In today’s world, the acceleration of megatrends – increasing longevity and the explosion of technology among many others – are transforming life as we now know it.
In The Perennials, bestselling author of 2030 Mauro Guillén unpacks a sweeping societal shift triggered by demographic and technological transformation. Guillén argues that outmoded terms like Boomers, Gen X, Millennials, and Gen Z have long been used to pigeonhole us into rigid categories and life stages, artificially preventing people from reaching their full potential. A new postgenerational workforce known as “perennials” – individuals who are not pitted against each other either by their age or experience – makes it possible to liberate scores of people from the constraints of the sequential model of life and level the playing field so that everyone has a chance at living a rewarding life. Guillén unveils how this generational revolution will impact young people just entering the workforce as well as those who are living and working longer.
This multigenerational revolution is already happening and Mauro Guillén identifies the specific cultural, organizational and policy changes that need to be made in order to switch to a new template and usher in a new era of innovation powered by the perennials.
The Future Belongs to Perennials: Perennials – individuals defying age stereotypes – are shaping the future across various aspects of life. The aging population, with longer life expectancies, is gaining prominence in the workforce, consumption, and social influence. Retirement is evolving into a period of learning, freelancing, and flexible employment. Technology and a perennial mindset are opening new opportunities for active seniors.
Reducing Intergenerational Friction: Breaking away from the traditional sequential model of life reduces conflicts between generations. More elderly people working lessens the tax burden on the young and fosters intergenerational collaboration. Lifelong learning also promotes better understanding between age groups.
Transforming the Global Economy: Multi-generational households and workplaces are revolutionizing society. They reduce poverty, revolutionize real estate, aid childcare and elderly care, and boost productivity through mentorship and diversity. This shift can address pension financing issues and enhance GDP growth potential.
Leveling the Playing Field: A post-generational society with perennial values can combat ageism and provide equal access to essentials like education, healthcare, employment, and housing. It offers opportunities for those who face setbacks in the traditional life model.
Evolving Work and Careers: The future of work includes multi-generational environments, multiple careers, and lifelong learning. Technology assists in managing work-life balance. Adapting to this change requires developing skills for effective collaboration with technology and enhancing social, negotiation, teamwork, and emotional intelligence skills.
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