Tag Archives: Pirates of the Caribbean

The Voice of the Voyage: How X Atencio Defined Disney’s Greatest Dark Rides

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Regular readers know of my fondness – no, fanaticism for Walt Disney and the “kingdoms” he created. Having been enamored of Walt Disney since the early 1960s, and expanding the childhood attraction of films and television to visiting parks as a teenager and then as an adult, in all aspects of Disney history, I am truly a Disney nerd.

With that being said, there are two very special attractions found in the U.S. Disney parks that have totally captivated me since my first visit to Walt Disney World in 1975. That captivation means that when I go to the parks, these two attractions are always at the top of my list, and will be ridden many times. (That can be a lot of repeat rides – in one recent year, I was on Disney properties 31 days – more than some seasonal cast members).

You know what I’m talking about, don’t you?

The Pirates of the Caribbean.

The Haunted Mansion.

My attraction to these two attractions may have shown up in various ways…

The Enduring Legacy of Immersion

The Pirates of the Caribbean (1967) and The Haunted Mansion (1969) are not merely rides; they are masterpieces of kinetic storytelling that fundamentally redefined what an immersive theme park experience could be. By blending innovative Audio-Animatronics® technology with sophisticated theatrical techniques – including compelling scripts, iconic theme music, and seamless transitions between scenes – these attractions broke the mold of simple amusement park transportation. 

They set the gold standard by creating completely enveloping, richly detailed worlds that expertly manipulate light, sound, and atmosphere to transport millions of guests from a queue line into a fully realized, three-dimensional narrative. This blend of technical wizardry and timeless, engaging storytelling ensures that their spooky and swashbuckling adventures remain as captivating and popular today as they were over half a century ago.

As I moved from enjoying the attractions to learning all about them, I soon discovered that a single man had a tremendous impact on each. Over the years, as my Disney book collection grew, the name “Xavier “X” Atencio” was mentioned time and again in all phases of their development.

While these references were good, I wanted to know more. X Atencio’s work was a masterclass in immersive attraction design, and I knew there was more to his story.

Finally, his life story is available in a newly released book!

This book, Xavier ‘X’ Atencio: the Legacy of an Artist, Imagineer, and Disney Legend by Tori Atencio McCullough, Kelsey McCullough, and Bobbie Lucas, is a deeply personal and comprehensive celebration of one of the Walt Disney Company’s most versatile and beloved creative minds.

The book provides the most complete look to date at the life and career of Francis Xavier “X” Atencio (1919-2017), an original Disney Imagineer who was honored as a Disney Legend in 1996. The narrative traces X’s journey from his early life to his retirement, set against the backdrop of the historic and creative evolution of The Walt Disney Company.

  • Early Career & Animator: X began his career at Disney at the age of 18 in 1938 as an apprentice animator, contributing to classics like Pinocchio. His work was interrupted by service in the U.S. Army during World War II. Upon his return, he continued to work on animated shorts, including becoming an expert on Goofy, and worked on special projects, including stop-motion for films like Mary Poppins.
  • Transition to Imagineering: In 1965, at Walt Disney’s personal invitation, X officially transferred to WED Enterprises (now Walt Disney Imagineering). Despite initial uncertainty about his new role, he became a pivotal figure in theme park storytelling.
  • Defining Legacy: His most famous and enduring contributions are the attractions for which he wrote the scripts and, crucially, the immortal lyrics for their theme songs:
    • “Yo Ho (A Pirate’s Life for Me)” for Pirates of the Caribbean.
    • “Grim Grinning Ghosts” for The Haunted Mansion.
    • His talents extended to writing scripts and dialogue for attractions like Adventure Thru Inner Space and the Country Bear Jamboree.
  • Later Career & Retirement: X played a key role in the development of EPCOT attractions, including Spaceship Earth and El Rio del Tiempo, and contributed to the opening of Tokyo Disneyland before his retirement in 1984.

The book is uniquely personal, written by his eldest daughter, Tori Atencio McCullough (a former Imagineer herself), his eldest granddaughter, Kelsey McCullough, and a close family friend, Bobbie Lucas. It features a wealth of previously unpublished artwork and photographs from X’s personal collection.

