The legions of ancient Rome were composed of ten cohorts each: cohesive units of 300-600 men who trained, ate, slept, fought, won, lost, lived, and died together. The strength was their ability to think, act, and react as a unit. Though composed of individuals, training and socialization equipped them to behave as if of a single mind when called to battle. Social demographers, students of the effects of population on society, use the term cohort to refer to people born in the same general time span who share key life experiences – from setting out for school for the first time together through reaching puberty at the same time, to entering the workforce or university or marriage or middle age or their dotage at the same time.
The five primary generations of today’s American lifestyle span a remarkable slice of American and world history. Three major wars, countless minor (?) ones, economic booms and busts, social upheavals, rocketing technological achievement, and even stepping beyond our planet are among the milestones that have directly and indirectly shaped the times.
I count myself fortunate to have a direct connection to all five generations. To me, understanding more about how each of them think, feel, and act is not just a mental exercise – it’s necessary part of life.
- Veterans (1922-1945) My father and mother were born into the early part of this cohort. He entered military service just as WWII was ending; she was in college and then taught school; they were part of what some call “The Greatest Generation”. Think “American values” and you’ve got their number: civic pride, loyalty, respect for authority, and apple pie. My father passed away in 2012, and my mother is in declining health now. But as a cohort, their generation may be moving into their twilight years, but they still control a significant part of the economy and will continue to be influential in the years ahead.
- Baby Boomers (1946-1964) I am a late Baby Boomer. Born in 1958, I am a part of what was until recently the largest cohort in US history. For over thirty years, the sheer size of the Boomer generation defined the organization’s social landscape in a majority-rules cultural takeover. We were the civil rights, empowerment, and diversity generation. Never content with the status quo, we are always redefining what it means to be old and cool and important and successful.
- Generation X (1965-1981) My oldest son and one of my daughters-in-law are Xers, even though they sometimes exhibit characteristics of the next cohort as well. Technologically adept, clever, and resourceful, the Xers are a deeply segmented, fragmented cohort. Their need for feed back and flexibility, coupled with the dislike of close supervision is but one of the many complex nuances of this generation. They are all about change- they’ve changed cities, homes, and even parents all their lives. Often seen as pessimistic with an edgy skepticism, many Xers are more positive about their personal future than the group as a whole.
- Millennials (1982-2000) My other three children, a daughter-in-law, and a son-in-law all fall into this cohort. They are the children of the soccer moms and little League dads, and endless rounds of swim meets, karate classes, dancing lessons, computer camp and … you get the picture. They consider themselves the smartest, cleverest, healthiest and most-wanted group to have ever lived. Born into the technology boom times, barriers of time and space have little absolute meaning to them. They are willing to work and learn. By sheer numbers (their total births eclipsed the Boomers by several million) they are going to dominate history in new ways. They are the hyper-connected: constantly connected to multiple devices in order to know what and whom they need to know.
- Generation Y (born after 2001) Just now entering into the teenage years, sociologists have little hard data yet. But it is the generation of my four grandchildren, and it is important to me! There are some indications that generational cohorts repeat every four generations, so we’ll just have to see. At least from my viewpoint, their generation will be about social technologies, a decreasing importance of the US, and a growing global awareness.
An interesting fact, and the origin of the title of this website: there are 27 years between each of the above generations in my family, thus 27gen.
The next five to ten years are going to be very interesting as each of these five generations exert influence on each other. I will be actively watching my own microcosm of society!