A Lesson in Culture Transfer from One Generation to the Next
When it first hit theaters in 1993, Hocus Pocus performed poorly at the box office and with critics. However, thanks to annual replays on cable and strong video/DVD sales, a core fan group kept it alive over the years.
When the Disney Halloween classic was released to theaters earlier this month, it quickly rose through the ranks to become 2020’s biggest box office. Granted, the numbers are tiny compared to pre-COVID box office totals, but people are still going to theaters and strange things are happening.
Which is totally appropriate for Hocus Pocus, a bonafide 90s classic that children of that decade – now parents – are introducing to their children.
And by the way, that last sentence describes my two older kids – born in 1981 and 1984.
They first saw Hocus Pocus in theaters when released, later on VHS, and for a few years now, rewatch it every year on DVD or streaming.
Now, they are introducing it to a new generation – my grandchildren.
The movie’s unexpected success at the box office is impressive since it is widely available for fans to rent or buy and stream on various platforms; it’s free on Disney+; and it has aired on Disney’s “Freeform” as well.
There’s even a book about it – Hocus Pocus in Focus, by Aaron Wallace. My daughter and her husband – born in the late 80’s – devoured it when it came out, talked about it with their friends, and now viewing the film on Disney+ is evidently a big deal among their friends.
Of course, with Disney involved, you know what comes next – a sequel.
Bette Midler, who played Winnie Sanderson in the original, recently confirmed that she, along with co-stars Sarah Jessica Parker (Sarah Sanderson) and Kathy Najimy (Mary Sanderson) will all be returning as the Sanderson sisters for the second Hocus Pocus movie.
The sequel will be coming to Disney+ at an undesignated date in the future.
As I was researching different sources for this post, it occurred to me that I have stumbled upon a whole new thread of generational research – the transfer of culture from one generation to the next.
Immediately, I thought of the Disney Company. Certainly, my Disney fanaticism was fully developed in the last couple of decades – but I was introduced to it by my parents. First, through movies: my first movie seen in a theater (1964), and my favorite Disney movie even today, is Mary Poppins. Then, my father, as a Gulf gas station owner, was part of a Gulf-Disney marketing campaign throughout the mid to late 60s. We received regular promotional items, like magazines and record albums (which I still have!), which his customers eagerly snatched up.
When my wife and I became parents (four times, from 1981 – 1992), the introduction of Disney movies through first theaters then VHS tapes was a regular part of family entertainment. It continued with the shift from a cable channel to DVDs then streaming services.
As our children became parents, they did (and are doing) the same: Disney entertainment is a regular part of their lives, especially with the advent of the Disney+ streaming service.
In 2016, my wife and I brought this to a new level: a week-long family vacation for all 15 members of our family to Walt Disney World.
From viewing movies to visiting theme parks to sharing our Disney-related gifts across birthdays and other times, the Adams family culture had been deeply imbedded with a Disney imprint.
In my childhood, that meant one thing: Disney. To my children and grandchildren, though, it’s much more:
- Walt Disney (movies, cable channel, TV shows, theme parks, cruise line)
- The Muppets
- 21st Century Fox
- Disney+ (I list this separately because of the HUGE impact it will have in the future).
- and many more!
Here’s a graphical representation of the above:
You want to talk about the transfer of culture from one generation to the next and the next?
Class is now open!