How to Build a Front Line-Focused Organization

Smart organizations win by trusting their people.

In Judgment on the Front Line, authors Chris DeRose and Noel Tichy assert that too many organizations do too little to tap into the intelligence, creativity, and experience of their frontline workers.

Their thesis – supported by interviews with over twenty organizations – has been that organizations that have a sincere desire to maximize the contribution of all their employees need to invest in the development of good judgment among their people who occupy the frontline positions, where every organization most closely touches its customers and community.

Judgment on the Front Line delivers a practical process that will transform organizations of all sizes – even churches – by transforming the organizational dynamic from an increasingly outmoded hierarchical management style to one that fosters more trust and investment in frontline employees.

Doing so requires reverse engineering the organization from the front line back to headquarters, creating systems, structures, and organizational roles that are designed to support those who serve the customer.

THE QUICK SUMMARY – Judgment on the Front Line, by Chris DeRose and Noel Tichy

Front line associates who deal directly with customers are the face of any organization. Not only do they have the most impact on how a brand is perceived, but they are also the most valuable source of insight into what customers want and how to give it to them.

Management experts Chris DeRose and Noel Tichy have spent years partnering with CEOs as they try to transform their organizations, which often entails working with leaders from top to bottom to help thousands of associates align with the organization’s vision.

Judgment on the Front Line shows how to build a front line-focused organization. DeRose and Tichy offer a five-step process that helps leaders identify how to generate dynamic customer innovation at the front line, and they give powerful examples of front line leadership in action.

A SIMPLE SOLUTION

Five-Step Process for Building the Front Line-Focused Organization

  • Step 1: Connect Front Line to the Customer – senior leaders set expectations for how the front line connects with customers.
  • Step 2: Teach People to Think for Themselves – the front line needs a method and language for solving complex issues.
  • Step 3: Experiment to Implement – frontline personnel see opportunities to create new products and services.
  • Step 4: Break Down the Hierarchy – liberating frontline capacity provides more time for thinking and innovation.
  • Step 5: Invest in Frontline Capability – failure to get the right talent will undo even the best efforts to create a front-line focused organization. 

> Starting at the Top

Building a front line-focused organization requires top-down support

  • Senior leaders set expectations for how the front line connects with customers.
  • Top leaders must clearly define the scope of frontline judgment authority.

Shaking up leadership at the top

  • Senior leaders may be the slowest to embrace change to a front line-focused organization.
  • Adapting frontline solutions locally requires organizational support and resources.

> Teaching People to Think

Accessing frontline intelligence requires teaching problem-solving skills

  • The front line needs a method and language for solving complex issues.
  • Decision-making can’t occur at the front line if people don’t know how to think critically.

Leaders must articulate, align, and refine the problem-solving methods

  • Common frameworks and language reduce hierarchy and enable frontline action.
  • Developing judgment skills requires experiential training, tools, and strong support.

> Experiment to Innovate on the Front Line

Frontline innovation ideas are an untapped reservoir of growth potential

  • Frontline personnel see opportunities to create new products and services
  • Most organizations lack a methodology for collecting and testing frontline ideas.

A culture of experimentation creates growth and commitment

  • Frontline leaders grow as the put their ideas into action.
  • When employees experiment, they emotionally commit to their customers and coworkers.

> Breaking Down the Hierarchy

Reducing hierarchy liberates frontline capacity

  • Hierarchies proliferate rules and bureaucracy that bog down the front line.
  • Liberating frontline capacity provides more time for thinking and innovation.

Hierarchies don’t disappear overnight

  • The more entrenched the hierarchical mind-set, the more radical the action required.
  • The ultimate goal is creating meaningful collaboration at all levels.

> Investing in Frontline Capability

Rigorous selection and training is critical to building commitment

  • Failure to get the right talent will undo even the best efforts to create a front line-focused organization.
  • Up-front investment in hiring can break the cycle of employee turnover.

Frontline supervisors create local environments that retain talent

  • Frontline supervisors lead most of an organization’s employees yet receive the least training.
  • Great frontline supervisor unleash employees and increase commitment.

