How to Practice Improv Leadership to Become a Better Leader

It’s easy to talk about enhancing performance, improving efficiency and being a more influential leader. So why don’t we do it more?

Maybe it is because leadership books often feel stale. It’s often a same-idea, different-author experience. Leadership is a set of abilities, and it can be learned and improved on a regular basis. But we have to seek that improvement.

Does boredom keep you from scheduling time on a regular basis to grow your leadership skills?

THE QUICK SUMMARY

Anyone who’s learned the basics of an instrument can follow a chord chart or play from sheet music, but only musicians who have carefully developed their talent can improvise. Instead of being limited to the notes on the page, great improvisers draw on the theory and techniques they’ve learned in the past to create something original in the present.

The same is true of great leaders. Anyone can read a few books and apply the lessons, but only the best leaders can bring out the best in any person, in any situation. These improvisational leaders understand the key principles of connecting, coaching, and communicating and use these ideas to build strong teams.

In Improv Leadership, Stan L. Endicott and David A. Miller share five leadership competencies which allow IMPROV leaders to initiate powerful conversations, create memorable moments, and craft personal coaching strategies that help people grow. Improv Leadership cultivates teams of people who love their work (and each other), who perform at a high level, and who stop the disruptive carousel of staff turnover.

Stan L. Endicott and David A. Miller have worked together to identify the overarching competencies of effective leadership and develop concrete tools to help every reader become a leader who understands how to grow teams one moment and one relationship at a time. The five competencies of IMPROV Leadership are not rigid sequential steps, nor do they apply only to specific industries or fields. Instead, this book will meet the felt need for leadership growth with “evergreen” principles that can be successfully introduced into any situation.

You can’t predict every challenge you’ll face. There’s no playbook that covers every decision. But with practice in Improv Leadership you can lead well in every situation.


A SIMPLE SOLUTION 

According to authors Stan Endicott and David Miller, improv is not making something up on the spot. Improv is bringing together many basic, well-known elements to form a complex whole that fits with the moment.

Your first thought when you hear “improv” may be in terms of music, but did you ever think that everyone improvises hundreds of times a day? It is called language.

The simplest, most routine sentence we utter rests on thousands of hours of experience learning words, grammar, and syntax. It comes by a little instruction and a lot of trial and error.

As a leader, your words have power with others. We have more responsibility for what happens and does not happen as a result of what we say.

No matter what problem you might encounter in your organization, you have a better chance of navigating it successfully with IMPOV leadership.

Stan Endicott and David Miller

The five leadership competencies of IMPROV leadership are:

Story Mining – Thoughtfully uncovering a person’s story and letting it shape the way you lead them. It is not about making people better. It is about making people known.

Precision Praising – Carefully crafting praise to inspire, motivate and even course-correct your team. It refers to the right words of affirmation given to the right person at the right place and time.

Metaphor Cementing – Using concrete illustrations to “cement” an idea in someone’s mind.

Lobbing Forward – Creatively challenging people to look beyond today to what might be in the future.

Going North – Using indirect influence to redirect a person’s perspective.

Stan Endicott and David Miller, with Cory Hartman, Improv Leadership

A NEXT STEP

Use the following ideas and exercises by the authors to begin practicing the five leadership competencies of IMPROV leadership.

Story Mining

Answer the following for each person who reports to you directly.

  1. What are your team member’s children’s names? Grandchildren’s? (For bonus points, how old are they, or what grade are they in?)
  2. Where and how did your team member meet his/her spouse?
  3. Where did your team member grow up? How often do they go back there?
  4. Where else has your team member lived that had a significant impact on their life story?
  5. What is your team member’s most prized possession?
  6. What (outside of work) does your team member enjoy doing?
  7. What is your team member’s idea of a great vacation?

How did you do?

Precision Praising

Think about a time when someone praised you such that it changed the course of your story. With the help of the tool below, think about what was going on that made that moment of pride impactive, and look for clues of how you can create a similar moment for the people on your team.

  1. What precisely were you praised for? What were the details and specifics of the praise?
  2. How well did the person know you at the time? What was the scope and depth of your relationship with the person who praised you?
  3. Was there something unique about the timing of the praise? If so, what?
  4. Was there something special about the context or location of the praise? If so, what?
  5. Did anyone else hear the praise? If so, how did the presence of others influence the dynamics of the praise?
  6. What was the immediate impact of the praise in your life?
  7. How often have you remembered that moment in your life? What has been the long-term impact?
  8. Do you think the person would be surprised that you are talking about their praise now? Why or why not?

Metaphor Cementing

The greatest communicators use metaphors as a painter uses a brush. If we as leaders want to touch our people with a message that they cannot misunderstand and cannot ignore, we must learn to use the tool too.

As you think through the metaphors you are going to use in your next meeting, presentation, or one-on-one with a team member, use these three guardrails to stay inside of and make the most of those opportunities.

  1. Stand on Common Ground – Use a metaphor that both you and your audience understand.
  2. Line Up Your Shot – Make sure you have your words just right.
  3. Don’t Paint a Picture; Build a Gallery – Use a variety of metaphors over time so as to work the same concept from different angles.

Lobbing Forward

Committing to practice Lobbing Forward initiates a change in the leader before there is a change in the people being led.

  1. Lobbing Forward requires a leader to be humble.
  2. An established pattern of Precision Praising sets up Lobbing Forward well.
  3. You have to know your people well.
  4. Lobbing Forward is more often done in private.
  5. Use tried-and-true word choices.
  6. You can Lob Forward with entire teams as well as individuals.

Going North

Here are five fundamentals for Going North:

  1. Reveal common ground.
  2. Surprise with a gift.
  3. Disrupt the setting.
  4. Teach using story.
  5. Create a shared experience. 

Part of a regular series on 27gen, entitled Wednesday Weekly Reader

During my elementary school years one of the things I looked forward to the most was the delivery of “My Weekly Reader,” a weekly educational magazine designed for children and containing news-based, current events.

It became a regular part of my love for reading, and helped develop my curiosity about the world around us.

Along with early and ongoing encouragement from my parents – especially my father – reading was established as a passion in my life that I was happy to continually learn from, share with my children, and watch them share with their children.

The Courage of Vulnerability

In the months leading up to the year 2020, there was no shortage of social media posts, articles, sermons, and more talking about a “2020 Vision.” For many pastors, it was a dream topic to build a sermon series around – and many did.

