Tag Archives: Ray Oldenburg

Third Place Changes: The Shift from Physical to Digital Spaces & The Growth of Online Communities

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Ray Oldenburg’s concept of the “third place” (the social environments that are separate from the “first place” of home and the “second place” of work) has evolved significantly over the past 35+ years, shaped by cultural, technological, and economic shifts. While Oldenburg’s books – The Great Good Place (1989) and Celebrating the Third Place (2000) – highlighted informal public spaces like cafes, bars, and parks as essential for community building and fostering social interaction, these spaces have been impacted by various factors over the last three decades. 

Today begins a series examining the changes that have and are occuring in third places. First up is a closer look at the shift from physical to digital spaces and the growth of online communities.

In the past 35 years, the concept of the third place has expanded beyond the traditional physical spaces that Ray Oldenburg originally described. This transformation is largely due to the rise of the internet and digital technologies, which have enabled new forms of interaction and community-building. Here’s a deeper dive into the shift from physical to digital spaces.

The Growth of Online Communities

Oldenburg’s third place was about informal public spaces where individuals could gather, relax, and build social connections outside of home and work. In the digital age, online communities have emerged as new forms of these third places, offering similar opportunities for connection, albeit without the need for physical proximity. Key factors include:

  • Social Media Platforms: Sites like Facebook, X, Instagram, and TicTok have allowed people to form and maintain relationships in virtual environments. These platforms create communities based on shared interests, hobbies, or experiences, replacing some of the functions of physical third places. For example, a Facebook group for photography enthusiasts can foster a sense of community in much the same way a local photography club would.
  • Forums and Discussion Boards: Reddit, one of the largest online forums, has thousands of “subreddits” (topic-based communities) where people engage in informal discussions. Subreddits function like virtual third places by facilitating regular, unstructured social interaction, much like a neighborhood café or pub might. Similarly, platforms like Stack Overflow or specialized online forums serve as gathering spaces for specific interest groups.
  • Video Games and Virtual Worlds: Online multiplayer games like World of Warcraft, Fortnite, or Animal Crossing have evolved into virtual third places where people not only play but also socialize. These games offer platforms for spontaneous conversations, casual interaction, and even real-world friendships, replicating the social environment of physical third places.

These online spaces transcend geographical barriers, allowing people from all over the world to interact, which has fundamentally changed how we think about community. Unlike traditional third places, which are typically local and require physical presence, digital third places allow for global, virtual connections that can be maintained in real time.

Hybrid Spaces: The Merging of Physical and Digital Worlds

Physical third places increasingly have a digital component, creating “hybrid spaces” where the physical and virtual worlds overlap. Several examples highlight this trend:

  • Cafés and Co-working Spaces with Wi-Fi: Traditional third places like cafés have evolved in response to the demand for connectivity. Wi-Fi access has turned these venues into hybrid spaces where people may engage in digital work or online conversations while physically sharing the space with others. For example, someone might sit in a café and participate in an online meeting while being surrounded by people doing the same, thus blending virtual and in-person interaction.
  • Smartphone Use in Physical Spaces: In third places such as parks, bars, or cafés, the use of smartphones has created a dual layer of interaction. People may be physically present in these spaces while simultaneously engaging in online conversations through messaging apps, social media, or video calls. This constant digital connection can, at times, diminish face-to-face interactions, but it also allows individuals to maintain multiple layers of social interaction (virtual and in-person) simultaneously.
  • Event Streaming and Digital Participation: Events that take place in physical third places, such as live music performances, talks, or meetups, are often streamed online or hosted simultaneously on platforms like Zoom or YouTube Live. This enables people who are not physically present to participate and engage with others attending virtually, creating a hybrid social environment. In this sense, third places are no longer confined to physical attendance; they now have digital extensions.
  • Augmented Reality (AR) and Virtual Reality (VR): Emerging technologies like AR and VR have started to blend the physical and virtual worlds even further. Apps like Pokémon GO, for instance, encourage people to go outside and interact with their physical environment while also engaging in a shared digital experience. In the future, VR environments could replicate the social dynamics of physical third places even more closely by creating immersive spaces where people can gather and interact with realistic avatars.