Front Line Teams are uniquely positioned to create value in your organization. Are you doing everything you can to help them  – and the whole organization – succeed?

  • Generating value – your team can offer new ideas based on first-hand dialogue with Guests about their needs
  • Solve problems – when your frontline team is free to exercise its judgment to make good decisions for the Guest, they can solve problems on the spot
  • Avert crises – frontline teams know where the trouble spots are, and can help your organization avoid disasters by providing early warnings

More than simply asking the key questions, it is time for leaders to create organizational structures and systems that implicitly trust those at the front line – who often earn the least yet do some of the most difficult and frustrating jobs – to exercise good judgment, get closer to customers, and day in and day out, deliver great results for their organizations.

>> Excerpt taken from SUMS 33, published February 2014.


For most churches, the front line consists of your hospitality teams. Auxano has drawn from 15 years of onsite Guest Perspective Evaluations with over 500 churches to bring you the Guest Experience Boot Camp. Held on August 29-30 at The Cove Church in Mooresville, NC (Charlotte), the Boot Camp will provide two days of collaborative learning that will help your church develop its front line. Up to five members of your team can attend for an investment of $1,995 for the whole team.

Learn more and register here. Just for readers of this blog, a special discount: use the code Friend15 to receive a discount of almost $300. Hurry! This discount expires July 31.


Part of a weekly series on 27gen, entitled Wednesday Weekly Reader

Regular daily reading of books is an important part of my life. It even extends to my vocation, where as Vision Room Curator for Auxano I am responsible for publishing SUMS Remix, a biweekly book “summary” for church leaders. I’m going to peruse back issues of both SUMS and SUMS Remix and publish excerpts each Wednesday.

Create an Inner Circle to Help Develop Your Leadership

It has been said that the people close to us determine our level of success. Moses learned this lesson in the wilderness and so implemented a plan to put competent, godly leaders next to him. David had his mighty men. Paul had Barnabas, John Mark, Timothy, Titus, and Phoebe.

When ministers decide to be leaders, they cross a very important line. They no longer judge themselves solely by what they can do themselves; the truest measure of the impact of a leader is found in what those around them accomplish. In God’s economy, our personal development happens most as we are developing those He has called around us.

THE QUICK SUMMARY – Developing the Leaders Around You, by John Maxwell

Why do some people achieve great personal success, yet never succeed in building a business or making an impact in their organization? John C. Maxwell knows the answer. “The greatest leadership principle that I have ever learned in over twenty-five years of leadership,” says Maxwell, “is that those closest to the leader will determine the success level of that leader.”

It’s not enough for a leader to have vision, energy, drive, and conviction. If you want to see your dream come to fruition, you must learn how to develop the leaders around you. Whether you’re the leader of a non-profit organization, small business, or Fortune 500 company, Developing the Leaders Around You can help you to take others to the limits of their potential and your organization to a whole new level.

A SIMPLE SOLUTION

There are no Lone Ranger leaders. If you’re alone, you’re not leading anybody. Think of any highly effective leader, and you will find someone surrounded by a strong inner circle. Hire the best staff you can find, develop them as much as you can, and hand off everything you possibly can to them. When you have the right staff potential skyrockets. You see, every leader’s potential is determined by the people closest to him. If those people are strong, then the leader can make a huge impact. If they are weak, he can’t.

Most leaders have followers around them. They believe the key to leadership is gaining more followers. Few leaders surround themselves with other leaders, but the ones who do bring great value to their organizations. And in the process, their burden is lightened and their vision is carried out and enlarged.

An inner circle of leaders becomes a sounding board to me. As a leader, I sometimes hear counsel that I don’t want to hear but need to hear. That’s the advantage of having leaders around you – having people who know how to make decisions. Followers tell you what you want to hear. Leaders tell you what you need to hear.

I have always encouraged those closest to me to give advice on the front end. In other words, an opinion before a decision has potential value. An opinion after the decision has been made is worthless.

