Using a Systems Thinking Approach to Innovation

How a conversation with Flik reminded me that innovation and systems thinking aren’t mutually exclusive.

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If you’ve never seen A Bug’s Life, it was the 2nd Pixar film released following the amazing debut of Toy Story. If you haven’t seen it at all, or recently, I recommend you watch it for pure enjoyment and the lessons it contains.

Flik is a entrepreneurial ant (that paradox is a leadership book in itself!) whose latest invention is a machine that allows ants to do more faster, thus satisfying the demands of their grasshopper overlords. It works for a while, but then disaster strikes and Flik has to scramble to come up with new solutions to save the colony.

That’s all the storyline I’m going to give you; I hope it whets your appetite to view the movie.

A recent encounter with a life-sized Flik at Disney’s Animal Kingdom brought to mind this fact:

When you’re working on a project, things always go smoother when you have the right tools at hand.

If your mind is working on something innovative, the same is true. The mind is full of ideas from past experiences and from observations gained through conversations, movies, television, etc. While you may chose to rely on your subconscious mind to access these ideas, why not take a more structured approach, using specific tools and techniques?

In her book “The Seeds of Innovation”, Elaine Dundon has created a systems thinking approach to innovation. At first those two thoughts seem contradictory, but in reality it can become a very powerful synergy. For example, here’s a “toolkit” you can dive into when you are faced with a challenge in your ministry.

Rummaging in the Attic – elements of previous solutions or ideas can prove to be very valuable fuel for jump-starting your idea engine. Find old ideas, dust them off, and reconnect them in new ways to your current problem or opportunity.

Cultivating Obsession – a great way to find new ideas it to become obsessed with the challenge that confronts you. It means you have to immerse yourself in the challenge, to seek out all the information you possibly can. Obsession will lead to better insights.

Analyzing Frustrations – one of the most fertile areas for identifying new ideas is discovering what frustrates others about the current problem. Focusing on what is not working will sometimes be the origin of a new breakthrough idea.

Identifying the Gold Standard – no matter what the challenge you are facing, someone else has already been down that road. Seek out these people or organizations that have solved a similar challenge in an outstanding way. Make a list of the elements of the process or program that made it work for them, and relate this list to your situation.

Adopting and Adapting – great ideas already exist all around you. Find them out and adopt them as your own. Look within the category of your opportunity, but also look outside the box. Innovators look beyond the borders of their own situation to find new ideas to adopt and adapt.

Combining Ideas – innovative thinking is a little like a cake you bake: take a little of this, a little of that, put them together and you have a delicious dessert. Creative thinkers are aware of the objects and ideas around them and look for new connections by combining diverse ideas and objects.

Finding Similarities – think of other challenges that might be similar. Draw analogies to similar situations, let your mind wander, and you will most likely discover a new connection from an unlikely source.

Breaking Down the DNA – what if your problem is overwhelming? Break it down into its component parts and focus on it bit by bit. Analyzing every step in the process will allow you to discover new answers.

Listing and Twisting – this is actually a follow-on step from the previous one. Once you have listed the steps in the process, you can “twist” them around to find new ideas.

Become a Visual Thinker – something happens when we move away from a linear process of thinking and start to doodle or draw. I’m a big fan of this method; I have a 4’ x 8’ whiteboard on my office wall that I’m constantly stepping up to and sketching out an idea. It seems that your subconscious mind takes over and new connections begin to appear.

Whether you use a process like the ones above, or just pull up a chair with a cup of coffee in hand to think, the point is that innovation is a process. You know where you are; hopefully you know where you want to be. Let your imagination run wild in the space between, and before long you and your team will have a plan to move forward.

At Chick-fil-A, HATCH Comes First – Even Before the Chicken or the Egg

At some point in the future, you will be going to a Chick-fil-A restaurant that looks and works a lot different from the one you are familiar with today. It might even have different menu items, or the food might taste a little different.

Guess what? 

The Chick-fil-A restaurant of the next decade already exists, but you will only find it inside HATCH, Chick-fil-A’s Innovation and Learning Center located on their Atlanta campus.

