The Ripple Effect of Generosity: Transforming Individuals, Communities, and Beyond

Let’s face it: Recent years have been tough on optimists.

Hopes that the Internet might bring people together have been crushed by the ills of social media. Is there a way back?

As head of TED, Chris Anderson has had a ringside view of the world’s boldest thinkers sharing their most uplifting ideas. Inspired by them, he believes that it’s within our grasp to turn outrage back into optimism. It all comes down to reimagining one of the most fundamental human virtues: generosity.

What if generosity could become infectious generosity? Consider:

• how a London barber began offering haircuts to people experiencing homelessness—and catalyzed a movement

• how two anonymous donors gave $10,000 each to two hundred strangers and discovered that most recipients wanted to “pay it forward” with their own generous acts

• how TED itself transformed from a niche annual summit into a global beacon of ideas by giving away talks online, allowing millions access to free learning

In telling these inspiring stories in his book Infectious Generosity, Anderson has given us “the first page-turner ever written about human generosity” (Elizabeth Dunn). More important, he offers a playbook for how to embark on our own generous acts – whether gifts of money, time, talent, connection, or kindness – and to prime them, thanks to the Internet, to have self-replicating, even world-changing, impact.

Imagine if we cracked the code on making generosity contagious. It could shift the balance away from the rising divisions in our world, ushering in a fresh era of optimism.

Generosity? Seriously?!

It’s an unusual concept, no doubt. Maybe even a bit outdated. At first glance, it might seem too gentle to confront the formidable challenges we’re up against. You, as an individual, could be as generous as you want, but can your well-meaning gestures and sacrifices really make a difference?

Yet, therein lies the crux. They can. Every act of generosity, no matter how small, has the potential for extraordinary impact if it can spread from isolated incidents to becoming infectious. By tweaking their form just a bit, acts of generosity can become immensely powerful. Infectious Generosity is dedicated to unveiling how.

The infectious potential of generosity stems from two main factors: human nature and the interconnectedness of our modern world. In the book, Anderson delves into how overlooked qualities innate to every human can combine to set off cascades of generous behavior. Moreover, he explains how these ripple effects can be amplified by the Internet for monumental, world-changing effects.

The Internet is renowned for facilitating various contagions, from social media trends to viral marketing. Similar to a virus, humans serve as carriers for the Internet’s contagiousness. Instead of replicating in our respiratory systems, ideas and visuals spark in our minds, prompting us to hit “Like” or “Share.”

Regrettably, many of the contagions proliferating online are harmful.

Driven by advertisement-based revenue models that aim to keep users glued to their screens, social media platforms have morphed the web into a machine for generating outrage. Instead of showcasing the best in each other, we often encounter the worst, driving us further apart.

This book revolves around two intertwined themes: The Internet can supercharge generosity, and Generosity can revolutionize the Internet. Each theme fuels the other. If we view the Internet as a daunting, impersonal realm teeming with strangers poised to judge and exploit us, it becomes challenging to trust it with our altruistic intentions. However, without individuals endeavoring to engage with others online in a spirit of generosity, the Internet cannot fulfill its potential as a force for good. It’s tempting to dismiss the Internet as a cesspool of toxicity. What we urgently need is to initiate an upward spiral wherein the growing visibility of a more generous humanity inspires individuals to contribute to the greater good.

Anderson feels a pressing sense of urgency about this because we are witnessing the early stages of our world being reshaped by artificial intelligence.

And guess what fuels the power of AI? The Internet. Essentially, the most potent AI systems are designed to process the vast expanse of human online activity and formulate predictive models. Do we want to rely on AI trained with today’s Internet? Absolutely not. It poses the risk of amplifying many dangers. If we can steer the Internet toward a kinder, more generous, and more positive direction, it could have an immeasurable impact on our future, both directly and by providing a healthier basis for AI.

It might seem far-fetched to envision us, imperfect humans, overcoming the Internet’s issues: polarization, misinformation, data surveillance, addiction, social media-induced insecurity, and more. Anderson understands that skepticism, but encourages the reader to withhold judgment, at least temporarily. Beneath the surface, remarkable developments are underway.

They’re worth exploring.

Infectious Generosity comprises three sections: “Why,” “How,” and “What If?”

Part 1 delves into why the time is ripe for infectious generosity. Anderson recounts the extraordinary events at TED that convinced him of the Internet’s profound impact on generosity, along with three fundamental principles derived from those events. Subsequently, he delves into newfound insights into human nature and how the call of generosity can yield surprising outcomes and deep happiness. Anderson also unveils the inner workings of the “Mystery Experiment,” the largest social science study to date demonstrating how kindness begets kindness.

Part 2 explores how to translate this theory into action. Anderson examines what it entails to cultivate a generous mindset, the various forms of giving that can snowball into something greater, and how we can share stories of generosity with one another. An essential chapter focuses on financial giving, including strategies to leverage resources to significantly magnify the impact of our contributions.

Part 3 contemplates what would happen if generosity were more deeply ingrained in our world. Anderson envisions reclaiming the Internet to fulfill the dream many people once held: aiding humanity in being both humane and kind. He examines how companies and organizations might be reshaped by generosity and ponders ways to empower our most influential change makers to embark on ambitious plans for transformation. He also explores the case for a global pledge that could unite us all on a journey of generosity. The section closes with a reflection on how we might instill a mindset of generosity in our future selves.

Wherever you are and whoever you may be, Anderson invites you to join him on this journey. There’s a good chance you’ll be touched by something profound, something capable of influencing how you allocate your future time, resources, and creativity. And this something might just end up inspiring others.

But this is a positive infection. A beautiful, hopeful, positive infection.

