Why Design Thinking?

Because design thinking is actually a systematic approach to problem solving.

Find a leader who is innovative in any organization, and he has likely been practicing design thinking all along. It starts with the people we serve and the ability to create a better future for them. It acknowledges that we probably won’t get that right the first time. It does not require super powers.

Design Thinking’s time has come.

Design thinking can do for organic growth and innovation what TQM did for quality – take something we always have cared about and put tools and processes into the hands of leaders to make it happen.

– Jeanne Liedtka and Tim Ogilve, Designing for Growth

 

The Spaces of Design Thinking

Design thinkers know that there is no one “best way” to move through the process.

The continuum of innovation is best thought of as a system of overlapping spaces rather than a sequence of orderly steps. You can think of them as:

  • Inspiration – the problem or opportunity that motivates the search for solutions
  • Ideation – the process of generating, developing, and testing
  • Implementation – the path that leads from the project room to the market

Projects may loop back through these spaces more than once as the team refines its ideas and explores new directions.

The reason for the iterative, nonlinear nature of the journey is not that design thinkers are disorganized or undisciplined but that design thinking is fundamentally an exploratory process; done right it will invariably make unexpected discoveries along the way, and it would be foolish not to find out where they lead.

– Tim Brown, Change by Design

Leaders in ChurchWorld need to be design thinkers…

What spaces are you moving through today?