Here’s the deal: a book a day, with a few nuggets pulled out for your consideration. Ready?
Some of today’s biggest trends – the mobile web, social media, gamification, real-time – have forced us to rewire the way we think about and run our organizations. Consumers are creating a new digital culture, and as they connect with one another, a vast and efficient information network is taking shape and is beginning to steer experiences, decisions, and markets.
The End of Business as Usual will change the way you view the world of business, from sales and marketing to customer service and product development to leadership and culture. Its critical insights include:
- Shared experiences are redefining brands in digital consumer landscapes, and astute brands can now also create and steer these experiences
- Consumer influence is growing, and businesses can use this to their advantage
- Connect with a rising audience (and with audiences of audiences) through new touch points between consumers, brands, and new influencers
- Create a culture to earn trust, influence, and significance among connected customers
Solis has written a powerful book, deep with implications. Here’s a couple of samples:
The nextwork sends and receives information at blinding speeds, creating an efficient human switchboard and network that in theory and in practice, outperforms telephone, terrestrial, cell, emergency, and web networks for the speed and precision at which relevant experiences are shared and re-shared. News no longer breaks – it tweets. (pp 54-55)
An Audience with an Audience of Audiences
This picture serves as both a time capsule immortalizing this important transition and evidence of the emergence of new information nextworks, a series of audiences with extended audiences. Every single one of these students is a representation of the connected customer. They are each connected to others in the room and around the world, figuratively and literally. They are nodes in the human network, playing an instrumental role in the dissemination of information and also the experiences that unite us online and in real life. Your job is to now influence what they share. (p 61)
Questions for ChurchWorld
- How has the explosion of social media impacted your ministry – personally or corporately?
- How are your “consumers” influencing your organization differently today than 3 years ago?
- How are you harnessing the power and influence of social media technologies to connect with your audience?
- Is the rate of change greater today than it was a year ago? How comfortable are you with that?
- On a sliding scale, do you view your organization as rigid, social, connected, adaptive, or predictive?
This is your time to lead, not follow; your time to make a difference.