Customer Service is Never Out of Date – or Out of Place

Epiphany at the Gas Pump

Regular readers of this blog know of my borderline fanaticism in the area of Guest Services related to ChurchWorld. Some leaders cringe at those words, but the fact is people who come to church are consumers, and leaders in ChurchWorld can learn a lot from good customer service practices wherever they find them – even in a 1946 training manual for Gulf Dealers.

In a recent conversation with a friend, I was asked the question, “Where does your passion for Guest Experiences come from?”

The answer to that question became a little clearer in the last week.

My father.

My father passed away in 2012, and recent changes in my mother’s health required that she move out of the house in which she and my father had started their family in 1954. Over the last week, as my brother and I were going through the process of moving her from her home of 61 years, I took great delight in looking through some of the items my dad had saved and stored over his life. When I found this manual pictured below, I knew it would become a special part of my Guest Services resources.

After my father was discharged from the Army Air Corps following WWII, he worked at several jobs before he and his brotherGulf Service Plan 1 built a Gulf Service Station outside of Nashville TN. My father operated it for 44 years, closing it when he retired in 1993. Growing up in that gas station (literally – our house was about 100 feet away) I learned a lot about how to deal with people by watching my father interact with his “customers.” What I didn’t realize until recently was that his natural, easygoing style was augmented by customer service training materials supplied by the Gulf Oil Company.

It seems that good service is never out of date.

Notice the red dotted line around the vehicle – that’s the suggested travel path for the service man – or two – to take when a customer pulled up to the gas pumps to have gasoline put into his tank (I realize many readers have no clue nor experience of this, but it did happen!). Starting by engaging the driver, here are a few of the suggestions for engaging the customer:

  • Always be prompt – the service plan starts when you see a customer driving into your station. Whenever possible, be alert and at his side when his car stops, ready to greet him.
  • Greet the customer – your greeting is your first important step in showing courtesy to the customer, and it should be friendly, cheerful, and always in your own words.
  • Acknowledge the other customer – when a second car drives in, you should immediately recognize the other customer and saying you’ll be right with him. This kind of greeting pays off because you not only please the customer who is waiting but you also please the customer you are waiting on, who notices that you are courteous to others.
  • Improve the rear view – while you are at the rear of the vehicle putting gas in, wipe the rear window and tail lights. Should a light be out, call it to the attention to your customer at the proper time.
  • Look at those tires – while you are back there, take a look at both rear tires for cuts, blisters under inflation, etc. and make a mental note to tell your customer before he leaves your station.
  • Work to the front end – walk around the right side, cleaning the right windshield, checking the wiper blades, and inspecting the front tires.
  • Under the hood – check the oil and water levels; it’s your responsibility to protect your customer’s car. If any is needed, ask him if you may bring the levels up to the correct level.
  • Keep alert under the hood – while you have the hood open, keep alert for other service needs. Train yourself to quickly observe all needs, informing the customer as appropriate.
  • Collect for the sale – it is important to give the customer the right change, so count the change back into his hand. If he is using a credit card (yes, they had those in 1946!), learn to fill out the invoice quickly and accurately.
  • Courtesy is pleasant – before your customer leaves the station thank him and ask him to come in again. By this time you should have learned his name, so make it personal.
  • Help him safely on his way – if your station is on a busy street where it’s difficult to get into traffic, give your customer a hand. Guide him into the moving traffic safely. He may not expect this added courtesy, but he’ll be glad to get it and remember it. Every courteous act will be appreciated by your customers, and make them regular patrons of your station.

And a closing reminder:

With the Gulf Service Plan, every time you do some little service for the customer, it makes him realize that you know your business, and that you’re looking after his welfare. These services keep your customer coming back again and again. Good will – the tendency of the motorist to return to a place where he has been well-treated – is being created every time you give him not only what he wants, but what he needs. He remembers you are the man who looks after his best interests by taking good care of one of his most prized possessions – his car.

To all of us who live in 24/7, always-connected world, the actions above probably seem like a throwback or an anachronism of the good old days.

I happen to think they are a timeless reminder that service still matters – especially in ChurchWorld, where there is no “product” per se, but the outcome of the interactions with our Guests may be eternal.