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I have been fortunate to be part of a group learning session at the Innovation Center. This 80,000 square foot facility located near the company’s headquarters is dedicated to helping the company invent its way forward. Inside Nest, the Pen, and other cleverly named spaces, CFA is building the next generation of customer experiences and the capabilities that make it possible.

The session gave me a front-row seat where corporate innovation is headed and allowed interaction with CFA leaders on how innovation and creativity are solidly in the center of their company culture.

Launched in late 2012, HATCH is aimed at strengthening the customer experience, the brand, and enriching the company’s culture.

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In a converted warehouse, restaurant operators, researchers, designers, and staff gather to collaborate and develop whatever the Chick-fil-A brand and its customers need next. Space is divided into cleverly named work areas:

  • Feeder – cafeteria
  • Nest – learning spaces
  • Coop – working prototype restaurants
  • Incubator – collaboration area
  • Pen –  work spaces for architects and designers

This award-winning space has been purposely designed to foster the interchange of ideas and new opportunities for people who work in different areas of the company to get to know each other.

HATCH even includes a virtual simulator, which is used to very inexpensively prototype new restaurant concepts, technologies, and even kitchen operations. During my session, one of our team donned a headset and experienced the 3D world of a new store concept while the rest of us were able to observe what he was viewing on a 2D screen in the room.

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 What can ChurchWorld leaders learn from Chick-fil-A and their HATCH Innovation Center?

It’s unlikely that any church would invest a fraction of the resources that Chick-fil-A has on innovation, but that doesn’t mean innovation is beyond the reach of churches.

Larry Osborne is Senior Pastor at North Coast Church near San Diego, CA. North Coast is widely recognized as one of the most influential and innovative churches in America, and Osborne’s book Innovation’s Dirty Little Secret provides a wealth of information that church leaders who want to be innovative in ministry can easily access.

Early in the book, Osborne states that many churches have a natural tendency to protect the past at the cost of the future. His solution: Find ways to identify and release the gifted innovators in your midst.

It’s like creating a mini-HATCH environment in your church.

Osborne thinks that in order to identify these types of innovators in your midst, you must first understand how they think and see the world. He has identified 3 telltale traits that set them apart from others:

  1. A special kind of insight – an uncanny knack for predicting what will work and what won’t work and how large groups of people will respond to new ideas.
  2. A unique form of courage – the ability to take carefully calculated risks by trusting their carefully crafted mental models of what could be.
  3. Extraordinary flexibility – the ability to quickly turn on a dime; a master of mid-course correction.

If you’re going to innovate in ministry, you will have to find ways to identify the fledgling innovators in your church and then find ways to support some of their seemingly crazy ideas.

Like the chicken sandwich…


 

A quick note: I will be returning to the HATCH Innovation Center in a few days as a part of a networking group learning experience. Look for an update soon!

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Isn’t About Time You You Made the Ordinary Extraordinary?

Anyone can dream…

But Disney’s Imagineers dream and do.

Since 1952, the Walt Disney Imagineers have been turning impossible dreams and schemes into magical rides, shows, and attractions for Disney theme parks around the world.

What is their magic?

It’s all about making the ordinary extraordinary.

Take this building in Hollywood Studios, for instance…

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It’s a beautiful building, right?

Not really…

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It’s really just a facade – an excellent example of how the Imagineers use a combination of imagination and engineering to make magic come to life at Disney.

Disney’s Imagineers are a highly creative group – one that isn’t slowed down by the impossible.

There are hundreds of stories about Imagineers who didn’t realize what they were capable of until they started doing it. They don’t want your fear of taking the first step get the best of you – they want to let your project get the best of you.

Imagineers try and fail and keep trying until they make magic.

Isn’t it time you got started?

Go ahead. Tackle that creative challenge head-on. Allow the spark of an idea to ignite your creativity and passion. Make the ordinary, extraordinary.

Don’t just sit there – dream and do!

 

Inspired and adapted from The Imagineering Workout

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The Disney Imagineers

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