Let’s face it: Recent years have been tough on optimists.
Hopes that the Internet might bring people together have been crushed by the ills of social media. Is there a way back?
As head of TED, Chris Anderson has had a ringside view of the world’s boldest thinkers sharing their most uplifting ideas. Inspired by them, he believes that it’s within our grasp to turn outrage back into optimism. It all comes down to reimagining one of the most fundamental human virtues: generosity.
What if generosity could become infectious generosity? Consider:
• how a London barber began offering haircuts to people experiencing homelessness—and catalyzed a movement
• how two anonymous donors gave $10,000 each to two hundred strangers and discovered that most recipients wanted to “pay it forward” with their own generous acts
• how TED itself transformed from a niche annual summit into a global beacon of ideas by giving away talks online, allowing millions access to free learning
In telling these inspiring stories in his book Infectious Generosity, Anderson has given us “the first page-turner ever written about human generosity” (Elizabeth Dunn). More important, he offers a playbook for how to embark on our own generous acts – whether gifts of money, time, talent, connection, or kindness – and to prime them, thanks to the Internet, to have self-replicating, even world-changing, impact.
Imagine if we cracked the code on making generosity contagious. It could shift the balance away from the rising divisions in our world, ushering in a fresh era of optimism.
Generosity? Seriously?!
It’s an unusual concept, no doubt. Maybe even a bit outdated. At first glance, it might seem too gentle to confront the formidable challenges we’re up against. You, as an individual, could be as generous as you want, but can your well-meaning gestures and sacrifices really make a difference?
Yet, therein lies the crux. They can. Every act of generosity, no matter how small, has the potential for extraordinary impact if it can spread from isolated incidents to becoming infectious. By tweaking their form just a bit, acts of generosity can become immensely powerful. Infectious Generosity is dedicated to unveiling how.
The infectious potential of generosity stems from two main factors: human nature and the interconnectedness of our modern world. In the book, Anderson delves into how overlooked qualities innate to every human can combine to set off cascades of generous behavior. Moreover, he explains how these ripple effects can be amplified by the Internet for monumental, world-changing effects.
The Internet is renowned for facilitating various contagions, from social media trends to viral marketing. Similar to a virus, humans serve as carriers for the Internet’s contagiousness. Instead of replicating in our respiratory systems, ideas and visuals spark in our minds, prompting us to hit “Like” or “Share.”
Regrettably, many of the contagions proliferating online are harmful.
Driven by advertisement-based revenue models that aim to keep users glued to their screens, social media platforms have morphed the web into a machine for generating outrage. Instead of showcasing the best in each other, we often encounter the worst, driving us further apart.
This book revolves around two intertwined themes: The Internet can supercharge generosity, and Generosity can revolutionize the Internet. Each theme fuels the other. If we view the Internet as a daunting, impersonal realm teeming with strangers poised to judge and exploit us, it becomes challenging to trust it with our altruistic intentions. However, without individuals endeavoring to engage with others online in a spirit of generosity, the Internet cannot fulfill its potential as a force for good. It’s tempting to dismiss the Internet as a cesspool of toxicity. What we urgently need is to initiate an upward spiral wherein the growing visibility of a more generous humanity inspires individuals to contribute to the greater good.
Anderson feels a pressing sense of urgency about this because we are witnessing the early stages of our world being reshaped by artificial intelligence.
And guess what fuels the power of AI? The Internet. Essentially, the most potent AI systems are designed to process the vast expanse of human online activity and formulate predictive models. Do we want to rely on AI trained with today’s Internet? Absolutely not. It poses the risk of amplifying many dangers. If we can steer the Internet toward a kinder, more generous, and more positive direction, it could have an immeasurable impact on our future, both directly and by providing a healthier basis for AI.
It might seem far-fetched to envision us, imperfect humans, overcoming the Internet’s issues: polarization, misinformation, data surveillance, addiction, social media-induced insecurity, and more. Anderson understands that skepticism, but encourages the reader to withhold judgment, at least temporarily. Beneath the surface, remarkable developments are underway.
They’re worth exploring.
Infectious Generosity comprises three sections: “Why,” “How,” and “What If?”
Part 1 delves into why the time is ripe for infectious generosity. Anderson recounts the extraordinary events at TED that convinced him of the Internet’s profound impact on generosity, along with three fundamental principles derived from those events. Subsequently, he delves into newfound insights into human nature and how the call of generosity can yield surprising outcomes and deep happiness. Anderson also unveils the inner workings of the “Mystery Experiment,” the largest social science study to date demonstrating how kindness begets kindness.
Part 2 explores how to translate this theory into action. Anderson examines what it entails to cultivate a generous mindset, the various forms of giving that can snowball into something greater, and how we can share stories of generosity with one another. An essential chapter focuses on financial giving, including strategies to leverage resources to significantly magnify the impact of our contributions.
Part 3 contemplates what would happen if generosity were more deeply ingrained in our world. Anderson envisions reclaiming the Internet to fulfill the dream many people once held: aiding humanity in being both humane and kind. He examines how companies and organizations might be reshaped by generosity and ponders ways to empower our most influential change makers to embark on ambitious plans for transformation. He also explores the case for a global pledge that could unite us all on a journey of generosity. The section closes with a reflection on how we might instill a mindset of generosity in our future selves.
Wherever you are and whoever you may be, Anderson invites you to join him on this journey. There’s a good chance you’ll be touched by something profound, something capable of influencing how you allocate your future time, resources, and creativity. And this something might just end up inspiring others.
But this is a positive infection. A beautiful, hopeful, positive infection.
You may find yourself hoping you never recover.
Every human has the potential to give. The urge to do this is built deep inside each of us, and can be stirred just by our being open to the needs of others. When we share our time, our money, or our creativity, those acts can spark responses in kind.
Chris Anderson, Infectious Generosity
So, once it gets started, generosity can spread like wildfire. As it passes from one person to the next, many lives can be touched. And our collective witnessing of what humans are capable of can overcome today’s prevailing cynicism, bringing people together in common causes.
And for you personally, this is all about that most elusive, inspiring, and beautiful thing: the quest for meaning. We were born to be connected. So give in any way that you feel able. Give creatively. Give courageously. Give collaboratively. And let the magic of generosity ripple out into the universe.
If you do that, don’t be surprised if one day you wake up and hear a whisper from inside: “I have never felt so happy.”
Part of a regular series on 27gen, entitled Wednesday Weekly Reader.
During my elementary school years one of the things I looked forward to the most was the delivery of “My Weekly Reader,” a weekly educational magazine designed for children and containing news-based, current events.
It became a regular part of my love for reading, and helped develop my curiosity about the world around us.
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