In the annals of Walt Disney Imagineering, few figures possess the quiet, multidisciplinary significance of Francis Xavier Atencio – known to generations of colleagues and fans simply as “X.” Spanning a remarkable 46-year career with The Walt Disney Company, Atencio began as an animator on classic animated films before being personally requested by Walt Disney in 1965 to join the burgeoning creative division known as WED Enterprises (now Imagineering).

This late-career pivot, which saw the animator transform into a narrative architect, was key to shaping the thematic landscape of the Disney Parks. Atencio was initially unsure of the move, recalling, “I went over there reluctantly because I didn’t know what I was getting into”. Yet, Walt believed in his untapped potential, asking Atencio to “stretch his talents” into storytelling. After a brief tenure on small projects , Atencio received the definitive assignment from Walt that would cement his legacy: “I want you to do the script for the Pirates of the Caribbean”.

Atencio’s genius lay in his ability to synchronize script, visual gags, and – most importantly – music, creating attractions that were profoundly immersive and tonally coherent. His dual mastery as both artist and writer positioned him as arguably the first Imagineer to successfully integrate these roles, ensuring the writer’s vision flowed directly into the ride’s auditory and emotional execution. This skill defined the tone of Disneyland’s two foundational dark rides: Pirates of the Caribbean and The Haunted Mansion.

Yo Ho: The Pirate Problem Solver

When Atencio was tasked with scripting Pirates of the Caribbean, Imagineers like Marc Davis had already conceptualized many elaborate, comedic scenes featuring Audio-Animatronics figures. The major internal challenge was figuring out how to thread these vignettes into a single, cohesive narrative and, critically, how to handle the pirates’ morally dubious, often “lecherous behavior” in a family park. Walt Disney was reportedly concerned about the guests’ reaction to the general criminality of the characters.

Atencio provided the definitive solution: a song. He convinced Walt that a rousing sea shanty could “soften up these hardened criminals” and provide a strong sense of continuity that tied the dozens of scenes together. He immediately developed the central concept, drawing inspiration from the classic nautical phrase “Yo-ho-ho and a bottle of rum”. He delivered the melody and the core refrain – “Yo ho, yo ho, a pirate’s life for me” – directly to Walt, who instantly approved. Atencio served as the lyricist, crafting the lyrics that cheerfully recount theft and plunder, and was paired with composer George Bruns to score the music. The resulting song, “Yo Ho (A Pirate’s Life for Me),” became an anthem, reframing scenes of looting and villainy as boisterous, theatrical fun.

Atencio’s connection to the ride went beyond the lyrical. He also provided several vocal performances for the attraction. He voiced the recognizable Talking Skull situated just before the drop into the main ride area, and the drunken pirate who heckles the auctioneer. Furthermore, due to time constraints and the cost of recalling professional voice actors late in development, Atencio’s voice was used for the functional safety spiel in the Disneyland version, ensuring the ride’s audio integrity was maintained under pressure.

Grim Grinning Ghosts: The Playful Macabre

Following the swashbuckling success of Pirates of the Caribbean, Atencio was given the complex task of writing the script and lyrics for The Haunted Mansion. This project was complicated by a deep creative rift among Imagineers: some favored a genuinely terrifying house of horrors, while others advocated for a purely humorous experience.

Atencio mediated this tension by defining a tone of “Playful Macabre.” His central narrative concept was that the mansion’s 999 “happy haunts” weren’t necessarily focused on frightening guests, but primarily wanted to “socialize” with them. Walt Disney approved of this defining concept, recognizing that “Socialize” was the key word that balanced the dread with Disney’s family-friendly ethos.

Atencio’s dialogue set the stage for the attraction’s macabre humor, beginning with the iconic, chilling greeting from the Ghost Host: “Welcome, foolish mortals, to the Haunted Mansion”. He established the central, repeating premise that the ghosts were actively looking for a 1,000th member to join their party, providing a comfortable, repeatable framework for the eerie tour: “Actually, we have 999 happy haunts here — but there’s room for 1,000. Any volunteers?”.

