How to Lead Your Church to Leverage the Everyday Moments of Their Life to Share the Gospel

Just for fun, ask this question to a group of church leaders: Is an attractional model of ministry or incarnational emphasis more effective? Then sit back, as a vigorous discussion is sure to follow.

Attractional ministry implies that the church’s basic strategy for reaching the lost revolves around getting “seekers” or the “unchurched” into the church building. Once inside, the opportunity to present the gospel defines the primary opportunity for evangelism. This is often known as an “invest and invite” approach.

In contrast, the incarnational emphasis of a missional mindset focuses on living and sharing the gospel “where life happens.” The emphasis is placed on the church “disassembling” itself for the primary work of evangelism in the nooks and crannies of everyday life.

In the attractional mode, big church buildings are important, and the church gathered is the consummation of evangelism. In the incarnational mode, fluid and flexible communities of faith are important; the church scattered is the consummation of evangelism. A common rally-cry against the attractional model is that the church should be measured by its sending capacity, not its seating capacity.

The missional reorientation described above represents an important shift in focus from methodology to identity.

This issue of SUMS Remix looks at solutions that will help you understand that distinction, and equip the church to leverage everyday moments in their lives to share the gospel: 

Sending is not something you do, but being sent is something you are.

SUMS Remix 82, released December 2017


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