The most enduring source of competitive advantage is for emotionally charged employees to capture the imagination of emotionally-drained customers. The opportunity to shake things up is as much about how you behave as what you offer.
5 New Rules for Starting Something New
- It’s not good enough to be “pretty good” at everything. Blank-sheet-of-paper innovators figure out how to become the “most” of something
- Just because you’re “most of something” doesn’t mean you can’t do lots of things. Being unique is not about being narrow
- Long-term success is about more than thinking harder than the competition; it’s also about caring more than the competition
- In a world of endless choice, companies must engage customers emotionally, not just satisfy them rationally. Remember, if your customers can live without you, eventually they will
- Starting something new doesn’t alway mean starting a new company. You don’t need to be a blank-sheet-of-paper entrepreneur to embrace a blank-sheet-of-paper mindset
– from “Practically Radical,” William Taylor