How to Avoid Innovation’s Seven Deadly Sins

There are many traps that litter the ground in front of the would be innovator.  Author and business thinker Scott D. Anthony has developed the concept of innovation’s seven deadly sins, introduced in yesterday’s post. He found the idea of the seven deadly sins had very clear parallels in the world of innovation.


Here are Anthony’s summaries on how to avoid those deadly sins today.

  • Pride – take an external viewpoint to make sure you understand how the customer measures quality
  • Sloth – release your inner Edison (who said genius is 1 percent inspiration and 99 percent perspiration”)
  • Gluttony – embrace selective scarcity – constrain resources in the early stages of creativity to enable creativity
  • Lust – focus your innovation efforts; remember that destruction often precedes creation
  • Envy – actively celebrate both the core business and new growth efforts
  • Wrath – reward behavior, not outcomes
  • Greed – be patient for growth and impatient for results

How will you avoid falling into one of these traps when faced with it this week?

Explore more on this topic in Anthony’s excellent book The Little Black Book of Innovation.


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