For the attraction’s theme song, Atencio collaborated with composer Buddy Baker to create “Grim Grinning Ghosts (The Screaming Song)”. The title itself was an intentional nod to Shakespeare’s poem Venus and Adonis, setting a tone that deliberately juxtaposed the eerie with the humorous. Like “Yo Ho,” the song acted as a thematic glue, its melody adapted for organs, choirs, and full ensembles to underscore every scene, from the somber opening to the lively graveyard party.

And, as he did with the pirates, Atencio lent his voice to the mansion, providing the vocals for the Coffin Ghost located in the Conservatory scene. Furthermore, his authoritative yet calming voice is still heard in the Disneyland attraction, delivering the emergency spiel with the now-famous phraseology: “Playful spooks have interrupted our tour. Please remain seated in your… Doom Buggy”.

Atencio retired from the Company in 1984, but his legacy remains unsurpassed. As the scriptwriter and lyricist for Pirates of the Caribbean and The Haunted Mansion, he provided the distinct narrative voice and enduring musical themes that continue to captivate guests today. His work established the creative standards for immersive, Audio-Animatronics-based storytelling, earning him the prestigious title of Disney Legend in 1996.

As an amateur Disney historian, I view Xavier “X” Atencio: The Legacy of an Artist, Imagineer, and Disney Legend as an essential and exceptionally satisfying addition to my 500+ volume Disney library, offering an intimate perspective that is often missing from typical corporate biographies.

  • Intimate and Personal Tone: Because the book is written by his family, it offers a beautifully nuanced and warm portrait of the man behind the magic. Readers learn about X’s humility, humor, continuous curiosity, and his devotion to his family, providing a richer understanding of his character alongside his achievements.
  • Inspirational Creative Process: The text does a masterful job of illustrating X’s storytelling philosophy – that Disney stories should be layered, alive, and endlessly rewarding. Reading about his ability to transition seamlessly from animation to theme park lyricist and scriptwriter offers a valuable look at the creative DNA of Disneyland’s most classic attractions.
  • Rich Visual Content: The large-format hardcover is visually gorgeous, featuring rare photos from the Disney archives alongside candid family snapshots. The inclusion of his personal artwork and photos grants a unique look into his private life and professional process.
  • A Well-Deserved Tribute: The book thoroughly documents X’s diversified resume – a man who worked across decades of Disney’s evolution – from animator to one of Walt’s most trusted and versatile Imagineers. His life serves as a lesson in achieving an enormous creative mark through imagination and generosity.

The authors successfully capture the spirit of X Atencio – a Disney fan who greatly admired Walt, but never aspired to be Walt, instead finding and cultivating his own unique genius. For anyone who has ever hummed the tunes of a pirate or a hitchhiking ghost, this book is not just a biography, but a heartfelt thank you to a true Disney Legend whose imagination made the parks sing.

Part of a regular series on 27gen, entitled Wednesday Weekly Reader.

During my elementary school years one of the things I looked forward to the most was the delivery of “My Weekly Reader,” a weekly educational magazine designed for children and containing news-based current events.

It became a regular part of my love for reading, and helped develop my curiosity about the world around us.

Pirates of the Imagination: Learn How Disney’s Enduring Fascination with Pirates Will Change Your Guest Experience – Celebrating “Talk Like a Pirate Day”

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Ahoy, mateys and landlubbers alike! Gather ’round, for I’ve got a tale to spin about a day that’s sure to shiver yer timbers and tickle yer funny bones. Arrr, it be none other than the infamous Talk Like a Pirate Day! A day when we cast aside our everyday lingo and let our inner buccaneer run free, savvy?

Every year on the 19th of September, the world transforms into a sea of eye patches, tricorn hats, and parrots on shoulders, all in honor of this whimsical holiday. But ye might be wonderin’, “Why, oh why, do folks suddenly decide to speak like salty sea dogs for a day?”

Well, me hearties, it all began in 1995 when two chaps named John Baur and Mark Summers were engaged in a raucous game of racquetball. As they swung their racquets and swatted at the ball, they started mockin’ one another in pirate-speak. Aye, ye read that right! And from that very moment, a new tradition was born.

Since then, Talk Like a Pirate Day has gained more traction than a rogue wave on the high seas. It’s a day for young and old, scallywags and seadogs, to channel their inner Jack Sparrow or Blackbeard.

