Will Guidara was twenty-six when he took the helm of Eleven Madison Park, a struggling two-star brasserie that had never quite lived up to its majestic room. Eleven years later, EMP was named the best restaurant in the world.
How did Guidara pull off this unprecedented transformation?
Radical reinvention, a true partnership between the kitchen and the dining room – and memorable, over-the-top, bespoke hospitality. Guidara’s team surprised a family who had never seen snow with a magical sledding trip to Central Park after their dinner; they filled a private dining room with sand, complete with mai-tais and beach chairs, to console a couple with a cancelled vacation. And his hospitality extended beyond those dining at the restaurant to his own team, who learned to deliver praise and criticism with intention; why the answer to some of the most pernicious business dilemmas is to give more – not less; and the magic that can happen when a busser starts thinking like an owner.
Today, every business can choose to be a hospitality business – and we can all transform ordinary transactions into extraordinary experiences. Featuring sparkling stories of his journey through restaurants, with the industry’s most famous players like Daniel Boulud and Danny Meyer, Guidara urges us all to find the magic in what we do—for ourselves, the people we work with, and the people we serve.
In the world of high-end restaurants and luxury hotels, the concept of “unreasonable hospitality” has gained traction, championed by industry leaders like Will Guidara. But what if we could bring this ethos into our own homes, transforming everyday gatherings into extraordinary experiences? Let’s explore how to apply these principles to create unforgettable moments for our guests, right in our own living rooms and dining tables.
At its core, unreasonable hospitality is about going above and beyond expectations, creating moments of delight and connection that surprise and touch our guests. In a home setting, this doesn’t mean spending lavishly or stressing ourselves out. Rather, it’s about thoughtfulness, attention to detail, and a genuine desire to make others feel special.
Start by truly knowing your guests. Pay attention to their preferences, interests, and needs. Did your friend mention loving a particular type of tea? Have it ready when they visit. Is your nephew obsessed with dinosaurs? Create a dinosaur-themed place setting just for him. These small gestures show that you listen and care, making your guests feel truly seen and appreciated.
Create a welcoming atmosphere from the moment your guests arrive. This goes beyond a clean house – think about the sensory experience. Perhaps it’s the aroma of freshly baked cookies wafting through the air, or a carefully curated playlist that sets the right mood. Consider personalizing the entrance, maybe with a chalkboard sign welcoming your guests by name.
During the visit, be present and attentive. Put away your phone and give your full attention to your guests. Anticipate their needs before they arise – have extra blankets ready for movie night, or offer a cool drink before they even realize they’re thirsty. It’s these proactive touches that elevate hospitality from good to exceptional.
Don’t be afraid to surprise and delight. If you’re having a dinner party, consider an unexpected intermission with a palate cleanser or a quick, fun activity. Or end the night with personalized goodie bags filled with each guest’s favorite treats. These unexpected moments of joy are what people will remember long after the event.
Flexibility is key in unreasonable hospitality. Be prepared to pivot if things don’t go as planned. If the weather ruins your backyard barbecue plans, quickly transform it into an indoor picnic adventure. Your ability to handle hiccups with grace and creativity will impress your guests more than a perfectly executed but rigid plan.
Remember, the goal is to create meaningful connections and memories. Sometimes, this means breaking from tradition or expectations. If your book club usually sticks to discussing the book, surprise them with a themed experience based on the novel’s setting. Transform your living room into a Parisian café or an English garden, depending on the book’s locale.
Lastly, extend your hospitality beyond the visit itself. Follow up with a thoughtful message or small gift that references a moment from their time with you. This shows that their visit made an impact on you too, deepening the connection.
Bringing unreasonable hospitality into our homes isn’t about perfection or grandeur. It’s about infusing love, thoughtfulness, and creativity into every interaction with our guests. By focusing on creating moments of surprise, comfort, and genuine connection, we can transform ordinary gatherings into extraordinary experiences that nurture our relationships and create lasting memories.
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