One of the latest Internet movements is based on offering deals with local merchants. The leader of this trend is three-year-old Groupon.
However, Groupon and all its competitors may be popular, but they are hardly a true Internet revolutionary. According to Wired magazine’s Steven Levy, Groupon and company are less a revolution and more like a web version of everyone’s coupon-clipping grandparents.
It begs the question: Is this innovation in reverse – finding new ways to continue doing things the way they’ve always been done?
I’m deep into a project now that tackles this question head on. You’ll be hearing more about it in a few weeks, but for now, here are a few questions for leaders in ChurchWorld:
- Are you content to keep doing the same things the same way?
- Would you consider doing the same things a different way?
- How about doing different things the same way?
- Or are you leading on the innovative edge, doing different things different ways?
How you answer those questions will determine your direction for the future.