Anticipation

Steve Jobs didn’t believe in market research or focus groups. He instilled the idea that Apple would create products that people hadn’t dreamed of yet. Jobs’ genius was to create experiences that people didn’t even know they needed.

Walt Disney had that idea before Jobs was even born.

Disney took the images, speech, and music from his film and created them in 3D at Disneyland in 1955. Ten years later he first imagined, then began to create, Disney World.

Though Walt Disney died before Disney World opened in 1971, his vision lives on 40 years later.

Even more remarkable, his team of Imagineers continue to anticipate – and deliver – remarkable experiences.

Walking around the Magic Kingdom at 2 AM this morning, there were continued signs of expansion. A cast member said that Disney World is “always being built”.

That’s anticipation.