What secret is behind the popularity of pirates, when the subject matter was inspired by the lives and actions of some of the most notorious individuals ever to live?

In a word, experience.

While practically no one in their right mind would want to actually be a pirate, almost everyone wants to dream of the experience of a pirate – freedom to come and go as you please, subject to no one save maybe your crew, adventures and danger guaranteed, the chance to become wealthy beyond your wildest dreams…

Walt Disney, a genius in so many definitions of the word, astutely recognized that his cartoons, films, and theme park attractions captured the already-present fascination of buccaneers and the thrilling, dangerous world they inhabited.

Michael Singer, Disney Pirates

When the most recent Disney adventure about pirates, Pirates of the Caribbean: Dead Men Tell No Tales, hit the theaters in May 2017, it was not just the latest “Pirates” movie from Walt Disney Studios.

It was the latest stop of a long and very successful “voyage” that Walt Disney personally began in 1927, and the company that bears his name continues today. The journey we are invited to join has been one of entertainment, delivered through various media: silent cartoons, animated shorts, live action films, full-length animated features, immersive theme park attractions, and coming full-circle, the blockbuster series “Pirates of the Caribbean” – inspired by the attraction, but only full-realized in the character of Captain Jack Sparrow.

You can read more about Disney’s long history with pirates here.

Ninety+ years of pirate adventures!

As we celebrate Talk Like a Pirate Day, we tip our hats to the enduring legacy of Disney’s pirate-themed entertainment. From the early days of animation to the modern blockbuster films, pirates have played a significant role in Disney’s storytelling. These tales of swashbuckling adventures, cunning villains, and hidden treasure continue to capture our hearts and imaginations. So, me hearties, whether you’re at a Disney park or in the comfort of your own ship (couch), take a moment to savor the magic of Disney’s pirate world on this special day. Yo ho, yo ho, a pirate’s life for all!

Several years ago, it occurred to me that the stories, characters, and objects found in both the theme park attraction and the movies could be very useful in helping organizations understand more about Guest Experiences.

But what does all this pirate stuff have to do with Guest Experience?

I thought you’d never ask…

Jerry Bruckheimer, producer of the Pirates of the Caribbean movies, comes close with this comment:

Pirates as a form of entertainment were resurrected for the Disney parks and for motion pictures in a way which was both familiar and completely new. Story is everything, but it’s not about telling the same old story. It’s about finding new ways to tell that story. We’re all looking for that horizon, just like Captain Jack. The trick is to always keep looking not only towards that horizon, but beyond it.

The Guest Experience in your organization is about taking something familiar (welcoming) and making it completely new (experience). It’s about the people, place, and process that come together in new ways to create and deliver an amazing experience for everyone who comes to your campus.

I’ve written a series of posts that dive deeper into the Guest Experience – Pirates connection. Here’s the entire voyage:

This post inspired by Walt Disney and his amazing ability to bring a story to life on the screen through many animation shorts and films, and in person at Disney Parks worldwide

adapted for Guest Experiences by the Pirate Navigator

The Pirate Navigator has hung up his compass and maps, but if you’re really intrigued by the concept of how Pirates and Guest Experiences can go together, drop me a line!

Sailing Into History: The Legacy of Walt Disney’s “Pirates of the Caribbean”

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“You believe in pirates, of course?” Walt Disney once asked on a Disneyland television program. . . . 

Disney Pirates: The Definitive Collector’s Anthology delves behind-the-scenes across ninety years of Disney film, television, and park history. Pirates have captured people’s imaginations for centuries, and Walt Disney believed in pirates as a source of great popular entertainment. Walt’s very first all live-action feature film was based upon Robert Louis Stevenson’s Treasure Island, and even before that, he selected J. M. Barrie’s Peter Pan, in which pirates figure so prominently, as a key feature-length animated film for his studio.

Years later, Pirates of the Caribbean opened in Disneyland just months after Walt had passed away, making it one of the last Disney theme park attractions in which he was personally involved. That attraction ultimately spawned similar versions at Disney parks around the world, one of the most successful series in motion picture history with the five Pirates of the Caribbean films, and a vast themed land at Shanghai Disneyland called Treasure Cove – celebrating the entirety of the Pirates of the Caribbean franchise.