Leaders around you possess a leadership mindset. Fellow leaders do more than work with the leader, they think like the leader. It gives them the power to lighten the load. This becomes invaluable in areas such as decision-making, brainstorming, and providing security and direction to others.

John Maxwell, Developing the Leaders Around You

 A NEXT STEP

The following list of characteristics has been adapted from study material in John Maxwell’s Leadership Bible. The author developed the acrostic below for use when developing an inner circle.

On a chart table, spell the word “Inner Circle” down the left hand side of the page. After reading the following qualities, write down the name or names of individuals you know who exhibit those characteristics.

Influential – Everything begins with influence. If you want to extend your reach, you must attract and lead other leaders.

Networking – Who people know is just as important as what they know.

Nurturing – People who care about each other take care of each other. Your inner circle should prop you up.

Empowering – The members of your inner circle should enable you to achieve more than you could alone.

Resourceful – Inner-circle members should always add value.

Character-driven – The character of an inner-circle member matters more than any other quality.

Intuitive – While every person is naturally intuitive in his area of gifting, that doesn’t mean everyone uses his or her intuition.

Responsible – Those closest to you should never leave you hanging. If you ask them to carry the ball, they must follow through.

Competent – You can’t get anything done if your people can’t do their jobs. You don’t need world-class performers exclusively, but all of your inner-circle people must perform with excellence.

Loyal – Loyalty alone does not make people candidates for your inner circle, but lack of loyalty definitely disqualifies them. Don’t keep anyone close to you whom you cannot trust.

Energetic – Energy covers a multitude of mistakes, for it helps a person to keep coming back, failure after failure.

After you evaluate this list, ask yourself:

  • “How can I sharpen these characteristics?”
  • “With whom has God given me influence for this season?”
  • “Who on this list can teach me and inform my leadership?”

Now identify 2-3 members of your inner circle and commit to spend at least three hours over the next three months developing them with intentional conversations, observation, and measurable goal setting.


Excerpt taken from SUMS Remix 44-1, published July 2016.


Part of a weekly series on 27gen, entitled Wednesday Weekly Reader

Regular daily reading of books is an important part of my life. It even extends to my vocation, where as Vision Room Curator for Auxano I am responsible for publishing SUMS Remix, a biweekly book “summary” for church leaders. I’m going to peruse back issues of both SUMS and SUMS Remix and publish excerpts each Wednesday.

Understand Simplicity as a Foundation of Rest and Peaceful Living

We live in a society that demands instant gratification. We are always connected with devices that bring the world to our fingertips. We know more, more quickly, than at any time in human history.

And yet we seem to be satisfied less, just as quickly. Leaders are in a quest for more, but the obtaining more seems to result in just wanting more. It is a vicious cycle not easily broken.

Church pastors and staff are not immune to this; in fact, in some ways they may even be more susceptible. Congregational leaders and promising opportunities pull pastors in multiple directions at once, resulting in almost constant feelings of being overwhelmed by ministry, and by life.

The true, deepest need for leaders today is not to be more intelligent, or more gifted, or even more successful, but to be more connected, more fully to God.

The classical disciplines (meditation, prayer, fasting, study, simplicity, solitude, submission, service, confession, worship, guidance, and celebration) of the spiritual life call us to move beyond surface living into the depths of communion with a Holy and Living God.

THE QUICK SUMMARY – Living the Quaker Way, by Philip Gulley.

Philip Gulley invites us into a bracing encounter with the rich truths of Quakerism—a centuries-old spiritual tradition that provides not only a foundation of faith but also vision for making the world more just, loving, and peaceable by our presence.

In Living the Quaker Way, Gulley shows how Quaker values provide real solutions to many of our most pressing contemporary challenges. We not only come to a deeper appreciation of simplicity, peace, integrity, community, and equality, we see how embracing these virtues will radically transform us and our world.

A SIMPLE SOLUTION

We live in a world that often measures success by the accumulation of things. As the character Tyler Durden (played by Edward Norton) says in the movie Fight Club, “We buy things we don’t need with money we don’t have to impress people we don’t like.”

