Inspiration Comes from Things That Are Infused with Life

The word inspire means “to breathe into or upon; to infuse with life by breathing.” When we say, “I am inspired,” it has a deeper significance than we think. We are “breathing in” the living environment of ideas, enthusiasm, and energy that comes with the creative process.

If we look in the Bible, we see the same idea. In Hebrew and Greek the words for “spirit” are the same as the words for “breath” and “wind.”

WheatWind

In fact even in English our word “spirit” comes from Latin word meaning breath. “Inspiration” and “respiration” have the same root. This is no mistake. From the earliest times people could see the connection between breath and active life. When a person’s body stops breathing, it also becomes inactive and dies. Breath is the outward manifestation of activity and life. This intimate connection between breath and active life is the reason why the same word is used for both “spirit” and “breath” in Hebrew (ruach) and in Greek (pneuma).

Inspiration comes from things that are infused with life.

In creating, Disney’s Imagineers always work from a basis of their training, exposure to others’ work, their research, and their life experience.  Working together, they are inspired by their collective histories, training, experience, predecessors, and mentors.

When we are inspired, ideas that are living inside us will find a way to be expressed.

Thistle

Here’s an exercise from the Imagineers: Select a creative challenge – painting, writing, inventing – anything that requires creativity. Now, make a list of creative souls that could inspire a solution: artists, scientists, inventors, musicians, writers. Select one or more people from the list, reflect on their talent, research their work, and let them breathe life into your thinking and imagination.

Now, find your own answers by letting your imagination soar with multiple solutions.


part of a series of ideas to shape and tone your creative muscles

Inspired and adapted from The Imagineering Workout

The Disney Imagineers

 Imagineering logo

They Made It – We Borrow It

There is no such thing as a truly original idea. – David Kord Murray

Great thinkers throughout history have understood this and used it to their advantage.

courtesy ledenergy.ca

courtesy ledenergy.ca

Connecting to and building on other people’s ideas and insights can compensate you better than the exclusivity of building something from scratch. Why try to come up with an original idea when someone else has already done the hard work for you? All great innovators cast a wide net to incite creative thought by looking beyond their category and into analogous organizations around the world.

Good ideas are everywhere, but only you can make them relevant to your world.

Debra Kaye, author of Red Thread Thinking, calls this process World Mining. She encourages us to mine deeply to:

  • Seek external inspiration internationally from other companies’ successes, from outside experts, and from creative consumers
  • Identify valued benefits delivered by analogous categories that speak to potential brand promises, brand characteristics, or product experience
  • Review innovative products that are changing competitive landscapes in other categories
  • Assess new technology as a basis for interest

David Kord Murray espouses a similar train of thought in his book Borrowing Brilliance. It will challenge you as it examines the evolution of a creative idea. It also offers practical advice, taking the reader step-by-step through Murray’s unique thought process. Here are the six steps:

  • Defining – define the problem you’re trying to solve
  • Borrowing – Borrow ideas from places with a similar problem
  • Combining – Connect and combine these borrowed ideas
  • Incubating – Allow the combinations to incubate into a solution
  • Judging – Identify the strength and weakness of the solution
  • Enhancing – Eliminate the weak points while enhancing the strong ones

Read a quick summary of the six steps here. You can also get more information here.

Any pool of ideas or existing assets, no matter how divergent from your own organization, can unlock new and even revolutionary areas of discovery and innovation.

The key to finding and borrowing rich resources is becoming attuned to the environment and seeing beyond what’s in front of you, whether you’re just an engaged consumer or looking at other cultures.

Set yourself on the lookout for threads and connections when you observe your surroundings, ask yourself questions, and free your mind.

Somebody probably made it first – it’s up to you to make it better.

inspired by 

Red Thread Thinking, by Debra Kay with Karen Kelly

Borrowing Brilliance, by David Kord Murray

Red Thread ThinkingBorrowing Brilliance