In the early years of Walt Disney’s animation journey, pirates played a significant, albeit subtle, role in shaping the studio’s evolving storytelling. The era from the late 1920s through the 1940s saw Disney experimenting with pirate themes in a way that foreshadowed the company’s later obsession with buccaneers, leading to some of their most iconic characters and stories.

Steamboat Willie (1928) and The Karnival Kid (1929)

While Steamboat Willie may not immediately evoke a traditional pirate narrative, it established crucial elements of rebellious spirit and adventure that mirror the qualities associated with buccaneer life. Released in 1928, Steamboat Willie was the debut of Mickey Mouse and was revolutionary as one of the first synchronized sound cartoons. Mickey’s character, navigating the open river aboard a steamboat, is mischievous, resourceful, and playful – traits that would later echo in pirate personas like Captain Jack Sparrow. This cartoon also debuted “Captain Pete” who personified the evil characteristics of a pirate.

Similarly, in The Karnival Kid (1929), while not explicitly about pirates, Mickey shows a more roguish personality, playing pranks and engaging in clever schemes, themes that align with the pirate archetype of being both lovable and rebellious. These early shorts played with ideas of defying authority and seeking freedom, indirectly reflecting the allure of pirates, who were often portrayed as rejecting societal norms in favor of adventure on the high seas.

The 1930s and the Rise of Pirate-Like Characters

Throughout the 1930s, Disney animation began to experiment more directly with the types of characters and narratives that would later become central to its pirate stories. Pirate-like characters, or those with the spirit of adventure, began appearing in animated shorts that leaned on slapstick humor and whimsical storytelling. For instance, Mickey’s Revue (1932) and The Dognapper (1934) featured wild antics that hinted at the chaotic, adventure-driven lives of pirates. Characters often navigated dangerous, unpredictable situations, much like a pirate at sea.

As Disney refined its animation techniques, the studio’s storytelling became more sophisticated. Many of the cartoons from this era began to reflect deeper themes of exploration, lawlessness, and individualism – key elements of pirate mythology. Characters might not have worn eye patches or wielded cutlasses, but they embodied the traits of adventurous rogues seeking freedom, much like the swashbucklers of classic literature.

Pirate Themes in the 1940s

The 1940s brought even more sophisticated and elaborate storytelling from Disney. By this time, the studio was producing more polished features and integrating pirates and pirate-like characters into its films. Notable examples can be found in the 1940 Pinocchio, where the whale Monstro serves as a stand-in for the threatening forces of the sea, a common antagonist in pirate lore. Similarly, Fantasia (1940) showcased themes of danger and exploration of the unknown—key elements of the pirate experience, although through a more abstract lens.

The pirate ethos of risk, adventure, and freedom resonated with audiences, and Disney continued to build on this foundation in the 1940s. The focus on the seas, high adventure, and rogues was fertile ground for Disney’s future, when they would bring pirates into full focus with later classics like Peter Pan (1953).

Influence on Later Pirate Narratives

These early influences of pirates and pirate-like characters in Disney shorts and features served as the groundwork for what would become some of Disney’s most beloved pirate stories. The fascination with adventure, exploration, and the unknown – captured in the spirit of the pirates, albeit in more subtle forms during this era – evolved into a full-fledged pirate obsession with Treasure Island (1950), Peter Pan (1953), and the ultimate homage to the genre in the form of the Pirates of the Caribbean (2003-2017) franchise.

This period of experimentation and playful engagement with pirate themes in the 1920s through the 1950s laid the foundation for the robust pirate narratives that would become central to Disney’s storytelling legacy, shaping both animated and live-action representations of swashbucklers for decades to come.

Walt Disney’s Last Masterpiece

The Pirates of the Caribbean attraction, which debuted at Disneyland in 1967, marked a pivotal moment not only for the Disney theme parks but for the broader theme park industry. This ride represented a major leap forward in immersive storytelling and technological innovation, setting the standard for what theme park experiences could achieve.