A sampling of sermon topics in January 2020 would have shown an intentional look forward into a future of a year or two, or maybe even five years or more.

But when March 2020 rolled around, and the realities of the COVID-19 pandemic began to sink in, the lofty visions of 2020 evaporated. Church leaders around the country and the world began to shrink their vision from the lofty goals of just a few months earlier to, “What are we going to do this weekend?”

Fifteen months later, though that immediacy has lessened somewhat, only to be replaced with even more troubling questions like these:

  • How long is this pandemic going to last?
  • Will we be able to return to normal?
  • What if normal never returns?

In just a few weeks, future thoughts became present realties, and many leaders find themselves stuck there today.

Even when treading water in reality, leaders can get mired in a flood of information and answers about what to do next.

The world around us is evolving at dizzying speed. Tomorrow refuses to cooperate with our best-laid plans—the future routinely pulls the rug from underneath us.

Although people yearn for a return to “normal,” or try to predict the “new normal,” there is no such thing as normal. There is only change. Never-ending, constant change. Sometimes slow, sometimes fast, but constant nonetheless.

Answers to vexing problems are no longer a scarce commodity, and knowledge has never been cheaper. By the time we’ve figured out the facts – by the time Google, Alexa, or Siri can spit out the answer – the world has moved on.

Obviously, answers aren’t irrelevant. You must know some answers before you can begin asking the right questions. But the answers simply serve as a launch pad to discovery. They’re the beginning, not the end.

THE QUICK SUMMARY – Daring Greatly by Brené Brown

Every day we experience the uncertainty, risks, and emotional exposure that define what it means to be vulnerable or to dare greatly. Based on twelve years of pioneering research, Brené Brown PhD, LMSW, dispels the cultural myth that vulnerability is weakness and argues that it is, in truth, our most accurate measure of courage.

Brown explains how vulnerability is both the core of difficult emotions like fear, grief, and disappointment, and the birthplace of love, belonging, joy, empathy, innovation, and creativity. She writes: “When we shut ourselves off from vulnerability, we distance ourselves from the experiences that bring purpose and meaning to our lives.”

Daring Greatly is not about winning or losing. It’s about courage. In a world where “never enough” dominates and feeling afraid has become second nature, vulnerability is subversive. Uncomfortable. It’s even a little dangerous at times. And, without question, putting ourselves out there means there’s a far greater risk of getting criticized or feeling hurt. But when we step back and examine our lives, we will find that nothing is as uncomfortable, dangerous, and hurtful as standing on the outside of our lives looking in and wondering what it would be like if we had the courage to step into the arena—whether it’s a new relationship, an important meeting, the creative process, or a difficult family conversation. Daring Greatly is a practice and a powerful new vision for letting ourselves be seen.

A SIMPLE SOLUTION

Leaders find vulnerability often looks and feels like discomfort.

Addressing this topic, Seth Godin writes:

Leadership is scarce because so few people are willing to go through the discomfort required to lead. It’s uncomfortable to stand up in front of strangers. It’s uncomfortable to propose an idea that might fail. It’s uncomfortable to challenge the status quo. If you’re not uncomfortable in your work as a leader, it’s almost certain you’re not reaching your potential as a leader.

According to author Brené Brown, in a world where scarcity and shame dominate and feeling afraid has become second nature, vulnerability is subversive. And, without question, putting ourselves out there means there’s a far greater risk of feeling hurt.

Vulnerability sounds like truth and feels like courage.

Brené Brown

The Daring Greatly Leadership Manifesto

To the CEOs and the teachers. To the principals and the managers. To the politicians, community leaders, and decision makers:

We want to show up, we want tolerant and we want to inspire.

We are hardwired for connection, curiosity, and engagement.

We crave purpose, and we have a deep desire to contribute and create.

We want to take risks, embrace our vulnerabilities, and be courageous.

When learning and working are dehumanized – when you no longer see us and no longer encourage our daring, or when you only see what we produce or how we perform – we disengage and turn away form the very things that the world needs from us: our talent, our ideas, and our passion.

What we ask is that you engage with us, show up beside us, and learn from us.

Feedback is a function of respect; when you don’t have honest conversations with us about our strengths and our opportunities for growth, we question our contributions and your commitment.

Above all else, we ask that you show up, let yourself be seen, and be courageous. Dare Greatly with us.

Brené Brown, Daring Greatly

A NEXT STEP 

To visually summarize and simplify the most important insights about “courage” found in Brené Brown’s “Leadership Manifesto” above, gather your team and conduct the following exercise.

  1. Select the three to five most important insights about courage found in the Manifesto.
  2. Imagine you have to communicate these insights in the form of a billboard.
  3. Define the tagline, the call-to-action, and the image (a photo, illustration, or drawing) that communicate the essence of those insights.
  4. Think about appropriate colors and compositions.
  5. Choose the best technique to execute this (digital tools, drawing by hand, collage, etc.).
  6. Place the billboard where everybody can see it before and during a future idea-generating session.

This single visual recreation of “courage” will help you focus on generating solutions or new ideas.

The above exercise was adapted from 75 Tools for Creative Thinking, Booreiland


Part of a regular series on 27gen, entitled Wednesday Weekly Reader

During my elementary school years one of the things I looked forward to the most was the delivery of “My Weekly Reader,” a weekly educational magazine designed for children and containing news-based, current events.

It became a regular part of my love for reading, and helped develop my curiosity about the world around us.

Along with early and ongoing encouragement from my parents – especially my father – reading was established as a passion in my life that I was happy to continually learn from, share with my children, and watch them share with their children.

How to Lead with Gratitude

It’s easy to talk about enhancing performance, improving efficiency and being a more influential leader. So why don’t we do it more?

Maybe it is because leadership books often feel stale. It’s often a same-idea, different-author experience. Leadership is a set of abilities, and it can be learned and improved on a regular basis. But we have to seek that improvement.

Does boredom keep you from scheduling time on a regular basis to grow your leadership skills?

THE QUICK SUMMARYLeading with Gratitude: Eight Leadership Practices for Extraordinary Business Results by Adrian Gostick and Chester Elton

Workers want and need to know their work is appreciated. New research shows that gratitude boosts employee engagement, reduces turnover, and leads team members to express more gratitude to one another—strengthening team bonds. Studies have also shown that gratitude is beneficial for those expressing it and is one of the most powerful variables in predicting a person’s overall well-being—above money, health, and optimism. 