Even leaders in the Church are trapped in a maze of competition making spur of the moment decisions of programs or purchasing only to “fit in” or keep up with our friends. Did you REALLY need that new iPhone or were you trying to stay ahead of the youth minister?

The Christian discipline of simplicity is an inward decision toward focusing on the higher things of God that results in an outward lifestyle of impressing an audience of One.

While our journey toward a simpler life might well take different roads, it begins with the same step— the discernment between wants and needs.

Just as we cannot compel someone else to live simply, we cannot define simplicity for another, for our needs vary, as does our capacity for change. The life of simplicity is one of growing awareness, and each of us grows at different rates, in diverse ways. Not many decades had passed before early Quakers began judging one another’s commitment to simplicity, gauging another’s devotion to God by his or her clothing, home, and speech. They then enacted strict rules governing simplicity. It ended disastrously, creating a climate of judgment and self-righteousness that caused grave injury to our spiritual well-being.

Simplicity is not a universal fit. What is extravagance to one is necessity for another. My interpretation of wants and needs will not be yours, nor will yours be mine. The life of simplicity does not mean owning a bare minimum of goods. It is a commitment to live a liberated life, freed from constant distraction, devoted to our spiritual and emotional growth and the betterment of others. This can, and will, take many forms, depending upon our priorities, insights, needs, and life stages.

There are, the saying goes, two ways to be rich: one is to make more, the other is to want less. Most of us, when given that choice, have opted to make more. The idea of doing without, of denying ourselves the things we want, seems almost unfair. Advertisers tell us we “deserve” to drive a new car or “need” a larger television. It is easy to convince ourselves we merit these things, especially since we have worked so hard. But it is a vicious cycle, for we have worked much in order to buy the things we believe we need, often without stopping to consider whether they are essential.

Philip Gulley, Living the Quaker Way

A NEXT STEP

The pursuit of simplicity involves every facet of your life – spiritual, physical, emotional, relational, and vocational. The successful journey of a successful life will lead us from one area to the next.

Beginning with a focus on outward simplicity could be the best place to start. Richard Foster, author of one of the most compelling and readable expressions of Christian spirituality, suggests these 10 controlling principles for the outward expression of simplicity

  1. Buy things for their usefulness rather than their status.
  2. Reject anything that is producing an addiction in you.
  3. Develop a habit of giving things away.
  4. Refuse to be propagandized by the custodians of modern gadgetry.
  5. Learn to enjoy things without owning them.
  6. Develop a deeper appreciation for the creation.
  7. Look with a healthy skepticism at all “buy now, pay later” schemes.
  8. Obey Jesus’ instructions about plain, honest speech.
  9. Reject anything that breeds the oppression of others.
  10. Shun anything that distracts you from seeking first the kingdom of God.

Simplicity should be leading us on a journey in which each month, each experience, and each encounter is a learning opportunity for us. A deeper level of understanding about simplicity should reorient our lives so that possessions can be “genuinely enjoyed without destroying us” (Foster).

Gather your staff and personally force-rank the 10 principles above. Once each of you have ordered them from most challenging to least challenging, compare your lists. Now pray together and become accountable when you share similar challenges and pray for others who might be weak in area in which you are strong. Allow others to pray for you in your weakness.


Leo Tolstoy said, “Everybody thinks of changing humanity and nobody thinks of changing himself.” The needed change within us is God’s work, not ours. The change demands an inside job, and only God can work from the inside. Following the spiritual disciplines prepares your inner being for the change that only God can bring.


Excerpt taken from SUMS Remix 34-2, published February 2016.


Part of a weekly series on 27gen, entitled Wednesday Weekly Reader

Regular daily reading of books is an important part of my life. It even extends to my vocation, where as Vision Room Curator for Auxano I am responsible for publishing SUMS Remix, a biweekly book “summary” for church leaders. I’m going to peruse back issues of both SUMS and SUMS Remix and publish excerpts each Wednesday.

In a Whirlwind of Velocity and Complexity, Find the Essence

What can your church learn from the mission-focused leadership of the United States Armed Forces?

