Simplicity isn’t just a design principle at Apple – it’s a value that permeates every level of the organization.
-Ken Segall, Insanely Simple
Ken Segall was the creative director at several ad agencies, working for big-name tech companies like IBM, Intel, and Dell. However, it was his work with Apple over a period of years that gives him a unique perspective of the stark contrast of Apple’s ways that made Segall appreciate the power of Simplicity.
The obsession with Simplicity is what separates Apple from other technology companies. Led by Steve Jobs’ uncompromising ways, you can see Simplicity in everything Apple does: the way it’s structured, the way it innovates, and the way it speaks to its customers.
Insanely Simple gives you a true insider’s perspective on Apple’s obsession with Simplicity. Here are just a few of the topics covered:
- Think Small – swearing allegiance to the concept of “small groups of smart people” raises both morale and productivity
- Think Minimal – distilling choices to a minimum brings clarity to a company and its customers – as Jobs proved when he replaced over twenty product models with a lineup of four
- Think Motion – keeping project teams in constant motion focuses creative thinking on well-defined goals and minimizes distractions
- Think Iconic – using a simple, profound image to symbolize the benefits of a product or idea creates a deeper impression in the minds of customers
Segall introduces the book with the concept of The Simple Stick – a core value within Apple. Sometimes it’s held up as inspiration; other times it’s wielded like a club. In all cases, it’s a reminder of what sets Apple apart from other technology companies and what makes Apple stand out in a complicated world: a deep, almost religious belief in the power of Simplicity.
If you are a leader in ChurchWorld, you know about and fight the battle of Simplicity every day. It may seem like a losing battle, but you need to know that the results are worth the effort.
The simpler way isn’t always the easiest. Often it requires more time, more money, and more energy. It may require you to step on a few toes along the way. But more often than not, Simplicity leads to better results.
Simplicity needs a champion – someone who’s willing to stand up for its principles and strong enough to resist the overtures of Simplicity’s evil twin, Complexity.
Simplicity needs a leader who is willing to guide the process with both head and heart…
…someone like you?
To read more about Insanely Simple, go to the top of the page and click on the orange title of tomorrow’s post.