Despite these benefits, few executives effectively utilize this simple tool. In fact, new research reveals “people are less likely to express gratitude at work than anyplace else.” What accounts for the staggering chasm between awareness of gratitude’s benefits and the failure of so many leaders to do it—or do it well? Adrian Gostick and Chester Elton call this the gratitude gap. In Leading with Gratitude, they identify the widespread and pernicious myths about managing others that cause leaders to withhold thanks.

Gostick and Elton also introduce eight simple ways managers can show employees they are valued. They supplement their insights and advice with stories of how many of today’s most successful leaders successfully incorporated gratitude into their leadership styles.

Showing gratitude isn’t just about being nice, it’s about being smart – really smart – and it’s a skill that everyone can easily learn.

A SIMPLE SOLUTION

For leaders wanting to retain great talent and better engage their people, the solution might be right under their noses. Showing gratitude to employees is the easiest, fastest, most inexpensive way to boost performance.

The best leaders positively engage with their teams consistently. But while practicing gratitude is easy, it is one of the most misunderstood and misapplied tools of management. That’s a shame, because it is also one of the single most critical skills for managers to master if they want to enhance their team’s performance and develop their leadership credibility.

The impact of gratitude needs to start within you, radiate outward, and lift up everyone on your team.

Leading with gratitude is not only about giving credit where credit is due, it’s actually knowing where it is due.

Adrian Gostick and Chester Elton

Seeing: Ways leaders can ensure they’ll spot great work being done.

Solicit and Act on Input – This is not new, but few leaders do it. Even more rare is to see leaders follow through on suggestions. Every day workers will face challenges in their work, and each of these problems can spark ideas for improvements.

Assume Positive Intent – Positive intent coaching steps include: 1) Pick up the phone or go see the person if at all possible; 2) gather all the facts before making decisions; 3) take a forward-looking approach; 4) pay close attention to all communication to avoid passive-aggressive language and set a positive tone.

Walk in Their Shoes – One of the great enablers of authentic gratitude is developing empathy for others. The best way to be truly empathetic is to actually walk in their shoes.

Look for Small Wins – Every small step toward an organization’s goals and values is worthy of acknowledgement. This ongoing, cumulative effect of small outcomes can be significant.

Expressing: Ways leaders voice and show their thanks.

Give It Now, Give It Often, Don’t Be Afraid – By checking in with people and helping them see they’ve made appreciable progress each day, leaders can boost energy levels considerably.

Tailor to the Individual – Smart leaders use the knowledge of individual motivators to tailor expressions of gratitude to each team member.

Reinforce Core Values – Expressions of gratitude, when connected to actions that are in line with the company or team core values, offer powerful opportunities to communicate why these grand ideals are so important.

Make It Peer-to-Peer – When employees are grateful to each other, they affirm positive concepts typically valued in their colleagues, such as trustworthiness, dependability, and talent.

Adrian Gostick and Chester Elton, Leading with Gratitude: Eight Leadership Practices for Extraordinary Business Results

A NEXT STEP 

Use the following ideas from authors Adrian Gostick and Chester Elton in each of the eight areas as a springboard for increasing how you lead your team with gratitude. Review the list below and select three of the axioms to push toward implementation. For each of the three, answer these questions: 

  • What difference could implementing this idea make this week? Conceive it!
  • What is one action or activity currently missing but required for success? Create it! 
  • What will be an indication of success in this effort, as measured by the impact on those around me? Celebrate it!
  • When will I review the results and select another axiom? Calendar it!

Solicit and Act on Input

  • Avoid the over-ask – Asking for ideas out of your team’s purview or asking too many questions at once.
  • Ensure specificity fits – Asking the right question of the right people in the right way.
  • If ideas aren’t viable, openly discuss why.

Assume Positive Intent

  • Creativity requires trust.
  • Use any mistakes as a chance to teach rather than an opportunity to punish.
  • Be aware of factors beyond your team’s control.

Walk in Their Shoes

  • Take time to ask your team about difficulties they may be encountering.
  • Coach yourself to regularly ask your team about how they’re approaching their work and if they could share recent accomplishments.
  • Radical candor has to come with deep empathy and a desire to help others.

Look for Small Wins

  • Notice and express appreciation for small-scale efforts as much as major achievements.
  • Identify top performers and let them know the difference they are making.
  • Encourage team members to give shout-outs to each other.

Give It Now, Give It Often, Don’t Be Afraid

  • Mark important contributions through day-to-day recognition.
  • Positive reinforcement triggers reward signals in the brain, reinforcing the action and making it more likely to be repeated.
  • Frequent gratitude gives team members perspective that any setbacks aren’t the end of the world.

Tailor to the Individual

  • Is the achievement a step toward living your values?
  • Is the achievement a one-time, larger step that reinforces your values?
  • Is the achievement an ongoing, above-and-beyond demonstration of your values in action?

Reinforce Core Values

  • Team members want to know 1) who you profess to be (your brand) and 2) do you live up to what you profess (your culture).
  • Help your team understand common values-driven conflicts and provide ways to deal with them.
  • Help your team understand and respect the values, even if they may not completely agree with them.

Make It Peer-to-Peer

  • In the best teams, employees feel free to speak up, share ideas, and know they can ask others for help.
  • Peer recognition can help build bonds outside of immediate teams, break down silos, and help workers in different locations feel connected to one another.
  • Online systems to facilitate peer-to-peer gratitude.

Part of a regular series on 27gen, entitled Wednesday Weekly Reader

During my elementary school years one of the things I looked forward to the most was the delivery of “My Weekly Reader,” a weekly educational magazine designed for children and containing news-based, current events.

It became a regular part of my love for reading, and helped develop my curiosity about the world around us.

Along with early and ongoing encouragement from my parents – especially my father – reading was established as a passion in my life that I was happy to continually learn from, share with my children, and watch them share with their children.

How Clarity Helps You Move from Present Realities to Future Focus

In the months leading up to the year 2020, there was no shortage of social media posts, articles, sermons, and more talking about a “2020 Vision.” For many pastors, it was a dream topic to build a sermon series around – and many did.

A sampling of sermon topics in January 2020 would have shown an intentional look forward into a future of a year or two, or maybe even five years or more.

But when March 2020 rolled around, and the realities of the COVID-19 pandemic began to sink in, the lofty visions of 2020 evaporated. Church leaders around the country and the world began to shrink their vision from the lofty goals of just a few months earlier to, “What are we going to do this weekend?”

