There’s no such thing as a truly original idea.
I don’t know who said it first, but it’s something I really believe! I’ve found a fascinating book by creativity expert David Kord Murray that takes that saying
to the outer limits.
to the outer limits.Over the last month I’ve been working on a project related to innovation and design in ChurchWorld, and this line of thought resonated a lot with me.
Borrowing Brilliance will challenge you as it examines the evolution of a creative idea. It also offers practical advice, taking the reader step-by-step through Murry’s unique thought process. Here are the six steps:
- Defining – define the problem you’re trying to solve
- Borrowing – Borrow ideas from places with a similar problem
- Combining – Connect and combine these borrowed ideas
- Incubating – Allow the combinations to incubate into a solution
- Judging – Identify the strength and weakness of the solution
- Enhancing – Eliminate the weak points while enhancing the strong ones
Read a quick summary of the six steps here. You can also get more information at this website. But don’t stop there – by all means pick up a copy of the book and explore it deeper – and you will find yourself looking at creativity in a whole new light.
Got a challenge staring you in the face, and looking for a solution. Why not follow the steps above by “borrowing some brilliance” and formulate your own unique solution?
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