…and you don’t even need an ID card!
Guestology – the art and science of knowing and understanding your guests – is a term originated by Bruce Laval of the Walt Disney Company.
The use of Doctor of Guestology, or GsD, is a tongue-in-cheek acknowledgment that organizations that really want to understand and deliver a WOW Guest Experience need to study the best practices and principles in use today, and then adapt them to the context of their own environment.
Foundational classes were offered this past Spring and Summer terms. Need to do some “catch-up” learning over the weekend? Check out the course material already covered this year here.
It’s time to dive into some advanced studies:
- Leading the Starbucks Way: Information, Insights, and Analysis Needed to Create a High-Performance Guest-Oriented Organization
- Practicum: Exploring the Five Tactical Areas of Customer Amazement at Ace Hardware
- Guest Experience Design 101: Unpacking the Mind-set, Techniques, and Vocabulary of Design Thinking for the Guest Experience
- Exploring New Dimensions of Guest Experiences: Beyond 3D
Class begins Monday September 16 at 8 AM…