Fifteen months later, though that immediacy has lessened somewhat, only to be replaced with even more troubling questions like these:

  • How long is this pandemic going to last?
  • Will we be able to return to normal?
  • What if normal never returns?

In just a few weeks, future thoughts became present realties, and many leaders find themselves stuck there today.

Even when treading water in reality, leaders can get mired in a flood of information and answers about what to do next.

The world around us is evolving at dizzying speed. Tomorrow refuses to cooperate with our best-laid plans—the future routinely pulls the rug from underneath us.

Although people yearn for a return to “normal,” or try to predict the “new normal,” there is no such thing as normal. There is only change. Never-ending, constant change. Sometimes slow, sometimes fast, but constant nonetheless.

Answers to vexing problems are no longer a scarce commodity, and knowledge has never been cheaper. By the time we’ve figured out the facts – by the time Google, Alexa, or Siri can spit out the answer – the world has moved on.

Obviously, answers aren’t irrelevant. You must know some answers before you can begin asking the right questions. But the answers simply serve as a launch pad to discovery. They’re the beginning, not the end.

Our ability to make the most out of uncertainty is what creates the most potential value. We should be fueled not by a desire for a quick catharsis but by intrigue. Where certainty ends, progress begins.

Ozan Varol

THE QUICK SUMMARY – Full-Spectrum Thinking by Bob Johansen

The future will get even more perplexing over the next decade, and we are not ready. The dilemma is that we’re restricted by rigid categorical thinking that freezes people and organizations in neatly defined boxes that often are inaccurate or obsolete. Categories lead us toward certainty but away from clarity, and categorical thinking moves us away from understanding the bigger picture. Sticking with this old way of thinking and seeing isn’t just foolish, it’s dangerous.

Full-spectrum thinking is the ability to seek patterns and clarity outside, across, beyond, or maybe even without any boxes or categories while resisting false certainty and simplistic binary choices. It reveals our commonalities that are hidden in plain view.

Bob Johansen lays out the core concepts of full-spectrum thinking and reveals the role that digital media – including gameful engagement, big-data analytics, visualization, blockchain, and machine learning – will play in facilitating and enhancing it. He offers examples of broader spectrums and new applications in a wide range of areas that will become possible first, then mandatory. This visionary book provides powerful ways to make sense of new opportunities and see the world as it really is.

A SIMPLE SOLUTION

According to author Bob Johansen, in a future loaded with dilemmas, disruption will be rampant, and clarity will be scarce. In his book, The New Leadership Literacies, Johansen wrote that the disruptions of the next decade will be beyond what many people can cope with.

Written in 2017, his words are a clarion call for leaders today. Leaders in 2021, in the midst of the ongoing pandemic, will need to provide enough clarity to make disruption tolerable – even motivational. They will also need to communicate realistic hope through their own stories of clarity.

The best way to lead in a disruptive world is to be very clear where you’re going, tell a great story about it, and then be very flexible about how you bring that future to life.

Clarity emerges in the space between insight and action. Clarity is the ability to see through messes and contradictions to a future that others cannot yet see.

When facing a highly uncertain future, you need to use strategic foresight to think like this:

Now – FUTURE – Next

It is completely appropriate to spend most of your time on the Now, the Action. That is where your organization is, and where you should focus. Incremental innovation is great, as long as it keeps getting results. If you invest in Future – not just Next – you will be able to achieve much greater clarity. Clarity emerges in the space between insight and action.

The future is not always incremental, and it is often disruptive. Trends are patterns of change you can anticipate with confidence, but disruptions are breaks in the pattern of change. Looking long can help you get a better view of where things are going.

Bob Johansen, Full-Spectrum Thinking

A NEXT STEP

When your team is stuck and can’t decide on moving forward, try the following exercise to evaluate ideas according to their level of innovation, their desirability, and feasibility.

  1. Write the idea or decision to be made on a chart tablet, and divide your team into three groups. Here’s the kicker: As leader of the team, try your best to place members of your team into groups that would not be their first choice. Give them 30 minutes to do their group work.
  2. The first group evaluates innovation – is the idea new? The group should evaluate the idea as:
    1. Disruptively new (might cause major consequences)
    2. Totally new (people might become familiar without major consequences)
    3. Improvement (improves something in a way people haven’t noticed before)
  3. The second group evaluates the desirability. Do people want this idea? What kind of needs are fulfilled? Evaluate the ideas as:
    1. Proof of need and desire – there is evidence of need and desire
    2. Assumed need and desire – there are high chances of need and desire
    3. Unknown need and desire
  4. The third group will evaluate the feasibility. How will the idea be developed? Evaluate the idea as:
    1. Highly feasible
    2. Moderately feasible
    3. Not feasible
  5. At the conclusion of the group discussion period, bring everyone together and have each group report the highlights of their discussion, listing them on the chart tablet in the three areas of innovation, desirability, and feasibility.
  6. Utilize the newly discovered information to move forward with your idea or action.

The above exercise was adapted from 75 Tools for Creative Thinking, Booreiland


Part of a regular series on 27gen, entitled Wednesday Weekly Reader

During my elementary school years one of the things I looked forward to the most was the delivery of “My Weekly Reader,” a weekly educational magazine designed for children and containing news-based, current events.

It became a regular part of my love for reading, and helped develop my curiosity about the world around us.

Along with early and ongoing encouragement from my parents – especially my father – reading was established as a passion in my life that I was happy to continually learn from, share with my children, and watch them share with their children.

How to be a DAREing Leader

In our fast-paced, get-it-done-now culture, the fact is that almost everyone on your team could use some help in increasing their personal productivity. This pace has only been accelerating because of the COVID-19 pandemic and the resulting changes in our lives.

The very nature of ministry often makes the “I’ve gotten something done today” feeling elusive. For many church leaders, there are no edges to their work – it’s not easy to tell when the work is finished, because it really never is. Most of your team have at least half a dozen things they are trying to achieve right now – today! And a pastoral need could arise at any moment to make that to-do list completely irrelevant.

Is it possible that our productivity could actually be increased by first slowing down?

THE QUICK SUMMARYWhat’s Best Next: How the Gospel Transforms the Way You Get Things Done by Matt Perman

Do work that matters.

Productivity isn’t just about getting more things done. It’s about getting the right things done–the things that count, make a difference, and move the world forward. In our current era of massive overload, this is harder than ever before. So how do you get more of the right things done without confusing mere activity for actual productivity?