Notably, Pirates of the Caribbean was the last attraction personally overseen by Walt Disney before his death in 1966. Its development became a personal project for Disney, who envisioned a grand, immersive experience that would transport guests to the golden age of piracy. Originally conceived as a walk-through wax museum, the attraction evolved into an elaborate boat ride, utilizing groundbreaking audio-animatronics – a technology that Disney had been developing since the early 1960s. These animatronics gave the pirates lifelike movement and character, adding an unprecedented level of realism to the experience.

Walt Disney’s vision for Pirates of the Caribbean was to bring to life the high-seas adventures depicted in pirate lore, but with a family-friendly, lighthearted twist. The narrative of the ride combined adventure, danger, and humor, introducing visitors to the world of pirates through a series of highly detailed scenes, filled with lifelike pirate characters engaging in swashbuckling antics. From a skeleton-filled treasure cove to a town under siege by drunken, rowdy buccaneers, the ride’s scenes were intricately designed to immerse guests into a whimsical pirate world.

A Groundbreaking Attraction

When Pirates of the Caribbean opened, it was the most technologically advanced theme park attraction in the world. The audio-animatronics allowed for synchronized movement, voice, and facial expressions, enabling the characters to interact with one another and the environment in a way that felt incredibly dynamic. Prior to this, most animatronic figures in theme parks were much simpler, with limited movement and often used only as static props.

The ride’s boat system also revolutionized theme park design. Guests boarded flat-bottomed boats that glided along a water-filled channel, creating a seamless, gentle flow that transported riders through the various pirate scenes. This slow-moving, controlled experience allowed for detailed storytelling, with each set piece and scene carefully designed to unfold in front of the audience at just the right pace. The boat ride system became a hallmark of Disney’s dark ride experiences, influencing many future attractions.

The ride’s music, particularly the iconic song Yo Ho (A Pirate’s Life for Me), became an integral part of the attraction’s charm. Written by Disney legends George Bruns and Xavier Atencio, the song captured the playful spirit of the pirates and became an ear worm for generations of park-goers. The use of music to punctuate the ride’s narrative was a masterstroke, ensuring that the experience was memorable long after guests exited the attraction.

Pirates of the Caribbean’s Impact

The success of the Pirates of the Caribbean attraction had a profound impact on Disney’s approach to themed entertainment. The ride’s storytelling, immersive environment, and advanced technology raised the bar for future attractions, not just at Disney but across the industry. It demonstrated the power of story-driven rides, where narrative, theming, and cutting-edge technology could blend to create experiences that resonated emotionally with guests. Pirates of the Caribbean became a template for future attractions like The Haunted Mansion (1969) and Splash Mountain (1989), which followed similar principles of blending dark ride elements with innovative technology and engaging storylines. Over the decades since the introduction of Pirates of the Caribbean, those same principles have been applied to new attractions based on Disney’s acquisition of the Marvel and Star Wars intellectual properties.

The attraction’s success also helped cement Disneyland’s status as a cultural institution. Pirates of the Caribbean quickly became a must-see for visitors, drawing massive crowds and becoming one of the park’s signature attractions. The ride’s appeal transcended age groups, with both children and adults being captivated by the lively pirate world. Its legacy is such that, over half a century later, it continues to be one of the most popular attractions at Disneyland and at other Disney parks worldwide.

Expansion and Influence

Due to its immense popularity, the Pirates of the Caribbean ride expanded beyond Disneyland. It was replicated and modified at other Disney parks, starting with Magic Kingdom in Walt Disney World (1973) and later at Tokyo Disneyland (1983), Disneyland Paris (1992), and Shanghai Disneyland (2016). Each version of the ride offered slight variations in design and storytelling, but the core experience – a journey through a lively, pirate-filled world – remained intact.

In many ways, the ride also influenced pop culture’s ongoing fascination with pirates. Decades after its debut, the attraction inspired the wildly successful Pirates of the Caribbean film franchise, which debuted in 2003. The films, particularly the character of Captain Jack Sparrow, drew heavily from the ride’s whimsical, adventurous tone. Interestingly, after the success of the films, Disney modified the original ride to include references to the movies, adding characters like Jack Sparrow, Barbossa, and Davy Jones, thus bringing the ride full circle by blending cinematic elements into the classic experience.