Thanks Dad, for the lessons you taught me even when I didn’t realize it, and for the lessons you still teach me after you’re gone.

 

The Many Roles of the Father of the Bride

The big event – our daughter’s wedding – is just a few days away. Looking back on the 10 months or so that I have been officially the Father of the Bride, I began to take stock of a few of the various roles I have filled:

Investigator

Inquisitor

Counselor

Planner

Budget Maker

Budget Keeper

Budget Adjuster

Budget Breaker

Event Coordinator

Transportation Coordinator

Venue Coordinator

Lodging Consultant

AVL Coordinator

Video Editor

Photo Researcher

Errand Boy

Yes, Dear Respondent

Graphic Designer

Personal Shopper’s Assistant

Fashion Advisor

Pyrotechnician

Food Taster

Landscape Advisor

Apartment Mover

Music Editor

Copy Boy

Housekeeper in Training

Window Washer

Pressure Washer

Interior Decorator

Fleet Maintenance

Chauffeur

Food Deliveryman

Menu Planner

Hospitality Planner

 

With all of the above, my two favorite roles are:

Daddy – if I didn’t have a beautiful daughter, I wouldn’t be a FOB.

Husband – to be a father takes a wife, the mother of the bride. All the roles above may have been described by me, but Anita was an active participant in all of them.

 

Beside every successful FOB at the end of the wedding day stands a beautiful MOB…

 

..both of whom are a mixture of happy, sad, and tired.

 

3 days to go…

 

The Influence of a Father: Passion

My father never worked a day in his life.

Do not misunderstand me: my father was a hard worker. He was born on the eve of the Great Depression, the youngest of six children. He grew up on the grounds of the Hermitage, Andrew Jackson’s home, where his father was the stock keeper. He moved a couple of times before entering high school. Upon graduation, he entered the Army Air Corps and served until the fall of 1946. Upon returning home he worked in a factory for two years, when at age 22, he opened a Gulf Service Station with his brother. He continued to operate that gas station for the next 44 years, mostly by himself. The hours were long: 6 days a week, 12 hours a day.

He dealt with steaming hot cars in the summer, and worked through cold wet winters as well. His gas station opened up as a full-service station, and stayed that way for the entire 44 years. For those of you unfamiliar with the term, that means my father pumped the gas into the cars – and washed the windshields, and checked the oil in the engine, and sometimes checked the air in the tires. That’s for every car that pulled up to the gas pumps.

Looking back over my years at home, and in the years following my going off to college, starting a family, and all the way up until the close of the gas station upon his retirement in 1993, I realize now that my father never worked a day in his life.

No, he followed this advice: find something you like to do so much that you would gladly do it for nothing; then learn to do it so well that people are happy to pay you for it.

That’s what my father did: his passion for serving people by pumping their gas was his career.

Following your passion is the key to finding your potential. When a person doesn’t have passion, life can become pretty monotonous. Everything is a “have to” and nothing is a “want to.”

John Maxwell had this to say about passion:

Passion is an incredible asset for any person, but especially for leaders. It keeps us going when others quit. It becomes contagious and influences others to follow us. It pushes us through the toughest of times and gives us energy we did not know we possessed.

Passion fuels us in ways that the following assets can’t:

  • Talent…is never enough to enable us to reach our potential
  • Opportunity…will never get us to the top by itself
  • Knowledge…can be a great asset, but it won’t make us “all we can be”
  • A great team…can fall short

Passion is a real difference-maker.

For 44 years my father lived off of the energy that came from loving what he did and doing what he loved.

To most people, there is a big difference between work and play. Work is what they have to do to earn a living so that someday they can do what they want to do. Don’t live your life that way. Choose to do what you love and make the necessary adjustments to make it work in your life.

And you will never work another day in your life.

reflections following my father’s death, and revisited two years later as my mother begins a major transition in life

Honoring My Airman

Today my family and I mark a sobering moment as our son, an Airman in the U.S. Air Force, deploys for his first tour of duty overseas in a combat zone.