When we take God’s purposes into account, a revolutionary insight emerges. Surprisingly, we see that the way to be productive is to put others first–to make the welfare of other people our motive and criteria in determining what to do (what’s best next). As both the Scriptures and the best business thinkers show, generosity is the key to unlocking our productivity. It is also the key to finding meaning and fulfillment in our work.

By anchoring your understanding of productivity in God’s purposes and plan, What’s Best Next will give you a practical approach for increasing your effectiveness in everything you do. This expanded edition includes a new chapter on productivity in a fallen world and a new appendix on being more productive with work that requires creative thinking.


A SIMPLE SOLUTION 

Jocelyn Glei describes the concept of “reactionary workflow” as follows: “Through our constant connectivity to each other, we have become increasingly reactive to what comes to us rather than being proactive about what matters most to us.”

According to this line of thought, being informed and constantly updated becomes a disadvantage when the deluge of information coming in supplants your space to think and act.

Cal Newport takes this concept further, writing about a “deep reset.” Already in existence, but exacerbated by the COVID-19 pandemic, many people are experiencing a severe dislocation to much of what they’ve come to trust and to expect.

What is the best response to this “severe dislocation”?

The essence of a Gospel Driven Life is this: We are to use all that we have, in all areas of life, for the good of others, to the glory of God – and that this is the most exciting life.

Matt Perman

To be a gospel-driven Christian means to be on the lookout to do good for others to the glory of God, in all areas of life, and to do this with creativity and competence. Further, being gospel-driven also means knowing how to get things done so that we can serve others in a way that really helps, in all areas of life, without making ourselves miserable in the process through overload, overwhelm, and hard-to-keep-up systems.

There are four steps for leading and managing yourself for effectiveness: define, architect, reduce, and execute.

Define

This means not only knowing where you are going, but also knowing your criteria for deciding that altogether. This is not just a matter of clarifying your values, It is a matter of identifying the right values to have, and basing outlives – our entire lives, especially right here at the center – on those values that God and His Word lift up as central.

Architect

Once you identified the most important principles, goals, and ongoing priorities in your life, you can’t just leave it at that. You have to weave these things into the structure of your life through a basic schedule, or time map, because intentions aren’t enough. The essence of the architecture step can be summarized this way: Structure your life by living your life mainly from a flexible routine, to a set of lists.

Reduce

After creating this structure, often you’ll find that making everyone fit is the biggest obstacle. This doesn’t necessarily mean you’ve archived wrong; it just means you need to reduce. But you don’t get rid of the rest by simply letting balls drop. Rather, you do it by creating systems and using tactics that ultimately expand your capacity. The essence of reducing can be summarized this way: Reduce not the basis of what’s most important, not on the basis of living a minimalistic life, and do this by implementing systems that enable you to ultimately expand your capacity overall.

Execute

This is the stage of making things happen in the moment. It is easy to think of execution as synonymous with productivity, but in reality it is actually only the last step. Execution is about living out our priorities every day, on a moment-by-moment basis. Plan your week, manage your workflow, and make your projects and actions happen – along with navigating your day in the moment.

Conveniently, these steps form the acronym DARE. We should be radical and risky and creative and abundant in using our effectiveness to make life better for others.

Matt Perman, What’s Best Next: How the Gospel Transforms the Way You Get Things Done

A NEXT STEP

In the author’s words, will you DARE to let the gospel transform the way you get things done? Here are some of his ideas:

Define

  • Develop a mission statement for your life that actually works
  • Define your roles and keep track of them

Architect

  • Create a good weekly schedule
  • Set up the right routines

Reduce

  • Learn how to handle interruptions
  • Overcome procrastination

Execute

  • Plan your week in a few simple steps
  • Create simple project plans

Even by just reading the above list, you will be able to improve your productivity. For deeper dives into each of the areas listed, as well as additional helps, be sure to check out these additional author’s resources.


Part of a regular series on 27gen, entitled Wednesday Weekly Reader

During my elementary school years, one of the things I looked forward to the most was the delivery of My Weekly Reader, a weekly educational magazine designed for children and containing news-based, current events.

It became a regular part of my love for reading, and helped develop my curiosity about the world around us.

Along with early and ongoing encouragement from my parents – especially my father – reading was established as a passion in my life that I was happy to continually learn from, share with my children, and watch them share with their children.

Reading keeps our minds alive and growing.

How to Build Your Leadership Dream

It’s easy to talk about enhancing performance, improving efficiency and being a more influential leader. So why don’t we do it more?

Maybe it is because leadership books often feel stale. It’s often a same-idea, different-author experience. Leadership is a set of abilities, and it can be learned and improved on a regular basis. But we have to seek that improvement.

Does boredom keep you from scheduling time on a regular basis to grow your leadership skills?

THE QUICK SUMMARY – The Blueprint: 6 Practical Steps to Lift Your Leadership to New Heights by Douglas Conant with Amy Federman

In 1984, Doug Conant was fired without warning and with barely an explanation. He felt hopeless and stuck but, surprisingly, this defeating turn of events turned out to be the best thing that ever happened to him. Doug began to consider what might be holding him back from realizing his potential, fulfilling his dreams, and making a bigger impact on the world around him

Embarking on a journey of self-reflection and discovery, he forged a path to revolutionize his leadership and transform his career trajectory. Ultimately, Doug was able to condense his remarkable leadership story into six practical steps. It wasn’t until Doug worked through these six steps that he was able to lift his leadership to heights that ultimately brought him career success, joy, and fulfillment.

In The Blueprint, part leadership manifesto, part practical manual, Doug teaches leaders how to work through the same six steps that he used to transform his journey. The six steps are manageable and incremental, designed to fit practically within the pace of busy modern life. Knowing how daunting the prospect of change can be, Doug arms readers with exercises and practices to realistically bring their foundation to life in every situation. Now, today’s leaders who feel stuck and overwhelmed finally have a blueprint for lifting their leadership to make meaningful change in their organizations and in the world.

A SIMPLE SOLUTION

The work of personal leadership is hard, inner work. And it isn’t just for those who want to lead people and teams; it’s for all who want to lead a life of meaning and purpose – a life that earns the trust of others.

Becoming an effective leader who lifts your organization to new heights may seem challenging, but it doesn’t need to be complicated. Strong leadership is rooted in basic principles. No matter the specifics of the organizations you may work for throughout your career, the essential foundations you must build will remain constant.

