The time to panic is the time when you can still do something about it.
Taking action today on a long-term problem is easier, cheaper, more effective, and far less time-consuming than waiting for it to come an emergency.
Why not start panicking in advance? Why not start taking emergency measures while there’s still a chance that those emergency measures will actually accomplish something?
Every organization that gets into trouble falters because it waited too long to do the stuff that should have been done a long time ago. Panic early, not late, and your fire drills will actually pay off.
(From The Big Moo, edited by Seth Godin)