Creative Thinkering, Michael Michalko
Have you ever asked yourself “Why didn’t I think of that?”
If so, this book is for you. Bestselling creativity expert Michael Michalko shows that in every field of endeavor – from business and science to government, the arts, and even day-to-day life – our natural creativity is limited by the prejudices of logic and the structure of accepted categories and concepts. Through step-by-step exercises, illustrated strategies, and inspiring real-world examples, Creative Thinkering will show you how to synthesize dissimilar subjects, think paradoxically, and enlist the help of your subconscious mind. You will liberate your thinking and literally expand your imagination.
Creative Thinkering is filled with innovative exercises to strengthen your intuition. With every chapter you will learn something new – often from a situation or setting that you encounter every day. The book also contains fascinating stories and examples of how people use the power of creative thinkering. One of my favorites is about Walt Disney:
Using his imagination, Walt Disney uncritically explored fantastical ideas. Afterward, he would engineer these fantasies into feasible ideas and then evaluate them. He would shift his perspective three times by playing three separate and distinct roles in relation to them: those of the dreamer, the realist, and the critic.
On the first day, he would play the dreamer and dream up fantasies and wishful visions. He would let his imagination soar without worrying about how to implement his conceptions. The next day, he would bring his fantasies down to earth by playing the realist. As a realist, he would look for ways to work his conceptions into something practical. On the third day, he would play the part of the critic and poke holes in his ideas, asking, “Is this feasible?”
Got an idea or project coming up? Put the power of creative thinkering to work and you will be amazed at the results.