The tough problems organizations face today can best be solved by wise, principled leaders built on solid foundations.

The blueprint is a tool for bringing to life the dreams of leaders. You’re not manufacturing a building; you will be manifesting your leadership dreams.

Douglas Conant

To build your foundation, and get where you want to go, there are six steps.

Step 1 – Envision: Reach High

First, you have to set the intention to do better and Envision what success looks like to you – to reach high. It is in this sep that you will take your fist crack at articulating your Leadership Purpose.

Step 2 – Reflect: Dig Deep

Next, you will Reflect on our experiences to uncover your leadership beliefs, to dig deep into what makes you, you; in this step, you will uncover the life lessons that anchor your leadership, and develop a deeper understanding of your unique personality, motivations, temperament, and skill set.

Step 3 – Study: Lay the Groundwork

In the third step, you will Study, to fill in all the cracks from your dig, laying the groundwork with all the learnings and insights from the world that exists beyond your own personal experiences.

Step 4 – Plan: Design

Using design thinking techniques, you get to conceive your Plan – an exquisite design for the exact Leadership Model you envision, derived from your Leadership Purpose and your Leadership Beliefs.

Step 5 – Practice: Build

In this step you will build Practice into your change process. You’ll brainstorm small steps you can take – little, actionable practices – that you can begin to fold into your habits.

Step 6 – Improve: Reinforce

Finally, you Improve, continually learning from what you did right, and what you could have done better, reinforcing the strength of your Foundation in perpetuity.

Douglas Conant with Amy Federman, The Blueprint: 6 Practical Steps to Lift Your Leadership to New Heights

A NEXT STEP

Use the following ideas, suggestions, and exercises by author Douglas Conant to help begin the process of building a solid foundation for your leadership dream.

Envision

  • Given your unique purpose and motivations, what do you want your future to look like? If there were not limitations, what would you want to do? What is possible?

Reflect

  • Develop a leadership vocabulary which will ultimately help you communicate your vision to others and bring your dreams to life in your leadership model. It will also help you articulate the traits you admire in others.

Study

  • Develop a list of five to ten of the top practices you’ve observed in the best leaders you’ve known or studied. These “best practices” will help connect the reflection you have done so far to upcoming actions.

Plan

  • Create a visual model to anchor your thinking and express the unique approach of your leadership model. This will provide a way to grasp something seemingly complex in a simple and easy-to-understand way.

Practice

  • Extracting specific actions from your recollections, write down one distinct and actionable practice for each area of your evolving leadership model.

Improve

  • Taking a look at the work you have done so far, think about three things you care deeply about and that you will be able to pursue with a joy that comes from doing the things you are good at. Thinking back to the first step, Envision, what did your boldest dreams of success look like. What do you have to improve to get there?

Part of a regular series on 27gen, entitled Wednesday Weekly Reader

During my elementary school years one of the things I looked forward to the most was the delivery of “My Weekly Reader,” a weekly educational magazine designed for children and containing news-based, current events.

It became a regular part of my love for reading, and helped develop my curiosity about the world around us.

Along with early and ongoing encouragement from my parents – especially my father – reading was established as a passion in my life that I was happy to continually learn from, share with my children, and watch them share with their children.

Are You a “Rested” Leader?

In our fast-paced, get-it-done-now culture, the fact is that almost everyone on your team could use some help in increasing their personal productivity. This pace has only been accelerating because of the COVID-19 pandemic and the resulting changes in our lives.

The very nature of ministry often makes the “I’ve gotten something done today” feeling elusive. For many church leaders, there are no edges to their work – it’s not easy to tell when the work is finished, because it really never is. Most of your team have at least half a dozen things they are trying to achieve right now – today! And a pastoral need could arise at any moment to make that to-do list completely irrelevant.

Is it possible that our productivity could actually be increased by first slowing down?

THE QUICK SUMMARY – Every Day Matters: A Biblical Approach to Productivity by Brandon D. Crow

True productivity is less about getting things done; it is more concerned with stewarding priorities, time, and resources wisely and faithfully in a way that honors God. In Every Day Matters Brandon Crowe provides an accessible and biblical understanding of productivity filled with practical guidance and examples.

Crowe draws insights from wisdom literature and the life and teaching of the Apostle Paul to reclaim a biblical perspective on productivity. He shows the implications for matters such as setting priorities and goals, achieving rhythms of work and rest, caring for family, maintaining spiritual disciplines, sustaining energy, and engaging wisely with social media and entertainment.

A SIMPLE SOLUTION

In the book of Genesis, we find the description of a seven-day week. On the first six of these days, God works. He begins by creating the universe, and as the week progresses, culminates His work of creation with man and woman.

As God’s week progressed, things got more complicated. After each of the first five days, God said, “Good.” After the pinnacle of his creation – Adam and Eve – God said, “Very good.”

But on the seventh day, God created the Sabbath, and whispered, “Holy.”

Up until this point, everything had been created out of nothing, but on the morning of the seventh day, God makes nothing out of something. Rest is brought into being.

The word Sabbath means “cease from working.” Resting one day a week by any name is holy – the point is to stop on that day and look for God.

Could it be that if we want to be our best, to be productive, we must do so from a day of rest?

To maintain an effective, productive lifestyle, you need rhythms of rest built into your schedule. Instead of working longer hours each day, you should aim to maximize your time devoted to working so that you have time to recover before the next day.

Brandon D. Crowe

Rest

One of the great productivity myths is that you can accomplish more by working longer hours and cutting back on sleep. But sleep cannot be cheated. You need various kinds of rest:

  • You need to get enough sleep each night.
  • You need breaks while you are working.
  • You need a weekly day of rest.
  • It’s wise to take time for an extended period of rest on a yearly basis – a vacation.

Refresh

In addition to sleep, you need recreation of down time in order to be refreshed. Not all rest, in other words, has to be sleeping. Sometimes resting from work means being alive in other ways. You need things to do when you’re not working that bring enjoyment, which ends up funneling into increased productivity when you are working. These are ways to decompress and unwind.

Despite your best intentions, you will not succeed in staying focused each day. You will fail. You will get distracted. Every day matters, but you will not be at your best every day. Do not be discouraged; each day is a new day, and each day is a new opportunity to move forward.

