Most of the time we give ourselves more credit than is due for our conversations. When those conversations are intended to move the listener to take an action, we need to remember the following:

The significance of what we are saying is not always self-evident, let alone shocking and/or awe-inspiring.

So what?

Keep asking the question till you (and your audience) are satisfied that you are both clear on what is being communicated.

But don’t stop there: information without application leads to stagnation (a favorite quote of my pastor, Steven Furtick).

It’s time for transformation, in two more words:

Now what?

Your audience may have information, but have you given them reason to act on it?

Today.