From Dr. Frank Luntz’s “Words That Work”; the abbreviated version:
- Simplicity
- Brevity
- Credibility
- Consistency
- Novelty
- Sound
- Aspiration
- Visualization
- Questioning
- Context
What matters is not what you say, but what people hear.
You can pick it up here.
From Dr. Frank Luntz’s “Words That Work”; the abbreviated version:
What matters is not what you say, but what people hear.
You can pick it up here.
27gen.com 