Repent

You should repent daily from your sins. This is not simply a matter of productivity, but a matter of pleasing God. You should constantly be examining your life to consider where you have sinned, and where you have sinned, you should repent and ask God to forgive you. A consistent review process will give you an opportunity to recognize and address negative habits.

Resolve

You also need to consistently renew your commitment to the most important things. Resolve to grow each day. As you identify areas that need improvement, recommit yourself anew each day to your vision and priorities. Each day is a new day for you to live by your priorities and do those things you know need to be done.

Brandon D. Crow, Every Day Matters: A Biblical Approach to Productivity

A NEXT STEP 

Author Brand Crowe developed the following action steps in the areas of Rest, Refresh, Repent, and Resolve. Set aside some time before the end of this week to review these, and resolve to begin implementing them next week.

  1. Track your sleep to determine how much sleep you need to function well.
  2. Determine what time you need to get up in the mornings for your personal routine, and resolve to go to bed sufficiently early to allow for your needed levels of sleep.
  3. Put away work related issues after your eventing shut-down rituals.
  4. Write down two to three activities you would like to do to provide refreshment. Begin to pursue these as you have opportunity.
  5. Resolve to take Sunday off from work to focus on worship and others.

Part of a regular series on 27gen, entitled Wednesday Weekly Reader

During my elementary school years one of the things I looked forward to the most was the delivery of “My Weekly Reader,” a weekly educational magazine designed for children and containing news-based, current events.

It became a regular part of my love for reading, and helped develop my curiosity about the world around us.

Along with early and ongoing encouragement from my parents – especially my father – reading was established as a passion in my life that I was happy to continually learn from, share with my children, and watch them share with their children.

Reading keeps our minds alive and growing.

Do You Understand the Nature of YOUR Crisis?

There are few certainties in ministry today. Unfortunately, one of them is the inevitability of a potential crisis occurring in our country, your community or even your church that could have a major effect on your congregation and even your reputation.

A crisis is an event, precipitated by a specific incident, natural or man-made, that attracts critical media attention and lasts for a definite period of time. Certainly, the COVID-19 pandemic qualifies.

But life is full of other types of disruptions, some seemingly minor in nature and others truly of a global scale. In between those two bookends are countless events that require leaders to be at the forefront in communicating to their organizations, the community, and the greater public.

When your church finds itself in the midst of a crisis, the ripple effects can disrupt lives and operations for the foreseeable future if public opinion is not properly addressed and stewarded.

Skillfully managing the perception of the crisis can determine the difference between an organization’s life or death. In the pitched battle between perception and reality, perception always wins.

There is a solution – you can prepare for the inevitable crisis by proactive actions that will help in preempting potential crises or help make them shorter in duration. Finding yourself in a crisis situation is bad; not being prepared when a crisis occurs is devastatingly worse.

THE QUICK SUMMARY – Crisis Communications: The Definitive Guide to Managing the Message by Steven Fink

Skillfully managing the perception of the crisis determines the difference between a company’s life or death. Because in the pitched battle between perception and reality, perception always wins.

The inevitability of a crisis having a potentially major effect on your business and your reputation – at some point – is almost a guarantee. When your company finds itself in the midst of a crisis, the ripple effects can disrupt lives and business for the foreseeable future if public opinion is not properly shaped and managed.

Fortunately, there is a solution. Crisis communications and crisis management legend Steven Fink gives you everything you need to prepare for the inevitable—whether it’s in the form of human error, industrial accidents, criminal behavior, or natural disasters.

In this groundbreaking guide, Fink provides a complete toolkit for ensuring smooth communications and lasting business success through any crisis. Crisis Communications offers proactive and preventive methods for preempting potential crises. The book reveals proven strategies for recognizing and averting damaging crisis communications issues before it’s too late. The book also offers ways to deal with mainstream and social media, use them to your advantage, and neutralize and turn around a hostile media environment.

A SIMPLE SOLUTION

According to author Steven Fink, a good working definition of a crisis is any situation, that if left unattended, has the potential to:

  • Escalate the intensity
  • Damage the reputation or positive public opinion of the organization or its leadership
  • Interfere with the normal operations
  • Fall under close government or media scrutiny
  • Impact the organization’s financial well-being

Using the five-step list above as a pragmatic guide, the responsible leader will realize that what may not qualify as a minor crisis in one situation may actually threaten the existence of the organization in another.

So the question becomes, do you know what YOUR crisis is?

Before you can even begin to think about communicating during a crisis, there are three absolute imperatives that must be undertaken in any crisis situation.

Steven Fink

Identify your crisis

Isolate your crisis

Manage your crisis

IDENTIFY

How hard can it be to identify a crisis when it’s happening to your organization? Actually, it’s harder than you might think. Focus on identifying your crisis – the one with which you have to deal, the one over which you have some measure of control. Try to avoid distracting scenarios, of which there will be many.

In a crisis, especially a crisis with competing interests, the only person who is looking out for your organization’s reputation is you.

ISOLATE

Isolation might very well mean designating a crisis management team to deal exclusively with the crisis, with its members temporarily delegating their normal duties and responsibilities to others for the duration of the crisis. Ideally, this team would be isolated from the rest of the company, and hopefully, keep quiet about its progress until the appropriate time.

MANAGE

If you have properly identified and then successfully isolated the crisis, the actual management of the crisis is the easiest part (assuming you are a good manager to begin with). That’s because you will now be laser-focused on the specific task at hand, and once you’ve cleared away the distracting brush, your mission becomes crystal clear. When that occurs, making vigilant decisions – the epitome of good crisis management – is well within your grasp.

Steven Fink, Crisis Communications: The Definitive Guide to Managing the Message

A NEXT STEP 

While the COVID-19 crisis is certainly on everyone’s mind, it is truly a once-in-a-lifetime event, and “understanding” it in terms of the discussion above is beyond the scope of this exercise.

However, your organization likely has faced a crisis within the last year – a physical event, a natural disaster, or a personnel issue. No matter what the crisis, it was a disruption to your normal activities.

Using a past crisis, have your team walk through the three steps listed above. You are actually doing a post-mortem or after-action report: using a past event, evaluated through a new lens (the three steps above) to help prepare you for the next time you have a crisis.

Taking note of any actions you should have done, but didn’t, develop an action plan to make sure you do it the next time.


Part of a regular series on 27gen, entitled Wednesday Weekly Reader

During my elementary school years one of the things I looked forward to the most was the delivery of “My Weekly Reader,” a weekly educational magazine designed for children and containing news-based, current events.