A Legacy of Immersive Storytelling

The enduring success of Pirates of the Caribbean lies in its ability to transport guests into a fully realized world. Its attention to detail, from the intricately designed pirate ships and taverns to the expressive, life-like animatronics, immerses visitors in a narrative-driven adventure that transcends the simple mechanics of the ride itself. It exemplifies Disney’s ability to create experiences that are more than just attractions – they are stories that guests feel part of.

In the broader history of theme parks, Pirates of the Caribbean represents a turning point where rides became immersive, cinematic experiences rather than mere amusements. It is not only a beloved attraction but a symbol of Disney’s continued innovation in themed entertainment, inspiring generations of creators to blend technology, art, and storytelling in ways that push the boundaries of what theme parks can achieve.

this post inspired by Disney Pirates: The Definitive Collector’s Anthology, by Michael Singer

If you liked this post, come back tomorrow for a special feature!

Part of a regular series on 27gen, entitled Wednesday Weekly Reader.

During my elementary school years one of the things I looked forward to the most was the delivery of “My Weekly Reader,” a weekly educational magazine designed for children and containing news-based current events.

It became a regular part of my love for reading, and helped develop my curiosity about the world around us.

How Environmental Immersion Leads to Creative Inspiration

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One can be inspired by research as well as immersed in it for inspiration.  Rhonda Counts, Show Producer, Walt Disney Imagineering Florida

How you do research is dependent upon where you are in the process. Disney’s Imagineers value the story’s intent and the importance of being surrounded with or immersed in the story’s environment.

Here’s an example of creative immersion from one of my past projects:

As you can see, there was a definite pirate’s theme going on in part of my office. It’s both from previous work and new work in process at the time. I’ve used the theme of the “Pirates of the Caribbean” storyline – both the attraction and the movies – to develop training resources and presentations in the area of Guest Experiences.

Specifically, I created a tool – the Guest Experience Compass. And how better to demonstrate it, than using Jack Sparrow’s compass? I also created the Guest Experience Code – and based it on the storyline of the Pirates Code. Of course, both of these tools had to be introduced and used by a pirate – the Navigator – in a fully immersive learning environment. The result?

As a result of my pirate “adventure,” I created a series of Guest Experience learning activities lasting from a half day to two days.

And it doesn’t stop with pirates.

There’s the fact that my office is, in fact, a Disney museum (a title given by my granddaughter).

rva-office-db-3

It’s continually changing as I acquire new books and other “resources” that help my inspiration.

DisneyVerticalTowers091922

It’s no secret that I am a Disney fanatic of the first degree! I had an early start in the 60s, both from watching “The Wonderful World of Disney” and benefiting from my father, who as a Gulf gasoline dealer received many promotional tie-ins from Disney movies.

My first actual in-person experience took place as a rising senior in high school during the summer of 1975, when my high school band was privileged to march in America on Parade, one of Disney’s salutes to America’s Bicentennial. I didn’t know it at the time, but looking back with minors in history at both the undergraduate and graduate level, that was an important event.

You must also add to that mix over 100 days of staying in Disney properties (both land and sea) in the last 12 years. Friends know that I can’t go long in almost any conversation without weaving in a personal Disney experience to illustrate a point.

Finally, it’s anchored by the Disney library of over 450 books (and growing!) noted above: I am literally immersed in all things Disney. As I research and work on various projects – especially Hospitality – I find great inspiration through the many resources at hand. My immersion is not limited to the visual and tactile – at any given time, the soundtrack of a Disney movie, or the background music from one of Disney’s theme parks is playing in the background.

Here’s how Disney Imagineers recommend immersion into an environment:

Select a project that you want to immerse yourself in. Make a list of all the elements of the project and find samples (the larger the better) that represent these elements. Find a place in your surroundings to display the samples so you can immerse yourself in them.

For example, if you wanted to fix up a vintage car, surround yourself with large detailed pictures of its original interior and exterior, very large color samples for its seat cushions, dashboard, etc., and exterior paint job, pictures of various locations you would drive to, and of course, spray the space with new car scent.

Research leads to inspiration.

And now, to visually introduce (and tease a new project in the works):

CreativeHospitalityWorkshop

More to come!

part of a series of ideas to help shape and tone your creative muscles

Inspired and adapted from The Imagineering Workout

written by The Disney Imagineers