Start with a Question, Then Challenge Your Assumptions

Start with a question to discover if there is an opportunity for creativity.

Questions start the creative process by asking how, why, and in what other way can something be done. The answers you get will explore options that kick off creativity.

The most unrealistic options inspire tangent ideas that take you to new places you would never have considered.

Once you have the basic questions to ask, it’s time to add questions that are specific to your challenge. Review your list of questions with others and ask them to help develop additional questions.

Now for a critical step in the creative process:

Challenge your assumptions.

As you continue to develop your ideas, you need to constantly question and challenge your assumptions.

As you answer the questions and narrow down your assumptions, it’s most likely that you are ready to solve the problem.


part of a series of ideas to shape and tone your creative muscles

Inspired and adapted from The Imagineering Workout

The Disney Imagineers

Imagineering logo


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