It became a regular part of my love for reading, and helped develop my curiosity about the world around us.

Along with early and ongoing encouragement from my parents – especially my father – reading was established as a passion in my life that I was happy to continually learn from, share with my children, and watch them share with their children.

Reading keeps our minds alive and growing.

The Hidden Secret of our Special Street

One of the reasons we chose our home over 26 years ago was that it was being built on a very special street, one that backed up to a park…

…a 100 acre wood, if you will.

As kids of all ages know, the One Hundred Acre Wood is home to Winnie the Pooh and all his friends, and the setting for the beloved stories about his adventures there.

The Hundred Acre Wood is based on an actual place called the Five Hundred Acre Wood, situated in the Ashdown Forest, in East Sussex, England, where A. A. Milne was living when he wrote the books. 

Today, areas of this wood have been named after locations seen or mentioned in Milne’s Pooh books, as a tribute to the author, including a bridge identified as the Poohsticks Bridge, and an area designed as the Enchanted Place. There is also a memorial plaque dedicated to both Milne and Ernest H. Shepard, who illustrated the classic books.

During our children’s early years, the stories of Winnie the Pooh were read and reread by my wife and I, and then read by our children on their own. It was an easy leap of imagination to think that our “One Hundred Acre Wood” was the same as Winnie the Pooh’s, meaning adventures of all kinds were to be found there.

And so they did, discovering adventures in the woods or making them up with friends.

Now, our children have moved away. Their children have been introduced to Winnie the Pooh and his friends. Our children may or may not remember our “One Hundred Acre Wood,” but you can be sure that when their children come to visit Nina and GrandBob, they will introduced properly.

Then again, maybe we’re rereading the stories for ourselves.

A children’s story which is enjoyed only by children is a bad children’s story.

C.S. Lewis

Leaders of Remote Teams Must Learn to Protect the Overachievers

Your team has probably been working remotely for a year or more now, and even as the country moves into fast-forward about “opening up”, it’s likely that remote work will continue in some form for the foreseeable future.

What may have been quick emergency actions like having the basic tools and defining remote processes is now moving toward a new normal.

To make it through the current crisis and return to that new normal, you and your team will need to be resilient. The good news is that leaders can help create the conditions that make this possible.

As Bryan Miles, CEO and cofounder of BELAY, a leading U.S.-based, virtual solutions company says:

“Productivity comes from people completing their tasks in a timely, professional, adult manner, not from daily attendance in a sea of cubicles and offices.”

How will you lead your team through both this changing tide and new reality?

THE QUICK SUMMARYRemote: Office Not Required by Jason Fried and David Heinemeier Hansson

The “work from home” phenomenon is thoroughly explored in this illuminating book from bestselling 37signals founders Fried and Hansson, who point to the surging trend of employees working from home (and anywhere else) and explain the challenges and unexpected benefits. Most important, they show why – with a few controversial exceptions such as Yahoo – more businesses will want to promote this new model of getting things done.

The Industrial Revolution’s “under one roof” model of conducting work is steadily declining owing to technology that is rapidly creating virtual workspaces and allowing workers to provide their vital contribution without physically clustering together. Today, the new paradigm is “move work to the workers, rather than workers to the workplace.” According to Reuters, one in five global workers telecommute frequently and nearly 10 percent work from home every day. Moms in particular will welcome this trend. A full 60% wish they had a flexible work option. But companies see advantages too in the way remote work increases their talent pool, reduces turnover, lessens their real estate footprint, and improves the ability to conduct business across multiple time zones, to name just a few advantages. In Remote, authors Fried and Hansson will convince readers that letting all or part of work teams function remotely is a great idea–and they’re going to show precisely how a remote work setup can be accomplished.


A SIMPLE SOLUTION 

A common belief among managers contemplating remote work teams is the fear that their employees would slack off when out of the office and away from their watchful eyes.

The reality is that remote employees are more likely to overwork than underwork.

The employee who has passion and dedication to their work often has difficulty balancing their work and demands of their private lives when their work is being done in the spaces normally dedicated to private lives.

Leaders of remote teams must be aware of the signs of overwork, and intentionally work to prevent it.

Be on the lookout for overwork, not underwork.

If you’ve read about remote-work failures in the press, you might thing that the major risk in setting our people free is that they’ll turn into lazy, unproductive slackers. In reality, it’s overwork, not underwork, that’s the real enemy in a successful remote working environment.

Working at home and living there means there’s less delineation between the two parts of your life. You’ll have all your files and all your equipment right at hand, so if you come up with an idea at 9pm, you can keep plowing through, even if you already put in more than adequate hours from 7am to 3pm.

The fact is, it’s easy to turn work into your predominate hobby.

If work is all-consuming, the worker is far more likely to burn out. This is true even if the person loves what he does. Perhaps especially if he loves what he does, since it won’t seem like a problem until it’s too late.

It’s everyone’s job to be on the lookout for coworkers who are overworking themselves, but ultimately the responsibility lies with the managers to set the tone.

In the same way that you don’t want a gang of slackers, you also don’t want a band of supermen. The best workers over the long term are people who put in sustainable hours. Not too much, not too little – just right.

Jason Fried and David Heinemeier Hansson, Remote: Office Not Required

A NEXT STEP

As the leader of remote teams, how you practice working remotely will often set the pattern and practice of your team.

Using the following ideas from Work Together Anywhere, evaluate your own remote practices, and then determine how you will share the expectations with your team.

Motivation and Self-Discipline

  • Have a set routine
  • Dress like you’re going to work
  • Work in a space designated for work
  • Set a schedule and stick to it

Productivity

  • Experiment with time- and task-management methodologies and apps
  • Minimize multitasking; instead, focus on one thing at a time
  • Pace yourself to regulate your energy, maximizing your stamina and mental acuity
  • Make sure your workspace aids rather than hinders your productivity

Self-Care

  • Balance stints of productive, focused work with sufficient breaks that include movement.
  • Don’t forget to allow yourself the perks of remote working, like taking a break in your living room, or eating lunch on your patio
  • Combat the risk of loneliness by actively seeking social interaction both in person and online

Communication and Collaboration

  • Adopt a virtual-team mindset by trusting others to deliver the results they committed to while doing the same
  • Practice positive communication by being overtly friendly and assuming positive intent
  • Be reliable, consistent, and transparent: make sure your teammates know what you’re working on and how to reach you, within agreed upon guidelines