with a rising audience (and with audiences of audiences) through new touch points between consumers, brands, and new influencers
  • Create a culture to earn trust, influence, and significance among connected customers

Solis has written a powerful book, deep with implications. Here’s a couple of samples:

The nextwork sends and receives information at blinding speeds, creating an efficient human switchboard and network that in theory and in practice, outperforms telephone, terrestrial, cell, emergency, and web networks for the speed and precision at which relevant experiences are shared and re-shared. News no longer breaks – it tweets. (pp 54-55)

An Audience with an Audience of Audiences

This picture serves as both a time capsule immortalizing this important transition and evidence of the emergence of new information nextworks, a series of audiences with extended audiences. Every single one of these students is a representation of the connected customer. They are each connected to others in the room and around the world, figuratively and literally. They are nodes in the human network, playing an instrumental role in the dissemination of information and also the experiences that unite us online and in real life. Your job is to now influence what they share. (p 61)

Questions for ChurchWorld

  • How has the explosion of social media impacted your ministry – personally or corporately?
  • How are your “consumers” influencing your organization differently today than 3 years ago?
  • How are you harnessing the power and influence of social media technologies to connect with your audience?
  • Is the rate of change greater today than it was a year ago? How comfortable are you with that?
  • On a sliding scale, do you view your organization as rigid, social, connected, adaptive, or predictive?

This is your time to lead, not follow; your time to make a difference.