Changing Nature of Interaction

The move to digital third places has affected the nature and quality of social interactions. While online communities can provide valuable spaces for connection, they come with distinct differences compared to physical third places:

  • Anonymity and Pseudonymity: In many online communities, participants can remain anonymous or use pseudonyms, which can change the dynamics of social interaction. While this can encourage openness and honesty, it can also lead to superficial or less emotionally engaging interactions compared to the face-to-face connections fostered in traditional third places.
  • Global Scale: Online communities have no geographic boundaries, which allows people to interact with others from vastly different cultures and backgrounds. This is a significant expansion of Oldenburg’s concept, which was originally more localized. However, the global nature of online interaction can also mean that relationships in digital third places may lack the same depth and immediacy as local, physical third places.
  • Asynchronous Communication: Online third places often enable asynchronous communication, where participants don’t have to be online simultaneously to interact. Platforms like Reddit, email, or forums allow conversations to unfold over time, which differs from the real-time interactions in physical third places. This flexibility can be both a strength (as it accommodates people in different time zones) and a limitation (as it may lack the spontaneity of face-to-face exchanges).

Impact of Digital Third Places on Traditional Social Spaces

The rise of digital third places has led to some displacement of physical ones, but it has also enhanced the diversity of social spaces available to people:

  • Decline in Face-to-Face Interaction: With the ability to connect virtually, some people may feel less compelled to visit traditional third places. For example, rather than meeting friends at a local bar, individuals might prefer to socialize through a group video chat or online game, especially if those friends live far away.
  • Complementary Role of Digital Spaces: In some cases, digital third places complement rather than replace physical ones. For example, people might meet online in a Reddit group, then arrange in-person meetups at local venues, using the digital space as a tool to facilitate face-to-face interactions.
  • New Forms of Social Capital: Digital third places have given rise to new forms of social capital, particularly in online communities where trust and reputation are built through consistent interaction. Platforms like Reddit or gaming forums create a sense of belonging, where users establish identity and build relationships based on shared interests or goals, even though they may never meet in person.

While traditional physical third places still exist and remain essential, the rise of digital spaces has expanded and diversified where and how people engage in informal social interaction. These online and hybrid spaces meet many of the same needs as Oldenburg’s original concept – offering a sense of community, belonging, and unstructured conversation – while adapting to the realities of a more connected, yet geographically dispersed, modern world. Digital third places are not mere replacements for physical spaces but have become an integral part of the broader ecosystem of how humans connect and interact.

Celebrating the Third Place: Ray Oldenburg’s Refinement of Community Spaces

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Nationwide, more and more entrepreneurs are committing themselves to creating and running “third places,” also known as “great good places.”

In his landmark work, The Great Good Place, Ray Oldenburg identified, portrayed, and promoted those third places. Ten years after the original publication of that book, Oldenburg wanted to celebrate the many third places that dot the American landscape and foster civic life.

Celebrating the Third Place brings together fifteen firsthand accounts by proprietors of third places, as well as appreciations by fans who have made spending time at these hangouts a regular part of their lives. Among the establishments profiled are a shopping center in Seattle, a three-hundred-year-old tavern in Washington, D.C., a garden shop in Amherst, Massachusetts, a coffeehouse in Raleigh, North Carolina, a bookstore in Traverse City, Michigan, and a restaurant in San Francisco.

Ray Oldenburg’s Celebrating the Third Place (2000) builds upon the ideas introduced in his earlier work, The Great Good Place (1989), and refines the concept of third places. While The Great Good Place laid the theoretical groundwork for understanding the importance of informal gathering spaces in fostering community, Celebrating the Third Place offers a more practical examination of these spaces. Through real-world examples and case studies, Oldenburg highlights how third places function in various cultural contexts and emphasizes their potential to revitalize and strengthen communities. This article will explore how it refines the concept of third places, and discuss its continuing impact on urban planning, social sciences, and community development.

In the aftermath of World War II, a significant shift occurred in American urban landscapes, dramatically impacting the existence and survival of “third places” – those informal public gathering spaces essential for community building. These places, often locally owned, independent, and small-scale businesses, have faced increasing challenges due to changing urban planning paradigms, economic pressures, and evolving social habits.

