How to Lead with Vujá Dé

We are living in an age of disruption. According to Fast Company co-founder William C. Taylor, you can’t do big things anymore if you are content with doing things a little better than everyone else, or a little differently from how you’ve done them in the past. The most effective leaders don’t just rally their teams to outrace the “competition” or outpace prior results. They strive to redefine the terms of competition by embracing one-of-a-kind ideas in a world filled with copy-cat thinking. 

What sets truly innovative organizations apart often comes down to one simple question: What can we see that others cannot?

If you believe that what you see shapes how you change, then the question for change-minded leaders in times of disruption becomes: How do you look at your organization as if you are seeing it for the first time?

The question is not what you look at, but what you see. 

– Henry David Thoreau

When you learn to see with fresh eyes, you’re able to differentiate your organization from the competition (and your “competition” isn’t the church down the street). You’re able to change the way your organization sees all the different types of environments around it, and the way your others see your organization.

This mentality is the ability to keep shifting opinion and perception. We live in a world that is less black and white and more shades of gray world, not a black and while one. Seeing in this way means shifting your focus from objects or patterns that are in the foreground to those in the background. It means thinking of things that are usually assumed to be negative as positive, and vice versa. It can mean reversing assumptions about cause and effect, or what matters most versus least.

In a season filled with uncertainty, how can you cultivate a sense of confidence about what lies ahead?

SOLUTION #1: Seeing with Vujá Dé


The Vujá Dé Moment is the reverse of the French saying – Déjà vu which means “already seen it.” Compelling thought catalyst, Simon T. Bailey defines The Vuja’ De’ Moment by saying “you’ve never seen it” but you intend to flip the status quo and create it. 

The Vuja’ dD’ Moment – Shift from Average to Brilliant, is a call to action that invites readers to shift their thinking, creating a disruption from the norm that ignites innovation, increasing accountability and profitability in life and business. 

The ultimate “GameChanger,” the Vujá Dé Moment equips you to shift from average to brilliant, guiding you to personal and professional success. By harnessing the power of Vuja’ De’ and regaining control of your inner steering wheel, you put yourself in gear and move forward. The book outlines substantive “how to” steps on how to ignite a fresh vision and turn a moment into a movement.


In so much uncertainty, how can you feel a sense of confidence about what lies ahead?

According to author Simon T. Bailey, it’s working towards Vujá Dé moments, moments that are about the future. It is about envisioning and believing in the possibilities – believing in the future so strongly that those possibilities become probable.

Vujá Dé is seeing – and living – your future as if it’s happening now.

Vujá Dé is a twist on conventional wisdom.

Vujá Dé implies seeing everything as if for the first time or better still, seeing everything everyone else sees, but understanding it differently.

Simon T. Bailey

There are ways to instill Vujá Dé in your life. Start by looking for the uncommon in the common, for the meaning behind the actions and the words, for the new in the old.

Vujá Dé is all about shifting. It’s when you have confirmation in your gut about making important changes without having to have external validation. It’s the ability to see and believe in your own potential and the potential of the team around you. Vujá dé is realizing there will come a time when you will have to break with the old to embrace the new, to let go of what is comfortable and convenient in order to grow and expand.

It’s about moving in a new direction without a map, GPS, or support from your Facebook friends. It’s doing the exact opposite of what you’ve always done in order to ignite a creative spark of new possibility. Because it’s a promise of greater things ahead. Vujá dé is the moment when everything clicks and you decide to resist the gravitational pull that keeps you from being brilliant.

Vujá Dé is the big idea. It’s the breakthrough. It’s the disruption from your normal routine. If you intend to live brilliantly, then disruption is your future. In fact, look at your calendar: disruption is your next appointment.

Simon T. Bailey, The Vujá Dé Moment! Shift from Average to Brilliant


According to author Simon T. Bailey, the reality is everything around us – and everything we once knew – has shifted.

Bailey developed these questions to help you begin to see with Vujá Dé:

  • What could a personal shift do for you?
  • Are you holding on to what worked yesterday?
  • Are you suppressing your inner voice that is telling you to step out of your comfort zone?
  • What mysterious voice or vision are you ignoring?
  • Can you immerse yourself or your work in your relationships in a more significant way?

He sees Vujá Dé as the catalyst to your future and developed SHIFTER as a tool to get you there. Follow these seven actions, then schedule the personal retreat described below to get moving:

See differently

What does it mean to see differently? It means to change your mindset. When you begin to see things differently, the opportunities before you change. To shift, you must be willing to examine everything you do and ask yourself if you are creating the tomorrow you want. Even as you are reading this, stop and record as much of your day as you can. Shoot for blocks of at least 30 minutes and then capture the rest of your day.

Harness the power of You, Inc.

Draw confidence from your personal gifts and talents by doing a quarterly assessment of your career/business portfolio. Examine your personal productivity, relationship currency, and skills inventory. What do you do well, or have you been gifted with? Make a list of how this impacts how you see your organization. 

Ignite a fresh vision

Challenge yourself to try new ways of doing routine things. Challenge your team to live a fresh vision in their hearts and minds. If your vision is to stand the test of time, it will do so because each individual feels a significant sense of ownership. Collaborate together on a theme for the next three months of your work. Leverage the gifts and talents of each member to express that theme in unique and creative ways around the office. 

Fuel your mind

Take responsibility for your own growth and development and for the unleashing of your potential. Keep your intellectual tank full by committing to become a lifelong learner. Identify three books from three different genres that will challenge your growth – one biography, one marketplace leadership book, and one work of classic fiction.

Take the wheel

To change what’s outside, look inside to see who’s at the wheel. You hold the keys to your destiny. Instead of letting tomorrow come to you, go get it. Own your future – don’t let fear of failure and the changes that are happening at full speed around you keep you in neutral. In what area can you model faith-full obedience to God’s calling? What would you do if you knew you couldn’t fail?

Engage your gears

Sometimes, when we attempt to shift, we can either grind a gear or slip out of gear. Consider what will give you the energy and the discipline to get in gear and stay in gear. Make a list of what most motivates you to do great work. How can you use these things to encourage and focus your work?

Restart your engine

There are seasons in our lives which require us to restart our own internal batteries or restart our engines. If you are in a situation you can’t change, what you can change is how you choose to view it. Use your retreat time as a time of intense Bible study and prayer. Consider making fasting a part of this season of listening to the Lord.

Before moving on, which of the above seven actions are most needed in your life and ministry right now? Calendar a 3-4 hour personal retreat in the next 14 days to work on only one of the above actions. In that retreat, journal what God reveals through times of prayer and Bible study. Ask the questions from author Simon Bailey above and make a plan to enact what you are now seeing.

Part of a regular series on 27gen, entitled Wednesday Weekly Reader

During my elementary school years one of the things I looked forward to the most was the delivery of “My Weekly Reader,” a weekly educational magazine designed for children and containing news-based, current events.

It became a regular part of my love for reading, and helped develop my curiosity about the world around us.

Along with early and ongoing encouragement from my parents – especially my father – reading was established as a passion in my life that I was happy to continually learn from, share with my children, and watch them share with their children.


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