Tom Peters thinks so.

In fact, he goes even further. In his book The Little BIG Things! Peters has a chapter entitled:

You Are Your Story – So Work on It!

A few highlights:

He/she who has the most compelling/most resonant story wins:

• In life
• In business
• In front of the jury
• In front of the congregation

Stories are 100 percent about emotion – and emotion, far more than dynamite, moves mountains.

-> Your schedule today is…a short story with a beginning, narrative, end, and memory that lives on.

-> Your current project is…an unfolding story about making something better, exciting users, etc.

-> Your organization’s reason for existence and therefore its effectiveness, is…a story.

-> Your career is…a story.

Master the art of storymaking-storytelling-story doing-story presenting.

How are you writing – and telling – your story today?

inspired by The Little Big Things, by Tom Peters