A clear, executable mission is the key to success for every branch of the military. An outstanding attention to teamwork and training make the United States Armed Forces the most formidable fighting force on the planet. Leadership is just as important to each service branch as it is to your church.

During this Independence Day week, in honor of the commitment and sacrifice of the men, women and families of the U.S. military, SUMS Remix honors a key actions of mission success found in the US Marine Corps.

In a whirlwind of velocity and complexity, find the essence.

THE QUICK SUMMARY – Corps Business, by David Freeman
Fast. Motivated. Hard-hitting.

That’s what every business wants to be. And that’s why the U.S. Marines excel in every mission America throws at them, no matter how tough the odds. Far from being the hidebound, autocratic entity that most people imagine, the Marine Corps has created a stunningly nimble, almost freewheeling adaptive organization.

In Corps Business, journalist David H. Freeman identifies the Marine’s simple but devastatingly effective principles for managing people and resources — and ultimately winning. Freedman discusses such techniques as “the rule of three,” “managing by end state,” and the “70% solution,” to show how they can be applied to business solutions.

A SIMPLE SOLUTION

The U.S. Marines purpose is stated this way: We make Marines. We win our nation’s battles. We develop quality citizens. And we continue to stand strong as America’s expeditionary force in readiness. Throughout its 241-year history, the Marines have been the nation’s ready response force, called to be “most ready when the nation is the least ready.” From humanitarian relief efforts to combat operations; from air, land, and sea to every clime and place, the Marine Corps is ready to answer the nation’s call.

Marines have long recognized the link between battlefield success and leadership, with cherished core values of honor, courage, and commitment defining the Corps ethos. The same values and leadership imperative they represent can become a unique approach to leadership training.

While not carrying the same life and death significance that a Marine officer faces, today’s church staff team finds itself in a whirlwind of velocity and complexity, striving to balance complex demands of the organization it leads, the people it serves, and the family it loves. The church that cannot react quickly and effectively to threats and opportunities popping up all around it will find itself out of the game.

The church staff can learn a lesson from the Marines, where everything about them – their culture, organizational structure, management style, logistics, and decision-making process – is geared toward high-speed, high-complexity environments.

One of the Marines’ greatest tools is simplicity: taking complex, confusing, or ambiguous situations and concepts and boiling them down to their “essence.”

An essence may lose some of the subtleties, and it may even entirely ignore points that from the point of view of some observers would be important. But the key to an essence is that it portrays a situation or order in a way that is easily grasped and actionable.

Sometimes finding the essence of an order involves entertaining ideas that weren’t explicit in the original order.

Each of the following key questions can help to find the essence:

What are our strengths and weaknesses and what are those of the opponent?

What assumptions can we make?

What must we not do?

How will the mission affect morale?

What are our fallback plans?

What are we overlooking?

David H. Freedman, Corps Business: The 30 Management Principles of the U.S. Marines

A NEXT STEP

Using the key questions above, conduct an “essence” exercise, looking at a ministry action or initiative that your church is contemplating, one that you have not done before.

List each of the key questions above on a separate chart tablet, and post all the pages on a wall visible to your entire team.

Discuss each key question in turn, writing answers from your team on the respective chart tablet page. As you work through the list of questions, be sure to list answers to previous questions that may be developed.

When you have exhausted your teams answers to all the key questions, go back to each sheet and by consensus circle the top three answers for each question. For each of the top three answers, come up with a word or short phrase that distills the essence of the answer.

Develop a plan of action in carrying out the ministry initiative, with the essence statements forming the structural framework.

Following the completion of the initiative, conduct a debrief in which your team will see how closely the actions followed the essence. Where deviations are noted, discuss the result and lessons learned.


Excerpt taken from SUMS Remix 41-2, published May 2016.


Part of a weekly series on 27gen, entitled Wednesday Weekly Reader

Regular daily reading of books is an important part of my life. It even extends to my vocation, where as Vision Room Curator for Auxano I am responsible for publishing SUMS Remix, a biweekly book “summary” for church leaders. I’m going to peruse back issues of both SUMS and SUMS Remix and publish excerpts each Wednesday.