In his honor, we are now displaying this on our front door:

BlueStarFlag

The Blue Star represents an immediate family member serving in the Armed Forces during any period of war or hostilities.

The Service Flag has a long and distinguished history. The banner was designed in 1917 by United States Army Captain Robert L. Queisser of the Fifth Ohio Infantry, in honor of his two sons who were serving in World War I. It was quickly adopted by the public and by government officials. On September 24, 1917, an Ohio congressman read into the Congressional Record:

The mayor of Cleveland, the Chamber of Commerce and the Governor of Ohio have adopted this service flag. The world should know of those who give so much for liberty. The dearest thing in all the world to a father and mother – their children.

I’m grateful for my son’s service to our country. When he first talked with my wife and me about military service upon graduation from high school, we were affirming but also wanted him to get a college degree first. When he did, and revisited the question several years later, we encouraged him to move forward. We were proud parents at his graduation from Basic Training and remain so at every step of his career advancement. Realizing this is a necessary part of that advancement, we prayerfully send him on his way today.

I’m also humbled by the sacrifices his wife and daughters are making. As the daughter of an Air Force Colonel (retired), she is no stranger to these goodbyes and separations. As a wife and mother, though, it has to be different. She handles the responsibilities with tremendous patience and poise.

During the past few days, our conversations have been both light-hearted and serious. In the late night hours last night, I was reminded of my father’s graveside service and military traditions. As Americans, we have probably never disagreed more about things than we currently are – but we all need to remember why we have the opportunities we do – including disagreeing with one another.

I hope you will join me today – and everyday – in a prayer of safety for my son and the thousands of other members of the Armed Forces he is joining today as they stand in harm’s way for our freedoms.

33rdSpecialOperationsSquadron

Happy Birthday, America

Grateful for the boldness, convictions, and wisdom of those men and women with a dream of liberty.

 

Oh, by the way – those fireworks we are enjoying today…

Some thanks ought to go to one of my forefathers…

I am apt to believe that it will be celebrated by succeeding generations as the great anniversary festival. It ought to be commemorated, as the Day of Deliverance by solemn acts of devotion to God Almighty. It ought to be solemnized with pomp and parade, with shows, games, sports, guns, bells, bonfires and illuminations from one end of this continent to the other from this time forward forever more. You will think me transported with enthusiasm but I am not. I am well aware of the toil and blood and treasure that it will cost us to maintain this Declaration, and support and defend these States. Yet through all the gloom I can see the rays of ravishing Light and Glory. I can see that the End is more than worth all the Means. And that posterity will triumph in that day’s transaction, even although we should rue it, which I trust in God we shall not.

John Adams, letter to Abigail Adams, July 3, 1776

My Big Toe, I Corinthians 12, and the Body of Christ

You’ve seen it hundreds of times in spy movies, or read about it in a book. The hero, after fighting off dozens of bad guys, is finally knocked unconscious, awakening in a dimly lit, cold, dank dungeon. A truly evil face is staring at him as he regains consciousness. “You think you can resist us, but you will change your mind once we begin pulling out your nails, one by one.”

Okay, maybe a little heavy there.

For the last two weeks, I have been self-treating an ingrown toenail on my big toe. Over the past weekend, the pain began to override the every four hours of Advil, and my OTC meds weren’t making a dent. I called my doctor Monday morning to see if he would refer me to a specialist. “No problem,” his nurse said, “He does these all the time. We can see you tomorrow.”

With only a little trepidation (especially after almost passing out this morning after bumping my toe on the bedpost), I greeted my doctor and showed him the toe. With a sly grin that masked the truly evil person he is, he barely touched the toe and said “Does this hurt?” After coming down off the ceiling, I managed to nod. (The preceding sentence is just hyperbole – my doctor is a great guy, has been for the 17+ years I have known him, and furthermore, is my age. Somehow it is comforting to know your doctor really understands what’s going on in your middle-age body).

He then said, “That nail has got to come off so we can treat the whole problem, not just the pain. Are you game?” (Flashback to all those movies)

My reply? “As long as anesthesia is involved, and the end result is the pain going away, I’m good for whatever you recommend.”