You may find yourself hoping you never recover.

Every human has the potential to give. The urge to do this is built deep inside each of us, and can be stirred just by our being open to the needs of others. When we share our time, our money, or our creativity, those acts can spark responses in kind.
So, once it gets started, generosity can spread like wildfire. As it passes from one person to the next, many lives can be touched. And our collective witnessing of what humans are capable of can overcome today’s prevailing cynicism, bringing people together in common causes.
And for you personally, this is all about that most elusive, inspiring, and beautiful thing: the quest for meaning. We were born to be connected. So give in any way that you feel able. Give creatively. Give courageously. Give collaboratively. And let the magic of generosity ripple out into the universe.
If you do that, don’t be surprised if one day you wake up and hear a whisper from inside: “I have never felt so happy.”

Chris Anderson, Infectious Generosity

Part of a regular series on 27gen, entitled Wednesday Weekly Reader.

During my elementary school years one of the things I looked forward to the most was the delivery of “My Weekly Reader,” a weekly educational magazine designed for children and containing news-based, current events.

It became a regular part of my love for reading, and helped develop my curiosity about the world around us.

Great Presenters Connect with the Audience by Getting Personal

There is really no situation much worse than finding yourself caught in a presentation or conference where the person speaking has something important to share, but remains clearly unable to share it. Those moments are a great reminder that, in order to reach someone with the message of the gospel, we first must be able to capture his or her attention.

As a church leader, you may be confident and used to speaking in front of audiences of all sizes. However, truly connecting with people requires more than confidence and experience. Great communicators have a plan for developing their message to present it in a compelling and engaging way.

THE QUICK SUMMARY – TED Talks by Chris Anderson

For anyone who has ever been inspired by a TED talk…

…this is an insider’s guide to creating talks that are unforgettable.

Since taking over TED in the early 2000s, Chris Anderson has shown how carefully crafted short talks can be the key to unlocking empathy, stirring excitement, spreading knowledge, and promoting a shared dream. Done right, a talk can electrify a room and transform an audience’s worldview. Done right, a talk is more powerful than anything in written form.

This book explains how the miracle of powerful public speaking is achieved, and equips you to give it your best shot. There is no set formula; no two talks should be the same. The goal is for you to give the talk that only you can give. But don’t be intimidated. You may find it more natural than you think.

Chris Anderson has worked behind the scenes with all the TED speakers who have inspired us the most, and here he shares insights from such favorites as Sir Ken Robinson, Amy Cuddy, Bill Gates, Elizabeth Gilbert, Salman Khan, Dan Gilbert, Mary Roach, Matt Ridley, and dozens more — everything from how to craft your talk’s content to how you can be most effective on stage. This is the 21st-century’s new manual for truly effective communication and it is a must-read for anyone who is ready to create impact with their ideas.

A SIMPLE SOLUTION

It’s one thing to give a good presentation that your audience seems to enjoy. It’s quite another thing to create a unique, exciting, and memorable experience that has your listeners on the edge of their seats, and more importantly, ready to act.

Would you like to make a lasting impression on your listeners? What if you could design an experience that leaves them in deep thought, changes their worldview, or best of all, changes their lives?

In order to do something like that, you have to connect with your audience.

Knowledge cant be pushed into a brain. It has to be pulled in.

Before you can build an idea in someone else’s mind, you need their permission. People are naturally cautious about opening up their minds – the most precious thing they own – to complete strangers. You need to find a way to overcome that caution. And the way you do that is to make visible the human being cowering inside you.

Hearing a talk is a completely different thing from reading an essay. It’s not just the words. Not at all. It’s the person delivering the words. To make an impact, there has to be a human connection. You can give the most brilliant talk, with crystal-clear explanations and laser-sharp logic, but if you don’t first connect with the audience, it just won’t land. Even if the content is, as some level, understood, it won’t be activated but simply filed away in some soon-to-be-forgotten mental archive.

Five suggestions to make that vial early connection:

Make eye contact, right from the start. Scientists have shown that just the act of two people staring at each other will trigger mirror neuron activity that literally adopts the emotional state of the other person.

 

Show vulnerability. Willing to be vulnerable is one of the most powerful tools a speaker can wield.

 

Make em laugh – but not squirm. Audiences who laugh with you quickly come to like you.

 

Park your ego. The purpose of your talk is to gift an idea, not to self-promote.

 

Tell a story. We’re born to love stories. They are instant generators of interest, empathy, emotion, and intrigue.

Chris Anderson, TED Talks

A NEXT STEP

To help you develop the concept of connecting with your audience, practice the following exercise the next time you are speaking.

A few moments before you prepare to step up to the podium or center stage to speak, pick one person in the room to focus on – for example, a young man in the middle of the room about halfway back.

Think about that man. What does he know and need to know in order to respond favorably to your message?

As you begin to speak, make eye contact with the man, and as you do, reach out toward him with an appropriate hand gesture. As you hand extends, your body will naturally follow. As you lean forward, your head will dip into a head nod, which will cause the man to nod back to you involuntarily. In order to maintain your eye connection with him, you will have to look up through your eyebrows, causing them to rise, making your features expressive.

When you practice the actions above while speaking, you are setting the tone for the rest of your presentation by making a connection to your audience.


Excerpt taken from SUMS Remix 52-1, published October, 2016.


Part of a weekly series on 27gen, entitled Wednesday Weekly Reader

Regular daily reading of books is an important part of my life. It even extends to my vocation, where as Vision Room Curator for Auxano I am responsible for publishing SUMS Remix, a biweekly book “summary” for church leaders. Each Wednesday I will be taking a look back at previous issues of SUMS Remix and publishing an excerpt here.