How Environmental Immersion Leads to Creative Inspiration

One can be inspired by research as well as immersed in it for inspiration.  Rhonda Counts, Show Producer, Walt Disney Imagineering Florida

How you do research is dependent upon where you are in the process. Disney’s Imagineers, value the story’s intent and the importance of being surrounded with or immersed in the story’s environment.

Here’s an example from one of my current projects:

POTCImmerson

As you can see, there’s a definite pirate’s theme going on in part of my office. It’s both from previous work and work in process. In 2014-2015, I used the theme of the Pirates of the Caribbean storyline to develop training resources and presentations in the area of Guest Experiences. Specifically, I created a tool – the Guest Experience Compass. And how better to demonstrate it, than using Jack Sparrow’s compass? I also created the Guest Experience Code – and based it on the storyline of the Pirates Code. Of course, both of these tools had to be introduced and used by a pirate – the Navigator – in a fully immersive learning environment.

Currently, I am working on developing new Guest Experience tools that will be available next spring – around the time that Pirates of the Caribbean 5 – Dead Men Tell No Tales – hits the theaters.

Then there’s the rest of my office…

DisneyImmersion

It’s no secret that I am a Disney fanatic of the first degree! I had an early start in the 60s, both from watching “The Wonderful World of Disney” and benefiting from my father, who as a Gulf gasoline dealer received many promotional tie-ins from Disney movies.

Anchored by a library of over 120 books (and growing!), I am literally immersed in all things Disney. As I research and work on various projects – especially Guest Experiences – I find great inspiration through the many resources at hand. My immersion is not limited to the visual and tactile – at any given time, the soundtrack of a Disney movie, or the background music from one of Disney’s theme parks can be heard.

Here’s how Disney Imagineers recommend immersion into an environment:

Select a project that you want to immerse yourself in. Make a list of all the elements of the project and find samples (the larger the better) that represent these elements. Find a place in your surroundings to display the samples so you can immerse yourself in them.

For example, if you wanted to fix up a vintage car, surround yourself with large detailed pictures of its original interior and exterior, very large color samples for its seat cushions, dashboard, etc., and exterior paint job, pictures of various locations you wold drive to, and of course, spray the space with new car scent.

Research leads to inspiration.


part of a series of ideas to help shape and tone your creative muscles

Inspired and adapted from The Imagineering Workout

written by The Disney Imagineers

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One thought on “How Environmental Immersion Leads to Creative Inspiration

  1. Pingback: Danny Franks | Thursday Three For All

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