More great stuff from Andy Sernovitz’s book “Word of Mouth Marketing“:
The Five Ts of Word of Mouth Marketing
- Talkers – Find people who will talk about you
- Topics – Give people a reason to talk
- Tools – Help the message spread faster
- Taking Part – Join the conversation
- Tracking – Measure and understand what people are saying
Here’s your homework assignment: go here and download the 5 Ts worksheet. Now complete it for your church.
What are you waiting for? Dive into the Ts and turn them loose!
If you are doing something worth talking about, it’s time to put a plan together to help the conversations happen. Here’s a great worksheet to do just that, by Andy Sernovitz who is the author of the 5 T Worksheet above. The action plan will help you think about:
- Who to assign what
- How to start with the basics
- How to experiment with different WOM techniques
Remember, everyone’s talking – why not help them talk about your organization?
Why not give them a reason to talk about you?
Word of mouth marketing has been defined as ” a) giving people a reason to talk about you and b) making it easier for the conversation to take place”.
Andy Sernovitz, author of “Word of Mouth Marketing”, has compiled some great ideas about how to use Word of Mouth: check them out here.
What’s the lesson for ChurchWorld?
Sernovitz lists 4 Rules for Word of Mouth Marketing. I’ve listed them here, along with my interpretation of how a church might apply them:
- Rule # 1: Be Interesting. Nobody listens to boring, and that goes for churches, too. Do you communicate with passion and energy in all you do?
- Rule # 2: Surprise People – Make Them Happy. Do you do everything with excellence? Do people leave your campus excited about what they’ve experienced, and ready to tell others about it?
- Rule # 3: Earn Trust and Respect. Nobody talks about an organization they don’t trust or don’t like. Welcome your guests, then listen to them. Fulfill their needs, and work constantly to make the best impression you can.
- Rule # 4: Make It Easy. Work hard on your vision so it’s easy to remember and repeat. What can people tell a friend about your church in one sentence?
In today’s hyper-connected world, word of mouth is more important than ever – even when the “word” is digitally transmitted.