12 Just as a body, though one, has many parts, but all its many parts form one body, so it is with Christ. 13 For we were all baptized by one Spirit so as to form one body—whether Jews or Gentiles, slave or free—and we were all given the one Spirit to drink. 14 Even so the body is not made up of one part but of many.

15 Now if the foot should say, “Because I am not a hand, I do not belong to the body,” it would not for that reason stop being part of the body. 16 And if the ear should say, “Because I am not an eye, I do not belong to the body,” it would not for that reason stop being part of the body. 17 If the whole body were an eye, where would the sense of hearing be? If the whole body were an ear, where would the sense of smell be? 18 But in fact God has placed the parts in the body, every one of them, just as he wanted them to be. 19 If they were all one part, where would the body be? 20 As it is, there are many parts, but one body.

21 The eye cannot say to the hand, “I don’t need you!” And the head cannot say to the feet, “I don’t need you!” 22 On the contrary, those parts of the body that seem to be weaker are indispensable, 23 and the parts that we think are less honorable we treat with special honor. And the parts that are unpresentable are treated with special modesty, 24 while our presentable parts need no special treatment. But God has put the body together, giving greater honor to the parts that lacked it, 25 so that there should be no division in the body, but that its parts should have equal concern for each other. 26 If one part suffers, every part suffers with it; if one part is honored, every part rejoices with it. (I Corinthians 12:12-26)

It might have just been a pain in my big toe, but one thing led to another, and before long my whole body was involved:

  • Shifting weight off the front of my foot caused my heel to hurt
  • To relieve the heel pain, I altered my stride while walking
  • Before long, my back began to ache
  • With an achy back, I could not sit in my usual work position
  • With the toe sensitive to even the lightest touch, I did not sleep well
  • Taking 400mg of Advil every 3-4 hours around the clock for 2+ weeks eventually has its own issues

Who knew what big problems a little toe could cause?

In a sense, that’s exactly what the Apostle Paul was talking about in the passage above.

The gathered believers are the Body of Christ, and like the human body, have different roles to play in a healthy Body. When everyone is doing their part, the Body is functioning as it was intended.

But when one part of the Body is not working as it was designed, the whole Body suffers.

God created each believer with as specific role and gifting. If you are not fulfilling that role and using your gift, the Body suffers.

What’s your role?

What’s your gift?

Are you contributing to a whole, healthy Body? Or is your absence causing the Body to suffer?

Attic Memories

It is better to dwell in a corner of the housetop, than with a brawling woman in a wide house. Prov 21:9 KJV

I’m nearing the end of a week of traveling that has taken me through 6 airports on 4 airlines in order to: observe and document the weekend worship experiences of one of the pioneer multisite churches in the US; participate in a 3 day conference; launch Auxano’s Vision Room; and take part in a training initiative. The last event ended up in Nashville, where I joined the rest of the Auxano team for a daylong Navigator learning opportunity.

I was able to take advantage of my schedule and spend the night at my mother’s house, working on a few projects around the house before heading back to Charlotte later today.

One of those projects required me to go up into the attic of our house to bring something down. Once I climbed the folding stairs, a rush of memories flooded me. This wasn’t your normal attic – this was my teenage bedroom.

A little more about information is necessary. In the late 60’s, as my older brother was beginning high school and I was beginning to start junior high, my father thought it would be a good idea if my brother and I had separate rooms – we had been sharing a room since I was born. My dad asked if I would work with him and convert our attic into a bedroom for me.

What an adventure! Over the course of several months, we spent time putting in floors and walls, carpet, an air conditioner, and shelving. It worked great! During the remaining years of junior high then into high school I enjoyed using the initial bedroom plus an expansion that more than doubled the size of the original room.

Walking into that space this morning, my eyes fell on this:

It was my dad’s business checkbook, with the last check written to close out the account when he retired in 1994 after 44 years of operating a Gulf gas station.

That visual took me back in an instant to the years I spent in, around, and all over the gas station. Over the next few minutes, as I finished my work in the attic-turned-bedroom-turned into a storage room, I was transported back in time.

I won’t bore you with those stories (at least not now), but my point is this:

Images convey stories that touch the heart

How are you using images in your church?