You know why parents keep asking their kids “What do you want to be when you grow up?”

The parents are looking for ideas.

Seriously.

Tom Peters, one of the most well-known and respected business thinkers since the early 80s, was probably the first to coin the phrase “Brand You.” In a ground-breaking article in Fast Company magazine, and then in several books since then, Peters drives home to point that a revolution is underway, and those who survive will have to adapt and reinvent themselves – quickly and often more than once.

In today’s wild wired (and increasingly wireless) world, you’re distinct – or you’re extinct.

Peter’s solution? Survive, thrive, and triumph by becoming Brand You!

Brand You is a pragmatic, commercial idea. It’s about how to survive when the stuff hits the fan (especially the white-collar fan). But it’s also about opportunity. And liberation. and self-definition.

What do I want to be?

What do I want to stand for?

Does my work matter?

Am I making a difference?

Feel free to ask yourself these questions regularly!

Over the next few weeks (or more!) I want to drop in a couple of times a week and take a closer look at Brand You concepts. I hope you will join me!