Tom Peters thinks so.
In fact, he goes even further. In his book The Little BIG Things! Peters has a chapter entitled:
You Are Your Story – So Work on It!
A few highlights:
He/she who has the most compelling/most resonant story wins:
- In life
- In business
- In front of the jury
- In front of the congregation
Stories are 100 percent about emotion – and emotion, far more than dynamite, moves mountains.
-> Your schedule today is…a short story with a beginning, narrative, end, and memory that lives on.
-> Your current project is…an unfolding story about making something better, exciting users, etc.
-> Your organization’s reason for existence and therefore its effectiveness, is…a story.
-> Your career is…a story.
Master the art of storymaking-storytelling-story doing-story presenting.
How are you writing – and telling – your story today?
inspired by The Little Big Things, by Tom Peters