The Rise of Chains and Unifunctional Zoning

One of the primary culprits in the decline of third places has been the emergence of chain establishments, coinciding with the implementation of unifunctional zoning policies. This zoning approach, which separates residential areas from commercial ones, has forced Americans to rely heavily on cars for even the most basic errands. As a result, people now drive to strips and malls where only large chains can afford to operate, effectively squeezing out smaller, local businesses.

Before the advent of unifunctional zoning, communities were designed with a mix of residential and commercial spaces. Small stores, taverns, offices, and eateries were within walking distance for most town and city dwellers, forming the backbone of community life. These businesses typically served customers within a two or three-block radius and thrived in this localized ecosystem. However, the introduction of negative zoning created an environment where impersonal chain operations could flourish at the expense of independent establishments.

The Human Element: Public Characters vs. Corporate Policies

The shift from local independents to chain establishments has had profound implications for community dynamics. Many operators of mom-and-pop stores were what Jane Jacobs called “public characters” – individuals who knew and cared about everyone in the neighborhood. These figures played crucial roles in maintaining community cohesion, keeping an eye on children, monitoring neighborhood safety, and facilitating the flow of important local information.

In stark contrast, chain establishments often prioritize efficiency and standardization over community engagement. High employee turnover rates and corporate policies discouraging casual interactions with customers have eroded the personal connections that once defined local businesses. This shift has resulted in a less personalized, less engaged community experience.

Urban Planning and the Retreat to Private Spaces

Decades of poor urban planning have further exacerbated the challenges faced by third places. The public sphere has become increasingly inhospitable and difficult to navigate, encouraging a trend towards “nesting” or “cocooning” – the tendency for people to retreat to the comfort of their private homes. As homes have become better equipped, more comfortable, and more entertaining, the appeal of venturing out into public spaces has diminished.

This domestic retreat presents a significant challenge to movements like Traditional Town Planning or the New Urbanism, which aim to restore community and public life through architectural and layout principles reminiscent of the 1920s. However, the effectiveness of these approaches in isolation is questionable. Examples of well-designed public spaces failing to attract people suggest that architectural solutions alone may not be sufficient to revitalize community life.

The Digital Age and Its Impact

The rise of personal computers and internet connectivity has further complicated efforts to promote public life. Many people now spend significant time online, whether for work, entertainment, or social interaction. This digital engagement often comes at the expense of face-to-face community interactions, presenting yet another obstacle to the revival of third places.

Hope for Revival: The Harrisburg Example

Despite these challenges, there are examples of successful efforts to revitalize public life and support third places. The city of Harrisburg, Pennsylvania, offers an inspiring case study. Following years of economic stagnation and natural disasters, Harrisburg embarked on a concerted effort to promote community spirit and street life.

Key to Harrisburg’s success was the city government’s supportive approach to new, independent businesses. By recognizing and rewarding establishments that contributed to the city’s betterment, Harrisburg created a welcoming environment for entrepreneurs and community builders. This approach, combined with the preservation of walkable, human-scale architecture and mixed land use, has resulted in a vibrant public life that larger cities might envy.

The Loss of Community Time

A final consideration in the struggle for third places is the loss of what could be called “community time.” The replacement of a post-work free hour with commuting time has had a significant impact on community cohesion. Where people once had time to engage with their community before returning home, they now often spend that time isolated in their cars, fostering frustration rather than connection.

The challenges facing third places in modern America are numerous and complex, ranging from urban planning decisions to economic pressures and changing social habits. However, the importance of these spaces for community building and social cohesion remains as vital as ever. Success stories like Harrisburg demonstrate that with intentional effort and supportive policies, it is possible to create and maintain vibrant third places.

As we move forward, it is crucial to recognize the value of these spaces and work towards creating environments that foster their development. This may require rethinking our approach to urban planning, supporting local businesses, and actively encouraging community engagement. By doing so, we can hope to preserve and revitalize the “stuff of community” that third places provide, enriching our social fabric and improving the quality of life in our towns and cities.